DOUBLE BOOKED – BOT MARKETING TO THE RESCUE

DOUBLE BOOKED – BOT MARKETING TO THE RESCUE What’s that saying – there are never enough hours in the day? As a small business owner, I am quite familiar with the phrase. Wearing a million different hats, I always find that there is so much work left over at the end of the day that even if I double book my time, I can never reach the end of my to-do list. That’s why I have turned to automation to offload some of my day-today tasks.

While, until recently, artificial intelligence (AI), was only a central theme in a science fiction movie, today, it’s becoming a mainstay for marketers. In recent years, many Fortune 500 companies have turned to AI/bot marketing to collect data for more personalized marketing for fitness approaches.

Automation, as a whole, has completely redefined customer service across nearly all industries.

With the ability to offload frequently asked questions and follow up sequence emails to a “bot”, my time can be redistributed to activities that will actually close deals and earn income for my businesses. Someday, though, and probably sooner than I would like to admit, the technology will allow us to take ourselves entirely out of the sales equation with bot marketing.

The greatest thing about digital marketing fitness is that all that data is available to you in one form or another if you use the right tools or have the right training. Many companies, such as online clothing retailers, are using it to introduce potential customers to a wider array of products. For instance, say a consumer is looking at a specific jacket.

I, personally, rely heavily on automated nurture campaigns that run constantly, alerting prospects of upcoming events in my gym. By gathering information such as their name, location, email address, and cell phone numbers, we can set dates for email and text message campaigns to be sent out without much effort on our part. In fact, much of our business model relies on the ability to automate integrated campaigns between Facebook ads, Infusionsoft, ClickFunnels, Textedly, and Calendly.

For the gym, we can program the bot to answer questions such as gym hours, location, goals – i.e. strength or weight loss, different membership levels and end with an invitation to click through to a trial offer, or, based on their answers, we can lead them into an actual membership purchase. For PROfit, we ask questions that relate to their goals – launching a business, attracting a specific set of clients, coaching or creating campaigns from soup to nuts – and we can provide a list of options that will fill their need which would then lead to a scheduled sales call from a live person. The sales team is then primed with the information they need to provide in-depth explanations for the best service options available to the prospect.

(Leads are PREQUALIFIED!) This bot can also be set up to work as a chat feature directly from your website as people do not have to have a Facebook account to use Facebook Messenger.

Many companies, such as online clothing retailers, are using it to introduce potential customers to a wider array of products. For instance, say a consumer is looking at a specific jacket. The bot will ask for the size they would like to purchase and can then provide a few more pictures of other products in their size that may go with the jacket. (PERSONALIZED EXPERIENCES!)

One thing that you must keep in mind is that this type of AI is still in its infancy, so you may not be able to program it to provide very complex answers to questions. And, it’s sometimes difficult to know how someone might respond to a question. They are best used for questions you may find in the FAQ section of your websites. In fact, recent research suggests it may be another 5 years or so before they can be accurately relied upon to actually sell a product for you through a series of more complex interactions. That said, it is perfectly set up for an initial interaction with a prospect because it is always working, regardless of the time of day.

If you have enough tried-and-true fitness marketing for gyms to use on the regular! we will be analyzing and drafting a sample gym and fitness center marketing plan backed up by actionable guerrilla marketing ideas for gym and fitness centers.

Let me leave you with this thought though‌while automation in any form does free up your time to focus on other pressing tasks on a daily basis, there is sometimes no substitute for actual human interaction with a potential client. Use automation to nurture, answer common questions and inform prospects about upcoming events, but ensure that either yourself or a live employee is able to reach out and close sales if the automation is not enough.

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