Long Term Targeting – Creating Content with Legs I strongly believe in the content first-value first principle, and I do my best to offer valuable information to my clients and prospects alike as often as possible. But, we are all in business to make money, right? How do you go about transitioning these prospects into actual, paying clients? Create an advanced Fitness Marketing and retargeting campaign. Play the long game and offer prospects the free valuable content they crave in whatever medium they are used to up front, and then retarget this group via Facebook ads and a nurture campaign for an offer you can be certain will pique their interest. Ideally, you will create a seamless overall campaign that revolves around a single topic but is spread out over multiple mediums. Every individual medium will ultimately lead to the same place: your blog, or landing pages with an offer for which they have self-identified. Here is a step-by-step way to develop one idea that will ultimately be applied to multiple mediums, allowing you to directly target clients for future nurture and sales campaigns. Start with a blog with a catchy title and cover. Post an infographic, a tip sheet, a recipe, a product review, or an exercise – anything that gives your reader valuable information about a specific subject that relates to your business. Wrap up your blog with a distinct call to action (CTA) such as “contact us for a FREE consultation” or an introductory offer such as “sign up here for your 14-day trial”. Ensure that you include a Facebook pixel (tracking code) on your blog because this will allow you to capture information about the person who is reading your blog for future use.