Creative Ideas for Adjust Your Set Nando's pitch - Phil Dudman & JJ

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C R E AT I V E I D E A S

NANDOS

19TH OCTOBER 2016


COMFORT VS DANGER ZONE

THE ORIGINAL SAUCE

YOU CAN SIT WITH US

This would be an episodic format where we would take our tastemakers out of their comfort zone.

A hilarious parody music track and video in collaboration with the hottest comedy urban music crew around, People Just Do Nothing’s KURUPT FM.

In-store Installation that allows Nando’s patrons in one county to enjoy their meal alongside fellow chicken lovers around the world.

Skepta and his mates might be experts at Fifa on their sofa, but how will they fair taken out of the living room and and then put through their paces at a Man United training session. This would then finish up with an all star 5 a side football match. Other episodes - Fly Fishing to Shark Cage Diving, Gran Turismo to Rally Car Racing. #Livingroom2LivingRisky

Viral content that tells the story of PERi-PERi sauce as the tastemaker that makes your chicken “banging!” Nando’s release the original mix* and give people the chance to create their own remixes or simply have fun with the PERi-PERi soundboard.

Special booths will be set up with pioneering portals linking a table in London to a booth in Johannesburg where both parties can share the fun of a Nando’s meal. Kick-starting conversation across the worldwide Nando’s community, customers can also participate in games, food challenges and PERi good times - because everyone is welcome at our table.


THE GRILLING

B R I N G T H E H E AT

THE RIDE ALONG

Two celebrity friends grill each other with some seriously tough and funny questions at a Nando’s restaurant.

…When two skills meet.

A competition format where a fan wins the chance to ride along with their favourite Nando’s tastemaker’s dream day out.

Nando’s plays the silent host with the focus on the verbal banter. For example between Premier League and England stars Dele Ali and Harry Kane. Did we mention their is a wing roulette platter on the table between them? Just to spice up the conversation. #HeatedDebate

We get two tastemakers at the top of their game to try their hand at the other one’s trade. Think Lethal Bizzle the rapper swapping roles with GB Olympic kayak gold medalist Joe Clarke. A classic collision between two totally different worlds.

Think bungee jumping with Katy B, paintballing with Dizzee Rascal and go karting with Kano. We’ll equip both with go pro’s and live stream so viewers at home can choose who’s view they want to take - and ride along too. #RideALong

(Mention Barci-bleeper)

#WhenWorldsCollide


THE PERI-PERI SHOW Episodic TV cook-off content, judged by expert Nandoca’s with PERi-PERi as the star. #1 PERi-PERi Cocktail Club - Fans of Nando’s (celebrity/public) craft PERi-PERi cocktails. #2 PERi-PERi Cook-Off - Contestants recreate their favourite meal from the Nando’s menu. #3 Have You Got The Bottle - Contestants attempt recreate a bottle of PERi-PERi sauce from a devious selection of ingredients. #MyFlavourite


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