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LEVERAGING MICROFINANCE AS AN IMPROVISED TOOL FOR UP-SCALING ACCESSIBILITY TO FINANCIAL PRODUCTS & SERVICES IN THE HINTERLAND OF INDIA Dr. Prasun Kumar Das, School of Rural Management, KIIT University, India

ABSTRACT With the economic resurgence of rural India, all the financial institutions be it a Commercial Bank, NBFC, MFI or Insurance company, rushing towards rural sector to exploit newer economic opportunities with their own products and services. Now the ‘opportunities at the bottom of the pyramid (BOP)’ has shifted the focus of the financial sector towards microfinance as an improvised instrument (products & services) to propel higher business growth coupled with generation of handsome revenues. India now occupies a significant place and niche in the global microfinance through promotion of Self Help Groups (SHGs) and the homegrown SHGBank linkage model. The Indian model offers a greater promise and potential to address poverty and livelihood as it focused on building social capital through providing access to financial products and services through linkage with the mainstream. Impact assessment being rather limited so far, it is hard to measure and quantify the effect of this Indian version of microfinance delivered by the formal financial institutions on improvement of livelihood but undoubtedly a lot need to be accomplished in terms of outreach and innovation to make a serious dent on the overall economic growth of the rural sector. However, the logic and rationale of SHG based microfinance have been established firmly enough that microfinance has effectively graduated from an experiment for eradicating poverty to a widely accepted paradigm of financial access for the teeming million rural populations of India through deepening of delivery channels. KEY WORDS: Microfinance, SHG-Bank linkage, Livelihood, Outreach, Delivery channels, Accessibility to finance. "Microfinance in India is approaching a historic 'tipping point' that could lead to a massive poverty reduction in the next five to ten years." - Grameen Foundation US in 2005. "Microfinance is not a charity. It is a way to extend the same rights and services to low-income households that are available to everyone else. It is recognition that poor people are the solution, not the problem." - Kofi Annan, Secretary General, United Nations in 2004

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