NEWSLETTER ISSUE 9 | JUNE 2021
Industry News & Trends Product Feature Announcements Resources
Marketing to the Masses
Industry News & Trends
The Move Online Marketing Strategy Around Dealerships If you haven't made an online presence yet, it's time. If you have, it's time to double down. The past year has likely changed your personal relationship with the internet. It certainly has for many, many people. For the first time ever, more than half of the world's population is on social media. Your dealership or service center needs to be where the people are; online. Before you start making an account on every social media platform, you need to focus on building and maintaining a stellar website. Your website is the pinnacle of your online presence and is often a customer's first introduction to your business. When your eventual advertising and social media efforts bring customers to your site, you will want to have something that is easy to navigate, well designed, and helpful.
Are people really going to use your website? According to research, yes. CarGurus found that 58% of shoppers visit dealership websites an average of 6 times during the car buying process — and that was before the pandemic.
FUN Industry FACT
There are around 30,000 parts to a car. Source: Toyota
You want to add content to your website for customers and search engines alike. Your website is ranked by the type of content on it and is more likely to appear higher in the search results when Google thinks your website is relevant. To get on the radar you'll need to work on keywords and keep your website up to date. Be sure to add your location to your website — this will tell Google to show your website to people in your area. Additionally, you'll want to set up a Google My Business page to make sure your business shows up on Google Maps. Doing this also provides another avenue for customers to see your business information like hours of operation. Once you have your website ready to go, you can move on to growing your reach. Find the channels your audiences use and build a social media presence there. You don't need to be on all platforms at once, just the ones where your time is best spent. To expand, you can look into Google Ads or Facebook ads to target potential customers and make them aware of your dealership. Above all, remember that your presence online is a competitive edge that you shouldn’t miss out on. 90% of car shopping starts online, so make sure you are providing a worthwhile experience that will make customers remember your name.
Automotive Aftermarket The Auto Care Industry
$405.3
billion industry
4.7 million
employees in the industry
Source: autocare.org factbook