Pet InsightAugust2022 Inside • Special Report: SuperZoo 2 • Market Focus: Las Vegas 6 • Leading Retail Pet Executives 10 • Q&A: Vic Mason, World Pet Association 60 Leading Retail Pet Executives
Other laws have been considered in the market such as banning the pur chasing of animals in pet stores. In June, Clark County proposed that pet stores would not be allowed to sell, dogs, cats, rabbits and pigs in stores. “Nationally, there are around 500,000 dogs that are being used every single day for this breeding,” Michael Naft, Clark County Commissioner said. “What we’re trying to target are those who are really being inhumanely treated. All we’re trying to do is get those who are selling dogs, selling rabbits and other animals that have been bred irrespon sibly. This is just a common-sense ap proach to doing it.”
vices.Chin Li Kuck and Richard Hansen are owners of Las Vegas location, Woof Gang Bakery & Grooming Skye Canyon store. Kuck also owns another location in the market, and Carrie Little, another Las Vegas franchise owner, has contin ued to offer consumers personalized service and onsite specialty bakery with handmade treats and cakes for dogs.
Woof Gang Bakery
Woof Gang Bakery has more than 200 locations nationally, with three in the market occupying 4.41 percent of the market share. Woof Gang Bakery has become a leading specialty retailer of pet food, supplies and professional grooming services. The retailer offers grooming, pet resort, wellness, self-ser vice grooming and doggie daycare ser
As the 26th most populated city in the US, 53 percent of households in Las Vegas own a pet, which is nearly 126,000 households in the market. Ac cording to media reports, in 2020, 36.8 percent of households own a dog and 23.1 percent of households own a cat. Keeping in mind the challenges faced in 2020, many people opted for adop tion while working from home, and in populated cities like Las Vegas, adop tion rates skyrocketed while shelters were cleared out. However, with a turn of events, many of those same shelters ended up taking several pets back as people started to return to work and were no longer available to give their pets the attention they deserved. There has been a recent increase of pet dumping in the market, and accord ing to officials, many owners are real izing they can no longer afford to take care of their pets. While shelters and rescues are one of the best options for owners who can no longer care for their pets, Las Vegas pet owners have been abandoning pets all over the city rather than taking the proper steps to ensure they receive another chance at a forever home.The Animal Foundation has contin ued to take steps to ensure pets are given proper care and opportunities. Recently, Petco Love invested in The Animal Foundation to help save and im prove the lives of pets in Las Vegas. The foundation received a $100,000 grant from Petco Love in June. “We are grateful to Petco Love for their generous contribution to The An imal Foundation,” said Cassie McIntyre, Director of Development at The Ani mal Foundation. “This grant will help us fund our many lifesaving programs to benefit thousands of animals in our community.”Anotherlocal shelter is The Nevada SPCA, which has also had a positive im pact on the pet community and indus try. In 2021, the rescue was able to help 1,114 animals get adopted, 390 animals were helped through foster care, 331 kittens were rescued, and the rescue provided 22,865 meals through its Pet Food Pantry program. Alongside the efforts of several area rescues, local lawmakers have put legis lation in place to support pets’ well-be ing during the hot summer months. The law has made it a misdemeanor to keep pets in an unattended parked vehicle if weather conditions are extremely hot or cold. Owners can be hit with a hefty fine and possible jail time for subjecting pets to dangerous weather conditions.
Las Vegas
PG 2 / PET MarketINSIGHT Focus r Cont'd on Pg. 4
Jones Feed & Tack For more than 25 years, Jones Feed & Tack has offered pet owners high-qual ity food and supplies for farm animals and pets. The company has two loca tions, and each location has a wide range of products for animals of all shapes and sizes. The company has a strong focus on training its employees and keeping the staff up to date with the latestThetrends.retailer specializes in providing tack to both Englishmen and Western horsemen. The company also offers a variety of saddles, bridles, halters, leads, blankets, saddle pads and more. Jones Feed & Tack also offers live animals for sale such as chickens and rabbits, and partners with local animal shelters that host adoption events at each location.
While there have been several res cues and organizations that have taken on the task of helping the pet communi ty thrive in the market, independent pet retailers have also become the corner stone of the industry and pet communi ty while continuing to navigate through the challenges presented locally as well as nationally. Bogart’s Bone Appetit Bogart’s Bone Appetit has six loca tions in Las Vegas, which holds 8.82 percent of the market share. After be ing inspired by their rescue dog, Boga rt, Founders Rachel and Harold Vosko started the company in 2006. Unfortu nately, Bogart passed away the day the duo officially signed the papers to open the retail location. Bogart is remem bered through the company’s name and its dedication to offering premium pet products at a discounted price. The retailer has been an indepen dent pet specialty store for more than a decade and provides high-quality pet products such as premium food, toys, apparel, supplies and accessories for dogs and cats. Bogart’s offers all-natural treats baked at the company’s personal bakery and provides consumers with professional grooming services. Dog Supplies Outlet Dog Supplies Outlet has five locations holding 7.35 percent of the market. The outlet is known for having a small bou tique, mom and pop shop feel with a big box concept and discounted prices. Dog Supplies Outlet offers consumers mid to high end dog food options. The compa ny has educated itself on pet nutrition to keep pets healthy. According to the company, feeding high-quality foods can be a preventative measure to avoid a high vet bill and numerous visits.
Live wild. Live FrEE. N O ARTI FIC IAL color, FLAVOR S, OR PRE SERVATIVE S COMPLETE & BALANCED NUTRITION U SA Cra f tedIN the • LEGUME FRE E • NO C ORN, S OY, WHEAT awaken your pet's wild spirit at your local pet food store and at triumphpetfood.com
At Your Service Pet Supply is a fami ly-owned and operated pet supply store and has two locations in Las Vegas. At Your Service Pet Supply was founded in 2006 and has dedicated itself to putting consumers and pets first. The retailer offers home delivery, curbside pickup services and features a full-service grooming salon. At Your Service Pet Supply also features an as sortment of bakery items such as pet cookies and treats. The retailer is a huge advocate for helping rescues and shelters to support their search in finding forever homes for animals. The company works with many rescues and local support groups within the market and regularly hosts and sponsors adoption events. At Your Service Pet Supply partners with South West Exotic Avian Rescue (SWEAR), The Animal Foundation, The Churchill Foundation, Vegas Pet Rescue Project, Vegas Shepard Rescue and more. Closer Look Kimberly Gatto with The Wagging Tail outlined how the company decided to set up shop in Las Vegas as well as some of the factors that have helped the company thrive in the market. “I bought a business that was already established for three years,” Gatto ex plained. “The previous owner had the dream to set up shop and was looking for someone who shared her dream to take it over and take it to the next lev el—and I have. I will be celebrating my fifth-year anniversary on Oct. 1 and just renewed my lease for another five years.”“The reason I think our little shop thrives is our vibe,” Gatto continued. “When folks walk in, there is an energy that they feel that makes it exciting, fun and comfortable. Customer service is our priority and is the root of our suc cess. My motto is if you shop here once, you will have the best customer service in town; you continue to shop with us, you are now family. We get to know ev erything (in time) about our custom ers’ lives (not just their pets). We are about the family unit as a whole so we do things for pets and people. We con tinue to bring in new and exciting items to keep things fresh (as well as re-mer chandising the store so it looks new). Keeping on top of pricing is difficult, but we try hard to be competitive.”
SuperZoo SuperZoo, a highly attended pet in dustry tradeshow in North America, is hosted the majority of the time at Man dalay Bay in Las Vegas, NV. This year, the tradeshow is scheduled for Aug. 23-25. The World Pet Association founded the exhibition in 1950 as a forum for the entire industry to network, learn, and conduct business. In 1955, the tradeshow evolved to the Annual West ern Wholesale Pet Supply Association (WWPSA), and in 1975, the show be came the First International Pet Sup ply Tradeshow, but later went back to WWSPA. By 1983, the event began changing locations around the West Coast and southwestern states. WWSPA was held in Long Beach, CA in 1990, and finally changed its name to SuperZoo in 2000 during the show’s 50th anniver sary. A year later, the event changed its location to Anaheim Convention Center, but it wasn’t until 2004 that SuperZoo finally relocated to Las Vegas to—ac cording to the organization—to draw more national and international attend ees.Some highlights of this year’s show in clude a 300,000 square foot show floor with one of the largest assortments of pet products and supplies. According to media reports, this year the show will feature five specialty areas: Natural and Health; Specialty and Lifestyle; Farm and Feed; Aquatics, Reptiles and Small Animals and Groomer’s Marketplace. A panel of five industry experts will se lect first place winners and runner ups within 10 product categories. Looking Ahead Although there has been an increase in pet abandonment within the city, strong partnerships with retailers, rescues and the community have been able to shed light on the situation and hopefully, change it for the better. The region has become a hotspot for new and established pet retailers. Retailers have continued to thrive in the market that brings retailers, manufacturers and industry leaders together at the pet in dustry’s top tradeshow. The Las Vegas market has become a homebase for pet retailers, manufac turers, and industry leaders to gather and work together. The SuperZoo trade show has become a key gathering point in the market and continues to grow year after year.
According to Gatto, pet owners in the market are all diverse, but they have one thing in common: love and care for pets and animals in general. “Our pet owners come from all walks of life,” said Gatto. “We are in a commu nity that encompasses million-dollar homes as well as middle-class neigh borhoods. We have a high number of pet-friendly apartments and senior developments and they continue to build around us. They are all passionate about their pets and they only want the best for them, so they shop with us be cause we have natural and better nutri tional choices plus are knowledgeable in those things.”
PG 4 / PET INSIGHT Market Focus: Las Vegas r From Pg. 2
At Your Service Pet Supply
“Most folks that live in Las Vegas are parents to one or a multitude of pets,” said Gatto. “They care about them deep ly and most are not satisfied with box stores, specialized or not, for their prod uct lines. I feel the trust is not there and they’re not able to get real answers to their questions from those employees. Most independents are educated and will spend the time helping pet parents with their concerns and doing the re search on those questions they may not have the answers to. That’s what sets most independent shops apart from the box and commercialized stores, and I truly believe that’s why we thrive here in Las BeginningVegas.”with love for a rescue dog, Gracie, Three Dog Bakery dedicated it self to learning how to bake high-quali ty treats and food for dogs with a sensi tive stomach. Since 1989, Founders Dan Dye and Mark Beckloff have continued to craft small batches of treats with real and simple ingredients that are healthy and“Wenatural.work with Astro Loyalty to pro mote our local animal rescues partners to provide a free pupcake and paw-tif icate along with a nutrition counseling and an adoption bundle of food and treats for each new adoptee. Las Vegas is among the fastest growing cities in the country and there are ample oppor tunities to take their pet out to enjoy.”
“Last year at SuperZoo our focus was on sustainable product lines and fresh foods and treats for pets,” he continued. “One of the product lines that stood out to me last year and that I’m looking for ward to introducing to our stores this year is West Paw. This product is avail able online but having a sustainable product line in our stores truly reso nates with our customer base. We are also anticipating building a relationship with a raw food vendor to introduce new lines to our stores as well.”
The Pet Station team is looking for new toys to rotate its assortment. “My personal goals are to chat with our ven dors and work on marketing plans for 2023,” said Lauren Brown, Corporate Merchandiser for Pet Station located in Gardnerville, NV. “Overall network ing and seeing products we may not be aware of would be a team goal. Our per spective has not changed on attending in-person trade shows; we have contin ued to attend all that are in our area that are“Weavailable.”areseeking new and innovative ‘non-consumable’ cat items in addition to simple ingredient cat protein rich foods,” said Jorge Aguilera, Sundries Buyer for Costco. As a first-time attendee at this year’s SuperZoo, Ren’s Pets’ VP of e-Com merce and Marketing Larissa Wasyliw is looking forward to seeing products across categories. “This is my first time going to the show so I’m eager to see ev erything that SuperZoo has to offer,” she said. “I do want to see the Vetdiet booth though, as it is our brand-new private label food and treats brand.”
PG 6 / PET ShowINSIGHT Focus r Cont'd on Pg. 8
SuperZoo Show
“My biggest goal is to meet vendors that I haven’t been able to meet in per son with due to Covid, since I started with Ren’s during the pandemic,” Wasy liw said. “Secondly, I’d like to see what’s new and innovative when it comes to any pet technology. Thirdly, speaking from an e-commerce perspective, we’d like to get into Endless Aisle so higher ticket products, in particular crates, kennels, grooming, are of interest to me to see what would list on our website.”
Exhibitors’ and Retailers’ Goals
Exhibitor Austin and Kat encourages retailers to check out its first CBD-free product line: supplement powders. “Made entirely of microground botani cals, adaptogens, and USDA-certified or ganic mushrooms with no fillers, these new formulas are designed to let pet owners add powerful natural support to their pet’s routine,” said Founder Kat Donatello. “Similar to our functional CBD products, each powder is formu lated using natural ingredients proven to support pets in different ways. My fa vorite is our Hip and Joint blend packed with antioxidant, anti-inflammatory ingredients including freeze-dried New Zealand green lipped mussel, USDA-cer tified organic reishi mushroom, and tur meric.”One of The Bear & The Rat team’s goals is to raise awareness about the company’s digital marketing ability and how it serves to connect with pet owners. “The Bear & The Rat’s robust Instagram channel features several en richment ideas on how consumers can use frozen treats every month,” said The Bear & The Rat’s co-Founder Meg Hanc eford Meyer. “Furthermore, we have many consumers who give their dog a frozen treat every night because they have one serving of In Clover Research’s Optagest (prebiotics for healthy stools, less gas and four plant-based digestive enzymes for better food absorption), they are long-lasting and can calm them down. Retailers who understand the power of frozen treats are very success ful with our brand.”
The vibrant and energetic atmo sphere at SuperZoo lends itself to the overall experience exhibitors and show-goers take part in each year. The ability to shake hands with or hug friends and colleagues while witnessing reactions to packaging and products in person further support the argument for why it’s critical to attend trade shows face-to-face. Retailers value and appreciate feeling firsthand a comfort ing plush toy, a leash handle that seem ingly molds to their hands or tossing a squeaky toy that pets will raise their earsRetailersto. are eager to make their stores the place where pet owners dis cover brands. This is one reason why they’re building relationships with ex hibitors so that they can weave in brands and product lines that are new to their stores and shoppers. Tradeshows like SuperZoo mean for some retailers the treasure hunt of uncovering products they otherwise wouldn’t know about and therefore couldn’t recommend to their consumers. For smaller retailers, they don’t have the scale to showcase an entire product line on their shelves. They value the gracious and adaptable exhibitors who have been known to work with them to supply a condensed line; a scope which fits an independent pet retailer versus a big box chain, as an example.“I’mlooking forward to being back in Vegas for the show,” said Cody Goep pner, Director of Retail Operations for Bleyhl Co-Op in Grandview, WA. “We operate an independent co-operative with farm stores that supply and ser vice rural communities in Washington state. Even though we’ve seen online suppliers challenge our pet market, we have been able to strategically evolve our supplies and services to better take care of our customers—a big thanks in part to the SuperZoo show.”
“Our goals for SuperZoo are 10-fold,” said Goeppner with Bleyhl Co-Op. “It has always been a dynamic show that inspires us to progress our pet, animal health and feed departments. I rely on SuperZoo to introduce new products/ manufacturers, provide deals on the trusted products we serve our custom ers, the education sessions to better our operations, and partner with and strengthen our relationship with our current vendor suppliers who will also be at the show. As an independent, we aren’t always able to introduce a full line of new products, but we appreci ate our vendor partners that are able to supply us along with their other cus tomers. This helps us introduce indus try-leading products and services into ourDuringstores.”SuperZoo, Aguilera with Cost co aims to “identify four to six suppliers that we can potentially follow up on for viable SKUs as a test or inline rotations in the future,” he explained.
PG 8 / PET INSIGHT Show Focus: SuperZoo Show r From Pg. 6
“The Healthy Hemp Company is a grassroots, relationship-driven group of like-minded individuals,” Merrell said. “Our ethos has not changed much since its inception back in 2014. This year’s event will offer us an opportunity to reconnect with many of our customers and friends. We are all looking forward to being together.”
“For myself, I love the virtual world and doing things online,” she said. “How ever, there are times when it is best to have physical meetings to form rela tionships with people and see/touch/ feel the products to get a good sense for them. So I’d say just like our pet custom ers, I like a hybrid experience of doing business online and in person.”
“We always love seeing both our cus tomers and other brands and what they are working on. It really helps keep the industry in-tune and there is nothing like getting inspiration from our peers in the industry,” Frangiosa Farms / Col orado Hemp Honey’s Seres said.
“While last year’s event was great, we are really hoping for a bigger retailer presence and to re-acquaint ourselves with some of our favorite retailers and industry influencers,” said Matt Seres, Brand Manager for Frangiosa Farms / Colorado Hemp Honey. “We are very excited to be able to bring our team’s energy and excitement as we launch our new 16 oz. bulk Canna Natural, 4 oz. CannaNatural Crush, and our newly reformulated CannaDrops Immune 5 Mushroom Blend,” Healthy Hemp Founder Dave Merrell said. “We have streamlined our packaging to help reduce waste while keeping our costs competitive without any impact to our premium quality. We will also be high lighting the new USDA certified organic label update. SuperZoo attendees will be able to see, feel and engage with our new products. We plan to utilize all re sources to create a memorable attendee experience, most notably, our team will be fully accessible. By having access to our team, we hope attendees will gain a better understanding that our premi um, tested, and trusted full-spectrum hemp products remain the best in the CBDCompaniescategory.”like West Paw have been investing added resources towards product innovation as the industry is progressing away from the pandemic and the resulting negative impacts. “As we are all feeling more confident that we are moving out of the pandemic, business is returning to pre-pandem ic feeling and by that we mean we are investing more in the innovation side of the business as opposed to supply chain and distribution issues,” said CEO of West Paw, Spencer Williams. “We re ally hope retailers will take away that we are investing in innovation e.g., new Toppl, new treat formulations, new hol iday products as well as investing in US manufacturing. We now operate two factories in Montana that are fully op erational delivering products on time across the US and to our distributors around the world. We are looking for ward to a strong fourth quarter and ful filling all holiday orders. We are excited to be back at SuperZoo stronger than ever with new products and even more capacity.”Oneof the Treatibles team’s goals for SuperZoo is to share its progressive, cutting-edge products and fair prices. “The takeaway for most people who vis it our booth is going to be the phenom enal value in Treatibles products, as we deliver ‘harmony for the whole family’ through affordable, high-quality CBD pet products,” said Founder and CEO Ju lianna Carella.
In-Person Tradeshows Bleyhl Co-Op merchants prefer to feel and see products in person before buy ing them in store. Company officials are similar in their approach to shopping for new products while attending trade shows where they too realize pictures rarely do products justice when you can see them in person and can feel the quality of the materials.
Exhibitors appreciated tradeshows long before the pandemic and after experiencing virtual shows, their grat itude has only deepened. “Our entire team looks forward to SuperZoo each year,” said Austin and Kat’s Donatel lo. “Although we like to keep in touch by phone and our retailer newsletter, there’s really no replacement for meet ing folks face-to-face. We invest a lot of time and research in creating our for mulas. Every ingredient has a purpose. Our products do especially well when we have the opportunity to share what we’ve learned with our customers— from tips and tricks to the many natural benefits of our ingredients. You’ll catch our team excitedly explaining ingredi ent profiles or chatting with retailers about feedback from their staff and cus tomers from show open until close.”
“Online shows create an efficiency in the ordering process which will remain in our best practices as a lot of trade shows are now operating in a hybrid fashion,” Goeppner said. “This allows us to prepare our orders online before the physical show and realign our efforts at the show toward finding new products and networking with vendors, manufac turers, and other retailers. I’m grateful that we can go back to in-person shows because I missed the networking inter actions and being able to touch, feel and experience products in person. Just like our customers like to be able to touch, feel and experience the product before the purchase, we like to do the same thing.”JeffTawson, Business Analyst Season al and General Merchandise at Raley’s said he “misses the person-to-person interaction. Virtual is great for a quick meeting but nothing replaces a live show.”“Tradeshows are best when attended in person as you have the opportunity to view all booths that you might inad vertently skip virtually by description alone,” Aguilera with Costco said. Wasyliw with Ren’s Pet Depot be lieves the pet industry can benefit from conducting business in person and vir tually; however, the mode of communi cation has to best fit the situation.
“We have always held the thought that in-person shows are imperative for us,” said Green Coast Pet co-Found er Mike Bateman. “We love seeing and meeting our customers in person and not hiding behind a computer screen. We want to be out and with them and listen to them. So, in that respect, our perspective hasn’t changed at all. We have learned, however, that our brand sees very little value at all in virtual shows. We have been looking forward to getting back to seeing people in per son for a very long time.”
PG 10 / PET
Special Report
Scott ArsenaultCEO Scott Arsenault came to Ren’s Pets in 2012, first as VP of Sales and Operations. He was previously Marketing Director for Persuasive Marketing and Director of Advertising for Standardbred Canada. Arsenault also founded Equilibrium Stable, a Standardbred racing stable modeled as a mutual fund for horse racing. He earned a B.Ed. from D’Youville University and a B.A. in History from Simon Fraser University. Brian Albert Senior Category Manager Brian Albert assumed his current position at Sprout’s Farmers Market in 2021 after joining the company in 2018 as Senior Category Manager, Private Label. He previously served as Director, Grocery for Natural Markets Food Group and before that, held several managerial roles at Giant Eagle and Wild Oats Markets. He earned his MBA from the University of Colorado Denver and a B.S. from The Wharton School.
LeadingINSIGHT Retail Pet Executives
JohnCEOAtkins John Atkins assumed his current role as CEO upon joining Smithland in 2020. Previously, Atkins worked at Support-4Retail, Neiman Marcus, C-A-L Ranch Stores, The Home Depot, Tractor Supply, Bass Pro Shops and Kmart. He earned an MBA from Vanderbilt University.
EVPAndersenStaciaandCCO Stacia Andersen came to her current position at PetSmart in 2019. Andersen previously served as Brand President of Abercrombie & Fitch and held various leadership roles for Target. Andersen has taken on leadership roles for non-profit organizations including the Minneapolis Institute of Arts and the Kids in Need Foundation. She attended Buena Vista University.
The pet industry is often described by leaders as a community-oriented, dynamic and ever-evolving community in which to work and thrive. The people involved in the industry genuinely care about the impact they are making and are dedicated to bettering the lives of pets and their parents. Retailers take a consultative approach with customers. Merchants research and mull over what products will make it onto their shelves to ensure pet owners have access to top tier consumables and supplies for their pets. Retailers are constantly in front of category trends and help guide pet owners toward products to ensure pets have access to the top-notch products designed to address specific needs and preferences. The select executives included in Pet Insight’s 2022 Leading Retail Pet Executives take their responsibility seriously. Each year Pet Insight recognizes retailers who stand out for their commitment to ensuring pets and pet owners have access to the latest innovation and products that combine superior quality, abide by tight safety guidelines and evoke a positive reaction from both pets and pet parents. The Pet Insight staff congratulates the retailers included in this year’s special report and wishes them continued success in the pet industry.
Wendy Bartz-Soppa Director of Purchasing Wendy Bartz-Soppa has been with Chuck & Don’s since 1992, holding various positions throughout the company, most recently as Manager of Corporate Purchasing. Bartz-Soppa was appointed Director of Consumables when Chuck & Don’s was acquired by Independent Pet Partners in 2019. In 2020, she was appointed Director of Purchasing.
Leading Retail Pet Executives
PG 12 / PET INSIGHT
AndyOwnerAvigdorandCEO Andy Avigdor joined My Pet Market as General Manager in 1992. Avigdor assumed his current role of owner and CEO in 2019. His hobbies include hiking and traveling.
Bryan OperationsBonnerManager Bryan Bonner joined Russell Feed & Supply in 1983 and assumed his current position of Operations Manager in 2001. Prior to operations, he was a store manager for 15 years. Bonner attended Tarrant County Community College in his hometown of Fort Worth. He enjoys hunting with friends and family, riding trails on his motorcycle and when the opportunity presents itself, flying his plane.
KariPetBuyerBenjaminandAg Kari Benjamin assumed her current position in 2005. Benjamin joined Murdoch’s Ranch & Home Supply in 2002 as a purchasing assistant. She enjoys fishing, hunting and golfing.
Mark Co-FounderBoonnarkandCOO Mark Boonnark founded Healthy Spot with partner Andrew Kim in 2007. Prior to his venture into pet retail, Boonnark was a media buyer for ad agency RPA. He graduated from UC Berkeley.
MikeBuyerBerglind Mike Berglind started his position at Runnings in 2008. He earned a degree in Agricultural Economics/Business Administration from North Dakota State University. In his free time, Berglind enjoys spending time with his grandchildren, camping, cooking and smoking meats and North Dakota State University Bison football.
Jim Castleberry Director of Vendor Management
DivisionalHardlinesManagerMerchandise
Becca Campbell came to her current position at Fleet Farm in 2019. She attended Illinois State University. In her free time, Campbell enjoys University of Michigan football, the Cubs and traveling.
Taylor Chamberlain assumed her current role at Petco Animal Supplies in 2021. She joined Petco in 2017, and worked her way up from being a merchandise manger and director of merchandising. She attended Virginia Commonwealth University and Santa Reparata School of Art in Florence, Italy. Matt Byrnes SVP of Proprietary Brands and Sourcing Matt Byrnes joined PetSmart in 2007 and held various leadership roles in store operations, supply chain and merchandise planning and allocation before taking on his current position. Byrnes also worked several years in Asia supporting PetSmart’s global sourcing efforts. He earned an MBA and a Bachelor of Arts in Decision Sciences from Miami University.
Cyndi DivisionalSeniorCardenasDirectorMerchandisingManagerConsumables
Jim Castleberry assumed his current position upon joining Pet Food Express in 2012. Previously, Castleberry worked for Animal Supply, Western Farm Center and Pet Food Wholesale. He attended Sonoma State University.
VP Owned Brands Design and Product Development
Leading Retail Pet Executives
Cyndi Cardenas assumed her current position in 2021. She previously held several leadership positions including VP of Business Planning and VP of Retail & Wholesale Planning with Perry Ellis International, and also was a retail planner for Macy’s. Cardenas earned a B.A. in Finance and Multinational Business from Florida State University—College of Business.
PG 14 / PET INSIGHT
BeccaCategoryCampbellManager
ChamberlainTaylor
Lia Bryant joined Pet Supermarket in 2002 as Operations Manager / Buyer before taking her current role as Divisional Merchandise Manager responsible for hardlines. She attended Palm Beach Atlantic University and Florida Atlantic University, where she earned both bachelor’s and master’s degrees.
Lia Bryant
SUSTAINABLE SMALL PET BEDDING PetsPick soft and cozy all-natural bedding keeps your animals comfortable and content in a 99.9% dust-free environment. Try our new Paper Pellets, a naturally absorbent litter made from pre-consumer paper that’s eco-friendly, easy to clean and provides 14 days of litter box odor control. With PetsPick, your small pet will have the safety and comfort they deserve. GOOD FOR PEOPLE. GOOD FOR PETS. GOOD FOR THE PLANET. AWF.COM For a free sample jar or more details, contact Customer Service at 800-624-9663 or AWF.com COMFORTFRESH FOR YOUR PET •NEW PAPER P ELLETS • L I GHTWEIGHT & ABSORBEN T
Tara Creekmore first came to Pet Depot as a purchasing coordinator in 2012 before assuming her current position in 2016. She graduated from the University of Alabama with a bachelor’s degree in business administration. Creekmore and her husband Nicholas have one daughter, Madilyn, two dogs and three cats. She enjoys being outdoors, spending time with friends and family, and is building their forever home.
Kye Corn DivisionalManager—PetsMerchandise
Ron Coughlin CEO and Chairman Ron Coughlin assumed his current leadership role in 2018. He came to Petco after serving as President of Hewlett-Packard (HP) Company’s Personal Systems segment. He also held a range of executive roles with PepsiCo prior to joining HP. Coughlin earned a bachelor’s degree in international marketing from Lehigh University and an MBA from the Kellogg School of ManagementNorthwesternatUniversity.
Tara PurchasingCreekmoreManager
Carrie Cissell joined Walmart in 2005 and assumed her current position in 2020. She was previously a marketing coordinator, financial planner and held various buying roles within the entertainment division at Walmart. She attended Arkansas State University and has a bachelor’s degree in marketing with an emphasis in business management.
Scott PresidentClick Scott Click has been with Tomlinson’s since 1986, having worked through several positions including store manager and general manager. He assumed his current position in 2010. Click earned a B.B.A. in Finance from Abilene Christian University. In his free time, Click enjoys spending time with his grandchildren and traveling.
Kye Corn joined AAFES in 2006 and held multiple buying positions across different categories before assuming his current position as Divisional Merchandise Manager in 2018. Corn attended University of Oklahoma and Angelo State University. His hobbies and interests include spending time with his family and dogs and all things outdoors.
Amy College Chief Merchandising Officer Amy College came to Petco in 2019 as Senior Territory General Manager for the US Northeast before assuming her current position in 2022. College attended the University of Minnesota. In her spare time, College enjoys playing tennis and spending time at her cabin; she also has a cat named Jake.
PG 16 / PET INSIGHT
CarrieCatMerchandisingCissellDirectorFoodandTreats
Leading Retail Pet Executives
Available at: Independent Retailers • Veterinary O ces Your pet’s overall well-being begins with e ective dental care. Much more than just another new treat, Yummy Combs® are designed with best-inclass oral care, safety and nutrition in mind. The patented shape makes the di erence as teeth enter deep pockets to floss and scrub to the gum line. The wide shape, together with a patented ingredient, Slick’M™, deters gulping and blockages—true safety benefits. O er Yummy Combs® today and watch your pet live his/her best life.* *Always feed your dog the proper size treat for his/her weight classification. Once Daily...it’s that www.YummyCombs.comsimple! #1 #2 Healthy tooth #3 “Doggy breath is NOT normal and…it’s preventable. Pet owners, right from the start, when their pet is six months old, MUST start something proactive, DAILY, to help their pet prevent periodontal disease.” — Dr. Jan Bellows, DVM Dipl. AVDC, (canine/feline)ABVP Veterinarian Recommended! Available for 5 Sizes of Adult Dogs! LOOK for OUR PACKAGING!NEW For Peace of Mind: ✔ Wide Design Deters Gulping ✔ Thin Walls Dissolve Rapidly ✔ Patented BlockagesDissolvesIngredientSlick’M™QuicklytoDeter Reduces calculus, the precursor to gum disease, the #1 disease in dogs: ✔ Thin Walls Floss to the Gum Line to Remove Plaque & Tartar ✔ Deep Pockets Surround Teeth for a 360o Deep Clean ✔ Select Ingredients Polish Teeth The Foundation of Wellness: ✔ 44% Animal Protein; Complete & Balanced ✔ 12 Wellness Ingredients ✔ 45 Total Ingredients ✔ Low in Calories ™
Nate Deno first joined Chewy in 2018 as VP of Merchandise Operations and Analytics before assuming his current role. He previously served as Divisional Merchandise Manager for assorted categories for Amazon and held similar positions at Target before that. Deno earned his bachelor’s degree in finance and management information systems from the University of Minnesota.
Jeff Co-FounderDavid and Executive Chairperson Jeff David is a co-Founder and Executive Chairperson of Independent Pet Partners. David also serves as the Chairperson of Musti ja Mirri, the leading pet retailer in the Nordics (Finland, Sweden and Norway) and is a co-Founder and Non-Executive Director of Greencross, the leading integrated pet wellness company in Australia and New Zealand.
PG 18 / PET INSIGHT
Tracy Donnelly joined Pet Supplies Plus in 2012. Previously Donnelly worked at Sears Holdings and Ulta Beauty. She graduated from Michigan State University with degrees in merchandising management and apparel and textile design. She enjoys spending time with her husband and two kids along with her Tibetan Terrier, Wilma.
Ryan MerchandiseDowsonManagerPet,FarmandLawn&Garden
Randy Dodds VP / MerchandisingDivisionalManagerPetandSeasonal Randall Dodds assumed his current position in 2017 after joining the company in 2014. Prior to Tractor Supply, Dodds spent 19 years with MTD Products in various managerial roles before he became Director of National Accounts. Dodds earned an MBA from Tiffin University and a B.S. in Business Finance and Economics from BaldwinUniversity.Wallace
Leading Retail Pet Executives
TracyCategoryDonnellyManagerHardgoods
Ryan Dowson assumed his role as Merchandise Manager upon joining Smithland Pet & Garden Centers in 2013. Dowson earned a bachelor’s degree from Stonehill College and is earning a master’s degree from Southern New Hampshire University. Outside of work, Dowson enjoys spending time with his family, hiking, jogging, camping gardening.and Nate Deno Vice HardgoodsPresidentandSpecialty
BrannonCEODixon Brannon Dixon came to helm Feeders Pet Supply and Chow Hound Pet Supplies in 2019. He attended Indiana Wesleyan University with a Bachelor of Science in Business Administration. He enjoys the outdoor activities, reading, traveling and spending time with his wife, three children and two dogs.
Go lookahead,atour ingredients PureBites are made with only simple high-quality ingredients you can read, pronounce, and trust. Nothing else. No artificial colors, fillers, sweeteners, or preservatives. Grow your sales with PureBites leading line-up of limited ingredient RAW freeze dried, gently air dried & wet treats, toppers, food, and mixers for dogs & cats. Connect with a PureBites distributor to order or reach out to us and we’ll help you find one. PRECYCLABLEACKAGING GUSATISFACTIONARANTEE PUREBITES.COM100%
PG 20 / PET INSIGHT
David CategoryEkeyManager David Ekey came to SpartanNash in 2020. He earned a B.S. in Merchandising Management from Michigan State University. Ekey enjoys outdoor sporting activities including golf, boating and skiing. His family has two cats: Rocco and Oakley.
Seth Estep came to his current position in 2020. Estep first joined Tractor Supply in 2005 as a project manager and marketing coordinator. He also worked at BB&T Capital Markets. Beginning in 2017, Estep served as the SVP General Merchandising and was named a member of the company’s Executive Committee in 2019. He graduated from the University of Tennessee and Belmont University with an MBA in Finance.
Kristin Dutton Director of Merchandising and Private Brands
James Elasky assumed his current role as VP of Merchandising upon joining PetSmart in 2020. Elasky previously worked at Target, Best Buy and Peters Billiards Supply. He attended the University of Minnesota and Imperial College London.
Leading Retail Pet Executives
Christy Emery assumed her current position with Mud Bay in 2021. She first joined the company in 2014 and previously held roles including Senior Category Manager, Treats and Private Label, and Directory of Category Management and Supply Chain. She attended Washington State University. She enjoys hiking, kayaking and variousactivities.outdoor Lee DrescherCEO Lee Drescher joined The Bone & Biscuit Co. in 2007 filling the role of Director before being named CEO later that year.
Kristin Dutton joined Kahoots after nine years of working with Petco Animal Supplies. She assumed her current role in 2016. She graduated from Marist College. In her free time, Dutton loves getting up early to walk her dog, watching her son play sports and spending time with family.
Christy Emery VP of ManagementCategoryandSupplyChain
James Elasky VPConsumablesMerchandising
Seth Estep EVP and CMO
Harry Freed joined Independent Pet Partners in 2020 and assumed his current role in 2021. Freed attended Sam Houston State University and Aveta Business Institute, where he received his Lean Six Sigma Black Belt Certification. He enjoys spending time with his wife, son and two pups, Buddy and Cookie. His hobbies and interests include sports and outdoor activities.
EdPresidentEvans Prior to assuming his role with Pet Wants, Ed Evans accumulated 25 years of leadership experience serving in President, COO and General Manager roles for companies including Kronos, FIS-SunGard Data Systems and Mrs. Fields Cookies. He started his career at Accenture, leading the global management consulting and professional services company.
Martin Fysh came to his current position in 2018. He served as a retail and vendor development consultant for The Harper Henley Consulting Group, bringing with him 17 years of industry experience working relevant roles for Mars Petcare US, Walmart and Sam’s Club. In 2017, he was VP of Branded Merchandising for Boxed. Fysh earned B.S. degrees from the University of Central Missouri.
Leading Retail Pet Executives
Ryan Fung
PG 22 / PET INSIGHT
BuyerSundriesCorporatePet
Ryan Fung has been with Costco since 2015 before assuming his current position in 2020. He graduated from Western Washington University with a B.A. in Environmental Studies and Economics.
Louise Fawcett Senior Buyer Dog Food Louise Fawcett is the current Senior Buyer responsible for the dry dog food category—the largest category within the business. Fawcett has been with Pets At Home for 11 years where she started as a junior buyer of dog and cat treats, buyer of health and hygiene and cat litter and has progressed through the business. Her hobbies include traveling, theater, cooking and baking.
Harry Freed VPandMerchandisingPurchasing
Martin PetSeniorFyshBuyerFoodandTreats
Sara Gallant FranchiseManagerAssistant Sara Gallant has been with this Tail Blazers franchise since 2008. Outside of pet, she enjoys growing plants, graphic design and the outdoors. Gallant attended the Southern Alberta Institute of Technology and Mount Royal University.
Come by our booth, find out why and say hi! We’d love to see you! Don’t carry Skout’s Honor yet? Come see what makes our proucts life-changing.
Retail
Brent Hauberg is CEO of the Tail Blazers franchise and has held that position since 2003. Hauberg is in charge of the day-to-day operations and procedures of the franchise system, as well as all marketing programs. He has also been the VP of Tail Blazers since 2000. From 1992 until 2004, Hauberg owned a Vitamin Warehouse store, a retail store specializing in vitamins and health food items. Zack Grey CEO and Owner Zack Grey started a dog obedience and behavior business in 2004 which lead to opening his first pet supply retail store in 2007. Grey’s venture into the pet industry began in 2001 when he left a career in entertainment to become a personal assistant to a Hollywood dog trainer. Grey attended UC Santa Cruz. In his free time, he cares for his animal entourage and also enjoys cooking and travel.
Nancy PresidentGuinn Nancy Guinn opened the first Dog Krazy in 2006 with her Chief Eating Officer Piglet the Bulldog. The company became incorporated in 2015. Guinn enjoys traveling, reading and spending time with her dogs: Pork Wonton, Stirfry Fatguy, Tala and Sushi; pig, Jimmy Dean; and macaw, Max.
Having recently purchased an RV, Guinn aims to take her companions on the road across all 50 states and see the world through their eyes.
DevelopmentInnovationHatziyannisAndreaProductManager,PrivateBrandUS
Louis Greth Senior Director Private Brands Pet and Baby Louis Greth assumed his current role as Senior Director overseeing private brands pet and baby in 2021. Greth returned to Walmart in 2017 and has held roles as VP Business Development and Director of Strategic Partnerships. Before Walmart, Greth worked at NBCUniversal Media, CITIES Market Studios, Sunwest Supply and Gap Inc. He attended the University of Arizona. Chris Guinn Vice President Christopher Guinn joined Dog Krazy in 2006, but came on full time in 2015 to oversee its expansion. Guinn attended the University of Mary Washington where he received his de gree in business administration with a focus in accounting. Chris and his wife Nancy are now starting a new chapter in their life of part-time RV-ing with their dogs and business consulting with other pet businesses in need.
Executives
PG 24 / PET INSIGHT
Andrea Hatziyannis oversees pet as one of her categories in her current role, which she assumed in 2021. She first came to Peapod in 2018 after working for Pepperidge Farms and Danone. She attended the University of Massachusetts—AmherstandalsoattendedKansasStateUniversityandHarvardBusinessSchoolonline.
Leading Pet
BrentCEOHauberg
New ORIJEN® Amazing Grains is packed with fresh or raw animal protein and enhanced with hand-selected, fiber-rich grains to help support your dog’s digestive health and provide peak nourishment. ORIJENPETFOODS.com NOW WITH GRAINS Peak nourishment INGREDIENTSPREMIUM90 % NON-GMOSOURCEDGRAINSFROMCROPSNUTRIENT-RICHORFRESHRAW NEW! 1 Approximate and derived from the unprocessed state of the ingredients. | Our fresh ingredients use refrigeration as the sole method of preservation and our raw ingredients are frozen at their peak freshness.
Leading Pet Executives
Dale Johnson joined Walgreens 31 years ago and has held several positions in the company ranging from store operations, promotional merchandise manager, category manager, divisional implementation manager, divisional merchandise manager and senior director. He assumed his current role in 2018. He enjoys traveling and reading.
Adam Jacobson joined Pet Pantry Warehouse in 1995 before assuming his current position in 2005. He is also involved with the site selection, purchasing and ground up construction of owner-occupied commercial real estate properties housing Pet Pantry retail stores. His family partnered with the Ruuds to bring Raised Right, a human-grade pet food company that makes whole food recipes for dogs and cats to market. Michel Joly VP Supply Michel Joly co-owned his first pet store in the 80s with his longtime business partner. After more than 27 years, in 2007, Joly opened the second Chico Store with his wife Chantal, his son Frederic and his daughter Marilyn who now each have their own Chico pet shops. Five years ago, he joined the franchiser team as partner to assist new franchisees at Chico and recently as VP and Supply Manager. Joly enjoys fishing, outdoor activities and family time.
Adam JacobsonEVP
Jessie Howard came to Independent Pet Partners in 2018, having worked as Creative Manager and Director of Brand Operations and Strategy. She assumed her current position in 2022. Howard attended Tufts University. In her free time, Howard enjoys traveling, hiking and skiing.
Kristen Heinz SeniorPetBuyer Kristen Heinz joined Dollar General in 2009. Prior to assuming her current role in 2018, Heinz served the company in various roles including Senior Buyer of Personal Care, Senior Director of HBA and Brand Manager of Private Label, Pet, Paper, Home Cleaning and Diapers. She attended Syracuse University and spends her free time with her family.
Retail
Jessie Howard Senior Director of Brand Operations and Strategy
PG 26 / PET INSIGHT
Terri James Senior Buyer Pet and HBC Terri James has been with AAFES for more than 30 years. She spent the first 15 years serving customers in store management on several military installations. She has bought several categories and assumed the role of Senior Buyer for pets in 2017. James attended the University of Central Arkansas. She enjoys traveling with her husband and two adult daughters and reading.
Dale SeniorJohnsonDirector and DivisionalManagerMerchandise
Starting September 1, 2022, dog lovers can join in selecting the first-ever Dog Chow Visible Impact Award winner by voting on the selected finalists at DogChow.com/ service. For every vote, Dog Chow will donate $5 to the Association of Service Dog Providers for Military Veterans (up to $75,000 total) to help train more PTSD service dogs at no cost to veterans. Additionally, the winning dog’s veteran will receive a $10,000 cash prize and $25,000 for the organization that trained the service dog.
Purina Dog Chow has proudly supported the military since its founding almost 100 years ago, and the strong commitment to service members continues today. In fact, Dog Chow is celebrating five years of its Service Dog Salute campaign, which highlights the life-changing benefits that service dogs provide to veterans experiencing posttraumatic stress disorder (PTSD). Approximately 3.5 million military veterans suffer from PTSD, and while service dogs are demonstrated to reduce the severity of PTSD symptoms and suicidal behaviors, only one in 100 of those in need who seek a service dog receive one each year. Dog Chow is on a mission to help. This year marks $1 million in donations from Dog Chow to service dog organizations since the start of the Service Dog Salute program in 2018. These donations help support the care and training of more service dogs for veterans with PTSD. PTSD service dogs are NOT the same as emotional support, therapy or companion dogs. Like service dogs for the blind, deaf and physically disabled, PTSD service dogs for veterans must be specifically trained to help their handler perform tasks they cannot otherwise perform on their own. As part of this year’s Service Dog Salute program, Dog Chow has launched its first-ever Visible Impact Award in partnership with the Association of Service Dog Providers for Military Veterans. The award celebrates the remarkable impact PTSD service dogs have on veterans’ daily lives and recognizes these outstanding service dogs and the organizations that trained them.
The Dog Chow Visible Impact Award complements ongoing research that shows most veterans with trained service dogs exhibit lower symptoms of PTSD, reduced depression and increased social participation compared to those who utilize more traditional clinical care for PTSD alone. Dog Chow and Purina associates are working to bring more awareness and support to veteran service dogs. Soon, you’ll see our mission highlighted on every bag of Dog Chow that arrives in retail stores.
Service Dogs Provide Life-Changing Benefits to Veterans
By Joe Toscano, Vice President, Trade & Industry Development at Purina Purina trademarks are owned by Société des Produits Nestlé S.A.
SUPPLIER PERSPECTIVES PET SPECIALTY
Retailers can make an impact by carrying special Service Dog Salute in-store signage designed to drive attention and awareness for the program. Contact your Purina sales rep to learn more.
Retail Pet Executives
Leading
AnthonyBuyerKile Anthony Kile first came to Big R Stores in 2011, working his way through numerous positions including sales associate, assistant manager, store manager and assuming his current position in 2021. In his spare time, Kile enjoys making art and fishing. He and his wife of five years are raising their 11-year-old son, 1-yearold daughter, a pug named Alfred and a long-haired cat named Coco.
In 2021, Bryan Kramer assumed his current role. Previously he was the Senior Category Manager at Mud Bay and the Director for Consumable Brands at Animal Supply Company, an organization where he served in a variety of roles since 2010. Kramer also worked with Evergreen Pet Supply.
Jennifer Kovacs VP Merchandising Jennifer Kovacs assumed her current role as VP of Merchandising overseeing supplies upon joining Petco Animal Supplies in 2019. Previous ly, Kovacs worked at Nordstrom, filling an assort ment of roles including VP / Divisional Merchan dise Manager, National Merchandise Manager and Multi-Channel Buyer. Mark Lanza VP Mark Lanza first signed on to the Pet Depot franchise in 2008, following parallel careers in both pet retail and manufacturing as well as the motion picture industry. Lanza spent his youth work ing with a number of animal control and wildlife rehabilitation efforts including accompanying his mother who helped raise lion cubs for Tippi Hedren at the Shambala Refuge. He earned a B.A. from Columbia College Hollywood. Andrew Kim Co-Founder and CEO Andrew Kim co-founded Healthy Spot in 2007 and opened the first location in 2008 in Santa Monica. After graduating from UC Berkeley, Kim worked in consulting and finance. He was a founding board member and currently serves as the treasurer of the recently launched the Independent & Neighborhood Pet Retail Association. His hobbies include reading, travel, poker and family fun with his wife, two boys and their pup Quincy.
Bryan Kramer Director of ManagementCategory
PG 28 / PET INSIGHT
Tim SeniorKromBuyer Pets, Wild Birding and Climate Control Tim Krom joined Theisen’s in 1992 and took on his current purchasing position in 1995. He enjoys spending time with his three Cavalier King Charles Spaniels; Harriet, Cagney and Lacey. He loves listening to 70s/80s music and attending live theater.
Tamm Lee VP and Co-Founder Tamm Lee is VP and co-Founder of Pet Club. Founded in 1990, Pet Club is a family-owned independent chain of retail stores in Northern California and Sacramento. Lee is a graduate of UC Berkeley and lives in the Bay Area with his daughters, Shelby and Lindsey and wife, Veronica.
Leading Retail Pet Executives
Pierre LeblancCEO Pierre Leblanc loves pets and is always looking for ways to make a difference in their well-being. He believes in an omni-channel strategy delivering value by servicing and advising clients throughout the life of their animals. Leblanc recently moved back to Montreal with his wife Monica, sons Zach and Mat and family dog, Poko. His interests includes cycling, golfing and good food and wine with friends and family.
LonerganMichelleCEO Michelle Lonergan enjoyed a successful 15-year banking career before taking a leap to start up Tabby & Jacks in 2007. She attended Eastern Illinois where she earned her business degree and later obtained her CPA. Lonergan lives with her husband, daughter, dogs and cat. In addi tion to being passionate about animals and pet nutrition, she enjoys outdoor activities including cycling, paddle boarding and hiking.
Grant DogSeniorLundgrenDirectorConsumables Grant Lundgren joined PetSmart in 2003. Lundgren has held several buyer and senior buyer positions overseeing cat and dog consumables before assuming his current role in 2018. Before PetSmart, Lundgren worked at Kohl’s overseeing men’s and young men’s apparel. He attended Brigham Young University.
PG 30 / PET INSIGHT
ClaudiaPresidentLoomis Claudia Loomis first came to Cherrybrook Premium Pet Supplies in 2005. In 2021, she was named President of the newly rebranded CB Pet Market. Loomis worked with her husband Ray at Cherrybrook for nearly 17 years before selling part of the enterprise, retaining and rebranding its retail stores. Loomis enters dog sport events with her Samoyed and attends AKC dog shows in her free time.
Michael PresidentLevyandCEO Michael Levy, President, CEO and Founder of Pet Food Express, opened his first pet supply store in 1980. Pet Food Express is a regional chain of 65 stores in California.
DirectorMaltsbargerRichardandPresidentandCEO
Greg McBride joined Hollywood Feed in 2014 and assumed his current role in 2017.
PG 32 / PET INSIGHT
SeniorNiaomiMaundrellBuyerand
KendaleeMacKayCMO Kendalee MacKay came to Pet Valu in 2020 after a 25-year plus career at Loblaw where she held leadership positions including VP of Merchandising and Business Development at Shoppers Drug Mart and VP of Grocery and Health Beauty— Discount Division. MacKay earned a degree in Business Information Processing and Business IT from Nova Scotia Community College.
Global Brands Manager Niaomi Maundrell assumed a communications role within The Bone & Biscuit in 2013. She is currently the Senior Buyer and Global Brands Manager. She supports the franchise with location openings, brand awareness and monthly incentives. Maundrell attended the University of British Columbia and enjoys outdoor activities and exploring wine regions of the world. Glen Lusk Director of Purchasing Glen Lusk assumed his current position in 2001 after joining Petland in 1998 as a district manager. Besides overseeing purchasing, Lusk also oversees merchandising, warehousing and logistics for the 36 corporate stores.
Richard Maltsbarger came to the company in 2018 following a 14-year tenure at Lowe’s Companies where he was most recently COO. He is a member of the Board of Trustees of the National 4-H Council. He earned a B.S. and a M.S. in Agricultural Economics from the University of Missouri and an MBA from the Olin School of Business at Washington University in St. Louis, MO.
Leading Retail Pet Executives
Greg CategoryMcBrideManagerConsumables
ChiefMacDonaldDarrenDigitaland Innovation Officer Darren MacDonald came to Petco with 20 years of digital and business development experience, having previously held senior roles with Walmart, where he oversaw its US e-Commerce entertainment business, as well as IAC and Avery Dennison Corporation. He earned a bachelor’s degree from UC Berke ley and an MBA from UCLA.
CHOOSE BOTH. ChooseChoose More.Choose WHY CHOOSE? BETWEEN NATURAL PET FOOD & AFFORDABLE PET FOOD to learn more, visit us at : www.evolvepetfood.com
PG 34 / PET INSIGHT
GeneralMcConnGeorgannManager Georgann McConn joined Pet Pros in 2011 as Controller and assumed her current role in 2016. McConn attended California State University where she received her B.S. in Business Administration, with an emphasis in Professional Accounting. She lives with her husband Tony, two pups, Bandit and Chloe and her cat Leo. Her hobbies include boating, golf and being outside whenever it’s not raining.
Leading Retail Pet Executives
ShawnPresidentMcGhee Shawn McGhee founded Hollywood Feed in 2006 where he continues to lead the organization. At Hollywood Feed, McGhee oversees the overall operations and strategy, including the recent acquisition of PetPeople. Before devoting his work fulltime to Hollywood Feed, he served as Executive VP of Merchandising, Marketing and Supply Chain at AutoZone. He then led the teams at Office Depot, serving as President of North America.
Andrew Manager—HardlinesMerchandiseDivisionalMiller
Heading Pet Supermarket is McClard’s second venture into pet; he had also served as VP and General Merchandise Manager for PetSmart. McClard attended Murray State University and has volunteered as an instructor for the Junior Achievement program.
Marney McGovern joined Mud Bay in 2000 and currently holds the position of Senior Category and Inventory Manager overseeing dog and cat toys, treats, beds and small animal. She graduated from St. Cloud State University. McGovern also enjoys competitive driving with her miniature horse, Rocket.
InventorySeniorMcGovernMarneyCategoryandManagerDog,CatandSmallAnimal
Kirsten Meier Senior Omni Merchant Pet Supplies Kirsten Meier joined Sam’s Club in 2016 and is the Senior Merchant responsible for overseeing pet supplies, managing the brick-and-mortar as well as the e-commerce businesses. Meier holds a bachelor’s degree from the University of San Diego and received a master’s degree from the Walton School of Business at the University of Arkansas. AllenPresidentMcClardandCEO
Allen McClard assumed his current position in 2020 having previously served as SVP and Chief Merchandising Officer for GNC, and prior to that, as Director of Product Marketing for AT&T.
Andrew Miller assumed his current position in 2021, but came to C-A-L Ranch Stores in 2015 where he held roles including Merchandising Assistant, Assistant Buyer, Junior Buyer and Buyer. Miller earned a degree in business management from Brigham Young University Idaho. In his spare time he enjoys fishing, shooting, music, family and is a Braves fan.
® ® ® ® ® ® DentalOrganicCare Tasty Like a Treat, Tough on Plaque 844-698-4367 PureAndNaturalPet.com Organic Dental Solutions® Healthy teeth are important to your canine’s wellness, that’s why we’ve created several options that are all USDA Certified Organic. From Dental Kits to eco-friendly Bamboo Toothbrushes, Dental Gels & Dental Sprays –we have what you need for your K-9’s canines.
TeresaOwnerMiller Teresa Miller founded Treats Unleashed with her husband, Ian in 2002. Miller attended Missouri State University where she earned her bachelor’s degree and Boston University where she earned her master’s degree. She enjoys traveling and spending time with family.
Lindsay Mutschler joined Concord Pet Food & Supplies in 2000 and worked as a sales clerk before being named Director of Finance in 2006. She attended Cabrini College. Mutschler enjoys riding horses and paddle boarding. JoshuaCo-CEOMoss Joshua Moss assumed an executive position at All The Best in 2016, after working for the family-owned business for 12 years in a variety of roles. Moss oversees the finance, inventory, and technology departments. He also manages vendor relationships and develops and expands All The Best’s robust private label selection. He graduated from Western Washington University and lives with his family in Seattle.
MutschlerLindsayCFO
Ryan Mulder Retail Operations Ryan Mulder has served as the head of retail operations for Chow Hound / Feeders Pet Supply MI, OH, and IN districts since joining the com pany in 1996. Chow Hound / Feeders Pet Supply opened seven new stores this year. Chow Hound has started its pet bakery and has expanded its handmade biscuits to all 16 locations. Chow Hound and Feeders Pet Supply continue to grow, with more than 50 stores in four states.
BuyerMuñozAngelique—Pet Angelique Muñoz is the buyer for pet food at Grocery Outlet. Since joining in 2009, Muñoz has held positions as a store manager, store director, as well as buy er of snacks, cookies/crackers, canned veg/ fruit, general merchandise, frozen food, juices/ drinks, soda/water, and soups. She attended Western Washington University. Muñoz likes to ride her motorcycle, refurbish furniture, create rugs, make costumes and work out.
Leading Retail Pet Executives
PG 36 / PET INSIGHT
BrianPresidentMurphy Brian Murphy joined Independent Pet Partners in 2019 and assumed his current role in 2020. Previously, Murphy worked at Batteries Plus Bulbs as Executive Vice President, Chief Stores Officer, PetSmart as Regional Vice President and CompUSA as Senior Director— Regional Manager. He attended the University Nebraska—Lincoln.of
PREMIUM BEDDING & ENRICHMENT 216-249-2100 • ECO-BEDDING.COM BUILD THE BEST NEST
DirectorNicholsonMichelleofPurchasing
Director of Merchandising Tony Neff joined Petland in 1979 and assumed his current position in 1999. Previously, Neff served as the Director of Warehouse. His interests include golf and bowling.
Howard Nelson President and Owner Howard Nelson is the President and Owner of Doggie Style Pets, a multi store pet retail company founded in 2005. Nelson previously owned The Pet Mechanic Veterinary Center. He was formerly the CEO of the Pennsylvania SPCA, Executive Director of the Washington Humane Society, Fannie Mae VP and Coopers & Lybrand Financial Analyst. He earned a master’s degree from Temple University and a bachelor’s degreeSusquehannafrom University.
HeidiOwnerNeal Heidi Neal and her husband Joel purchased The Loyal Biscuit Co. store in 2010; the company has since grown to six locations. Neal attended Thomas College in Waterville, ME. In her free time, Neal enjoys spending time with her husband, friends and dogs Chuck, George, Piper and Kevin and their Meredith.cat, Tony Neff
Michelle Nicholson joined the company in 2004, working her way up through several positions including Purchasing Manager and Distribution Center Manager. She and her husband, David, who also works for the company, reside in Louisville, KY, with five performance horses, two broodmares and one miniature horse. They have six children and nine grandchildren. CJ Neff Senior Sourcing Manager Private Brands CJ Neff assumed his current position in 2019 but first came to Walmart as a pricing manager in 2017. Neff was previously an account manager for Stratas Foods and a marketing manager for Archer Daniels Midland. Neff earned a B.S. in General Finance from Millikin University. Neff is a volunteer for Dress for Success NWA.
PG 38 / PET INSIGHT
Seth Neikirk Category Manager Pet Seth Neikirk has been with Southeastern Grocers since 2015 when he first started as a sales planning specialist. Prior to coming to the company, he served as a retail coverage specialist/merchandiser for Acosta Sales & Marketing. Neikirk earned a bachelor’s degree in political science and government from Florida State University and associate’s degrees from Tallahassee Community College and Full Sail University.
Leading Retail Pet Executives
Designed with safety in mind, PawsibleTM chews are both long lasting and 100% digestible. Free from rawhide or animal products, these plant-based chews are infused with flavors your dog will love. Available in three shapes for di erently sized chewers!
SALES@RUSHDIRECT.NET // 1-800-881-4590 RUSHDIRECT.NET
Executives
Katy Petzak Buyer Dog Food and Treats and Wild Bird Katy Petzak started her role in 2022 but has been a pet buyer for three years. She first joined Meijer in 2013, having held several positions including Planner and Buyer. Petzak attended Saginaw Valley State University and Oakland University Graduate School. In her spare time, she is engaged with sustainability efforts on her local city board and within Meijer as the LifestyleSustainabilityCaptain.
Amy Phinney, like her husband JP, grew up with a love for animals. Phinney attended the University of North Carolina at Wilmington, which helped steer her post-college career to the West Coast to dabble in entertainment before returning to North Carolina and continuing to seek opportunities to work in pet-centered endeavors, including running a dog-focused flea market stand prior to an opportunity at the NC State Fair.
PG 40 / PET INSIGHT
MikeOwnerPalmer Mike Palmer began working at Premier Pet Supply, founded by his uncle Ray Hesano, in 1994 while taking business courses in college. Throughout his tenure, Palmer held various positions in stock, cashier and even bathroom cleaner. He became an owner in 2000. Palmer enjoys running and exercise, along with spending optimal time with family.
Martha Page joined IFA in 2005 as an after school cashier. After working numerous positions including retail store management and animal health category man ager/buyer, Page assumed her current role in 2020. An avid supporter of pet rescues and sanctuaries, she enjoys supporting local events, women’s sports and exploring the outdoors. Page attended Utah University.State JoAnnCo-ownerParente
Amy Co-OwnerPhinney
Greg Penno President and CEO Greg Penno oversees all new items for Mr. Pets and founded the company in 1996. He enjoys skiing and playing video games.
JoAnn Parente and her brother George opened the first store in 2001. Parente was a nurse educator at the Graduate Hospital in Philadelphia before she came back full time in 2004 to help grow the company. She attended Holy Family College earning a BSN in nursing and worked in nursing for 25 years before leaving to enter the family pet business. Parente enjoys cooking, gardening and taking care of her two senior rescue dogs Abbie and Gio.
Leading Pet
Retail
Martha Page Pet Food and SuppliesManager/BuyerCategory
They’re part of the family.
The finest omega-3 fish oil for pet health. Nordic Naturals makes the highest-quality fish oils on the planet to help support optimal health for dogs and cats. Beloved pets are part of the family, just like our Nordic Pet collection is an important part of our complete family of pure, fresh, and great-tasting omega-3 products. Give your customers and their cherished pets the finest omega-3 oils with Nordic Pet products.
PG 42 / PET INSIGHT
ToddMerchantReffett Pet, Farm and Rural Todd Reffett joined ACE Hardware in 2000 and has held positions such as as inventory, category and merchandise manager, overseeing tools, lawn and garden as well as hardware. In 2015, Reffett assumed his current position as Buyer for pet, farm and rural. He earned his bachelor’s and an MBA from Illinois State University. His interests include time with family, golfing and competing in half marathons.
Katherine Ramsden Global Product Merchant Pet Katherine Ramsden was promoted to her current role in 2021. Since joining True Value in 1994, Ramsden worked as a product merchant, inventory manager and collaboration manager. She attended Northern Illinois University.
Valerie Consumables,CategoryRezenteManagerGrooming, First Aid and Critter Valerie Rezente joined Pet Food Express in 1992 and worked as Store Manager, New Store Opening Manager and District Manager before assuming her current position in 2002. She attended Cal Poly, San Luis Obispo and enjoys cooking, the great outdoors and spending time with family and her rescued German Shepherd, Darla. AlCo-CEOPuntillo Al Puntillo joined Mud Bay in 2013. He was appointed co-CEO in July 2022. He previously spent 12 years with Animal Supply in many roles including director of sales. Puntillo attended Washington State University. He enjoys playing and watching sports and traveling with his family
Jeff Rayes VP Merchandising Jeff Rayes joined Pet Supplies Plus in 2005. He assumed his current position in 2021 after being the VP and Director of Consumables. He previously worked for Royal Pet as Director of Purchasing and for the Great Atlantic and Pacific Tea Company. Rayes attended Walsh College and earned his master’s degree in finance from Walsh College. His hobbies include golfing, bowling and spending time with family and friends.
JP Co-OwnerPhinney JP Phinney and now wife Amy Phinney established the first Unleashed store in 2008, though the enterprise began a year earlier at the North Carolina State Fairgrounds Marketplace and State Fair. An animal lover throughout his life, Phinney spent many years working odd jobs including in pet retail, before settling into leadership roles at Goodyear Tire & Rubber Co. The State Fair opportunity served as a catalyst to join his wife on a new pet endeavor.
Leading Retail Pet Executives
RECOMMENDED FOR: › Thunderstorms › Fireworks › Traveling › Vet visits › Grooming › Parties Relieve Pet Stress with Fast-Acting Calming SupportPROTECTEDBYMAPClinically shown to work within 30 minutes* It's OK to double or triple amount to achieve desired calming effect Features three proven ingredients, including Colostrum chicken,L-theanineComplex®CalmingandtosupportcalmbehaviorindogsDeliciousbite-sizedchewsavailableinpeanutbutterandbaconflavors VetriScience® supplements are trusted by over 17,000 veterinary clinics in the U.S. Our products are backed by science and made with pure, highly-researched ingredients that support every aspect of animal health & wellness. www.vetriscience.com | 1.800.882.9993 NEW RETAIL-EXCLUSIVE SIZE! AVA IN 3 D E LICIOU AVORS ! * CanCog Technologies Study “Assessment of Anxiolytic Properties of a Novel Compound in Beagle Dogs with a Noise-Induced Model of Fear and Anxiety” C ON TA C T YO U R D IS TR IBU T O R T O D AY ! Get free marketing resources to grow your business at petretailereducation.com
RichardMelody
VP Merchandising Pets Melody Richard joined Walmart in 2018 as VP / DMM before assuming her current role as Merchandising VP Pet in 2020. Richard previously worked at The Coca-Cola Company filling a variety of roles including chief strategy officer, VP national sales and national sales director. She earned a master’s degree from Emory University and a bachelor’s degree from Florida State University. Kelly Rodriguez Senior Buyer Pet Kelly Rodriguez assumed her current position in 2021 but first came to Target in 2011 as a merchandise specialist. She’s worked in several roles with the company including business analyst, digital planner toys and buyer—cookies/ crackers/seasonal snacks. Prior to coming to Target, Rodriguez was a shoe specialist for The Bon Ton Stores, Inc. She studied marketing at the University of St. Thomas.
Chris Rowland is a seasoned retail veteran who joined Pet Supplies Plus in November 2012 and assumed the role of CEO a year later. Prior to that, he spent 15 years at PetSmart in various senior executive roles and eight years at a discount retailer in Canada. He is pet parent to Lillie, a Tibetan Spaniel and PSP’s Chief Bird Officer, and Phoebe, an Umbrella cockatoo.
Leading Pet Executives
Bradco-FounderRomero Brad Romero and his wife Sally founded Ben’s Barketplace in 2005. Though Romero has a background in welding, it was his career with the California Highway Patrol and working with the K-9 unit that led him to pet care. Romero retired from the CHP as the K9 trainer for his department. The company name is a tribute to the first canine that he handled, a yellow lab named Ben.
PG 44 / PET INSIGHT
Retail
Kristen Risby VP Franchising Kristen Risby is the VP of franchising of Wag N’ Wash, fol lowing the merger with Pet Supplies Plus. Prior to Wag N’ Wash, Risby spent 16 years working in the franchise marketing sector for emerging brands. She’s a proud Bronco and graduate of the Haworth College of Business at Western Michigan University. Risby is the mom of three children: two human kids and one very large St. Bernard. ChrisCEORowland
Tonya Rice assumed her current role as Buyer, responsible for general merchandise, encompassing pet, upon joining Grocery Outlet in 2019. Rice attended San Francisco State University. Her hobbies and interests include yoga, exercising, wine tasting and taking care of her three dogs: a Chiweenie, a Border Collie mix and a Great Dane mix.
Tonya Rice Buyer Merchandise;GeneralPet
VISIT US AT SPUNKYPUP.COMSeeusatSuperzoo–Booth#7039 info@spunkypup.com 952-303-6173 PUP LINKS SOFT & CHEWY TREATS MADE IN U.S.A. BARK BRITTLE CRISPY & CRUNCHY TREATS MADE IN CANADA ANIMALBISCUITCRUNCHERSTREATS BAKED IN U.S.A. THE PINEAPPLEFLOATS! DENTAL DESIGN HOLDS TREATS FLOTTE BON POUR LES DENTS RUBBER CAOU C OUCPEUT ÊTRE REMPLI D UNE FRIANDISE MOVIE BOX TREATS SEMI-MOIST TREATS MADE IN U.S.A. THETREAT-HOLDINGPINEAPPLETOY MADE IN U.S.A. TREAT BARS CRUNCHY TREAT BAR MADE IN U.S.A. MADE FROM ALL NATURAL INGREDIENTS MADE FROM ALL NATURAL INGREDIENTS VISIT US AT SPUNKYPUP.COMSeeusatSuperzoo–Booth#7039 info@spunkypup.com 952-303-6173 PUP LINKS SOFT & CHEWY TREATS MADE IN U.S.A. BARK BRITTLE CRISPY & CRUNCHY TREATS MADE IN CANADA ANIMALBISCUITCRUNCHERSTREATS BAKED IN U.S.A. THE PINEAPPLEFLOATS! DENTAL DESIGN HOLDS TREATS FLOTTE BON POUR LES DENTS PEUT ÊTRE REMPLI D UNE FRIANDISE RUBBER CAOUTCHOUC MOVIE BOX TREATS SEMI-MOIST TREATS MADE IN U.S.A. THETREAT-HOLDINGPINEAPPLETOY MADE IN U.S.A. TREAT BARS CRUNCHY TREAT BAR MADE IN U.S.A.
Leading Retail
PG 46 / PET INSIGHT
Bethany Segrest first joined Tractor Supply Company in 2012 as a buyer and assumed her current position in 2018. She previously served as Associate Director at Hill’s Pet Nutrition and also Marketing Director for Acosta. Segrest earned a bachelor’s degree in English language and literature from Wake Forest University. Matthew Rubin SVP and GM Matthew Rubin has served as SVP and General Manager of Petsense since 2021 and is a member of Tractor Supply Company’s Executive Committee. Rubin has served in previous leadership roles at The Michaels Companies, Accenture Strategy, BJ’s Wholesale Club and Office Depot. Rubin attended Babson College and the University of Florida for his MBA.
Mike Seitz CEO and Chairman Mike Seitz has helmed the company since 2008, having first served as President before assuming his current role in 2012 where he’s overseen EarthWise Pet through a blend of acquisitions and franchise development. Seitz earned an Executive MPA from Evans School of Public Policy and Governance at the University of Washington, an MBA from the University of Phoenix and undergraduate degrees from Brigham University.Young Juan CategorySanchezManagerPet Juan Sanchez joined Wegmans Food Markets in 1998 and has held a variety of positions before being named Category Manager. Sanchez attended Western Michigan University.
Allison Schaffner assumed her current role as Merchandise Manager overseeing dog treats upon joining Petco Animal Supplies in 2020. Before joining Petco, Schaffner worked at Groupon, Sears Holdings and Charming Charlie. She attended the University of Michigan and Université Stendhal in Grenoble, France.
MerchandiseSchaffnerAllisonManagerDogTreats
Amanda Scott Director Merchandisingof Amanda Scott joined Orscheln Farm and Home in 1996 and has held a variety of positions, including Sales Clerk, Store Manager, District Manager, Director of Visual Merchandising and Divisional Director of Softlines. Scott attended the University of Missouri-Columbia. Pet Executives
VPBethanySegrestMerchandising,MarketingandE-Commerce
Executives
Kristin Shane was named CMO in 2022 after serving as PetSmart’s SVP of Merchandising. Shane previously founded consulting busi ness The Studio Eight, and fitness enterprise Fly Feet Running. She serves on the board of several non-profit organizations including Twin Cities in Motion and Cos metic Executive Women. Shane earned master’s and bachelor’s degrees from Indiana University. Sumit Singh CEO Sumit Singh is the CEO of Chewy and serves on the company’s Board of Directors. He led the company through its IPO in 2019. Singh was subsequently named to the 2020 “Bloomberg 50.” Prior to Chewy, Sumit held senior leadership roles at Amazon and Dell for a combined experience of nearly 20 years of global leadership. He holds a master’s degree from the University of Texas at Austin and an MBA from the University of Chicago.
KristinCMOShane
GiovanniSenafeVPMergersAcquisitionsand Giovanni Senafe is VP Mergers and Acquisitions of Earthwise Pet. In 2021, Senafe and his wife Lisa—the couple who founded Bentley’s Pet Stuff—entered into a strategic partnership with Earthwise Pet Supply and he now leads its acquisition business. He enjoys traveling, spending time with their two sons and playing poker when he can sneak in the time.
Lynna Sherman Buyer / Assortment Planner
SteveCo-OwnerShamou Steve Shamou first came to the company in 2009 as store manager before becoming co-owner in 2016. He has eight cats — four kept at home and four enjoying local celebrity status as store cats. Shamou attended Oakland University, In his free time, he enjoys golf, rock hunting the coasts of Michigan with his wife and maximizing family time.
PG 48 / PET INSIGHT
Erik Pet,CategoryShapiroManagerPaperandCharcoal Erik Shapiro is a category manager for Publix Super Markets and currently oversees the pet, paper and charcoal categories.
Retail
Leading Pet
Lynna Sherman assumed her position as Senior Buyer / Assortment Planner upon joining Treats Unleashed in 2018. Prior to Treats Unleashed, Sherman held buying and category management roles at Luxottica Retail. She graduated from Thomas More University. She enjoys spending time with her family and pets, watching the Cincinnati Reds and GRRAND—Goldensupporting Retriever Rescue & Adoption of Needy Dogs.
Jeff CategoryStahlManagerPet
Jessica Struthers is a 13-year veteran of Walmart who assumed her current position in 2021. She first joined the Walmart team in 2009 as a category team assistant. Struthers earned a B.S. in Family and Consumer Sciences, Fashion Merchandising from The University of Georgia.
Jeffrey Stahl is the current Category Manager for Pet at Weis Markets.
StonebergerBrad VP MerchandisingSpecialty
Leading Retail Pet Executives
MichaelPresidentSteptoandCEO
Michael Stepto first came to Pet Food Center in 1996 as Assistant Store Manager and held several other positions including Store Manager and Director of Operations before assuming his current title. Stepto attended Kemper Military School and College and Murray State University. He enjoys hunting, fishing, boating, snow skiing, cooking and grilling.
Jessica MerchandisingStruthersDirectorPetHealth
Jeff Suttle Senior Vice President Jeff Suttle assumed his current position as Senior Vice President upon joining Pet Supplies Plus in 2011 and took on merchandising responsibilities in 2020. Previously, Suttle worked for Sears Holdings, PetSmart, Stop & Shop, Shaw’s Supermarkets and Hills Department Stores.
Brad Stoneberger is the VP of Specialty Merchandising at PetSmart. Prior to PetSmart, he held various roles with The Home Depot and was a CPA at Clark, White & Associates. He attended Fort Lewis College and Cornell University for his bachelor’s and master’s degrees, respectively. He and his wife are proud parents to three children and four pets.
DanielleBuyerSmith Pet Supplies and Poultry Danielle Smith assumed her current position in 2018, but she first came to Orscheln Farm and Home in 2007 as an assistant manager. In that time, Smith served in several roles including store manager and buyer.
PG 50 / PET INSIGHT
RomanPresidentVersch Roman Versch became involved in the pet industry in 1971, working at a pet store in Altadena, CA. Versch opened Pet Depot in 1990. Pet Depot started franchising in 2003, growing every year since, and currently franchises veterinary hospitals. Versch’s interests include tropical fish, motorcycle riding and business.
PG 52 / PET INSIGHT
Pet Mark Topol assumed his current role as Omni-channel Buyer responsible for pet when he joined Tractor Supply in 2017. Topol attended Indiana University. His hobbies and interests include spending time with family, being outdoors, scuba diving and college sports.
AndyCo-OwnerTesene Andy Tesene’s key areas of focus are solving problems and creating systems to remove obstacles for the team. Without a retail background before Two Bostons, Tesene can easily see how things should be done from his team and customers’ standpoint, not what he was told should be done from textbooks. His favorite activities include skiing and attending his kids’ activities.
Mark Omni-ChannelTopolBuyer
Co-OwnerTeseneAdreAnne AdreAnne Tesene founded Two Bostons in 2005. She sits on a number of industry and community boards where she utilizes her talent of pushing to the next level. Outside of her business, her passions include her family: two cats, two dogs, two human kids, and one amazingly patient husband.
J.K.PresidentSymancykandCEO J.K. Symancyk became President and CEO of PetSmart in 2018. He also served as CEO of Academy Sports + Outdoors and President of Meijer. Symancyk began his career at Walmart Stores. He is Chairman of PetSmart Charities and a board member of Retail Industry Leaders Association. He graduated from the University of Arkansas.
Paul ThomsonCEO Paul Thomson has been associated with Global Pet Foods for 20 years as a director, through Global’s parent company. In 2017, he became CEO when he and partners Jim Walker and Dino Fragaglia acquired Global Pet Foods and took it private. He holds a CPA, CMA and bachelor’s degree in business administration from York University in Toronto.
Leading Retail Pet Executives
PG 54 / PET INSIGHT
Daphene Whitney joined Pet Supermarket in 2020 as Divisional Merchandise manager overseeing consumables before being promoted to her current role as VP of Merchandising in January 2021. She earned a master’s degree from Nova Southeastern University and a bachelor’s degree from Florida Memorial University.
Tim HealthCategoryWallManagerDogandCatTreats,andWellness
Tim Wall joined Pet Supplies Plus in 1993 and assumed his current role in 2013. He attended the University of Toledo. Wall enjoys spending time with his family and traveling.
Daniel PresidentWebbandChief Development Officer Daniel Webb is one of the founding members of EarthWise Pet, formed in 2007. He assumed his current roles in 2010. Webb attended Brigham Young University where he received both his bachelor’s and MBA degrees. Webb’s hobbies include playing basketball with his kids, singing, participating in local drama and theatre events, and being actively involved in his church community.
Jonathan Williamson assumed his current role as VP Animal Care, Education and Merchandising in 2017. Williamson joined Petco Animal Supplies in 2001 as a general manager and has held a variety of positions including VP Animal Care, Education and Compliance, Merchandise Director and roles.managerial
Leading Retail Pet Executives
Joe PresidentWatson Joe Watson joined Petland in 2005 and worked as COO and VP of Operations before being promoted to President and CEO in 2011. Watson attended Ohio University and is an Army veteran. He enjoys pets, running and outdoor activities.
Shari White SVP Merchandising Shari White serves as SVP of Merchandising for Petco Animal Supplies. White joined the company in 2017 and is responsible for driving Petco’s consumables business, which includes food and treats. In 2018, she was an instrumental player in Petco’s bold move to become the first and only major retailer of pet food to take a stand against artificial ingredients. She earned a master’s degree from University.Northwestern
WilliamsonJonathan VP Animal Care, Education and Merchandising
DapheneWhitney VP Merchandising
® starmarkacademy.com info@starmarkacademy.com The snack-bar is open for playtime! Treat Ringer TACO Treat Ringer HOT DOG A different challenge rating in each treat opening for more chewing fun! MurphyBothtoyswork with EdibleRings!Treat
Leading Retail Pet Executives The Pet Insight staff would like to congratulate this year’s Leading Retail Pet Executives.Thank you for your leadership, influence and commitment to the pet industry.
Lori WilsonCEO Lori Wilson represents the 3rd generation of the Wilson family to lead Uncle Bill’s Pet Centers following the retirement of her father. She has led her family-owned and operated business into e-Commerce markets while maintaining and expanding storefront locations with reliable and knowledgeable service offerings. A graduate of Indiana State University, she enjoys caring for her horses.
PG 56 / PET INSIGHT
BobbyOwnerWise Bobby Wise founded the company George in 1991. He earned an undergraduate degree from St. Edwards University in Austin, TX, and a graduate degree from NYU. In his free time, Wise enjoys swimming, baking and travel.
Jenny Wolski SVPExperienceOmni-channel Jenny Wolski assumed her role in 2020, though she first started with the company as a marketing manager in 2010. Wolski also worked as a development director for the city of San Diego and a coordinator with Scripps Health before that. She earned a B.S. in Business Administration from the University of Florida. Wolski is also an advisory board member for Wharton Customer Analytics.
Deb co-CEOWilson Deb Wilson is currently serving as co-CEO at All the Best Pet Care. Wilson has spent more than 35 years in the pet industry and held positions at Animal Supply Company, Pet Food Express and Pet Food Experts. She attended Bellevue College. Wilson is an avid runner with multiple marathons under her belt and is active in animal rescue. She lives in Seattle with her rescue French Bulldog, Frankie.
Designed with a simple goal in mind, Next Gen Pet products provide functional and environmentally friendly products safe for pets made with natural ingredients. www.nextgenpet.comFightOdorsCaused by Bacteria with Hinoki Cypress Wood! Timber Fresh all natural cat litter provides excellent odor control while invoking a woodland feel with the power of Hinoki Cypress. • Clumping • Lightweight • Multiple Sizes
PG 58 / PET INDUSTRYINSIGHT CALENDAR Upcoming Pet Industry Events 2 6 KatieEditorMurdoch kmurdoch@executiveinsightproperties.com Circulation Director James Anderson janderson@executiveinsightproperties.com Pet Insight (ISSN 2164-9294), a monthly magazine, is published by Executive Insight Properties. Subscription rates $75 per year in the US, $100 Canada, all other countries $150. © 2022 Pet Insight. All rights reserved. No item or portion may be reproduced without written permission from the Publisher. Postmaster: Send address changes to: Pet Insight, P.O. Box 2067, Issaquah, WA 98027. Publisher/Editorial Director Davis Johnson djohnson@executiveinsightproperties.comP.O.Box 2067 • Issaquah, WA 98027 • 425-497-0950 Vol. 10, No. 8 4 1. Natural Products Expo East Sept. 28 - Oct. 1, 2022 Pennsylvania Convention Center Philadelphia, www.expoeast.comPA 2. PLMA Show Nov. 13 - 15, 2022 Donald E. Stephens Convention Center Chicago, www.expoeast.comIL 3. National Hardware Show Jan. 31 - Feb. 3, 2023 Las Vegas Convention Center Las Vegas, www.nationalhardwareshow.comNV 4. Natural Products Expo West March 7 - 11, 2023 Anaheim Convention Center Anaheim, www.expowest.comCA 5. GROOM’D March 9 - 12, 2023 Georgia International Convention Center College Park, www.atlantapetfair.orgGA 6. Global Pet Expo March 22 - 24, 2023 Orange County Convention Center Orlando, www.globalpetexpo.orgFL 3 5 1
How would you characterize the state of the pet industry? How have circumstances during the last two years changed the industry? Prior to SuperZoo in August 2021, it had been two years since the pet com munity was last together. As with any interruption, the pandemic brought about dramatic challenges as well as op portunities for innovation. Since then, the pet community has experienced seismic shifts including changing con sumer buying habits, supply chain dis ruptions, new consumer demographics and innovative startups—all of which have altered pet retail. The work from home lifestyle has also brought on a new generation of pet owners. Many young professionals welcomed animals into their homes over the past year. These younger own ers shop for products that match their personal needs and look for organic and healthy products. How does the industry compare now to where it was in 2021? A year ago, we gathered at SuperZoo for the first time since the pandemic started and realized even more how im portant it is to be able to talk business face-to-face; make buying selections based on products that retailers can touch, feel and test; and network with the community while learning at in-per son education sessions. The ability to do that has resulted in a stronger year for our retailers, particularly those with brick-and-mortar locations. In just a few short weeks, we will bring the industry together again at SuperZoo 2022 to unite around solving challenges (like supply chain issues) and to work together to lead the charge in pet retail.
IN CONVERSATION
PG 60 / PET INSIGHT
How is the WPA supporting its members in efforts to not only move the industry forward but also return to a sense of normalcy? WPA is dedicated to serving the pet community all year long. That’s why we developed WPA365, an online platform where users have access to industry research and consumer insights, edu cational resources and courses and a digital pet product marketplace. These curated resources are designed to help pet retailers stay on top of the latest trends, grow their businesses, and stay relevant in a rapidly changing world. Regular industry updates, tips and rec ommendations for pet professionals are also shared in the WPA News blog. Recent articles have covered employee retention, supply chain issues and SEO for pet stores. What’s the next phase of growth for the industry? Do you see the same channels expanding, or a new area of potential? As a whole, the industry represents more than $100 billion per year. Greater than 2/3 of households have pets! The substantial market growth seen from 2020 to 2021 shows no signs of slow ing, with an increase of another $100 billion expected by 2027. Throughout the pandemic, and even before, people were spending more time with their pets and seeking prod ucts to help them thrive. Entrepreneurs eagerly answered that need with new products and new product categories. Looking at the SuperZoo show floor, it’s clear that pet wellness is an ongoing trend and extends beyond just profit. Companies are listening to consumers and assessing needs to enhance the lives of pets, building an even stronger bond between people and their pets. Interest in premium foods, special ty diets and supplements continue to grow, but it doesn’t stop there. Inno vative thinking and consumer demand have produced entirely new categories of pet wellness products, including pet wipes, cat toothpaste and creative hab itats and toys. Changing environments are also contributing to supplement formulation, such as equine electrolyte supplements to maintain equilibrium in the summer heat. We are also see ing more CBD products to aid anxious or arthritic pets; they are flying off the shelves. Much like the demand for hu man CBD options, there are now CBD pet products designed to alleviate pain due to arthritis, age or other chronic conditions.Likemost industries, IoT and AI have made their way into pet and it’s often very much about convenience. These in clude the latest tech products like smart litter boxes, microchip pet doors and fit ness tracking apps. We see an ongoing interest in these types of products and expect they will continue to be important to pet owners for years to come. What are some of the initiatives and educational outreach the WPA has been working on in 2022 to advocate for and support its members and the overall industry? What are some results you can share? As a not-for-profit organization, we’re committed to giving back to the broader pet community through the WPA Good Works program, which provides fund ing for organizations that are working for the good of pets and the pet indus try. The WPA Good Works program has donated more than $6 million in the last decade to organizations including the Pet Advocacy Network, the Human Animal Bond Research Institute, the Pet Sustainability Coalition, the National Animal Interest Alliance and more. From a layout and accessibility standpoint, what innovations are in store this year for attendees? As the largest and most compre hensive assortment of pet products in North America, we are excited to show case more than 1,000 exhibitors on the 300,000 sq. ft show floor. This year, Su perZoo will feature a curated show floor with six specialty areas to make it easy for attendees to find their way to the people and products that interest them the most. We’ve mapped out the show floor into “neighborhoods” that include Nat ural and Health; Specialty and Lifestyle; Farm and Feed, Aquatics, Reptiles, and Small Animals; Groomer’s Marketplace; and Emerging Brands—which show cases early-stage pet startups with in
Vic Mason, President, World Pet Association (WPA) r Cont'd on Pg. 62
GET A JUMP ON WINTER Disposable Reusable Waterproof DOG BOOTS #1 Best Seller For 15 Years! Natural12 Rubber Dog Boots Per Availablepack in 7 sizes Pawzdogboots.com | Sales@Pawzdogboots.com UntreatedTreated DAILY PAW SANITIZING Wipes and SprayYourdog’s good health starts with clean paws. Copyright 2019 Pawz Dog Boots, LLC. All Rights Reserved. U.S. Patent No. 8360012, Canada Patent No. 2629151, Japan Patent No. 54333234, EP Patent No. 1947931 ® ®Removes The Street From Your Dog’s Feet
What are the most pressing issues WPA members are addressing? How is the WPA supporting them? Few industries are immune from the continued impact of the pandemic and the pet retail industry is no exception. From staffing issues and ingredient shortages to long lead times and price increases, manufacturers and retailers continue to experience challenges. Whether supply chain issues persist from continued pandemic fallout or rising fuel costs, pet retailers should anticipate some disruption and take the steps needed to mitigate it. Ultimately, pet retailers should strive to be flexible and resourceful when encountering pet supply shortages. WPA is committed to helping pet retailers navigate these challenges. Educational opportunities and action able content are available within the WPA365 platform, and, of course, the SuperZoo show floor has been curated with a variety of exhibitors that have product available now. We’ve also cov ered some of these topics on the WPA News blog, with articles such as “Pet Supply Shortage: 6 Ways to Mitigate Supply Chain Issues” and “Pet Store Employee Retention: 5 Steps to Find ing and Keeping Quality Workers” that include recommendations from pet in dustry leaders. What is on the WPA’s mind as you prepare for this year’s SuperZoo? SuperZoo is the pet industry’s largest and most comprehensive trade show in North America, and this year our goal is to continue to deliver an easy-to-shop show floor, rich education offerings and an energizing, fun-filled atmosphere for pet professionals to connect with their community. At SuperZoo, pet professionals have access to new con tent and products including the most comprehensive collection of upcoming trends, educational offerings and the latest grooming techniques that will help them stand out from the competi tion. This year, SuperZoo will welcome thousands of attendees including more than 70 big-name buyers and more than 1,000 exhibitors on the 300,000 sq. ft. show floor. More than 800 new prod ucts will make their debut at SuperZoo this year. In the weeks leading up to SuperZoo, how should show participants —exhibitors and retailers alike— prioritize their time to ensure they get the most out of the resources and opportunities that only SuperZoo provides? With more than 800 product debuts and 1,000 exhibitors at SuperZoo this year, it’s critical to plan ahead. One of the most important things to prepare before walking the show floor is to identify your must-see vendors and key clients. Download the SuperZoo app to review the exhibitor list and note the brands that are most popular in your business. It also helps to take time to review the floor plans and chart a path through the different sections. To take full advantage of all SuperZoo has to of fer, add an education pass to your regis tration and review the list of more than 70 educational sessions. The full sched ule is available in the SuperZoo app.
Vic Mason, President, World Pet Association r From Pg. 60
How have the WPA’s and its members’ perspective on in-person tradeshows changed? Pet industry professionals have a se rious passion for their business and the community, which is why it was so im portant to bring everyone back togeth er for SuperZoo 2021 after being apart for so long. And we are excited to do it again this year! Every year, attendees tell us they see SuperZoo as a source of knowledge, calling SuperZoo critically important, necessary and integral. Peo ple are looking to do business in per son. Connections matter and building relationships in a B2B setting has been difficult in a virtual world. We know our retailers are excited to meet face-to-face with their manufacturer reps one again. What do you see coming for the industry in the rest of 2022? The pet industry is booming and evolving due to new products entering the market, changing consumer atti tudes, etc. We expect that steady growth to continue and bring new opportuni ties along with it. Not that there won’t be challenges, but we anticipate that the rest of 2022 will bring exciting possibil ities and innovations for the global pet industry. Since you took over as President of the WPA, what accomplishments are you most proud of? Having the opportunity to help guide this incredible organization at such a transformative time for our industry has been a deeply rewarding experi ence. I’m especially proud of WPA’s ability to bring live shows back to our community. This year’s SuperZoo will be the biggest ever, and this would not be possible without the solid vision of our board and staff to keep everyone focused on the value of live shows and the importance of SuperZoo. In-person events unite our community, and we’re excited to continue taking SuperZoo to the next level. Looking back at your tenure in the pet industry, what differences are most striking to you today, compared to when you started out? Today’s pet industry is exceptional ly polished and professional, from the ways in which products are packaged to store employees’ level of knowl edge about pet health and wellness. Of course, the role of technology is also very different than it was years ago— products are much more high-tech, and so is the shopping experience. Now cus tomers can order online and pick their items up curbside in almost no time. It’s also been fascinating to witness the changes in how products get to market. Now there are many different paths for product production, companies can drum up interest through social media and get feedback quickly, then evolve their products based on that feedback. This industry is constantly changing, and I look forward to seeing what hap pens next.
PG 62 / PET INSIGHT novative products and solutions that creatively fulfill a pet need or solve a uniqueWe’vechallenge.alsostreamlined the education schedule at SuperZoo, offering sessions on Monday and Tuesday, to allow for more time on the show floor to discov er the newest pet products and innova tions. In addition to the grooming and retail education tracks, we are offering 30-minute Free Show Floor Talks so attendees can learn about consumer trends, technology, sales tactics, social media, and influencer marketing and more without leaving the show floor.
EDUCATION: AUGUST 15-16, 2023 MANDALAY BAY | LAS VEGAS, AUGUSTWWW.SUPERZOO.ORGNV16-18,2023 Me: Need AugustSaveSuperZoo:SuperZoo!moretheDate.16-18. MARK YOUR CALENDAR NOW WEDNESDAY - FRIDAY We hope you had an exciting and productive time at SuperZoo catching up with your fellow pet professionals, making connections with suppliers, sampling a host of new products and discovering strategies to drive success for your business. We don’t know about you, but we’re already hyped to see what next year’s SuperZoo will have in store – catch you there!
