Newsletter ISSUE 2 | JULY 2019
Industry News & Trends
embracing technology The advancement of new technology and digital media has disrupted many industries, including the auto retail and repair industry. New technology and innovations can be hard to understand and implement, leading many car dealerships to want to continue operations the old-fashioned way. However, doing the same thing they always have would hurt dealerships in the long run. Embracing new technology and digital media and using it to improve and streamline operations cannot only help service departments, but it can also help dealerships reach new audiences, retain customers, and expand their business. Technological and digital advancements can help all areas of a dealership. From marketing to sales to service, going digital can help increase a dealership’s bottom line while also making employees’ jobs easier and faster.
An easy way to incorporate more technology and digital media is through marketing and customer management. Utilizing social media and Customer Relationship Management (CRM) software can help attract, retain, and engage customers. Social media requires some time to create and schedule content but it is a simple and cost-effective way to engage and attract new customers. Advertising through social media tends to be inexpensive compared to traditional advertising channels. It is also easy to test out what kinds of posts get the most engagement from your audience on social media. CRM software is another way to incorporate technology into your marketing strategy. This software can help keep track of leads, generate service reminders, and create lists of who hasn’t been emailed or sent a postcard in a while. It helps keep everything in order and make sure that customers are receiving marketing materials at the right time.
There are also tools to help the service department better identify, report, and track vehicle repairs as well as schedule and keep track of appointments. Multi-point inspection technology helps the service department diagnose vehicle problems faster and more accurately, thus increasing customer satisfaction. It also helps catalog service history and what deferred services should be offered to the customer again during their next visit. In addition to better inspection technology, there are AI-driven online scheduling tools that allow customers to easily and quickly schedule a service appointment in a few clicks online. AI also helps identify what other services their car may need or what it may need in the future. Currently, there are a lot of new technology and digital advances out there that are helpful to the auto sale and repair industries. Start small, trying out one or two new software programs or an upgraded digital marketing strategy, and work in more advanced technology as time goes on. It may seem intimidating at first but it is necessary in order to stay competitive in this fast-changing industry.
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fun fact:
According to CarMax, the best-selling car color last year was black! White was a close second.
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