International Pipeline Exposition 2012 Ad Kit

2012 Advertising Kit

Major ExhibiĆ&#x;on Sponsors (as of April 9, 2012)

September 25-27, 2012 Calgary TELUS Convention Centre Calgary, Alberta, Canada

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About the exhibition

Interna onal Pipeline Exposi on (IPE) is the world’s leading forum for the pipeline industry to exchange knowledge, showcase the newest technologies and network with interna onal peers. A biennial event held in downtown Calgary, Alberta, Canada, IPE occurs in conjunc on with the renowned Interna onal Pipeline Conference (IPC).

IPE 2010 celebrated record exhibi on a endance, uni ng the industry’s foremost professionals and the most recognized brands. Taking place September 25‐27, IPE 2012 will feature more than 150 exhibi ng companies showcasing their latest innova ons and technologies to an an cipated 3,500 visitors. The opportunity to posi on your brand front and center with this qualified group of decision‐makers is one not to be missed.

Targeted brand awareness opportunities

The Interna onal Pipeline Exposi on official publica ons and website are the primary resources for visitors and delegates planning their a endance. Star ng months prior to and leading through the three event days, these portals communicate event essen als and the complete list of companies, features and events of the show, including:

 Profiles of exhibi ng companies

 Index of exhibitor products and services

 A detailed floor plan

 Relevant industry editorial and features

 A comprehensive event schedule

 Social networking event details

Advertising opportunities OFFICIAL EVENT GUIDE AD OFFICIAL WEBSITE AD

All‐inclusive event program and directory, distributed on‐site Drive traffic to your website from www.interna onalpipelineexposi on.com

Contact us with your advertising inquiries

pipelineexposales@dmgevents.com +1 (403) 209‐3555

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Official Event Guide advertising

The Official Event Guide is the only publica on distributed direct to visitors and delegates at the entrance of the Interna onal Pipeline Exposi on. The Official Event Guide is the primary resource for show informa on, and includes exhibitor profile lis ngs, a complete floor plan, a product and service directory, networking opportuni es, conference informa on and more.

The Event Guide is distributed at high‐traffic loca ons including entrances and registra on. Your adver sing investment is further enhanced by distribu on to all delegates par cipa ng in the Interna onal Pipeline Conference. A valued resource, the Official Event Guide offers a las ng impression for your marke ng dollar.

ENHANCED EXHIBITOR LISTING

Each exhibi ng company is provided the opportunity to submit their company profile to be printed in the Official Event Guide.

Stand out amongst the directory pages with an enhanced lis ng which includes a highlighted lis ng of your company name and booth loca on.

Available for exhibiƟng companies only.

Not a Interna onal Pipeline Exposi on exhibitor? Visit www.interna onalpipelineexposi on.com for exhibi ng informa on.

Double Page Spread

live 14 3/4 x 9 7/8 bleed 17 x 11 1/8 trim 16 3/4 x 10 7/8

Cover/Full Page live 7 3/8 x 9 7/8 bleed 8 5/8 x 11 1/8 trim 8 3/8 x 10 7/8

Half Page horiz. 7 3/8 x 4 7/8 vert. 3 1/2 x 9 1/8

Quarter Page horiz. 7 3/8 x 2 1/2 vert. 3 1/2 x 4 5/8

Technology Feature One image and a 50‐word product descrip on

Enhanced Exhibitor Lis ng Colour gradient applied to your 50‐word Official Event Guide exhibitor lis ng

Event Guide

distribu on:

3,000 copies

TECHNOLOGY FEATURE

For a select number of companies seeking an opportunity to promote a specific applica on, technology or product, the Technology Feature offers valuable exposure in the Official Event Guide. A limited number of technology features will be highlighted in a designated sec on of the Event Guide, iden fied in the Table of Contents. Each inser on, approximately one quarter of a page, will include one picture or graphic of the featured technology and a 50‐word descrip on. The opportunity will highlight your exhibit booth number, where interested par es can gain more informa on about the item featured.

Event Guide adver sing rates Double Page Spread

$7,150

Cover, Outside Back

$3,950

Cover, Inside Front

$4,250

Cover, Inside Back

$3,750

Full Page

$3,500

Half Page, Horizontal

$2,000

Half Page, Ver cal

$2,000

Quarter Page, Horizontal

$1,350

Quarter Page, Ver cal

$1,350

Technology Feature Enhanced Exhibitor Lis ng*

$650 $75

*Available to exhibi ng companies only. Not an Interna onal Pipeline Exposi on exhibitor? Visit www.interna onalpipelineexposi on.com for exhibi ng informa on.

Measurements stated in inches, width x height.

All costs stated in Canadian dollars, and are subject to five percent (5%) Goods and Services Tax (GST).

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WEBSITE AD MATERIALS DEADLINE

Two weeks prior to run date

Official Event Website

Maximize your company’s exposure and reach thousands of global industry professionals through online adver sing at the Official Event Website for Interna onal Pipeline Exposi on. As the primary planning tool for the event, interna onalpipelineexposi on.com receives thousands of visits from highly‐qualified interna onal decision‐makers, business leaders and technical experts – months prior to and during the event.

Web banner adver sing space at interna onalpipelineexposi on.com is available both on the home page as well as in the side column of the interior pages. Situated immediately adjacent to show informa on content, these highly‐visible banner spots provide a pla orm to present your customized message and send traffic directly to your own website through a sta c or animated digital graphic.

30 days $1,400

60 days $2,240

90 days $2,940

Dimensions: 948 x 284

Capture a en on through the largest available ad situated at the upper por on of the home page in a rota ng posi on. Your ad will stand out as the exclusive adver sement among six scrolling graphics.

30 days 60 days 90 days $900 $1,440 $1,890 Box Banner

Dimensions: 190 x 260

Display an ad graphic on the upper por on of the home page and interior pages of the website. Your ad will cycle amongst 10 other ads on a refresh basis.

All measurements stated in pixels, w x h.

All costs stated in Canadian dollars.

All adverƟsing inserts are subject to five percent (5%) Goods and Service Tax (GST)

CAROUSEL BANNER

BOX BANNER

Carousel Banner

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Specifications and file delivery

PRINT ADVERTISING SPECIFICATIONS

Electronic Artwork (PC and Mac)

dmg :: events operates on the Mac pla orm in the following formats: ‐ InDesign

‐ Adobe CS 5.5

‐ Adobe Illustrator ‐ Adobe Photoshop ‐ Adobe Acrobat (Press Ready PDF)

Mechanical Specs

‐ Line screen is 150 dpi

‐ Prin ng: Sheet‐fed offset

‐ All ads measure width x height in inches; ads not received in these formats will not be accepted

Fonts

‐ If possible, please convert fonts to outlines

Accepted Media ‐ Use StuffIt (.sit) or ZIP file compression, and transmit to dmg via FTP

Colour ‐ Use only process colours (CMYK)

Photographs/Artwork

‐ All images must be minimum 300 dpi ‐ Place all images at 100% ‐ Save image files in PDF, EPS or TIFF format at 300 dpi ‐ Convert fonts to paths (outline fonts)

WEBSITE ADVERTISING SPECIFICATIONS

Mechanical Specs ‐ All ads measure width x height in pixels.

File Formats ‐ Save image files in GIF, JPG or Flash SWF (adver ser must provide Flash with tested HTML embed code). ‐ Carousel banner ads must be a sta c image (GIF, JPG or PNG).

Proofs All submissions must be final to ensure the best quality. No press proofs will be given to adver sers. The publisher reserves the right to charge back to the adver ser all costs incurred with respect to resizing of art, typese ng or other changes to material supplied by the adver ser.

FILE DELIVERY

Upload all artwork to dmg via FTP. 1. Ensure you have named your file according to the following: IPE12 publica on YourCompanyName (Date), i.e. IPE12 EventGuide dmg (22‐Feb‐12) 2. In your web browser, navigate to: www.dmg.loadingdock.ca 3. Enter your informa on, and click “Send” to upload your file to dmg

Have ques ons about specifica ons or file delivery?

Contact ginnykuzek@dmgevents.com for assistance.

File Delivery Send all artwork via email:

Have ques ons about website specifica ons?

Contact nicoleveronneau@dmgevents.com for assistance.

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ADVERTISING ORDER (Page 1 of 2) HOW TO ORDER: Check all that apply, calculate your order total + GST, and fax pages 5 and 6 to +1 (403) 245‐8649

Advertising opportunities Ad Type

Official Event Guide

Official Event Website

Double Page Spread

$7,150

Box Banner, 30 days

$900

Cover, Outside Back

$3,950

Box Banner, 60 days

$1,440

Cover, Inside Front

$4,250

Box Banner, 90 days

$1,890

Cover, Inside Back

$3,750

Carousel Banner, 30 days

$1,400

Full Page

$3,500

Carousel Banner, 60 days

$2,240

Half Page, Horizontal

$2,000

Carousel Banner, 90 days

$2,940

Half Page, Ver cal

$2,000

Quarter Page, Horizontal

$1,350

Quarter Page, Ver cal

$1,350

Technology Feature

$650

Enhanced Exhibitor Lis ng*

$75

* Available to exhibi ng companies only.

Not an IPE 2012 exhibitor? Visit www.interna onalpipelinexposi on.com for exhibi ng informa on.

Advertising value package Best Value Adver sing Package $2,975 SAVINGS of $600

1 x Half page ad in the Official Event Guide 1 x Enhanced Lis ng in the Official Event Guide 1 x Online box banner ad—90 days

Event sponsorship

To discuss or book your sponsorship opportunity, contact us directly at pipelineexposales@dmgevents.com or by phone at +1 (403) 209‐3555.

Major ExhibiƟon Sponsors: (as of April 9, 2012)

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August 27, 2012

ADVERTISING ORDER (Page 2 of 2) HOW TO ORDER: Check all that apply, calculate your order total + GST, and fax pages 5 and 6 to +1 (403) 245‐8649

Advertising order

Terms of agreement

Event Guide ad inser on— ad size: ________________________________ Ad orienta on (horizontal/ver cal): _____________________________ Technology feature

Enhanced exhibitor lis ng

Value package

Event Guide subtotal: $_______________________

Online subtotal:

$_______________________

Value package subtotal:

$_______________________

Order subtotal:

$_______________________

GST tax (5%):

$_______________________

TOTAL PAYABLE CDN:

$_______________________

DEPOSIT DUE (30%):

$_______________________

I have read, understand and agree to the condi ons included in the Terms of Agreement for adver sing and have included a thirty percent (30%) deposit with my order.

_______________________________________________ Order authoriza on signature

_____________ Date

Contact information (required) Exhibi ng company?

Yes

No

Company name: ____________________________________________ Contact name:

____________________________________________

Address:

____________________________________________

____________________________________________

City:

____________________________________________

Postal/zip code:

____________________________________________

Telephone:

____________________________________________

Email address:

____________________________________________

Payment information (required) Cheque (cheque number issued: ___________) Credit Card:

Visa

MasterCard

American Express

Card number: ___________________________________________________ Expiry date (mm/yr): ______________ Name (as it appears on card): _______________________________________

_______________________________________________ _____________ Payment authoriza on signature

Date

The adver ser agrees to pay a deposit of thirty percent (30%) of the value of adver sing upon signing this agreement to confirm the order for adver sing and agrees to all condi ons outlined as within the following terms. Please complete the payment details.

PAYMENT TERMS (a) A deposit equal to thirty percent (30%) of the total value of the adver sing is required to be paid upon booking any order for adver sing in any Official Publica on. (b) The outstanding balance of the total value of the adver sing order is required within thirty (30) days from the last day of the Show or proof of the printed adver sing (which ever should occur first). (c) All rates are quoted in Canadian Dollars ($). (d) A fi een percent (15%) agency commission applies to each order received from the Agency of Record of any adver ser of the Show. (e) Online adver sing is payable upon receipt of invoice.

Invoice will be provided upon purchase.

DELIVERY OF ARTWORK (e) The adver ser agrees to deliver the artwork for inser on before the deadline and in the appropriate format outlined in the Official Publica on Adver sing Rate Card. (f) The publisher reserves the right to charge back to the adver ser all costs incurred with respect to artwork, late delivery, typese ng, re‐sizing and film on materials supplied or developed on behalf of the adver ser. The publisher accepts no responsibility for mistakes or omissions in adver sing supplied or developed on behalf of the adver ser. (g) All submissions must be final to ensure the best quality; no press proofs are provided to adver sers or their agency of record.

CANCELLATION AND TERMINATION (h) The adver ser shall have the right to cancel this agreement by no ce in wri ng to be delivered to dmg no later than one hundred and eighty (180) days preceding the opening date of the Show. All deposits received by dmg up to the date of no ce of cancella on are non‐refundable and non‐ transferable. In the event that the adver ser (i) no fies dmg less than sixty (60) days preceding the opening date of the Show that it wishes to cancel this agreement; or (ii) fails to make payments in accordance with the payment schedule set out herein; or (iii) except as otherwise permi ed herein, fails to deliver artwork; dmg reserves the right to (iv) cancel this the agreement without no ce; (v) retain any payment made by the adver ser as liquidated damages (and not as a penalty) for breach of this agreement; (vi) re‐license the space for adver sing; and (vii) bring ac on against the adver ser for payment of the full inser on originally purchased from dmg. (i) In the event that this agreement is cancelled or terminated, the adver ser shall immediately cease using any event, Show or dmg logos or trademarks.

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