DAILY CONTENT AND CONVERSION RATES: WHY ARE THEY IMPORTANT? One of the hottest debated topics, when internet marketing for fitness professionals get together, is how often a company needs to post to create the optimal customer engagement. According to a popular social media pre-scheduling tool who crunched the data from 10 different studies, companies need to post to Facebook, Instagram and LinkedIn at least once a day, Pinterest 11 times per day and Twitter 15 times per day for optimal results. Breaking down those figures further helps one understand the best way to engage with your audience on each of these popular social media platforms.
Facebook Using Facebook ads that have optimized user-friendly landing page is the best way to convert lookers into customers on this social media platform that has over 1.47 billion customers on a daily basis. Target your potential audience by their interest to make sure that you are showing up regularly on the feed of people who are going to be interested in your products or services. According to Word Counter, multiple photos, videos, and links may seem more interesting and attention-grabbing, but data shows that the simplest posts (i.e., single photo attachment or status-only) reap the most engagement. Give your audience something that they will be interested in receiving in exchange for their information. Write compelling headlines to raise the click-through rate on articles that you post.