World Heavy Oil Congress Official Ad Kit

10-13 SEPTEMBER, 2012

ABERDEEN, UK ABERDEEN EXHIBITION & CONFERENCE CENTRE

Improving sustainability through innovation and collaboration As of July 12, 2012

Official Congress Stakeholders:

Ad Kit Improving sustainability through innovation and collaboration Since its launch in 2006, World Heavy Oil Congress has been the leading event for the global heavy oil industry. The four-day Congress unites international professionals by providing business executives and technical experts a platform to foster relationships and advance heavy oil development. Technical conference sessions, business conference panels, keynote addresses, in-depth courses, technical tours, an exhibition and social events promote education on innovative technology and responsible development, as well as provide an opportunity to network with colleagues from the community. The premier global heavy oil event, the last Congress delivered over 135 presentations and welcomed 1,000 delegates from 30 countries. The industry will come together again in Aberdeen, UK in 2012 – ensure your brand is represented!

Targeted Brand Awareness Opportunities Official show publications are the definitive go-to resource for visitors and delegates. Starting months prior to and leading through the four day event, official World Heavy Oil Congress publications communicate essential information. As an advertiser, your brand and message will be presented to interested eyes and a worthwhile demographic.

Advertising opportunities include: • Profiles of exhibiting companies • Index of exhibitor products and services • Detailed floor plans

• Relevant industry editorial and features • Comprehensive conference schedule • Social and networking event details

Official Program and Event Guide All-encompassing event program, distributed on site.

Official Event Website Go-to resource used by attendees to plan their visit.

For all advertising inquiries contact: Greg Hennig at greghennig@dmgevents.com or by phone +1 (403) 209-3574

mobile +1 (403) 826-0458 In the UK: Michael Cooper at mikecooper@dmgevents.com or by phone +44 (0) 1224 548067

mobile +44 (0) 7512 553666

worldheavyoilcongress.com

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Official Program and Event GUIDE Booking Deadline August 1, 2012 Materials Deadline August 8, 2012

Official Program and Event Guide Advertising The Official Event Guide is the only publication distributed direct to all show attendees. The Official Event Guide is the primary resource for show information, and includes exhibitor profile listings, floor plans, product, and service locators, information networking opportunities, social events, conference information and more. With an approximate circulation of 3,000 copies, the Event Guide is distributed at high traffic locations including entrances and registration. A valued resource and keepsake item, the Official Event Guide offers a lasting impression for your marketing dollar.

Enhanced Exhibitor Listing *

Technology Feature

Each company exhibiting at the event is listed on the Official Event Website and has the opportunity to print their company profile in the Official Event Guide. Stand out amongst the hundreds of companies with an enhanced listing which includes a highlighted listing of your company name and booth location.

For a select number of companies seeking an opportunity to promote a specific application, technology or product, the Technology Feature offers valuable exposure in the Official Event Guide. A limited number of technology features will be highlighted in a designated section of the Official Event Guide, identified in the Table of Contents.

Each insertion, approximately one third of a page, will include one picture or graphic of the featured technology and a 50-word description. The opportunity will highlight your exhibit booth number, where interested parties can gain more information about the item featured.

* Must be an Exhibitor (refer to contract)

Cover/Full Page (millimetres, w x h) live bleed trim

180 x 247 220 x 307 210 x 297

Half Page horiz. vert.

180 x 119 85 x 247

TECHNOLOGY FEATURES

30

India, and Japan.

Booth: 5162, Lower Big Four zeeco.com

SILVER SPONSOR BW Technologies by Honeywell/ Honeywell Analytics Booth: 1314 Alberta www.gasmonitors.com Calgary, Alberta, Canada Phone: (403) 248-9226 BW Technologies by Honeywell/ Honeywell Analytics is an industry-leading manufacturer of gas detection instrumentation for protection from an extensive range of toxic gases, combustibles and oxygen hazards, is showcasing a full line of portable, fixed and stand-alone equipment. BW utilizes advanced micro-controllers and cutting-edge sensing technology to design and produce the smallest, most user-friendly and cost-effective instruments.

DURABAND NC® Hardbanding

Cover, Outside Back

£6,050

Cover, Inside Front

£5,500

Cover, Inside Back

£5,000

Full Page

£3,750

Half Page, Horizontal

£2,475

Half Page, Vertical

£2,475

Maximum Casing and Tool Joint Protection NS-1® Certified INITIAL APPLICATION

NS-1 ® Certified RE-APPLICATION

THE ONLY NS-1 CERTIFIED HARDBANDING FOR RE-APPLICATION OVER MOST EXISTING COMPETITIVE PRODUCTS

Colour gradient applied to your 50-word Event Guide exhibitor listing.

Quarter Page, Horizontal

£1,200

Quarter Page, Vertical

£1,200

Technology Feature, Event Guide

Technology Feature

180 x 55 85 x 119

B

91

Enhanced Exhibitor Listing, Event Guide

World Wide Applicators

HardbandingSolutions.com POSTLE

P POSTALLOY®

INDUSTRIES INC. Cleveland, USA sparky@postle.com 216-265-9000

Cost (minus VAT)

£6,950

horiz. vert.

EXHIBITOR PROFILES Butting GmbH & Co. KG Booth: 4216 www.butting.ca Knesebeck, Germany Phone: (0049) 583450-232 Proximity to customers is of great importance to Butting. In order to provide customers in the North American market faster and more directly with our many years of experience in processing stainless steels to pipes and components, we founded an affiliated company in Calgary - Butting Canada Ltd. Many projects have already been successfully begun through Butting Canada, and brought to a satisfactory conclusion for our customers, through close cooperation with the parent plant in Knesebeck.

Official Program and Event Guide Double Page Advertorial

Quarter Page BSS (Beijing) Petro-Chemical Burintekh Canada Equipment Co., Ltd Booth: 4616 Alberta Booth: 5020 www.burintekhcanada.com www.bss.com.cn Calgary, Alberta, Canada Beijing, China Phone: (403) 708-0159 Phone: (86) 10-84896042 Burintekh Canada works out and BSS is specialized in design produces the following tools: and manufacturing oil, gas bicentric and sidetracking drill and petrochemical equipment bits, bits for drilling intentionally including process equipment, deviated and horizontal boreholes, equipment modularization and core bits, reamers and under custom designed services. Main reamers, coiled tubing tool, equipment includes direct/ milling cutters for recondition of indirect fire heater, waster boreholes, jars and core retrieving heat recovery system, pressure barrels. vessels, cyclone separating device, heat exchanger, desalter, Busby Metals separator skid, pig launcher and RoadPacker Group – Ionic Soil StabilizationBooth: 4420 receiver, pump skids etc. www.busbymetals.com Chemical Soil Stabilization, offers a cost effective alternative to traditional Hauppauqe, New York, United construction methods, and has the advantage of being able to utilize the in-situ Burckhardt Compression States soil by modifying the structure/properties denser(800) and 552-8729 (Canada) Inc. of the soil to make the soilPhone: to increase load bearingBooth: capacity.

9018 Busby Metals is a World Wide www.burckhardtcompression.com distributor of specialty copper Booth: 2008, Corral Brampton, Ontario, Canada alloys for the Oil and Gas Industry. roadpackers.com Phone: (905) 458-1623 Burckhardt Compression is one of Busch Vacuum Technics Inc. the world’s largest manufacturers Booth: 2404 of reciprocating compressors, Boisbriand, Quebec, Canada committed to professional Phone: (800) 363-6360 excellence, and is recognized as Busch Vacuum Technics Inc. is the the only compressor manufacturer Canadian division of Dr.-Ing. K. of a complete series of Laby® Busch GmbH from Germany. Busch Labyrinth Piston Compressors, manufactures vacuum pumps, Volant Products- Inc. Process Gas Compressors (API compressors and related systems Volant Products Inc. has targeted the needs of operators constructing extended 618), Hyper Compressors, and that are commonly used in the oil reach wells where string rotation and friction reduction are essential. Our new Laby®-GI - The Compressor for and gas industry, such as vapor line of fully mechanical CRTi™ casing running tools responds to a growing need Offshore Applications. recovery systems, mono ethylene for automated pipe handling, connection make up and running on top drive glycol regeneration, sea water equipped rigs. Size ranges 4 ½” through 26”. Volant’s product development team Bureau Veritas degassing and more. focuses on equipment to meet emerging demands in well construction.

Booth: 7339 Booth: 7135, BMO Centre Houston, Texas, USA Phone: (281) 986-1323 volantproducts.ca With over 38,000 employees in 800 offices worldwide, Bureau Veritas is a service company helping clients comply with standards and regulations relating to Quality, Health & Safety, Environment and Zeeco Responsibility, including Zeeco is a world leader inSocial industrial combustion and pollution control technologies inspection, testing, auditing, for the petroleum processing and petrochemical industries. Zeeco product lines certification, shipboiler classification, include ultra-low emission process and burners, gas and liquid flaring assistance, training and systems, and hazardoustechnical waste incineration systems.

Headquartered in Broken Arrow, Oklahoma, Zeecooutsourcing. has subsidiaries in the United Kingdom, South Korea,

Limited opportunities available.

One 70 mm (w) x 50 mm (h) photo and 50-word product description.

Enhanced Company Profile Listing

£625 £95

All measurements stated in millimetres, w x h.

All costs stated in GBP (£) and are subject to VAT (20%).

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Official Event Website

Official Event Website Maximize your company’s exposure and reach thousands of global industry professionals through online advertising at the World Heavy Oil Congress website. Online registration at worldheavyoilcongress.com is the only tool to plan attendance to World Heavy Oil Congress. As a result, the official website receives visits from a highly qualified group of international decision makers, months prior to the event.

Web banner advertising space at worldheavyoilcongress.com is available both on the home page as well as in the side column of the interior pages. Situated immediately adjacent to show information content, these highly-visible banner spots provide a platform to present your customized message and send traffic directly to your own website through a static or animated digital graphic.

EXCLUSIVE - One Opportunity Carousel Banner

30 days

60 days

90 days

£3,039

£4,862

£6,381

Official Website - Home Page

Dimensions: 948 x 284 Capture attention through the largest available ad situated at the upper portion of the home page in a rotating position. Your ad will stand out as the exclusive advertisement among six scrolling graphics.

Ten Opportunities

30 days

60 days

90 days

£760

£1,216

£1,596

Full Banner Dimensions: 950 x 120

Spanning the width of the live content area, this banner spot is positioned at the mid-way point of the home page. Your ad will cycle amongst 10 other ads on a refresh basis.

Ten Opportunities

30 days

60 days

90 days

£494

£790

£1,037

Half Banner Dimensions: 470 x 100

Display an ad graphic on the lower portion of the home page of the website. Your ad will cycle amongst 10 other ads on a refresh basis.

Ten Opportunities Box Banner

30 days

60 days

90 days

£760

£1,216

£1,596

Official Website - Interior Pages

Dimensions: 190 x 260 Display an ad graphic on the upper portion of the interior pages of the website. Your ad will cycle amongst 10 other ads on a refresh basis.

Measurements stated in pixels (px), width x height.

All costs stated in GBP (£) and are subject to applicable VAT (20%).

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Ad Specifications Booking Deadline August 1, 2012 Materials Deadline August 8, 2012

PRINT Advertising Specifications

(Official Event Guide)

Electronic Artwork (PC and Mac) dmg events operates on the Mac platform in the following formats Adobe CS 5.5 formats: - InDesign - Illustrator - Photoshop - Adobe Acrobat (Press Ready PDF) Mechanical Specs - Line screen is 150 - Printing: Sheet-fed offset - All ads measure width x height in millimetres; ads not received in these formats will not be accepted.

Fonts - If possible, please convert fonts to outlines.

Proofs All submissions must be final to ensure the best quality. No press proofs will be given to advertisers. The publisher reserves the right to charge back to the advertiser all costs incurred with respect to re-sizing of art, typesetting or other changes to material supplied by the advertiser.

File Delivery UPLOAD all artwork to dmg via FTP. 1. Ensure you have named your file according to the following: WHOC12 publication YourCompanyName (Date),

i.e. WHOC12 EventGuide dmg (1-Sep-12) 2. In your web browser, navigate to: dmg.loadingdock.ca 3. Enter your information, and click “Send� to upload your file.

Accepted Media - Use StuffIt (.sit) or ZIP file compression, and transmit to dmg via FTP Have questions?

Colour - Use only process colours (CMYK) Photographs/Artwork - All images must be minimum 300 dpi - Place all images at 100% - Save image files in PDF, EPS or TIFF format at 300 dpi - Convert fonts to paths (outline fonts)

WEBSITE Advertising Specifications

(Official Event Website)

Mechanical Specs - All ads measure width x height in pixels.

File Formats - Save image files in GIF, JPG or Flash SWF (advertiser must provide Flash with tested HTML embed code).

- Carousel Banner must be a static image (GIF, JPG or PNG).

worldheavyoilcongress.com

Contact Ginny Kuzek for assistance: ginnykuzek@dmgevents.com

File Delivery Send all artwork via email: Nicole Veronneau nicoleveronneau@dmgevents.com

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TO ORDER: Please fax this page to: +1 (403) 245-8649 or scan and email to: sarahpiehl@dmgevents.com All costs stated in GBP. All advertising is subject to twenty percent VAT (20%)

TERMS OF AGREEMENT

*Official Event Guide Advertising (print) Double Page Advertorial

o

£6,950

Cover, Outside Back

o

£6,050

Cover, Inside Front

o

£5,500

Cover, Inside Back

o

£5,000

Full Page

o

£3,750

Half Page, Horizontal

o

£2,475

Half Page, Vertical

o

£2,475

Quarter Page, Horizontal

o

£1,200

Quarter Page, Vertical

o

£1,200

Technology Feature

o

£625

Enhanced Company Profile Listing

o

£95

*Official Online Advertising 30 days

60 days

90 days

Carousel Banner

o £3,039

o £4,862

o £6,381

Full Banner

o £760

o £1,216

o £1,596

Half Banner

o £494

o £790

o £1,037

Box Banner

o £760

o £1,216

o £1,596

Summary Total Value of Advertising:

The advertiser agrees to pay a deposit of thirty percent (30%) of the value of advertising upon signing this agreement to confirm the order for advertising and agrees to all conditions outlined as within the following terms. Please complete the payment details.

PAYMENT TERMS (a) A deposit equal to thirty percent (30%) of the total value of the advertising is required to be paid upon booking any order for advertising in any Official Publication. (b) The outstanding balance of the total value of the advertising order is required within thirty (30) days from the last day of the Show or proof of the printed advertising (which ever should occur first). (c) All rates are quoted in GBP (£). (d) A fifteen percent (15%) agency commission applies to each order received from the Agency of Record of any advertiser of the Show. (e) Online advertising is payable upon receipt of invoice. Invoice will be provided upon purchase.

DELIVERY OF ARTWORK (f) The advertiser agrees to deliver the artwork for insertion before the deadline and in the appropriate format outlined in the AdKit. (g) The publisher reserves the right to charge back to the advertiser all costs incurred with respect to artwork, late delivery, typesetting, re-sizing and film on materials supplied or developed on behalf of the advertiser. The publisher accepts no responsibility for mistakes or omissions in advertising supplied or developed on behalf of the advertiser. (h) All submissions must be final to ensure the best quality; no press proofs are provided to advertisers or their agency of record.

CANCELLATION AND TERMINATION (i) The advertiser shall have the right to cancel this agreement by notice in writing to be delivered to dmg no later than one hundred and twenty (120) days preceding the opening date of the Show. All deposits received by dmg up to the date of notice of cancellation are non-refundable and non-transferable. In the event that the advertiser (i) notifies dmg less than sixty (60) days preceding the opening date of the Show that it wishes to cancel this agreement; or (ii) fails to make payments in accordance with the payment schedule set out herein; or (iii) except as otherwise permitted herein, fails to deliver artwork; dmg reserves the right to (iv) cancel this the agreement without notice; (v) retain any payment made by the advertiser as liquidated damages (and not as a penalty) for breach of this agreement; (vi) re-license the space for advertising; and (vii) bring action against the advertiser for payment of the full insertion originally purchased from dmg. (j) In the event that this agreement is cancelled or terminated, the advertiser shall immediately cease using any event, Show or dmg logos or trademarks.

Contact information £ ________________________________

Plus VAT (Add 20%): £________________________________

*Exhibiting Company:

p

(Required)

* Not an WHOC 2012 exhibitor?

Visit worldheavyoilcongress.com for exhibiting info.

Company Name:

__________________________________________

TOTAL PAYABLE GBP:

£________________________________

Contact Name:

__________________________________________

DEPOSIT DUE (30%):

£________________________________

Address:

__________________________________________

City:

________________ Prov/State:_________________

I have read, understand and agree to the conditions included in the Terms of Agreement for advertising and have included a thirty (30) percent deposit with my order. _______________________________ Authorization Signature

Payment Information

Bank: NatWest

15 Bishopsgate

London

Depot Code 028

EC2N 3NW

____________________

Postal/ZIP Code: ________________ Fax:_______________________ Telephone:

__________________________________________

Email Address:

__________________________________________

Date

(Required)

Bank Transfer: Direct Deposit Information: dmg events (Canada) inc.

Please quote invoice number or abstract ID and WHOC on transfer Bank Account No: 20957696 Branch Sort Code: 50-00-00

IBAN: GB82NWBK50000020957696 Swift Code: NWBKBG2L

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