2021 Category Catalysts Series

2021 Category Catalysts

The annual Category Catalysts series give the Pet Insight staff the opportunity to honor the pet industry’s exceptional suppliers who have been driving incremental growth in their categories. These remarkable manufacturers are paying attention to their retail partners and delivering solutions that fill a void and resonate with pet parents. This year, suppliers further demonstrated their commitment and loyalty to retail partners by providing open communication and ensuring pet owners could find what they need in stock. Their product lines help to enhance physical and digital aisles in addition to improving the shopping experience at both pet specialty retailers’ storefronts and while shopping those retailers’ company websites.

Fish Oils: Nordic Naturals

Nordic Naturals, a leading fish oils supplier in both grocery and pet industries, has continued its commitment to providing consumers with all-natural, high-quality fish oil products and supplements since its inception.

Derek Bodkin outlined some of the recent demands he’s noticed this year alongside the recent challenges and adaptations the company has made.

“Recent consumer trends show that more pet parents are actively seeking out top quality omega-3 fish oil products with high levels of EPA and DHA as they discover how important these essential fatty acids are to overall pet health,” said Bodkin. “Since the global pandemic contributed to a significant increase in pet adoptions, product supply chain issues became more challenging this year. Nordic Naturals has worked very hard to ensure we have plenty of our top-quality omega-3 products on hand to meet this increased demand.”

The company has dedicated time to ensuring its website is user-friendly and easy to navigate so consumers can easily access and educate themselves on Nordic Naturals’ product assortment.

“Nordic Naturals offers quality information and research about the benefits of omega-3 fish oil for pets on our website, and in our literature,” he continued. “We also provide product transparency with certificates of analysis that document the purity and freshness of every bottle purchased, available on our company website.”

Bodkin added, “Nordic Naturals began delivering top-quality omega-3 fish oils back in 1995. Shortly after that, we saw that pet companions rely on omega-3s for health just like people do. Today, we're proud to be the No. 1 fish oil brand in the US, thanks to our superior quality, third-party testing, and the support of health professionals—including veterinary experts—across the nation. Our products for pets undergo the same meticulous purification and distillation practices that we employ for our human products in order to meet our rigorous safety and quality standards.”

“At Nordic Naturals, we always take the time to do what's right for the health of our customers and their pets,” Bodkin said. “As we monitor category demands within the pet industry, we remain focused on delivering the most effective, highest quality products for pet health instead of simply following the latest craze.”

Oral Care: Pet King Brands

Pet King Brands ventured into the oral care category 20 years ago with its Oratene Brushless Oral Care line, and it’s no coincidence the company has not deviated from its original formula. In these last two decades, the formulations have made their way into veterinary clinics and become a reliable and proven way to protect pets’ teeth and gums while meeting the needs of pet parents for ease-of-application so they can develop and stick to a regular dental health routine.

“The trust we have established began with veterinarians who have recommended and used our products at their clinics in conjunction with a dental prophy,” said Debra Decker, Director of Marketing. “Our Oratene Oral Gel has gained a great deal of popularity as a key solution used for pet dental cleaning process as an effective chlorhexidine antiseptic replacement while our other products are recommended for daily maintenance. The veterinary community recommends our products for their brushless ease-of-use for at-home care. Veterinarians know that more of their clients will continue a dental care program if it’s easy and does not stress out their dog or cat.”

Pet King Brands INC.

Veterinarians—as well as retailers who are on the ground interacting with pet owners—are primary messengers in advocating for proper oral care. “It’s important to remember that good oral care is as important as diet and food selections and should be discussed at every interaction with a pet parent,” said Decker. “There are several oral care products on the market and the options can be overwhelming. We’ve found that the retailers experiencing the heathiest sales in the oral care category have associates with good product knowledge.”

The company is helping to support those retailers in this climate of unpredictable supply issues by not only

Hillside Farms entered this year ready for a fresh start while simultaneously staying true to and not veering away from the company’s values and vision. This year, Hillside Farms has focused on continuing to try to understand pet parents and their priorities when it comes to the treats they feed their dogs. The company has planned to continue offering pets treats that are limited ingredient, meat-based and a treat that combines flavors with health benefits.

“Since we dehydrate all of our own dog treats in our Southern California facility, safety is at the forefront,” said Scott Wu VP for Hillside Farms. “Since the middle of last year, we have had to update policies and procedures to ensure safety for our employees. Along with always wearing a mask, we have also reduced the work staff to ensure

Jerky Treats: Hillside Farms there is enough space to be safe. Despite losing efficiencies, we understand that our employees' safety comes first.” “At Hillside Farms, we have identified that pet parents that purchase training treats sometimes buy these treats not only for training but also for toppers and more frequent rewards,” Wu said. “That said, in 2020, we launched our Farmland Traditions Tiny Loves dog treats which are all natural, limited inensuring there are no disruptions in its supply chain but to provide effective tools to educate pet owners about dental health. “In fact, we have increased production to keep pace with increased sales and while doing so, refused to compromise the quality of our ingredients for profits,” said Decker. “In addition, while other manufacturers were reducing their marketing spends, Pet King Brands has ramped up our brand presence and expanded our marketing focus to include a library of assets to assist our retail partners with product knowledge and how to recommend what product a pet parent should use.”

Pet King Brands’ enzyme-based, nondrug wellness products also include its ZYMOX line for ears and skin care. Both product lines are meeting the growing needs of pet parents to better care for their companions in today’s modern world. “The demands from the pet owners are not new demands but ones that are gaining great momentum, fueled in part by the humanization of our pets, the elevated role our pets serve and the increased awareness of the companionship they have provided us through very isolating times of the Covid pandemic,” Decker said.

gredient with 95 percent meat or poultry in each bite. The best way to educate pet parents is with your packaging but doing so in a crafty manner where the message is not lost. Along with informative packaging, our sales team are always trying to be in store and educating the staff so they can pass the message along to pet parents.”

“Retailers should understand that pet parents that buy training treats may not only buy for training purposes but also as a topper in dog food and sometimes just want to reward their dogs more frequently without exceeding the feeding recommendations,” Wu said. “With the ‘new normal,’ pet parents have much more time with their furry friends since most folks are at home. That said, pet parents like to appease their pets and providing more training treats throughout the day is a great way to do so.”

Grooming Tools: Andis

As a leader in the grooming tools category, Andis is about much more than hardware. The company that makes products for both animals and their human counterparts continues to cultivate a loyal following of styling professionals, pet owners and everyone in between under its #AndisNation umbrella that celebrates the creativity of the collective community.

This past summer, Andis announced a re-branding intended to achieve that. "Andis has always been a passionate advocate for the creatives and visionaries in the world, as well as those solving practical challenges with our tools at home. Now, with our elevated brand experience and striking new look, we are focusing on what matters most to our company—our community of creators," said Co-CEO Matt Andis.

Improving the technology and convenience behind the hardware is important too. “Andis is continuing to innovate in the grooming industry,” Michelle Eskowski, Product Marketing Manager said this past summer. “Our new Vida Cordless Clipper, released in April 2021, has provided groomers with a smaller option of cordless clipper designed to make grooming tough to reach areas easier and reduce fatigue during long grooming sessions with a lighter weight tool. Continuing to innovate and drive the grooming industry forward with high-quality tools like the Vida has always been our priority. We are excited to show off the new tools we have developed to meet the needs of professionals.”

Pet owners are traveling again and the need for dogs to have proper identification is going through a newfound appreciation and understanding of its value. Holidays such as the Fourth of July and Halloween also present ample opportunities for pets to go missing when they’re feeling afraid and threatened. Pets that can be identified are more likely to be reunited with their families. Companies like ZuluTails are making sure that not only is a plan in place, but so is a backup plan to ensure pets have at least one party aware they are missing.

“Our customer base has always been really great about offering up new ideas, and recently we’ve gotten thousands of requests to add a secondary contact for our customers who are starting to travel again post pandemic—especially from those who are doing international travel,” said Nicole Wrubel, Chief Marketing Officer for ZuluTails. “That’s why we’ve recently added a secondary contact feature that makes sure that both primary and secondary contacts receive

ID Tags: ZuluTails an e-mail and SMS notification if their pet is found.” The feature serves as a stepping stone for pet owners who may be bringing home a pet from a shelter for the first time. “Similarly, we’ve started working closely with local shelters and they love the idea of being listed as the secondary contact for any animal that is adopted through their organization,” Wrubel said. “Many are even requesting that new adoptive parents sign up for a

While the interruptions that began almost two years ago still plague the industry at large, Eskowski said the company has been diligent in addressing the needs of consumers and quickly providing solutions to problems when they arise. “Andis proceeded full speed ahead last year, launching the Pulse ZR II Flora clipper along with a set of clipper grips for groomers worldwide,” she said. “Andis also launched a virtual education program, offering small, interactive webinar classes taught by Andis’ internationally recognized education team. From getting more one-on-one attention in small classes to covering topics in detail with sessions that run from 1.5 to four hours, professionals have the opportunity to dive deeper than ever before. Courses are designed to be hands-on, with model dogs and suggested tools recommended to attendees before each session to enable active participation. While we had always planned to continue expanding into the virtual space, the pandemic accelerated that trend, and we aren't looking back!”

$19.99 annual ZuluTails membership as a required part of the point of adoption process—and that the shelter be added as the secondary contact. This provides an extra layer of support and peace of mind and complements many of the more traditional tracking devices that might already be utilized by the shelter.”

However pet owners won’t be able to find ZuluTails at traditional retailers. “ZuluTails is direct to consumer through an annual membership via the ZuluTails.com website, which is where pet parents can find information about why ZuluTails is the smarter solution to connecting pets and their families,” Wrubel said. “ZuluTails is disrupting the pet ID category. A quick scan of a pet’s unique ZuluTails QR code connects instantly to the pet’s personal profile and sends an alert to the pet’s owner in seconds. When pet owners experience the magic of ZuluTails for the first time, there’s always a thrilling ‘ah-ha’ moment of clarity. The ability to instantly connect with your pet through a simple-to-use interface is undeniably empowering.”

LID Premium Foods: Evanger's

Dialogue with retailers, plus reading company websites and labels have helped keep pet owners informed about what they’re feeding their pets. Despite those best efforts, there remains gray areas within the LID Premium Foods category in particular that companies are taking responsibility for shedding light on. Category leaders like Evanger’s Dog and Cat Food Company are committed to transparency and education and don’t take this responsibility lightly.

“First of all there are plenty of misconceptions,” said Holly Sher of Evanger’s Dog and Cat Food Company. “So what we do is actually we have brochures, calendars and single sheets that we pass out to the stores all the time through our reps or if they wanted to e-mail that have a problem / solution, we have a problem / solution guide. We put it in our brochures, we put it in our calendar, we put it in our e-blasts and when we go into the stores and educate them, we talk about all the time what’s going on."

Too often, getting consumers back on track and intent on feeding their pets a higher caliber diet happens after tragedy strikes or when something as simple as switching their foods is too little, too late. “When a dog gets sick, that’s when they find us,” Sher said. “My dog has cancer, then they start giving it organic like they’re going to save its life. Or my dog stops eating or my dog won’t eat dry food. That’s how they find us. Usually when there’s a problem, that’s how they find us. Pet owners really need to start healthy diets early on.”

To continue supporting retail partners and keeping up with demand from consumers, Sher says labor shortages are a hurdle they are addressing. “We’ve come out and people are looking for problems and solutions and that’s what we’re really concentrating on now," she said. "And to keep up with the momentum that’s happening. It’s amazing how the canned category is becoming so powerful in our industry. It’s all about what works. We’re seeing the price increases. We’re working diligently trying to keep our prices affordable and where everybody is happy is very difficult to do where you don’t have control. There’s been a lot more challenges this year than ever before. I do notice that people want wet food, they want what’s best for their pet once they’re educated, and they want made in the US. We’re a global society but they want what’s made in the US. We have to support made in the US and we need to support one another."

Seasonal Toys: ZippyPaws

Seasonal toys provide a great way to prompt category exploration. A seasonal-themed toy can influence a pet owner to add one to their cart and launch a relationship between a loyal consumer and retailer. Simply because a toy is seasonal, suppliers like ZippyPaws take the same care and ensure high caliber quality as the other types of toys in its product portfolio. Although the company started with plush toys, ZippyPaws looks forward to preparing for the coming year and continuing to expand into and serve pet owners across several categories.

“Holiday products are huge for us here at ZippyPaws, and we always strive to make sure we can exceed expectations,” said Leah Angelos ZippyPaws Sales Manager. “Due to the craziness of the year with stock issues and shipping delays across the industry, we knew it was important to make sure that we had plenty of holiday products available.”

ZippyPaws and its retail partners are intent on demystifying common misperceptions circling the seasonal toys category. “Although seasonal products may seem like they're ‘unimportant’ amidst the spirit of giving, that doesn't mean seasonal products shouldn't have beneficial features and be created with high quality materials,” she said. “Seasonal products should be held to the same high standards and are also a great way to introduce our pets to products that they may not have tried before.”

“ZippyPaws always makes sure our seasonal toys are kept to the same high standard as our other products, with thoughtful construction and key features to cater to various dogs' preferences,” she said. “This is one of the many reasons our seasonal products lead this category.”

As 2021 winds down, ZippyPaws is ramping up efforts to continue injecting creativity and innovation within the categories the company competes in. “ZippyPaws started in 2011 with plush, but we have exponentially grown and established our place within other pet product categories as well,” Angelos said. “We look forward to continuing to create new and innovative designs and ensure all pets have access to high quality and lovable products.”

“ZippyPaws remains committed to providing high quality and fun toys while making sure our partners have everything they need to succeed,” she said last month. “Adaptability is key as we round out 2021, so we’ll continue to put our best paw forward!"

Probiotic Grooming Solutions: Skout's Honor

Within the probiotics space, Skout’s Honor pointed out many companies have jumped on the bandwagon and are competing in a category under false pretenses. Company leaders are quick to remind pet owners to discern which companies are legitimate and which are misleading pet owners and don’t have the attributes they claim to.

“We have always found that the best approach is to be honest, transparent and take the time to address questions around our topical probiotic technology and its many attributes,” said Pete Stirling, CEO at Skout's Honor. “Unfortunately, there are a lot of products out there trying to capitalize on the marketing value associated with topical probiotics that do not qualify for the designation, either because they do not actually contain live, colony-forming probiotics, or they do not provide a specific benefit to the animal using it. In our case, topical probiotics are not just a marketing ‘buzz’ phrase. They are an honest opportunity to help improve the life of both pet and pet parent. We've even taken lengths to solidify our patent-pending status on topical probiotics for the pet industry because it is such a specific and unique solution. That simple fact makes talking about our technology fun, and when you’re obviously excited about how well something works, people are willing to listen.”

Skout’s Honor has maintained its leadership role through relying on science and fact-based data rather than flowery words and too-good-to-be-true product claims and promises to pet owners. “We created the category of topical probiotic skin care (grooming and wellness) products for pets and continue to lead the way in their development and our understanding of the role this technology can play in a pet’s long-term wellness plan,” Stirling said. “Most recently, we have completed the process of scientifically proving three critical factors necessary to claim a true topical probiotic product: that our probiotics remain viable in a traditionally preserved environment; that our probiotics survive the application process and that our probiotics provide a specific benefit to the host—in our case, helping to strengthen the skin’s natural barrier that can protect against and prevent the animal from developing skin conditions in the first place.”

Skout’s Honor is continuing to educate about the consequences of over-prescribing antibiotics and watching the pattern of pet owners’ healthy habits spilling over into the pet industry, namely taking greater care and interest in what they’re putting into their bodies, unfold. “Topical probiotics are a huge trend in wellness and personal care, for both humans and now pets, posed to grow at a much faster rate than grooming and wellness categories alone,” Stirling said.

Green Coast Pet forged a path in one category and has carried over its commitment to quality and pet safety into the chicken crisp treats category. One way the manufacturer has revitalized the category is through reminding the industry of this protein's versatility and putting its personalized twist on a tried and true ingredient through refreshed flavors, textures and format.

Green Coast Pet has had a lot to look forward to particularly during the second half of 2021. “With the launch of our brand new Chicken Crisps, we have begun to produce more single ingredient treats in this new ‘Crisps’ line,” Mike Bateman Green Coast President, COO & Co-Founder previously told Pet Insight.

In addition to launching a Beef Liver and Pork Crisps this summer, “We are continuing to explore the creation of more and more products in this single ingredient line as well,” Bateman said. “This is going to be an amazing line of fun and unique treats that are only one ingredient, crispy and crunchy. Our Chicken Crisps are single ingredient chicken thigh, low calorie, crispy and crunchy. These are made in small batches by hand with cage-free chickens that are raised on family farms. The rest of our Crisps line will focus on the same quality and fun!”

The chicken treats category presents versatile opportunities for suppliers to innovate and entice pets, attributes

Chicken Crisp Treats: Green Coast Petwhich Green Coast Pet would like for consumers to realize. “There’s still fun and unique things that can be done with chicken,” Bateman said. “By keeping healthy as the No. 1 focus and keeping them single ingredient but not just offering another jerky, you can make chicken treats a lot more fun. We decided to make ours like chips to share in that human experience people loved from things like our Pawnut Butter.” Green Coast Pet began in the CBD category and has expanded to serve pets in several categories. To measure that growth, the company is applying what has worked in the past and listening to trusted advice. “Being new to the chicken treat side of things, we are applying many of the things we have done on the CBD side of our business to drive this growth,” he said. “We are being thoughtful and asking our customers what they want to see. We take their advice to heart and work on coming out with the best products people are looking for.”

Functional Treats: Pet Naturals

Treats have evolved to be not only nutritious morsels for pets but something equipped to make the pet healthier overall. Suppliers in the functional treats space are responding with new products that address specific health conditions. Companies like Pet Naturals, which equips pet owners with treats and supplements through two unique brands, have noticed how the line separating treats and supplements has been softening for quite some time—to the benefit of pets. The industry knows that education is key to drive category growth and promote category exploration. However, suppliers are making the learning process better. They are incentivizing with engaging and interactive methods of learning and teaching that retailers will want to participate in. In the past year Pet Naturals has paid attention to consumers’ demands and market demands and has shifted to continuously meet those needs. “We are really seeing the demand from pet parents for treats that aren’t just healthy, but help to make their pet healthier,” said Derek Archambault, Marketing Manager for FoodScience Corp’s Pet Naturals. “For example, our Heartibles line of treats feature taurine and omega fatty acids for supporting heart health.” Pet Naturals, along with its retail partners, is dedicated to addressing and clearing up misconceptions or misunderstandings about the functional treats category. “Pet Naturals has a learning portal where retailers can sign up for fun, interactive educational modules that helps retailers educate themselves and their staff on our products, ingredients and the benefits of our products,” he said. "We have our origins in supplements made in tasty treat-like forms, and the line between supplements and functional treats has been blurring for years,” he said. “We are known for high quality products that work, and we bring that nutritional and ingredient knowledge to the treat aisle.” Rounding out 2021, Pet Naturals has identified functional treats trends and areas of focus to drive growth. “Pet Naturals continues to focus on supporting our retailers with education programs for their staff and marketing programs to drive awareness and traffic to their store,” he said. Further, one of the company’s priorities is, “We want to make sure as many of our retail partners as possible are aware of our education portal, which provides free education to retail associates with cash incentives for taking modules,” he said. “Pet Naturals is also rolling out a re-brand that will start in the fourth quarter and continue to work its way on-shelf through Q1 of 2022. We are excited about our new look which is a better fit for our line of healthy and functional treats.”

Companies like SodaPup are leading the Made in the US segment by proving it brings dependable and safe products to the table. SodaPup has held its own within the segment through its unwavering transparency with pet owners and its retail partners and communicating with pet owners through a variety of social media channels.

There are a few things SodaPup would like for consumers to grasp about its company and the Made in the US category. “Consumers should know that SodaPup is a veteran owned business that is committed to 100 percent American manufacturing,” said SodaPup's Adam Baker. “We are guided by a few basic principles which includes making the most fun, innovative and durable dog toys on the market, using only FDA compliant materials that are safe for dogs, treating our customers, vendors and other stakeholders with respect, and giving back to the communities we serve. We view business as a force for good in our society.”

“Most importantly, consumers should know that USA manufacturing is possible for companies that are committed to it and the benefits are far reaching in terms of social, economic, and geopolitical impacts,” Baker added. “I believe that consumers, especially younger consumers, are wising up to the fact that manufacturing overseas has many hidden costs and they are no longer willing

Made in the US Dog Toys: SodaPupto turn a blind eye to those hidden costs in order to buy things for cheap.” SodaPup has been experimenting with newer forms of outreach to inform and interact and communicate with pet parents. “We have found Instagram to have an outsized impact over the last year in terms of raising brand awareness for SodaPup,” Baker said. “People are working from home with their dogs and spending more time on their devices. Our Instagram following continues to grow by leaps and bounds and it is a way to introduce ourselves both to consumers as well as to potential retail customers around the globe. We primarily repost user-generated content as a way to celebrate those who use our products and also as a way to authenticate our brand. Instagram is a platform where we can cultivate relationships with customers and 'dog people.' We have learned so much from being a part of the conversation and listening to feedback."

Puppy Focused Shampoos & Conditioners: Best Shot Pet

Products designed for puppies are linked to discerning and cautious pet owners. Manufacturers like Best Shot Pet Products are there to educate and influence pet owners to make decisions on behalf of their pets they are comfortable with and are in the puppy's best interest.

“Savvy retailers specifically target puppy products, particularly to firsttime puppy parents, because they understand how this critical category creates new lifetime customer opportunities from early puppy development on through the dog's various life stages,” said David Campanella of Best Shot Pet Products. “It all starts with puppies! Grooming is a big deal in our industry and plays an intricate role in building the foundation on which to cultivate future dog product sales throughout each dog’s life. Full service salons and selfwash stations have become standard business staples for achieving profitability, building loyalty, and for further growing revenue.”

“This in part is due to the 'humanization' of pets,” Campanella added. “For example health minded Millennials who typically wait longer to have children, are eager to project their human needs onto their new 'fur babies.' Puppy shampoo and conditioner purchasing criteria today are no different than the pet parent’s criteria: is it safe; is it gentle or hypoallergenic; is it soap-free; would I use it and what is the price?”

“Humanizing pet products is resoundingly evident in pet food branding, and as a result other categories have followed suit,” Campanella said. “However the natural, organic, nutritious, safe, and healthy attributes consumers seek in their puppy’s food unfortunately do not exactly cross over to pet shampoo and conditioner due to their vast differences in chemistry.”

“Pet food is ingested, metabolized, and essential for a dog to live. On the other hand, pet shampoo and conditioners are merely rinse off topical products for cleaning and coat maintenance,” he continued. “Granted hygiene does contribute to a puppy’s overall health, but portraying pet grooming liquids in the same manner as food is fundamentally wrong and misleading by any account. Yet it happens shamelessly every day in our industry. Marketing puppy shampoo, or any other shampoo category, is not a matter of telling pet parents what you think they want to hear, rather it's telling them what they actually need to know. It’s impossible to be all things to every customer. It helps to take a stance you can sustain. Honesty is always the best policy.”

Avian Food: Volkman

Category leader, Volkman Pet Products is committed to brick-and-mortar, neighborhood stores. The company has become a leader within the avian food category and has several brands under its umbrella. According to Digital Media Developer, Katie Tomlinson, although the company has faced challenges this year, they have been working on several new developments and have a bright future ahead.

“Since 1863 Volkman Pet Products / Seed Factory has earned a reputation for high quality seeds and feed,” Tomlinson said. “As a third generation family owned business we formulate, manufacture and distribute pigeon, wild bird, small animal, backyard chicken and companion bird diets and blends. Avian Science is our legacy brand combining 150 years of seed experience with todays nutritional needs. Featherglow is our Vitamized blend line that ensures health for your companion bird. We always encourage the introduction of fresh fruit and vegetable to all diets and blends.” “We at Volkman Pet Products take pride in offering high quality specie specific diets and blends,” Tomlinson said. “As a result of spending more time at home the hobby of both Wild Bird feeding and indoor companion birds has spiked. Wild Bird hobbyists can turn to our menu of offerings to fit any budget and quality of seed desired. We strive to offer a good, better and best solution to your feeding needs. Natural and or Organic offerings have been of greater demand as educated consumers are looking for the best method to provide a natural and nutritional feeding experience. Companion bird parents can enjoy our extensive line of blends in both our Avian Science and Featherglow line. As always we recommend a supplement of fresh fruit, vegetables and water.” “Due to consumer demand, we have added an Avian Organic line: 4 SKUs to include Canary/ Finch, Large Hookbill and two small hookbill offerings with or without sunflower,” she added. “We are also working on an all natural line to be launched in early 2022. In addition and based on retailer request we have created and launched a line extension of Featherglow. Featherglow Fancy’s are designed as a treat and a supplement to your Avian treating and behavior training. Featherglow Fancy’s are offered in 12 different treats to include Sun Cured Cranberries, White Pumpkin Seed, Carrot Dices, Almonds, Cheery Peppers, Rainbow Papaya and more.”

Upcoming Pet Industry Events

1. PLMA Show

Jan. 30 - Feb. 1, 2022 Rosemont Convention Center Chicago, IL www.plma.com

2. The Inspired Home Show

March 5-8, 2022 McCormick Place Chicago, IL www.theinspiredhomeshow.com

3. Atlanta Pet Fair & Conference

March 10-13, 2022 Georgia International Convention Center College Park, GA www.atlantapetfair.org

4. Global Pet Expo

March 23-25, 2022 Orange County Convention Center Orlando, FL www.globalpetexpo.org

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4 5. Natural Products Expo West

March 8-12, 2022 Anaheim Convention Center Anaheim, CA www.expowest.com

6. SuperZoo

Aug. 23 - 25, 2022 Mandalay Bay Las Vegas, NV www.superzoo.org

7. Natural Products Expo East

Sept. 28 - Oct. 1, 2022 Pennsylvania Convention Center Philadelphia, PA www.expoeast.com

P.O Box 2067 • Issaquah, WA 98027 • 425-497-0950 Vol. 10, No. 11

Publisher/Editorial Director Davis Johnson

djohnson@executiveinsightproperties.com

Editor Katie Murdoch

kmurdoch@executiveinsightproperties.com

Circulation Director James Anderson

janderson@executiveinsightproperties.com