1 minute read
DON’Ts
from LivWell Brand Book
by pharmacann
Advertisement
• Do NOT use photography that shows people using the product
• Do NOT show people that look high
• Do NOT use overly stylized photos with leaves
• Do NOT use any photography that shows a person high or drinking, or even possibly under the age of 27
• Do NOT show budtenders that are not engaging or approachable
• Do NOT use any images that are below 72 dpi. If an image begins at 72 dpi at 100% DO NOT enlarge photo.
• Do NOT use any images that are below 300 dpi. If an image begins at 300 dpi at 100% DO NOT enlarge photo.
