'Before the beginning'
1st November 2024
For example, you're changing or transforming. But you're not ready to explain what this means to your colleagues because your sensitive messages aren't spot on. Getting it wrong will hurt.
Maybe you've lost your magic. You've been copied. The shine has gone. But before you rebrand or relaunch, you need to define what your secret sauce should be, today, compared with what it used to be.
Or you're misunderstood. Your customers don't get or don't believe why you're better.
There's something not right about how you're explaining things.
maybe something else
Before the beginning is too early to bring in an external creative agency. They'll make your lack of clarity look fantastic. But promoting, rebranding or explaining something that’s not ready is a very expensive way to test your thinking.
Before
the beginning, a
cocktail
of
things
is needed. This is a creative, articulation, distillation, inquisition, clarification, invention, sparring exercise. Not a job title or departmental task.
I have a unique combination of three special skills in that cocktail. I am a copywriter, and a trained facilitator and in a way, a nerd.
Using these skills I create magic for my clients. Suddenly, they can communicate what they mean. Everyone gets it. So now, it can be shared with colleagues and clients.
The result? Total clarity. Ultra clear change messages that can be communicated. Your lost magic, found and redefined. Explanations that engage instead of confuse. All because we started before the beginning.
You can hire me in three ways. Workshops, War Room or working solo.
'Change' clients
Sensitive key messages for global transformations
Mars Incorporated
Global transformation
The LEGO Group
Digital transformation
Arla Foods
Digital transformation
'Lost magic' clients
Redefining former glory or secret sauce
AbbVie
Coolsculpting repositioning
'Foresight' clients
Defining and articulating a role in the future
KAOSPILOT
Purpose and principles
Clients like these hired me before the beginning.
'Clarity' clients
Explanations that clarify for strategic benefit
Grundfos
Pump systems definition United
Leadership education Dyson
Confidential project
Bosch
Startup clients