PRHFASHION BUSINESS SPOTLIGHT
Hot Waves Salon
We want to be the best part of your day by DOMINIQUE VERRECCHIO
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iane Bosco was born to be a hair designer. Her passion for beauty was inspired by her mother, who Bosco describes as one of the best in the business. “I felt as though I knew what people wanted, needed and loved.” So, without any hesitation, Hot Waves Salon (1200 Ritner Streets) opened its doors on December 8, 1986. The foundation for Hot Waves is built on a few solid principles – passion for the art of hairdressing; dedication to teaching talented hairdressers; and a love for people. Their goal is to provide guests with a haven from the hassles of everyday life where they can walk away with a memorable experience. Bosco built the salon by using her background as an artistic director and costume designer for the Randi Rick and Paul Mazzotta design team, Shear Power. She then went on to teach for RENBOW, one of the leading hair color companies in America at the time. That is where she realized how much she loved training young artists to learn and grow as business women and men. Being a salon owner means a lot to Bosco. “It means having a license to mentor, teach and applaud my staff’s success. It means that I was born to be a leader; someone to put out the fires and also create a place for people to come to relax and enjoy a therapeutic environment. A place to feel better. We want to be the best part of our guest’s day.” Hot Waves Design Team is comprised of 11 staff members. Master designer Maria has been with the company for more than 20 years. Kathleen and Linda have been part of the team for almost 20 years; Nicole has almost 15 years
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on board. Dina (manager), Kelsey, a strong and upcoming designer, Meghan (the color wiz), Leda and Laura, highly skilled chemical assistants and salon coordinator Luke round out the ranks of what Diane refers to as “an amazing group of beauty professionals.” What is their specialty? Anything that involves hair! The salon’s services include cutting, hair coloring, formal hair designing, barbering, Keratin treatments, trend perms and longlasting blowouts for a fun-filled weekend. They are hair extension specialists and provide hair enhancement pieces for those who suffer from hair loss. Makeup artists Dina and Nicole offer on-site consultation and application. When asked about hair trends for 2019, Bosco explains, “We are creating ashier blondes while still having a slight element of gold running through. Of course the bright fashion shades are still strong, such as green, blue, purples. There will always be room for that sizzling hot redhead! Gorgeous brunettes will find that a balayage will serve them well to add a point of interest to their overall color.” The Hot Waves Salon team has entered many competitions in the past, competing against some of the best salons in the tri-state area. “I’m very proud to say that we have taken first place in every show that we ever entered. We have been chosen for the People’s Choice Award as the best salon in our community several times over, including last year 2018. We also pride ourselves in participating in raising money for various causes such as breast cancer research and
| ROWHOME MAGAZINE | April / May / June 2019
Crohn’s and Colitis, with an ongoing push to help others in need. My personal accomplishments have been teaching and watching others grow in our industry. Also, I had the pleasure of performing in front of audiences filled with thousands of designers watching me teach them the latest in hair fashion. What a thrill!” Bosco’s favorite blast from the past look is an ‘80s perm. “The bigger the better!” Presently, she loves shattered cuts. Shaggy, sultry and wispy. “For longer hair, waves, movement, iron works, with long shattered layers is the ticket. In the future, I believe that a new form of perms will be back. Not perms as we knew them before, but perms that create soft movement for a quick shampoo and go look. All lengths can benefit by this approach to hair curling. Professional products really do make the difference in the final outcome. We are presently a Eufora Elite Salon and proud of it.” If she could choose to style anyone’s hair, she would choose her mother, Rose Porreca, who is 90 years old. “She has taught me everything that it takes to be successful in the industry. She too has mentored many and has left her mark on this planet.” Bosco’s message to the world is simple - looking good makes you feel good. “I believe that no matter what you wear, your hair should be at its best. You can take a $5000 gown with bad hair and ruin the look but you can have an amazing cut and color and your Kmart outfit will look like $5000. It’s your crown that you wear every day. So, it’s better to look good, darling, than to feel good. Looking good really does help to make you feel good!” PRH gohomephilly.com