2021 Category Catalysts
The annual Category Catalysts series give the Pet Insight staff the opportunity to honor the pet industry’s exceptional suppliers who have been driving incremental growth in their categories. These remarkable manufacturers are paying attention to their retail partners and delivering solutions that fill a void and resonate with pet parents. This year, suppliers further demonstrated their commitment and loyalty to retail partners by providing open communication and ensuring pet owners could find what they need in stock. Their product lines help to enhance physical and digital aisles in addition to improving the shopping experience at both pet specialty retailers’ storefronts and while shopping those retailers’ company websites.
Fish Oils: Nordic Naturals
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ordic Naturals, a leading fish oils supplier in both grocery and pet industries, has continued its commitment to providing consumers with all-natural, high-quality fish oil products and supplements since its inception. Derek Bodkin outlined some of the recent demands he’s noticed this year alongside the recent challenges and adaptations the company has made. “Recent consumer trends show that more pet parents are actively seeking out top quality omega-3 fish oil products with high levels of EPA and DHA as they discover how important these essential fatty acids are to overall pet health,” said Bodkin. “Since the global pandemic contributed to a significant increase in pet adoptions, product supply chain issues became more challenging this year. Nordic Naturals has worked very hard to ensure we have plenty of our top-quality omega-3 products on hand to meet this increased demand.” The company has dedicated time to
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ensuring its website is user-friendly and easy to navigate so consumers can easily access and educate themselves on Nordic Naturals’ product assortment. “Nordic Naturals offers quality information and research about the benefits of omega-3 fish oil for pets on our website, and in our literature,” he continued. “We also provide product transparency with certificates of analysis that document the purity and freshness of every bottle purchased, available on our com-
pany website.” Bodkin added, “Nordic Naturals began delivering top-quality omega-3 fish oils back in 1995. Shortly after that, we saw that pet companions rely on omega-3s for health just like people do. Today, we're proud to be the No. 1 fish oil brand in the US, thanks to our superior quality, third-party testing, and the support of health professionals—including veterinary experts—across the nation. Our products for pets undergo the same meticulous purification and distillation practices that we employ for our human products in order to meet our rigorous safety and quality standards.” “At Nordic Naturals, we always take the time to do what's right for the health of our customers and their pets,” Bodkin said. “As we monitor category demands within the pet industry, we remain focused on delivering the most effective, highest quality products for pet health instead of simply following the latest craze.”
