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DO’S & DON’TS

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BRAND ASSETS

BRAND ASSETS

DO use the approved color palette provided in these guidelines to add color, energy, and emphasis to the product.

DO ensure the colors of the product are vibrant and stand out as the brightest part on the page.

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COLOR DON’TS

DO NOT add unapproved colors to an ad in a main headline or gradients that are not in the brand book.

DO NOT overlay the ribbon on photographs and cover faces.

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