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Our first three years in existence Profit was all about fitness marketing and how to get leads for your business. One of the core messages we stress is having multiple poles in the water. You need to be catching fish from multiple sources and stop relying on just one single campaign, tactic, and thing, to get clients into your facility. During the early days, we were a little spoiled with Facebook. Someone could accidentally put an ad up, blink, and have 7080 paid clients. Not just leads, but actually paid clients. You would get so much revenue for pennies! View more
The first way to drive in more revenue is your website. So many people want to say websites are dead but that’s absolutely not true. 66% percent of customers will not do business with someone who doesn’t have a website. 33% of customers will refer back to a website before moving forward with doing business with them even after finding you on Facebook. So how do you generate leads from your website? First, it’s important to have a great, fast and functional website. It’s not something you want to cut corners to save some money. SEO is next. We double down on SEO because our BEST clients come from an organic search. I had a gentleman come in a few weeks ago and specifically said he came in because we were number one on Google. This man signed up for our highest package, and if we weren’t there, he wouldn’t have become a client. You also need to look at the content on your website. If you have a gorgeous website but no valuable content on it, it’s useless. Blogs, like you’re reading here, are a great way to present valuable information to the client and show your potential client that you are the expert in your area.