Long Term Targeting – Creating Content with Legs I strongly believe in the content first-value first principle, and I do my best to offer valuable information to my clients and prospects alike as often as possible. But, we are all in business to make money, right? How do you go about transitioning these prospects into actual, paying clients? Create an advanced Marketing for Fitness and retargeting campaign. Play the long game and offer prospects the free valuable content they crave in whatever medium they are used to up front, and then retarget this group via Facebook ads and a nurture campaign for an offer you can be certain will pique their interest.
Ideally, you will create a seamless overall campaign that revolves around a single topic but is spread out over multiple mediums. Every individual medium will ultimately lead to the same place: your blog, or landing pages with an offer for which they have self-identified. Here is a step-by-step way to develop one idea that will ultimately be applied to multiple mediums, allowing you to directly target clients for future nurture and sales campaigns.