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PRIMARY LOGO AND STAMP
from LivWell Brand Book
by pharmacann
PRIMARY IDENTITY
Standard use is three diferent color combinations: full color, all black, and all white. The black logo is preferred for use on lighter backgrounds and the white logo is preferred on darker backgrounds. In certain instances on apparel, the LivWell logo can be colored in one color to match the ink on the shirt if it is appropriate for cost savings or design to sell easier.
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The LivWell logo was created using the font Ainslie presented in lead caps.
COLORADO STAMP
If you are advertising anywhere outside of Colorado, you must use the Established in Colorado stamp. It cannot below .75” in height at any time. Do not ever alter this stamp or change the color
