For Focus, Clarity, Energy, Endurance, Mood Odyssey pioneers a new category in functional beverages, blending sustained energy, cognitive performance, and feel-good benefits, without the crash.
We use natural caffeine, high-potency adaptogens, and science-backed nootropics to deliver clean, calm, and lasting energy.
Modern. Active. Health-Conscious. Driven. On the Move.
Odyssey customers are Millennials and Gen Zs (ages 21–45) who live fast-paced lives and want energy that works as hard as they do.
They’re busy professionals, active parents, and performance-minded consumers looking for clean, effective ways to stay sharp, energized, and in control, no matter the day’s demands.
• Time-strapped, digitally connected, and label-aware
• Care about energy, clarity, and endurance, whether for work, workouts, daily routines, or parenting
• Choose products with natural, functional ingredients and real benefits
• Gravitate toward brands that combine performance, flavor, and clean-label credibility
• Expect more from their beverages, value, function, and better-for-you ingredients
• Functional energy backed by Lion’s Mane, Cordyceps, and L-Theanine
• Powered by natural caffeine for clean focus and sustained performance without the crash
• No added sugar. Just bold flavor and natural ingredients
• A smarter energy choice for those who move fast, think sharp, and live intentionally 60% 4 0%