2022 PBR in Paris Sponsorship Opportunities

NAN CE ’S

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TEN

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PARIS-HENRY COUNTY CHAMBER OF COMMERCE

JULY 1-2, 2022 Henry County Fairgrounds Paris, Tennessee

Cody Nance grew up in a place best known for “The World’s Biggest Fish Fry,” Paris, Tennessee. A city 80 miles northwest of Nashville, up along the Tennessee-Kentucky border, it lures people with the nearby lakes.

His father helped build the 60-foot tall replica of the Eiffel Tower in the city’s center. But the younger Nance had more cowboy than construction in him.

Nance was too big to start on calves or steer, as some young riders do. His first mount came on the back of a full-grown male — a horn-less bull named Black Racer.

With his legs saddled across the bull’s broad middle, Nance knew how to ride, but not how to get off. He slid toward the butt, and the animal’s bucking legs launched him. He flew sky high.

“I couldn’t wait to get on my next one,” he says.

He rode twice more that first night, a little red bull and a brown one with down-pointing horns and a patch of white on his face. That one, Shazam, tore the bull rope from his hand.

He went to rodeo school at Lazy S Rodeo Company the next weekend, setting him up for a career on the Professional Bull Riders circuit that began with Rookie of the Year honors in 2009.

Fast forward thirteen years and twelve consecutive World Final qualifications, Cody is still riding. He’s currently a part of the PBR Elite Series closing in on his 300th ride.

1

1

h c u m w o h y d o C Show Paris loves him!

ARENA SIGN (10)

1,000 Investment

$

4’ x 8’ Branded Hanging Banner Inside Arena 4 General Admission Tickets 4 Hospitality Area Tickets

LARGE FENCE SIGNAGE (10)

500 Investment

$

4’ x 8’ Branded Fence Sign

MEDIUM FENCE BANNER (20) 250 Investment

$

4’ x 4’ Branded Fence Sign

9

8 2

TITLE SPONSOR

D E T T

EXCLUSIVE

$15,000 Investment

• Representation as “Allegro’s PBR in Paris” in all marketing.

I M M

• Brand featured on Main Center Gate Signage • Brand Featured on Event Shirts

• Brand Featured on Social Media

O C

• Brand Featured on Event Day Sheet

Make Life

• Brand receives multiple announcements during the rodeo

Taste Better

• Brand highlighted on the PBR in Paris Website

• General Admission and Hospitality Area Tickets Available

PRESENTING SPONSOR

EXCLUSIVE

$10,000 Investment

• Representation as “Allegro’s PBR in Paris, presented by ….” in event marketing.

• Brand featured on bottom of Main Center Gate Signage • Brand Featured on Event Shirts

• Brand Featured on Social Media

• Brand Featured on Event Day Sheet

• Brand receives multiple announcements during the rodeo • Brand highlighted on the PBR in Paris Website

• General Admission and Hospitality Area Tickets Available

OFFICIAL AFTER PARTY + BUCKING SHOOT $7,500 Investment

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• Host of the Official After Party on Saturday Night • Bucking Shoot to promote your business as the “Rider coming out of the (Business Name) Bucking Shoot” • Social Media “Event” created with photos of the venue promoting the After Party • General Admission and Hospitality Area Tickets Available

BUCKING SHOOT (2) $5,000 Investment

• Bucking Shoot to promote your business as the “Rider coming out of the (Business Name) Bucking Shoot” • General Admission and Hospitality Area Tickets Available

4

PREMIER FAMILY DAY $5,000 Investment

EXCLUSIVE

• Bucking Shoot to promote your business as the “Rider coming out of the (Business Name) Bucking Shoot” • All events on Saturday leading up to the Bull Ride, are part of the “(Business Name) Family Day”.

• Brand Featured on Social Media • General Admission and Hospitality Area Tickets Available

PREMIER FRIDAY NIGHT BULLRIDER EVENT + BUCKING SHOOT $5,000 Investment EXCLUSIVE

• Host of the invitation only event at Ace’s Pizza with Sponsors and Bull Riders and their Family. Food and beer provided by (Sponsor).

• Bucking Shoot to promote your business as the “Rider coming out of the (Business Name) Bucking Shoot” • Brand Featured on Social Media • General Admission and Hospitality Area Tickets Available

PREMIER SHARK CAGE SPONSOR $5,000 Investment

EXCLUSIVE

• Want to catch people’s attention? How about a cage in the middle of the arena that people can sit in with your logo all over it?!?!

• Brand Featured on Social Media • General Admission and Hospitality Area Tickets Available

PREMIER FOOD/DRINK VENDOR SPONSOR $5,000 Investment

EXCLUSIVE

• Exclusive Soft Drink and Water for the event • Brand Featured on Social Media • General Admission and Hospitality Area Tickets Available

PREMIER CELEBRITY BULL RIDING FUNDRAISER $5,000 Investment

EXCLUSIVE

• Featured as “Sponsor Name” Celebrity Bull Riding Fundraiser for 25 well-known local riders.

• Business name on Celebrity Bull Riders Shirts and Marketing

PREMIER T-SHIRT SPONSOR $5,000 Investment

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EXCLUSIVE

• Ability to Shoot Branded Shirts from Shirt Cannon at PBR in Paris • PBR in Paris Shirts marketed as “Shirts from our friends at Hulme Sporting Goods” • General Admission and Hospitality Tickets Available

THE RIDE ITSELF WAS

CLASSIC NANCE

– A STREET FIGHT BETWEEN MAN AND BEAST – AND NANCE WAS GOING TO REFUSE TO LET GO OF HIS BULL ROPE NO MATTER WHAT THE BULL THREW AT HIM. JUSTIN FELISKO ON CODY’S 297TH BULL RIDE IN PUEBLO, COLORADO

PREMIER PACKAGES INCLUDES

4 - 4’ x 8’ Signs / Facebook Live with Cody Nance from Business Billboard / Sponsor Exclusivity for Your Industry (AT PREMIER LEVEL) 6

Platinum Rider Out Gate Sponsor (2) • • •

Brand is featured on the Rider out gate that the bull riders use to exit the arena.

Brand Featured on Social Media General Admission and Hospitality Area Tickets Available

Platinum Mutton Bustin' Sponsor • • • •

$2,500 Investment

Representation as the “Mutton Bustin” brought you by State Farm Insurance.

Ability to come into the arena to present the children with the trophies.

Brand promoted everytime the Mutton Bustin is mentioned.

General Admission and Hospitality Area Tickets Available

Platinum Announcer Stand Sponsor • • •

$2,500 Investment

$2,500 Investment

The Announcer Stand is referred to as the “(Insert Business Name) Announcer Stand” Signage on the front of the announcer Stand General Admission and Hospitality Area Tickets Available

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Platinum Hospitality Area Sponsor • •

Help us smooze our sponsors and special guests in the hospitality area. With nearly 150 guests per night, your brand will be exposed to the ones who helped make all of this possible.

General Admission and Hospitality Area Tickets Available

Platinum LED Screen Sponsor • •

$2,500 Investment

$2,500 Investment

All eyes hit the replay screen and your banner will catch their attention!

Announcers will also promote your brand throughout the event.

General Admission and Hospitality Area Tickets Available

Platinum Mechanical Bull Sponsor

$2,500 Investment

•

Want your branding on the mechanical bull? The opportunity is there! Think about how many times the announcer will push the crowd to stop see if they can ride for 8 seconds on the (insert brand name) on the mechanical bull.

• Social media exposure • General Admission and Hospitality Area Tickets Available

8

Platinum Fireworks Sponsor • •

$2,500 Investment

Fireworks on Saturday night are brought to you by…. (insert your brand) General Admission and Hospitality Area Tickets Available

Platinum Entrance Gate Sponsor

$2,500 Investment

•

All traffic flows one direction for this event. The Signage at the Front Gate will be seen

by EVERYONE! • Entrance Gate will also be referred to as “The (Insert Business Name) Entrance Gate on Royal Oak Drive.

• General Admission and Hospitality Area Tickets Available

Platinum Barrel Sponsor

$2,500 Investment

•

The Barrel in the center of the arena is used for many things, promoting your brand is now one of them!

• General Admission and Hospitality Area Tickets Available

Platinum Event Day Sheet Sponsor • • •

Brand Featured on Event Day Sheet Featured on Social Media Posts Brand Mentioned During Announcements During Rodeo

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$2,500 Investment

SIGNAGE PRESENTING

PLATINUM

PREMIERE

TITLE SPONSOR SUPPORTING

This graphic will be used for web, social, and print advertising. Multiple 4’ x 8’ signs will be created to provide maximum visibility for all of our sponsors.

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