Monday 30 September 2024
Telford International Centre
DISCOVER THE 2024 PETQUIP aWARDS finalists
Welcome to our finalists’ book, where we reveal the finalist companies and products for the 2024 PetQuip Awards. The winners will be announced at the PetQuip awards dinner on 30 September, taking place alongside PATS at Telford International Centre.
The 15 awards include categories for product, marketing, retailers, suppliers, sustainability and individual achievement. New categories for this year include rising star, employee of the year and best trade marketing campaign.
“The pet trade naturally attracts innovation and creativity, reflected by the exceptional standard of entries to the awards this year. Our panel of judges will have a tough task to select the winners,” said Susan Fairley, Trade Federation Manager for PetQuip.
“We are particularly delighted with the response to our new categories which highlight individuals: rising star and employee of the year. Alongside Lifetime Achievement, these awards recognise
the exceptional talent of some very special people and their contribution to this incredible industry.”
The entries have been shortlisted to the finalists we list here. They will be judged by an independent panel of retailers, consultants and marketing specialists in late August. The winners will be announced at the PetQuip industry awards dinner on 30 September, the second day of PATS.
The evening will begin with a drinks reception, followed by a table service dinner and entertainment.
“The awards dinner is always a great evening of networking between manufacturers, suppliers and retailers. While winning an award is of course a massive accolade, we hope that everyone in the trade can enjoy the evening and celebrate their teams’ contributions to this amazing sector,” added Amanda Sizer Barrett, Director General, PetQuip.
PetQuip Awards 2024 are sponsored by:
Award categories
Supplier of the year
Business service of the year
Most promising new starter business : sponsored by Interzoo
Best product: food/treats
Best product: healthcare/grooming
Best product: accessories/technical
Sustainability award: sponsored by CIPS
UK retailer of the year: multiple
UK retailer of the year: independent
International retailer/distributor of the year: sponsored by PATS
Best trade marketing campaign: sponsored by PBW
Rising star: sponsored by Noble Futures
Employee of the year
Theresa Swann exporter of the year : sponsored by Group55
Lifetime achievement
From our headline sponsor Leopard Co
CONGRATULATIONS TO ALL PETQUIP AWARDS FINALISTS!
As a marketing and communications consultancy we love shining the spotlight on the brands and companies we work with! So it’s an honour to be in such great company with some of the best brands and products in the pet sector and see you step into the spotlight as finalists at this year’s PetQuip Awards.
At Leopard Co we’ve been working with a host of great pet brands for over a decade so as this year’s PetQuip Awards’ headline sponsor we’re looking forward to seeing some of our old pet sector pals as well as making some new fur-iends!
Leopard Co has been created by two wellknown marketing agencies – spottydog communications and Big Cat marketing – joining forces. Together we’ve significant experience working in the pet sector for years and are particularly proud of our award-winning work with Earth Animal, Pedigree Wholesale, Pit Pat Pet, Autarky and Arden Grange. If you’d like to find out more about the work we do, we’d love to take you a walkies through our campaigns – you can find us during PATS on the PetQuip Business Lounge stand P35.
As headline sponsor, we are pleased to play our part in supporting the pet industry’s award winning work and to put all PetQuip Award finalists in the spotlight. In particular we welcome you to get caught on camera on the night and share your celebration poses in our photobooth!
And don’t forget to share your success on social media in the run up to the awards dinner! We’ll be live tweeting and social posting using #PetQuipAwards2024, so we look forward to seeing you all in the spotlight on stage, in the photobooth and on social media.
Congratulations to all finalists from all at Leopard Co, see you on 30 September.
Rachel Roberts Co-CEO Leopard Co
Finalists
OUR WELL-DESERVED FINALISTS IN 2024
SUPPLIER OF THE YEAR
TRIXIE UK Pet Products Ltd
Proflax Superfood Supplements
J&K Aquatics Ltd
Brambles Pet and Wildlife
Pedigree Wholesale
Mutneys Professional Pet Care Ltd
Harvest Pet Products Ltd
Whitebridge Pet Brands
Pet Trade Innovations Ltd
Pets Love Scruffs
PowAir Nature Ltd
HugglePets
Glowcroft Contract Packing
Buitelaar Food Ltd
Nutriment
Natures Pet Products
We.pet Independent Wholesale
Burns Pet Nutrition
NutriFusion
Furr Boost
MOST PROMISING
NEW STARTER BUSINESS
(Sponsored by Interzoo)
The Muzzle Movement
Fell Dog
POOZ
Imaginelles
Pipsbootique
Pawionic
Tippaws
Inventor Cat
Pet Trust UK
Wonderful World of Treats
Pawer Water
Our Pet Village Ltd
The EasyEat Company
Xparkles
AniVatio
Natures Pet Products
Pawd Drinks
Gizzls
BUSINESS SERVICE OF THE YEAR
The Animal Talent
Four Paws Groom School
Copdock Mill
K9 Paws Behavior Dog Training
Ant Antics
Millin Brook Luxury Dog Boarding
Associated Veterinary Services
NutriFusion
SUSTAINABILITY
AWARD
(Sponsored by CIPS)
Stix and Co
Simply2 Pet Products
Earth Rated
Pets Love Scruffs
Pawionic
Kompact9
Ant Antics
Antler Chew Wholesale Ltd
Benevo
Burns Pet Nutrition
The EasyEat Company
Xparkles
Pawd Drinks
Beco
Earth Animal
Furr Boost
Henry Wag
BEST TRADE
MARKETING
CAMPAIGN
(Sponsored by PBW)
My Anxious Dog
Brambles Pet and Wildlife
Frozzys
Pawsome Paws Boutique
Finalists
OUR WELL-DESERVED FINALISTS IN 2024
PRODUCT OF THE YEAR
Accessories & Technical
DotDotPet
Fell Dog
West Paw (2 products)
Pets Love Scruffs
Pipsbootique
Inventor Cat
Hurtta
Trinkety Paws
ROGZ
Pup & Kit (2 products)
The EasyEat Company
Xparkles
DogSpace
Brightkins
Company of Animals (2 products)
Pawdaw of London ( 2 products)
Play9
Poorly Paws
MAXX
Medical Pet Care
PRODUCT OF THE YEAR
Healthcare & Grooming
DotDotPet
Pawionic (2 products)
POOZ
The Holistic Hound
GHS Direct
Inventor Cat
TropiClean
Buddycare
VetBox
PowAir Nature Ltd
Pawer Water
Charlie The Vet Ltd
NT Labs
DUGV UK
AniVatio
VETIQ
Angelcare Corporate UK Ltd
Pawd Drinks
ADM
White Label Pet Supplements
Woof and Brew
PRODUCT OF THE YEAR
Food & Treats
DotDotPet
Vitalin
Felight
Webbox
Wonderful World of Treats
Pup Ice
Pets Love Scruffs
Betty Miller
Brambles Pet and Wildlife
Dog & Bond
Earthz Pet(3 products)
Nobblys
Cooper & Co
Wild Antler
Antler Chew
Petface
Whitebridge Pet Brands (4 products)
Dougie’s Pets
Burns Pet Nutrition
HugglePets
RIO Happy ring
Frozzys
VETIQ
Harvest Pet Products Ltd
Dr Veneta
Earth Animal
Gizzls (2 products)
Furr Boost
Pawer Water
JR Pet Products Ltd
Finalists
OUR WELL-DESERVED FINALISTS IN 2024
UK RETAILER OF THE YEAR
INDEPENDENT
Joywyns Pet & Country
Wildwood Pets Ltd
Pickles Pet Pantry
Woofles
VetBox Ltd
Ant Antics
Inventor Cat
Doodledales
Our Pet Village Ltd
Trusty Pet Supplies
Tug-E-Nuff
Marshalls Pet Food Store
Play9
RISING STAR
(Sponsored by Noble Futures)
Clara Hewson – The Muzzle Movement
Sophie Perry – iPET Network
Felix Robinson – Pet Trust UK
Sophie Chesman – Pawsome Paws Boutique
EMPLOYEE OF THE YEAR
Liane Avery – Pet Trade Innovations
Michelle Williams – Associated Veterinary Services
Charmain Cane – We.pet Independent Wholesale
Sara Mendana – Associated Veterinary Services
Daniel Barta – Associated Veterinary Services
THERESA SWANN
EXPORTER OF THE YEAR
(Sponsored by Group55)
Pets Love Scruffs
Mutneys Professional Pet Care Ltd
Burns Pet Nutrition
LIFETIME ACHIEVEMENT AWARD
To be announced at the PetQuip Awards dinner on 30th September
Product finalists
ACCESSORIES & TECHNICAL
DotDotPet – Eco Dog Towels
Fell Dog – Drench Collar & Lead
West Paw– Dog’s Best Friend Game™ ; Feast Mat™
Pets Love Scruffs – Scruffs’ Boucle Box Beds
Pipsbootique – Anti-panic dog snood
Inventor Cat – Dental Wand
Hurtta – The Mudventure Reflective Coat
Trinkety Paws – Waterproof Biothane
Handsfree Training Lead
ROGZ – Cat Safety Release Collar
Pup & Kit – PetNest; PetProtector®
The EasyEat Company – The EasyEat Feeder
Xparkles – Xparkles
DogSpace – King Mommy+ Puppy Pen:
Brightkins – Tough & Tumble Treat Dispensers
Company of Animals – The Halti Anatomy collection; INVISA
Pawdaw of London – Super-absorbent sofa
throw/dog blanket; Luxury Paw Towels
Play9 – The Roolo®
Poorly Paws – Canine First Aid Kit
MAXX Medical Pet Care – MAXX
Recovery Suit for Pets
We can't wait
TO SEE YOU
We have some very exciting things to share with you. From new products and exclusive brands, to our fantastic training tools and eye-catching retail displays.
Here’s a sneak peek of what to expect…
& visit us
PETQUIP AWARDS 2024
Product finalists
(continued)
FOOD/TREATS
DotDotPet – Multifit Cat and Dog Wellness treats
Vitalin – Vitalin Collection
Felight – 100% Natural Wheat Pellet Cat Litter
Webbox – Cat nip Sticks and Licks
Wonderful World of Treats – Wonderful World of Treats collection
Pup Ice – Pup Ice
Pets Love Scruffs – Scruffs’ Reactive Glaze Bowls
Betty Miller – Betty Miller’s Salmon and Dill Mini Paws
Brambles Pet and Wildlife – Brambles
Semi-Moist Hedgehog Food
Dog & Bond – Doggy Ice-Cream Mix
Earthz Pet – Biotic Advanced Health Formula; Natural Health Topper; Boost Air Dried Functional Jerky Treats; Nobblys – Nobblys Mint Tough Brush
Cooper & Co – Cooper Biscuits
Wild Antler – Wild Antler’s Raw Venison Dog
Food Enriched with Antler Powder
Antler Chew – Antler Chew
Petface – The Dog Deli Fish Treats
Whitebridge Pet Brands –Born Carnivore; Schesir Functions Digestive Topper; Special range; Schesir Baby range
Dougie’s Pets – Dougie’s Pure Veg Blocks
Burns Pet Nutrition – Dry food range for cats
HugglePets – Bubbly Tails shampoo
Gizzls – Dental Dazzle; Happy Gut
RIO Happy ring – Happy ring
Frozzys – Frozzys HAPPY GUT Softbakes
VETIQ – VETIQ Healthy Bites Serene
Calming Treats
Harvest Pet Products Ltd –Premium range of Suet products for Wild Birds
Dr Veneta – Dr Veneta Freeze-dried food
Earth Animal – No-Hide chew
Furr Boost –Furr Boost
Pawer Water – Pawer Water
JR Pet Products Ltd – Product details embargoed
HEALTHCARE & ANIMAL GROOMING
DotDotPet – DotDotPet’s shampoos: Shine
Bright fragrance
Pawionic – Pawionic; Grooming Harness
POOZ – POOZ
The Holistic Hound – Don’t Bug Me
GHS Direct – Vira-Care
Inventor Cat – Dental Wand
TropiClean – TropiClean Watermelon Refreshing 2-in-1 Shampoo and Conditioner
Buddycare – Buddycare conditioners
VetBox – VetBox
PowAir Nature Ltd – The PowAir Pet Stain & Odour Destroyer Kit
Pawer Water – Pawer Water
Charlie The Vet Ltd – Antiseptic Wound and Skin Care
NT Labs – NT Labs AxoCure Medicinal Bath
DUGV UK – Flee Pesticide Free Flea Spray
AniVatio – AniVatio’s ProJoint
VETIQ – VETIQ Serene Calming Ointment
Angelcare Corporate UK Ltd – The LitterLocker by Litter Genie® Cat Litter Disposal System
Pawd Drinks – PAWD DRINKS
ADM White Label Pet Supplements – Soft chews and supplement powder sachets
Woof and Brew – Herbal blended tonics
PAW-FECT GOOD CAUSE FOR PRODUCTS
FEATURED IN THE
Did you know that every product entered into the PetQuip Awards is scrutinised by our expert judging panel at our judging event in August?
Once the judging activity is complete it’s important to do what we can to make sure products can find their way to the pets they were created for.
This year, that’s where our headline sponsor Leopard Co has stepped in, helping to collect the hundreds of products following our judging event in Kent and delivering them to pet charity Birmingham Dog’s Home. The products will be used either to offer to pets under their care, or as prizes as part of fundraising activity undertaken by Birmingham Dogs Home.
PETQUIP AWARDS
supported Birmingham Dogs Home for over five years, so when we heard there was the opportunity to help get products participating in the PetQuip Awards to be donated to the charity we were only too pleased to fund the logistics and make the connection to Birmingham Dogs Home.”
Commenting on the paw-fect partnership, Rachel Roberts, Co-CEO of Leopard Co comments: “Here at Leopard Co we’ve
Fi Harrison, Head of Fundraising & Communications at Birmingham Dogs Home comments: “We hugely appreciate the donation of products given by all companies who have participated in the PetQuip Awards, and we hope knowing that they will be used by pets in need or help to raise the valuable funds needed to care for the 2,500 dogs we care for each year will be great news. We wish all companies who have participated in this year’s PetQuip Awards every success, but the feedback from our dogs and the team here at Birmingham Dogs Home is that we think you’re all award winning!”
Noble Futures is a leading specialist recruitment consultancy for commercial, technical and operational roles across the Animal and Agricultural related industries.
Located throughout the UK and Europe, our unique project-led approach to recruitment sets us apart and our dedicated industry experienced recruitment team are focused on delivering the best, whether you want to progress in your career or you’re searching for your next perfect hire.
WHAT IT MEANS TO WIN
Wetherby-based Discount Feeds was named UK Pet Retailer of the Year in 2023.The Gold award winner was praised for its rigorous attention to detail with product ranges, display, staff recruitment and training providing a whole retail experience. The store recognises that different customers may have very different requirements and by keeping prepared and motivated, the team delivers outstanding service.
Jo Sutton, who owns Discount Feeds with husband Rob, gave her reaction to winning the Gold award.
What does this award mean to you?
“This award means the world. We are a small local business focusing on being the best that we can be. To have our store recognised by PetQuip is just a dream come true.”
How long has the store been operating?
“The original shop was established in February 2009. We purchased the store in February 2019. I had been the instore dog groomer for three years and when the opportunity came quite unexpectedly to take over the reins I jumped at the chance. I promised my husband Rob I could make it work.”
What makes your store so special?
“We strive to provide the best service we can. Team work is really important – I never underestimate how important the team is to operating successfully and happily. Our staff are hugely valued individually and as a team, and in turn love working here and mirror my desire to provide an excellent customer experience. My knowledge and passion for animal feeds, particularly canine, seems to be a key feature for our customers.”
How do you keep your regulars happy?
“Consistency is key but also flexibility. Our size really helps our adaptability, and our ability to provide a personal service. We face challenges as everyone does, but it’s how we deal with them that makes us stand out.”
WIN A TRIP TO BOLOGNA
Zoomark International has donated a fantastic competition prize of a trip to Bologna in 2025, enabling the winner to visit the show.
To enter, please visit the PetQuip Business Lounge at PATS stand P35.
2023 Roll of Honour
SUPPLIER OF THE YEAR
Joint Gold – Pedigree Wholesale and We.pet
Joint Silver – Burgess Pet Care and Pet Trade Innovations
Highly Commended – Brambles Pet and Wildlife
BUSINESS SERVICE OF THE YEAR
Gold – Henry & Co
Silver – Ant Antics
Highly Commended – Pet Trust UK
NEW STARTER AWARD
Gold – Trinkety Paws
Silver – The British Glass Lady
Highly Commended – Oh So Precious
CELEBRATING GREEN & ORGANIC
Gold – Mr Bug
Silver – Naturaw
Highly Commended – Verm-X
PRODUCT OF THE YEAR
Accessories/Technical
Gold – Dog First Aid Kit from Poorly Paws
Silver – The modular and portable Dog-G8 Gate from the Dog-G8 Company
Highly Commended – Puppy Starter Kit from DogSpace
Food & Treats
Gold – Wellness Treats from HOWND
Silver – Vet’s Menu Gravy Topper from Macahl Animal Health
Highly Commended – Nature’s Deli Grain-Free Tasty Paste from Pedigree Wholesale
Healthcare/Grooming
Gold – TropiClean Essentials Collection from Pedigree Wholesale
Silver – TropiClean Enticers Dental Ball Kit for Dogs from Pedigree Wholesale
Highly Commended – Gizzls Gut Support from Gizzls
INTERNATIONAL RETAILER, WHOLESALER OR DISTRIBUTOR OF THE YEAR
Gold – Tom & Co, Belgium
UK RETAILER OF THE YEAR
Gold – Discount Feeds
Silver – Henry & Co
Highly Commended – Cocopup London
THE THERESA SWANN EXPORTER OF THE YEAR AWARD
Gold – Mutneys Professional Pet Care
Silver – HOWND
Highly Commended – Macahl Animal Health
LIFETIME ACHIEVEMENT
John Burns MBE, Burns Pet Nutrition
CREATING YOUR OWN SOCIAL PETWORK BY WORKING WITH INFLUENCERS
We all know that social media is hugely powerful to boost brand awareness and get pet products into the hands of consumers, but it can be a minefield to make sure you’re investing into the right social opportunities.
We caught up with Jessica Pardoe at Leopard Co to get advice on how to maximise the opportunities working with influencers can bring for pet brands.
“There’s a variety of influencers out there. These can typically be sorted into the following five categories:
Mega influencers: Their 1 million+ following means you’ll need a huge budget to work with them. They’ll reach a greater audience but their followers may not hugely engage.
Macro influencers: With 500k to 1million followers, whilst not as large, macro influencers may have a hefty price tag but they typically offer higher quality content.
Mid-tier influencers: With around 100k to 500k followers these influencers offer good quality content and a good level of authenticity.
Micro influencers: Despite a smaller following of 10k to 100k followers they offer a more authentic voice and have more dedicated followers.
Nano influencers: Whilst influencers under 10k lack followers, they often have higher engagement rates and are more effective at targeting a niche audience.
For successful influencer collaborations make sure you do your homework! At Leopard Co we’ve developed our 1,000+ influencer social petwork over the last decade working with all levels of influencer. It means we understand that brands influencers are open to collaborating with ensuring they will be engaged to partner on campaigns and deliver best ROI.
When working with influencers we have four golden rules:
1. Get the fit right and if an influencer doesn’t show excitement in the project, be prepared to walk away
2. Be clear about the purpose of the activity and what the brand is trying to achieve, but don’t micromanage. Allow influencers to tell your brand story in their own way
3. Track results and impact by using codes, #hashtags and tracking links
4. Always be ethical – the digital landscape can feel like the Wild West but ensure you follow the CAP Code which is enforced by the Advertising Standards Agency
For more social media advice do catch us on the PetQuip Business Lounge stand P35 during PATS or we hope to meet the PetQuip Awards finalists at the dinner on 30 September.
PATS MEETS UP FOR BIGGEST SHOW EVER
More than 340 pet brands exhibiting in four halls over three days will help to create the biggest-ever PATS in the show’s 15-year history.
The Pet & Aquatics Trade Show takes place at the Telford International Centre in Shropshire from Sunday, 29th September to Tuesday, 1st October 2024.
It is the only event in the UK where buyers from specialist pet stores and garden centres can view all the latest product launches under one roof.
As well as meeting up with a long list of PATS regulars, visitors will be greeted by a host of new faces and new products. A growing number of companies are choosing to exhibit for the first time as they see PATS as the perfect place to announce their future plans.
With the addition of an Aquatics Zone and a bigger New Starter Zone, this year’s exhibition will cover the whole of the Telford International Centre.
The New Product Showcase will again be a popular feature of the show as it gives visitors the chance to see and touch the new products they will be stocking for the coming season.
As well as seeing a huge array of new pet products and speaking to the key suppliers and manufacturers, visitors will also be able to witness demonstrations from the country’s leading dog groomers.
A full and up-to-date list of exhibitors is available on the website www.patshow.co.uk together with regularly updated show news.
PetQuip Business Lounge
You came (to North America’s most comprehensive pet product marketplace). You saw (the latest, greatest pet products). You conquered (your business challenges). And we can’t wait for you to keep that momentum going next year! Thank you for helping to make SUPERZOO the incredible, fun-filled event that it is. We look forward to seeing you in 2025!
August 13-15, 2025
Education: August 12-13, 2025
Mandalay Bay, Las Vegas, NV
18,000+
330,000