Here Are Ways To Promote Your Fitness Business Better As a gym owner myself, I know too well the struggles of finding the best way to promote your business. The competition is fierce in our industry, with some gyms trying to undercut your prices just to fill their space with bodies, others speaking negatively about the methods you use to train your clients, while boosting their own ideas, and even more who just throw money at a everything under the sun to advertise to see what works. Every one of those Marketing for Gyms strategies may get customers thru your doors, but none of these methods are efficient, or in some ways, ethical, business practices. The good news for you is that I have discovered a handful of highly successful ways to promote my club and boost membership and I want to share the top five methods that have gained positive results for me.
Email Marketing
There are so many ways to get your name out there, but the truth is…email marketing is by far the most effective way I have found to communicate with both members and prospects alike. I ensure that I get email addresses from everyone I come into contact with – that includes local business owners (more on that later), friends, family, networking contacts, members, members’ friends and families and anyone who has ever visited our website and asked a question and put each email address into its own “bucket”. What I mean by that is that I categorize the email addresses into clients, past clients, and never been clients. Then, I can tailor email nurturing campaigns to the individual buckets. I can create a campaign that covers all three that just has general information about nutrition and fitness, then I can add calls to action for past clients and the never been clients buckets that offer an incentive for