PetGroomer.com Magazine Winter 2019 by findagroomer

eGroomer Journal January / March 2014

January / March 2019 Vol. 9, Ed. 1 PetGroomer.com Publications

M A G A Z I N E

21st Annual Industry Report World’s Largest Pet Grooming Surveys Grooming Prices ● Grooming Wages ● Self Self--Employed Earnings Where the Groomers Are Starts on page 45

The Rise, Fall, and Reincarnation of Soap 37

Design is Intelligence Made Visual 12

Bonding Millennials to Your Services 72 Applying for Your Dream Job 15 Insights into Harder Harder--to to--Groom Dogs 80 eGroomer Journal www.egroomer.com Subscribe Free

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INDUSTRY CALENDAR

FEBRUARY 2019 February 14 to 17, 2019 Groom Expo West Pasadena, CA www.barkleigh.com

MARCH 2019 March 7 to 10, 2019 Atlanta Pet Fair Atlanta, GA www.atlantapetfair.org March 8 to 10, 2019 Model Dog Creative Championship Training IJA Sanctioned Columbus Pet Expo Ohio www.ijaonline.com/ March 21 to 24, 2019 Northwest Grooming Show Tacoma, WA www.barkleigh.com

APRIL 2019 April 11 to 14, 2019 Intergroom Seacaucus, NJ www.intergroom.com April 29 to May 2, 2019 Pet Boarding & Daycare Expo West Burbank, CA www.barkleigh.com

JUNE 2019 June 1 to 2, 2019 World Dog Expo New York City www.barkleigh.com June 20 to 23, 2019 Pet Quest Wilmington, OH www.barkleigh.com

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JULY 2019 July 12 to 14, 2019 KenchiiCon 2019 Braselton, GA www.kenchiigrooming.com July 19 to 21, 2019 Groom Texas Houston, TX www.txgroom.com

AUGUST 2019 August 8 to 11, 2019 All American Grooming Show Schaumburg, IL www.barkleigh.com August 20 to 22, 2019 SuperZoo Las Vegas, NV www.superzoo.org

SEPTEMBER 2019 September 12 to 15, 2019 Groom Expo Hershey, PA www.barkleigh.com

OCTOBER 2019 October 10 to 13, 2019 New England Grooming Show Sturbridge, MA www.newenglandgrooms.com October 25 to 27, 2019 34th Annual NDGAA Fun in the Sun Orlando, FL www.ndgaa.com

NOVEMBER 2019 November 11 to 14, 2019 Pet Boarding & Daycare Expo Hershey, PA www.barkleigh.com

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Design is Intelligence Made Visual Throughout millennia humans have always loved beauty and design. This love of beauty and design has allowed our species to evolve throughout time. Humans have used their love of beauty and design to forage for non poisonous foods, select and create the right tools to build a better World in which to live, and even find the perfect mate. Knowing that beauty and design impact our daily lives and how you can use it to curate your clients’ retail “experience” is key to your stores’ success.

ing the food tasted even better? That was a good design experience! Good design is the secret ingredient to most successful businesses. In today’s competitive eCommerce market, providing a well designed experience for your brand will separate you from the pack.The moment a potential client enters a keyword search term in their smartphone and they see your business…they are already “experiencing” your brand with or without good design. From your business logo, website, and storefront to well curated collections of retail merchandise; your clients are deciding if your brand fits their lifestyle.

How will beauty and design improve your sales? Can you think of a time you may have had mediocre food at a resHow do you apply good design princi12 Copyright © 2013 Find A Groomer Inc. All rights reserved Subscribe www.egroomer.com taurant but the ambiance was so amazples to keep your clients coming back PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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for more? Consistency, simplicity, and a theme, accent mural, unique store dislittle whimsy is key! Humans’ trust conplays, and even throwing unique store sistency. Keeping your theme, colors, events. Creating a positive “feeling” and store design consistent creates a through whimsy in your business will sense of familiarity and trust with your keep your clients not only coming back clientele. Having a clearly designed for more but creating buzz by sharing brand will not only help your clients but with their social circles as well! ● it will simplify your future design and purchasing of inventory, marketing and more. Leonardo da Vinci was quoted saying, “Simplicity is the ultimate form of sophistication.” The essence of this quote is having a major moment in design all over the World. The company Apple made millions of dollars mastering the art of sophistication through simplicity. How simple is your message, design, and shopping experience? Clients are so busy that shopping needs to Leel Michelle is the owner and designer behind be as simple as possible. Does your the award-winning pet groomer apparel brand, store have clearly defined areas with Retro Stylist Wear and the grooming salon and good signage for every department or is boutique; Bow Wow Beauty Shoppe. She is a your inventory jumbled together from floor to ceiling? Is your website optiSan Diego native that has also called Los Angemized for minimal clicks for a seamless les, New York and Italy home. Formal education shopping experience? Study the shopin fine art, art history, and fashion design led ping experience of your store through this animal loving entrepreneur to bring all her the eyes of your clientele and find ways passion, talents and knowledge together to creto simplify and then add some whimsy! ate a memorable and beloved retro business for Whimsy or “Whimsical” defined by Merpets and their riam Webster is “unusual in a playful or owners. amusing way.” Introduce a little whimsy into your store design so your store can stand out as an unusual, playful, or amusing place to be! You can create whimsy by having a clearlyCopyright defined store eGroomer Journal © 2011 Find A Groomer Inc. All rights reserved 13 PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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Applying for Your Dream Job Angela Clark, American Grooming Academy After finding the Professional Pet Stylist Job you want, submitting a well thought out job application is your best chance at landing an interview! In today's job market, 60 percent of companies use an online applicant tracking system to screen candidates. However, many pri-

vate salons still use paper applications. My guidelines advise “how to” succeed in completing an impressive application.

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Online Applications 1. Before you begin, thoroughly read the job description. Your completed application must show you meet the job qualifications. Online technologies filter candidates whose application best matches details in the job description. 2. If the company asks for a cover letter, include one. The cover letter is an opportunity to showcase your personality, qualifications and passion for the job. 3. Tailor your resume. Match keywords to customize your resume and cover letter for each specific job description you apply. 4. Review your responses. Say what you mean, without errors. Re-check your content for spelling, and grammar. Avoid using abbreviations that may not be familiar to the hiring manager. Errors in online applications remain in the company database. 5. Maintain one candidate profile per company. Keep one master profile when you have multiple applications to a specific company. 6. Complete every field in the application. Right responses to requested information will distinguish you from other 16

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applicants. Incomplete fields may cause you to be filtered out of a position you are uniquely qualified for. 7. Update your social profile. Companies may request you include professional information from social profiles such as LinkedIn, Google+ or Facebook. This allows recruiters to see your current work status and influence the hiring process. 8. Clean up your public social media profile. Companies take an active interest in your social media profile postings. Social media can help connect you with potential employers but will work against you if it portrays a poor image. 9. Review all the content you imported before hitting the submit button. Once you hit that button, your information is sent to the recruiter directly. 10. Introduce yourself to the hiring manager. Call the salon you have applied to and ask for the name of the hiring manager. Wearing professional attire visit the salon in person and ask for the hiring manager by name. Introduce yourself and let the manager know that you have submitted a grooming application online. (Continued on page 18)

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The Paper Application 1. Be Prepared. Know the correct names, dates, places and other information needed to complete your application. A sample application can be helpful when you are asked to apply on the spot. 2. Ask if you can take a blank application home to complete. Completing the application at home gives you time to do a better job with details. 3. Read the application form completely before you start writing. Follow specific instructions such as "use pen only.”

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Keep a copy of the final application after completing a draft. 4. Write Neatly. If you take the form home, scan the form and use a PDF to complete. If you are completing the form by hand, and need to correct a mistake, use correction fluid (don't cross out or write over). 5. Answer all questions correctly and completely. Know proper dates, addresses and correct spelling of names and places.

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6. Be Positive. Focus on what you have been doing, not what you haven’t. If you have been unemployed, describe the work you have been busy with, such as going to school, and include any volunteer work/activities that show your skill. 7. Be Clear. Know the position title you are applying for and your expected salary range. Also, most application forms ask when you will be available to start work. 8. Alert your references ahead of time. List references who have agreed to give a reference. There are two kinds of references, 1) character and 2) employer. Do not use relatives as references. 9. Re-read the application before submitting it. Correct errors or omissions. Save a dated copy for yourself, then hand deliver or scan and email the application. 10. Applying In-Person. Prepare to be interviewed when picking up or dropping off your job application in person. Dress professionally, and have your grooming equipment nearby. You may be required take one or more tests before hiring is complete.

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● Skills test on one or more breeds ● Drug tests ● Permission for background check Job Application Follow-up Unfortunately, the hiring process can take some time and you may not hear back right away. Use these guidelines for job application follow up: 1. Use communications you’ve had with the hiring manager for confirmation of a call back timeline. If you received a date, wait until after that date to follow up. If you included a time to follow up in your cover letter, follow up at that time. However, if the job listing specifically says that applicants should not call or email, then do not include this in your cover letter, and do not follow up. 2. Wait at least a week after applying, before doing a follow-up inquiry. Give the employer enough time to review all job applications and time to schedule interviews. Following up too soon or to often can mark you as being pushy or impatient.

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3. If a week has passed with no word, follow up with a polite email. This shows your continued interest in the position and allows the hiring manager to respond with your information in hand.

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● Sign-off with a thank you for their time and consideration. ● Sign your name and include contact information.

● State your name and the position you applied for clearly in the subject line, as well as the date you applied.

Do not be discouraged if “the position has been filled.” Ask for their advice to becoming a stronger candidate in the future. Use that feedback to improve your job seeking skills.

● Restate why you are a good fit for the position and why you want to work for them.

If you have landed an interview, you will love next issues “Interviewing to Land your Dream Grooming Job.” ●

To write a follow-up email:

● Request the timeline for making interview appointments. 20

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THE UPSIDE

January / March 2019 PetGroomer.com Publications

of THE UPSELL by Cynthia Jenkins

With a finite amount of hours in a day and grooming tables in a shop, selling retail to boost your bottom line isn’t a novel concept. But there are certain products that keep selling for you, even after they’ve left your shop and fall into the hands of a client. Following are a few of our favorite “talkable” retail categories that help keep your clients using and sharing your services with anyone who will listen. Priced to add value as gifts or additional revenue at the counter, improving client relationships and referrals can be easier – and more fun – than you think.

FINISHING TOUCHES Let’s face it. Those polka-dot bows your clients leave with aren’t the ones they end up with after rolling in whatever’s left of the day. But your “bow-wow” factor – and theirs – can remain intact every day of the week with re-usable flower and bowtie attachments that can be affixed to collars, harnesses, and leashes. Their durable hook & loop construction is easy and designed for reuse, keeping you top of mind with every compliment. Most brands retail for around ten dollars, and offer plenty of budget-friendly fabrics to match whatever occasion brings a client to you in the first place. (Continued on page 23)

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“The core of my grooming business is love. Furbaby’s allow me to spread it, live it, and share it!” Uncle Aaron’s Grooms (Continued from page 22)

ployment keepsakes when overseas. Easy to record and easy on the eyes makes this retail category a winner.

MEMORABILIA “Our pets are our babies and should be treated as such,” says anyone who has ever owned a HOME GOODS pet. So what better a way to memorialize that If we could only bottle that just-groomed pet bond than to record their heartbeat, purr, smell, we could all retire. As a second-best opmeow or bark? Recordable picture frames and tion, however, you can offer another way to stuffed animals designed just for this purpose, freshen up pet-loving homes with candles and with recording devices cozily nestled inside a scents designed specifically as an effective pet breed of your choice, are sweeping the nation -odor neutralizer. In order to create the freshfrom new client gifts to bereavement; from est, best smelling environment, a plethora of Journal Copyright © 2011 Find A Groomer Inc. All rights reserved 23 (Continued on page 24) puppy eGroomer anxiety-relieving methods to military dePetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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(Continued from page 23)

with sensitivities and dietary preferences.

scents are available online and in stores, including some with essential calming oils and packaging that no one would ever guess was for the dogs.

Feeling confident in what we’re feeding our pets, coupled with the ease of being able to bake a special treat for them is a gift that keeps on giving. And sharing.

CULINARY CREATIONS Most pet owners care what they put in dog’s their mouth, in part to manage what comes out of it. And while treats and bones do a doggone good job, sometimes there’s nothing better than a home-cooked meal. Which is why these days, pet cookbooks have been a consistent retail darling by offering more options for dogs

Always ask about wholesaler special discounts and promotions when ordering products, including mentions on social media, as well as display and merchandising tools they can offer in helping you up your upsell, hands-free. ●

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Groomers Rock

By Vera Needham

Did your holiday season include overAs groomers we can find ourselves in booked schedules, matted or aggressive some very scary situations. Most of us dogs, no shows and late arrivals? There have had Cujo on our table at one time is no denying the stressful component or another. eGroomer Journal Copyright ÂŠ 2011 Find A Groomer Inc. All rights reserved (Continued on29 page 30) of a day in the doggie parlor. PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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Our bodies are designed to calm back down to rest after an upsetting experience like that. Unfortunately we live in the modern world, with continuous storm of struggles including money worries, jobs, traffic illness and the demands of family life. Part of our nervous system exists to help you feel relaxed and at peace. Its formal title is the parasympathetic nervous system or PNS, for short. I will attempt to show you some triggers for the PNS which can help lower stress, reduce blood pressure and helps to strengthen the immune system. Take a moment to observe your breathing. Next, relax and let your breathing slow down. Then breathe faster. Doing this shows the workings of what is called the autonomic nervous system or ANS. This system regulates many automatic bodily processes such as your heart beat and it is usually on auto pilot. You can exercise conscious influence over the ANS as we did in the breathing exercise.

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main function is to activate the physiological changes that occur during the fight-or-flight response. If your sympathetic system were surgically disconnected you would remain alive and pretty much yourself though unable to cope with high stress situations. If your PNS were disconnected, you would die quickly. PNS activation is the resting state of the body and mind. Most of us live in a chronic state of SNS over-activation. Conscious attention to the PNS system helps put you in the driver’s seat for your emotional wellbeing. So how do we enjoy peace when we have chosen a career with so many stressful components? Are you stressed out? Dust of your rocking chair! Rocking can tap into the PSN and therefore good for relaxation and pain management. Think about an upset child or someone who suffers from autism. They have a natural inclination to rock. Rocking increases circulation and releases endorphins in the brain which can increase reduce stress and pain.

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It’s been proven to help with vertigo, back and knee pain and it’s just plain relaxing. Having a bad day? Try yawning. Yawning activates the SNS on inhalation and the PNS on exhalation. There’s been a lot of recent interest in this theory of yawning. Research has shown that yawning is a way the body regulates brain temperature which helps to keep it alert, supporting attentiveness, vigilance and other cognitive functions. Yawning triggers blood flow to the brain and its surrounding areas of the head, neck, and face.

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it encourages us to focus our thoughts inwardly on our body and away from our stress filled life. Groomers can really benefit both physically and emotionally from small batches of this type of movement. The goal is to take small, regular, mindful breaks. This approach is the most important new concept in ergonomics. Microbreaks during the work day is an ideal opportunity to mobilize and destress. Our goal is to take breaks lasting 30 seconds to one minute three or four times an hour. This small break allows us an opportunity to douse your nervous system and stimulating muscles with

You’ve probably already had some formal practice with mindfulness of the body like a Yoga or Pilates class. This 32 Copyright © 2013 Find A Groomer Inc. All rights reserved type of movement is effective because PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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movement. Mobilizing our body just feels good, and moving regularly is an ideal way to maintain musculoskeletal health and wellbeing. Sprinkle each of the following exercises throughout your day for thirty seconds to one minute. As you get stronger feel free to add some resistance like holding your clippers to perform the exercises. In some of the photos I’m holding a fitness tool I created for groomers called the Tubee.

common upper back, shoulder, neck and headache problems that are common for stylists.

Neck Release: Tuck your chin slightly as you gently tilt the ear towards the right shoulder hold for a few seconds then return to the centre and repeat movement on the left shoulder. With all of the exercises work in a range that is comfortable and pain free.

We will be turning the thumbs towards the floor but make certain the elbow crease is moving with the hand. We want the movement to be happening from the shoulder. Next perform you wide arm circles with the thumbs facing the ceiling. It helps to alternate arms to

Shoulder and arm circles: Start by rolling the shoulders like you are trying to pinch your shoulder blades together behind your back. After the shoulders are warmed up extend the arms to the side. Start by looking at the creases in your elbow.

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This release is useful for a huge array of

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get a good range of motion. Wrist Flex to Fist/ Pouring: Keep the arms parallel to the floor palms up towards the ceiling and then turn fingers downwards towards the floor. Keeping the elbow straight and roll the fingers into a fist and curl the knuckles up towards the ceiling. Next open your hand and place your thumb inside the fingers and make a movement like you are pouring a pitcher of water.

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you can lengthen through the top of your foot. Follow this movement with ankle circles. This is helpful for a wide variety of lower leg and foot problems. Many of us try to balance our stressful life with vacations or weekend getaways. This kind of binge and purge approach to stress management is not at all effective. Strategies for stress reduction should be practiced every day. Remember the pets you groom can also be very frightened and stressed. Stay calm! Calm is contagious. ●

Foot Flex/Point and Circles: Extend the right foot pressing into the heel and pulling the toes back towards your nose. 34 Copyright © 2013 Find A Groomer Inc. All rights reserved Next point the toes seeing how much PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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ABOUT THE AUTHOR Vera Needham is a Medical Exercise Specialist, pilates trainer and has been a dog groomer for over 35 years. Vera invented the Tubee-Fit training tool for groomers. The Tubee has proven to be a wonderful addition to her older adult classes and in long term care facilities. If you have any Goomfit question or want more information about the Tubee contact Vera at groomfit@yahoo.com eGroomer Journal

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The Rise, Fall, and Reincarnation of Soap Portraying Saponified Oil as Something New

by Dave Campanella, Best Shot Products

In the over saturated pet shampoo cate- first to cash in on the latest fad or trend. gory, companies are challenged to difAs a marketing manager, what surferentiate their products in order to prises me is the notable recent spike in stand out from their competition. Some good ole soap sales. Much of this mo(Continued on page 38) will seemingly stop at nothing just to be eGroomer Journal Copyright ÂŠ 2011 Find A Groomer Inc. All rights reserved 37 PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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mentum I believe is attributed to the push for natural ingredients crossing over from the human shampoo and food industries. This intrigues me. “More natural” and “ingredient disclosure” are very good for our industry in my opinion. Don’t get me wrong, I am not a soap hater. I am admittedly biased to favoring modern detergents. Needless to say my inner nerd compels me to share my thoughts based on what I know. Let’s explore some history, facts, and science concerning Soaps vs. Detergents so you may draw a reasonable conclusion. EARLY SOAP HISTORY & SCIENCE Soaps were initially produced with natural ingredients derived from various plant oils and animal fats. “Saponification” is the chemical reaction that produces saponified oil, what we call soap. One must mix an oil or fat (an acid) with “Lye” (a base) to form soap (a salt). Lye was originally produced from “potash” which refers to plant ashes soaked in water in a pot. The word “potassium” gets its name from potash. Historians can date soap making back to the Babylonians some 5000 years ago. Did you know soap was the very 38

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first “cleaning surfactant” commonly used? Surfactants (surface-activeagents) aid cleaning by reducing surface tension and improving water’s ability to spread evenly. This produces more sustainable wetness and enables dirt and soil to wipe away and remove much easier. Soap was a chemical marvel back in time. All cleansing surfactants share the following attribute. One end of their molecular chain is hydrophilic (attracted to water), while it’s other end is hydrophobic (repelled by water) and attracted to oils. Soap cleans as its hydrophobic ends secure to oily debris and sebum. As a lathered area is rinsed with warm water, soiled oils wash away. Soap is a basic detergent. Soap crafting progressed slowly up through the ages followed by shampoo. The earliest of shampoos were merely liquids prepared from water, soap and sodium carbonate (soda). In the distant past only those in high society could enjoy the luxury of soap and shampoo. It took until the 1800’s before bar soap became widespread due to consumers associating its usage to health and hygiene, thanks in part to advertising. Shampoos rise in popularity was also at-

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tributed to advertising. For what it’s worth, shampoo cannot to this day actually feed or resuscitate hair, because hair is not alive. It’s nothing more than dead protein, mainly keratin. However

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that never stopped the quackery professed by companies selling their shampoo concoctions back in the ole days. (Continued on page 40)

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DETERGENTS TAKE OVER Synthetic detergents (“Syndets” as I’ll hereby refer to them) were introduced in 1916 to fulfill demand due to soap ingredient shortages brought on by World War I and its devastation. Scientists could now isolate Laurel alcohol from coconut fat or palm kernel oil (not petrochemicals as some fear mongers proclaim) leading to the development of sodium lauryl sulfate (SLS). By the 1950’s syndets had overtaken traditional soap products in America driven by ever present print, radio and TV advertising. A variety of other domestic detergents had emerged with multiple properties and usages including laundering, dishwashing, hygiene and of course grooming. The first alternative to SLS was ammonium lauryl sulfate (ALS), which utilized ammonium rather than sodium in its base. ALS by contrast is larger in molecular size and mass, higher in solubility, and milder in detergency. This means it is more difficult for ALS to penetrate the outer layers of the skin and reach any delicate underlying cell layers. Next scientists added “Ethylene Oxide” to ALS and SLS, further increasing mo40

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lecular size, solubility and gentleness. This “ethoxylation process” produced both ammonium laureth sulfate (ALES) as well as sodium laureth sulfate (SLES). Less surfactant could now be used in a shampoo formulation resulting in much milder cleaning. Grouping combinations of these surfactants together netted even greater cleansing effect and lower skin irritability. FAST FORWARD TO TODAY There are many more variations of cleaning surfactants now in use; too many to mention here. However you should know the top three by far are still SLES, ALES, and SLS. Social media continually maligns and demonizes SLS more than any other ingredient. Unsubstantiated assumptions about the dangers of SLS are sometimes employed by companies as a marketing tactic only to differentiate their brand. This furthers the negative image of the ingredient. The scrutiny of SLS has in fact set the benchmark for which all other cleaning surfactants effectiveness and safety are measured. Syndets have been refined, scrubbed, and perfected since their introduction over a century ago. That’s why one still finds SLS used for household cleaning,

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bathing, oral hygiene, and (believe it or not) medicine. 12 to 24 hour allergy pills, pain relief caplets, along with some prescription drugs use precise tiny dosages of SLS for their intricate timerelease formulations. Pharmacology refers to this use as an “excipient” rather than a detergent. This revelation should squash lingering fears suggesting SLS was ever toxic or a carcinogen. Whether you like it or not, SLS is here to stay. More notably the words “soap” and “detergent” are being cunningly used interchangeably by marketers, when in reality they are significantly different. This further adds to the confusion when sifting through social media and the internet for facts. We may be witnessing the “de-evolution” of science as soaps are being thrust back into the spotlight today. I’ll get back to this point.

January / March 2019

can ruin clothing; fade fabrics and other surfaces, wreak havoc on plumbing, not to mention hair and skin complications. By contrast syndets will perform at any water temperature. Think about that, cleaning in cold water without scum or film. Such versatility enables these detergents to be used in far more bathing applications offering more options. I’ll just concede right here and now that soaps can be produced with 100% natural ingredients. This should explain surge in “USDA Certified”, “Natural”, and “Organic” shampoo claims. There is no doubt soap conveniently fits the “All Natural” narrative being pushed better than syndets ever will. Furthermore the passage of the FD&C Act of 1938 exempted soaps from cosmetic labeling requirements. This allows soaps to list their ingredients in descriptive terms rather than using INCI chemical names as must syndets. While this gives soap a somewhat unfair marketing advantage, reality deems soap inferior to syndets due the aforementioned limitations with hard water and cold temperatures.

Please bear in mind most cleaning products today are detergents. Did you know most commercial bar soaps use syndets rather than actual soap? The biggest reason is that “hard water” is soap’s evil nemesis. Soap reacts with hard water to form scum. While syndets are free-rinsing (won’t leave residue), soap requires clear warm water every application to avoid a film. Soap scum effectseGroomer moreJournal than just cleanliness; it Copyright © 2011 Find A Groomer Inc. All rights reserved PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

(Continued on page 42)

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THE LINE IN THE SAND Is there a rationale for preference of Soaps or Synthetic Detergents? One can be more natural, and the other more technological. Both are manmade and chemical products. With any chemical there are tradeoffs, upsides, and downsides. Fortunately the trickle down from both the human cosmetics and grooming industries continues to fuel further advancements in their development for humans and pets.

January / March 2019

encourage both aspiring and serious grooming professionals to delve into learning more about the science of soap online. This knowledge is pertinent to our profession. It will make you a more savvy soap shopper. ●

There’s something to be said for soap’s simplicity. However I err on the side of syndets because of their many innovations and future potential. As for the clever reincarnation of soap products today in the pet grooming industry, I welcome it. As long as soaps continue to be acknowledged as chemical products made with “Lye”, rather than falsely portrayed by “lies”, I’m good. We should be more mindful at distinguishing soap from detergent in the products we retail and use. Remember that science and mindful practice work hand-in-hand. Sometimes it is easier to understand a little bit of basic science than it is to decipher the clever (sometimes cunning) marketing behind soap and detergent. I 42

www.bestshotpet.com ABOUT THE AUTHOR Dave Campanella is an informative and entertaining seminar speaker, contributing trade columnist and genuine grooming enthusiast. He is Best Shot Pet Products sales and marketing director and has over 27 years of pet industry knowledge and experience. He and his wife Tracy also owned a full service pet salon and self-wash in Ohio prior to relocating with Best Shot to Kentucky 13 years ago. Together they enjoy exhibiting at grooming shows, being industry ambassadors, and showing Kerry Blue Terriers and Samoyed dogs.

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DOG WASH. Can I Help You? Fifty-seven-year-old Denise Jameson, an awardwinning master groomer who has been plying her trade for over thirty-five years, is the manager of Dog Wash, a grooming salon inside a Your Pets store. Denise works long hours, seven days a week, and her only desire is to see her favorite rock group and favorite singer in concert one day.

New eBook $3.99

ABOUT THE AUTHOR

J.L. Campbell is a veteran of the US Army, a retired federal government employee, and has worked part-time in a dog grooming salon in Fairfax County, Virginia. She has used these experiences to create her first book.

The salon never has a dull moment with pets of all breeds and sizes, and the employees who help Denise groom the animals. There’s Christine, a groomer who brings her talkative, and at times trouble-making, mynah bird, Diego, to work with her every day. Stacy, the other groomer, has two children and is expecting her third one. Working with the groomers are three grooming assistants. There is Kathy, a gorgeous young woman with a beautiful voice, who is determined to become a singer one day. But her constant singing at work gets on the nerves of her co-worker, Bob, who wants to be a veterinarian. And then there is Cheryl, who is content just to work part-time for Denise and part-time as a veterinary assistant. Their lives intersect with Tony Lovic, a homeless US Army veteran, who would do anything to be employed again. One day, hungry and desperate, he asked his patron saint, Francis of Assisi, to intercede for him to find a job. Then Tony enters Denise’s grooming salon, and Diego greets him by

“Author loves animals, and knows her dog pedigree. I don't normally Available on iUniverse Publishing/ read fiction, however the characISBN44978-1-5320-3794-8 Copyright © 2013 Find A Groomer Inc. All rights reserved Subscribe www.egroomer.com ters drew me into their lives. I could 492 Pages not put this book down.”

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January / March 2019 PetGroomer.com Publications

21st Annual State of the Industry Report Where the Groomers Are by US States Employed Groomer/Bather Wages by Region Self-Employed Groomer Earnings by Region U.S. Grooming Prices by Regions Bonding Millennials to Your Grooming Services eGroomer Journal www.egroomer.com Subscribe Free PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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January / March 2019 PetGroomer.com Publications

Where the Groomers Are 2017 - 2018 COMPARISON OF BUSINESSES ADVERTISING GROOMING 2017 # of Businesses Advertising Grooming

US State

% of Total

2018 # of Businesses Advertising Grooming

% of Total

Alaska

111

0.27%

114

0.26%

Alabama

549

1.33%

569

1.30%

Arkansas

440

1.07%

462

1.05%

Arizona

792

1.92%

815

1.86%

California

3,416

8.28%

3,754

8.56%

Colorado

822

1.99%

853

1.94%

Connecticut

524

1.27%

549

1.25%

0.06%

0.05%

177

0.43%

186

0.42%

Dist. of Columbia Delaware Florida

3,412

8.27%

3,635

8.28%

Georgia

875

2.12%

904

2.06%

Hawaii

0.15%

0.14%

Idaho

266

0.64%

288

0.66%

Iowa

477

1.16%

497

1.13%

Illinois

2,012

4.88%

2,211

5.04%

Indiana

1,029

2.49%

1,109

2.53%

Kansas

412

1.00%

412

0.94%

Kentucky

522

1.26%

537

1.22%

Louisiana

606

1.47%

632

1.44%

Massachusetts

902

2.19%

980

2.23%

Maryland

611

1.48%

624

1.42%

207

0.50%

202

0.46%

Maine Michigan

1,577

3.82%

1,630

3.71%

Minnesota

669

1.62%

677

1.54%

Mississippi

302

0.73%

323

0.74%

Missouri

888

2.15%

942

2.15%

Montana

153

0.37%

157

0.36%

Nebraska

309

0.75%

321

0.73%

Nevada

425

1.03%

499

1.14%

New Hampshire

328

0.79%

330

0.75%

1,613

3.91%

1,743

3.97%

303

0.73%

306

0.70%

1,921

4.65%

2,051

4.67%

0.22%

0.21%

North Carolina

1,003

2.43%

1,068

2.43%

Ohio

New Jersey New Mexico New York North Dakota

1,994

4.83%

2,143

4.88%

Oklahoma

602

1.46%

633

1.44%

Oregon

640

1.55%

668

1.52%

Pennsylvania

1,923

4.66%

2,023

4.61%

Rhode Island

211

0.51%

238

0.54%

South Carolina

605

1.47%

664

1.51%

South Dakota

0.20%

787

1.91%

799

1.82%

2,715

6.58%

2,886

6.58%

279

0.68%

301

0.69%

Vermont

0.23%

0.22%

Virginia

823

1.99%

943

2.15%

Tennessee Texas Utah

Washington

1,617

3.92%

1,754

4.00%

West Virginia

190

0.46%

198

0.45%

Wisconsin

785

1.90%

795

1.81%

91 Wyoming eGroomer Journal www.egroomer.com Subscribe Free

Total

41,271

0.22%

ÂŠ 2014 Find94A Groomer Inc. All rights0.21% reserved

43,877

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January / March 2019 PetGroomer.com Publications

Where the Groomers Are 2018 Analysis Some things never seem to change. At least that is true with the U.S. states consistently recording the largest growth in the number of grooming businesses. For the last 5 years the following states recorded the top growth of resident grooming businesses. In alphabetical order they are: 

California



Florida



Illinois



New York



Ohio



Pennsylvania



Texas

Their growth in the number of grooming businesses was generally 5% to 8% from 2017 to 2018. Closely following them were Michigan and Washington state with approximately 4% growth. Behind them North Carolina, Virginia, Massachusetts, Indiana, Missouri and Colorado each experienced approximately 2% growth. In 2018 no U.S. state experienced a re-

duction in the number of grooming business. The most apparent reason is population growth. All of these states have reported some to significant population increases. Our office is in Washington state and we have seen dramatic increases in the real estate market and surging home prices from the influx of new population. Quick research observing the help wanted classified ads at PetGroomer.com shows us that these states are also the origin of the most help wanted listings. (See www.groomerads.com) There was a surprise! Overall the growth in the number of grooming businesses in the survey did surprise us. The 2017 survey indicated 41,271 grooming business in the U.S. based on businesses advertising grooming services. The 2018 total surged in just one year to 43,877, an increase of more than 2,600 businesses. What is the indication? The perceived demand for grooming services continues to be strong and healthy. ●

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January / March 2019

2018 U.S. PET GROOMER WAGES & BUSINESS EARNINGS SURVEY F/T PET GROOMERS Employed (30 + hours weekly)

Commercial Location Groomers Low

Median

High

Mobile Vehicle & Housecall Groomers Low

Median

High

New England

23,896

33,004

56,309

26,403

35,030

54,307

Middle Atlantic

24,304

34,204

59,240

24,305

36,407

55,488

South Atlantic

25,010

36,948

60,329

24,044

36,896

55,309

East South Central

21,596

29,265

44,204

25,056

31,646

42,918

West South Central

23,002

29,323

44,868

22,054

31,496

44,034

East North Central

24,543

29,680

47,349

23,239

28,406

44,308

West North Central

21,045

29,403

40,320

22,049

30,010

40,877

Mountain

26,091

31,204

47,555

25,857

32,059

46,303

Pacific

26,004

37,049

59,204

29,109

40,345

60,822

Overall U.S. Average 2018

23,943

32,231

51,042

24,680

33,588

49,374

Overall U.S. Average 2017

23,644

31,901

50,824

23,622

32,769

48,446

2017/2018 Change

+2.25%

+2.57%

+1.16%

+5.69%

+3.57%

+2.23%

F/T PET BATHERS Employed (30 + hours weekly)

Commercial Location Groomers Low

Median

High

Mobile Vehicle & Housecall Groomers Low

Median

High

New England

18,553

24,608

28,465

17,403

23,012

25,394

Middle Atlantic

18,822

24,576

27,500

18,005

23,555

26,002

South Atlantic

19,420

25,394

28,321

17,643

23,087

26,354

East South Central

16,508

20,400

21,304

16,432

19,033

21,949

West South Central

15,734

19,523

21,399

15,778

20,534

22,845

East North Central

16,240

19,640

24,773

16,302

19,547

26,485

West North Central

15,934

21,335

23,949

15,994

18,453

24,721

Mountain

19,577

22,066

27,488

18,423

23,734

25,334

Pacific

21,948

25,045

30,207

19,266

25,395

29,485

Overall U.S. Average 2018

18,082

22,510

25,934

17,250

21,817

25,397

Overall U.S. Average 2017

17,438

22,041

25,152

16,890

21,434

24,345

2017/2018 Change

+5.72%

+2.79%

+5.26%

+4.75%

+3.46%

+6.78%

PET GROOMERS Self–Employed

Commercial Location Groomers Low

Median

High

Mobile Vehicle & Housecall Groomers Low

Median

High

New England

30,132

39,856

64,989

32,102

42,484

68,493

Middle Atlantic

29,465

39,455

64,009

30,214

43,205

64,394

South Atlantic

28,845

41,032

62,377

30,264

42,948

65,395

East South Central

27,406

33,008

49,787

29,446

38,424

52,052

West South Central

24,888

32,224

48,532

28,346

35,668

48,274

East North Central

25,077

33,265

49,343

27,464

37,421

48,294

West North Central

24,579

28,546

46,778

26,467

33,593

47,396

Mountain

28,485

37,465

51,394

32,019

41,387

52,355

Pacific

32,059

42,396

65,398

32,584

46,394

69,385

27,882

36,361

55,845

29,878

40,169

57,338

Overall U.S. Average 2018 eGroomer Journal Overall U.S. Average 2017 2017/2018 Change

27,053

35,819

54,352

28,282

38,007

55,630

+4.99%

+2.99%

+3.90%

+9.74%

+8.01%

+4.94%

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January / March 2019 PetGroomer.com Publications

Pet Groomer Wages & Self-Employed Income 2018 Analysis of Gross Wages Across the board 2018 wages for employed groomer and net income earnings for self-employed groomers (prior taxes) were UP! But who did the best? Employed Groomers (Shops) The average increase in gross wages was about 2.5% for low and median annual wages. The highest wage earners increased their wages by a little over 1%. Median annual gross wages increased from 31,901 to $32,231. Employed Groomers (Mobile) Employed mobile groomer wages increased somewhat stronger (5.69%) especially among those who reported annual gross wages in the Low range. Even the growth of median and high mobile wages increased up to twice as much as groomers working in commercial locations. Median annual gross wages increased $32,769 to $33,588. Employed Bathers (Shop and Mobile) Employed bathers, shop or mobile, and whether reporting gross amounts putting them in Low, Median or High groups all enjoyed positive wage increases. The increases ranged from 2.79% to 6.78%.

Median annual gross wages increased from $22,041 to $22,510. The highest increases were for those in the High range of wages. Bathers working for mobile businesses earned roughly similar annual gross wages. Self-Employed Groomers Self-employed groomers net income prior taxes were again higher than annual gross wages prior taxes of employed groomers. Yet keep in mind selfemployed groomers often work longer hours managing their businesses. Self-employed groomers in all ranges high to low showed positive increases in 2018. The least growth was 3% in the median range of shop business owners, yet still a strong increase. Self-employed mobile groomers showed the strongest increase in all of the survey. Their median reported amount was 8% higher in 2018 over 2017, going from $38,007 to $40,169. The top reported annual figures reached nearly $70,000 for mobile groomers in the Pacific region of the U.S. and their shop groomers reported about $65,000. All around 2018 was a positive year. ●

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January / March 2019 PetGroomer.com Publications

U.S. Pet Grooming Prices Survey 2018 Analysis Over 6,300 groomers completed 2018 grooming price surveys. Surveyed groomers (94%) in 2018 indicated they were satisfied with their grooming prices. Of them, 63% expected to raise prices in 2019. Of them, the majority (55%) indicated price increases in the $2 to $3 range. The biggest concern factor reported (77%) was rising costs for business rent. Within this group 39% were opening a new location or their first commercial location. Only 11% were very concerned or concerned about costs for shampoo product. Most (73%) reported that if a product line became too expensive they would simply shift to a less costly value product line of similar quality as possible. Over 62% were moderately concerned about increasing vacancies in retail space from retail stores going out of business as well as some restaurants. They explained that landlords may raise rents to compensate for less leased space. Over 55% desired to open a home-based business to help keep operational costs down. Within this group 69% reported home business zoning restrictions made it impossible unless they relocated their homes. Also within this group, 59% were considering going mobile. Seventy-two percent expressed moderate to high dissatisfaction with the job

market. The unavailability of skilled groomers was the leading cause, and leading 71% of them to letting staff go and reorganizing as a one person business in a smaller shop, or going mobile. Nationwide grooming price increases in 2018 were widespread, but moderate. Housecall (not mobile, but in-home) prices showed the highest average overall increase of $3.25 in 2018. The national average mobile grooming price increased by $1.00 to $75.25. For commercial location and home-based groomers, the national grooming price overall increased by $1.25 to $56.00. Generally price increases were largest in the Pacific, New England, Middle and South Atlantic regions. However, price increases were largely not more common in those regions compared to other areas. In summary, price increases although modest in 2018 were widespread and across all US regions. In our opinion that is a national sign of a strong industry and public demand. Keep in mind as you review the figures they are averages. Within a region prices can vary $15 to $20 higher or lower than the average shown. Specialty grooming such as hand stripping or show grooming, whether mobile or non-mobile, are always subject to fluctuations every survey year. Fewer groomers provide these services and often come at a premium. â&#x2014;?

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January / March 2019 PetGroomer.com Publications

U.S. GROOMING PRICES 2017 - 2018 COMPARISON* All 50 U.S. States Combined - Take a Survey at www.petgroomer.com/surveys.htm

BREED / SERVICE TYPE

NON-MOBILE GROOMING RESULTS Change 2017 2018 2017/2018

MOBILE GROOMING RESULTS Change 2017 2018 2017/2018

Overall Avg. Grooming Fee

54.75

56.00

1.25

74.25

75.25

1.00

Bichon Frise (Complete**)

57.00

58.25

1.25

77.00

78.50

1.50

Bichon Frise (Bath-Only***)

45.00

44.75

-.25

65.50

66.75

1.25

Min Poodle (Complete/No Pattern)

55.75

57.00

1.25

74.25

75.50

1.25

Min Poodle (Complete Pattern)

58.00

59.50

1.50

78.25

79.25

1.00

Min Poodle (Bath-Only)

38.50

39.25

.75

63.00

68.50

5.50

Std Poodle (Complete/No Pattern)

88.00

90.50

2.50

103.00

104.00

1.00

Std Poodle (Complete Pattern)

91.75

93.00

1.25

111.00

113.00

2.00

Std Poodle (Bath-Only)

53.75

55.00

1.25

78.75

80.00

1.25

Cocker Spaniel (Complete)

59.50

62.25

2.75

83.75

85.75

2.00

Cocker Spaniel (Bath-only)

45.75

46.00

.25

74.25

75.00

.75

Min. Schnauzer (Complete)

58.50

60.25

1.75

79.50

81.00

1.50

Min. Schnauzer (Bath-Only)

38.75

39.50

.75

67.50

69.00

1.50

Std. Schnauzer (Complete)

74.00

76.00

2.00

93.75

95.50

1.75

Std. Schnauzer (Bath-Only)

47.75

49.50

1.75

76.00

77.00

1.00

Golden Retriever (Complete)

73.00

73.25

.25

91.75

93.00

1.25

Golden Retriever (Bath-Only)

52.50

.00

76.50

76.75

.25

Shih Tzu (Complete)

55.00

55.75

.75

73.75

75.25

1.50

Shih Tzu (Bath-Only)

38.50

39.00

.50

68.25

69.75

1.50

Sheltie (Bath-Only)

54.25

55.25

1.00

73.25

75.50

2.25

Beagle (Bath-Only)

36.50

37.75

1.25

63.50

66.25

2.75

Labrador (Bath-Only)

55.00

56.25

1.25

70.25

72.50

2.25

Old English Shp. (Bath-Only)

75.00

77.50

2.50

98.75

100.25

1.50

German Shepherd (Bath-Only)

57.25

58.25

1.00

73.75

76.50

2.75

Great Pyrenees (Bath-Only)

93.00

95.00

2.00

113.75

114.75

1.00

Hand Strip Medium Terrier

92.00

95.25

3.25

102.50

105.50

3.00

109.25

118.50

9.25

118.00

123.00

5.00

Formal Show Min. Poodle

99.50

100.75

1.25

131.25

135.00

3.75

Formal Show Std. Poodle

159.50

166.50

7.00

193.50

195.00

1.50

13.75

13.50

-.25

15.75

13.50

-2.25

7.25

6.00

-1.25

12.75

10.50

-2.25

Avg. Nails Only Fee

12.50

11.00

-1.50

37.50

37.25

-.25

Hourly Grooming Rate

48.00

48.50

.50

76.25

.00

Hand Strip Large Terrier

Avg. Dematting Fee Vet Bath Treatments Add-on

* Fees shown were averaged by combining responses by survey year. ** “Complete” Grooming service includes bath, style, ears, nails, no other add-ons, no dematting. *** “Bath-Only” Grooming service includes bath, ears, nails, no other add-ons, no dematting. eGroomer Journal www.egroomer.com Subscribe Free PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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January / March 2019 PetGroomer.com Publications

2018 Grooming Prices Survey Results by Region of the United States In 2018 more than 8,500 surveys were completed at the PetGroomer.com Survey Center operating since 1997. If you are a business owner please take a survey there today. To ensure more accurate results we separated mobile grooming prices from prices for nonmobile, including stationary salons and shops, departments and groomers operating from their home-based businesses. Three regions continue to dominate the highest average grooming prices, 1) New England, 2) Middle Atlantic and 3) Pacific. Non-Mobile Results

OVERALL AVG GROOM FEE Complete Grooming Service

2017

2018

Mobile Only Results Change

2017

2018

Change

New England

59.75

61.00

1.25

82.00

84.50

2.50

Middle Atlantic

60.25

62.25

2.00

84.25

86.00

1.75

South Atlantic

58.50

58.75

.25

79.00

81.00

2.00

East South Central

54.75

57.00

2.25

68.75

67.25

-1.50

West South Central

49.00

50.25

1.25

64.50

65.00

.50

East North Central

47.75

48.50

.75

66.00

67.25

1.25

West North Central

47.50

48.00

.50

59.75

59.25

-.50

Mountain

51.00

52.75

1.75

78.50

79.50

1.00

Pacific

64.00

65.75

3.75

85.50

87.00

1.50

54.75

56.00

1.25

74.25

75.25

1.00

US Average

Non-Mobile Results

BICHON FRISE Complete Grooming Service

2017

2018

Mobile Only Results Change

2017

2018

Change

New England

62.50

64.50

2.00

86.00

87.25

1.25

Middle Atlantic

63.75

65.00

1.25

88.25

88.50

.25

South Atlantic

61.50

63.25

1.75

83.00

84.50

1.50

East South Central

51.00

52.50

1.50

74.00

72.75

-1.25

West South Central

52.25

52.00

-.25

66.50

68.50

2.00

East North Central

48.25

49.25

1.00

70.00

72.50

2.50

West North Central

46.75

47.25

.50

63.50

64.75

1.25

Mountain

58.75

59.75

1.00

74.00

76.25

2.25

Pacific

69.25

70.25

1.00

88.25

90.75

2.50

57.00

58.25

1.25

77.00

78.50

1.50

US Average

Non-Mobile Results

BICHON FRISE Bath-Only Service

2017

2018

Mobile Only Results Change

2017

2018

Change

New England

49.00

50.00

1.00

70.50

71.00

.50

Middle Atlantic

49.00

48.25

-.75

72.50

73.00

.50

South Atlantic

42.50

41.50

-1.00

71.00

.00

East South Central

40.00

38.25

-1.75

62.25

63.25

1.00

West South Central

44.25

45.00

.75

61.25

62.25

1.00

East North Central

41.00

39.75

-.25

58.00

59.50

1.50

West North Central

40.75

39.00

-1.75

59.75

61.00

1.25

Mountain

44.00

45.25

1.25

59.50

62.00

2.50

Pacific

55.50

55.00

-.50

76.00

77.50

1.50

45.00

44.75

-.25

65.50

66.75

1.25

US Average

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Results represent averages of actual prices both above and below the averages shown here. The higher or lower amounts could be as much as $10 to $30, and sometimes higher for large pets and specialty services such as show grooming and hand stripping. Your prices are likely to vary from those shown here.

Non-Mobile Results

MIN. POODLE (no pattern) Complete Grooming Service

2017

2018

Mobile Only Results Change

2017

2018

Change

New England

64.50

66.00

1.50

84.25

85.75

1.50

Middle Atlantic

63.75

65.25

1.50

85.00

85.50

.50

South Atlantic

61.00

62.00

1.00

78.25

78.75

.50

East South Central

51.25

52.75

1.50

68.50

71.50

3.00

West South Central

51.00

53.25

2.25

69.25

70.50

1.25

East North Central

47.25

47.50

.25

66.75

67.50

.75

West North Central

44.00

.00

61.25

62.75

1.50

Mountain

53.75

54.50

.75

69.50

71.25

1.75

Pacific

64.25

67.00

2.75

84.75

86.25

1.50

55.75

57.00

1.25

74.25

75.50

1.25

US Average

Non-Mobile Results

MIN. POODLE (pattern) Complete Grooming Service

2017

2018

Mobile Only Results Change

2017

2018

Change

New England

64.00

64.75

.75

88.75

90.00

.25

Middle Atlantic

64.00

66.25

2.25

90.50

91.00

.50

South Atlantic

67.50

69.50

2.00

85.50

86.50

1.00

East South Central

53.50

55.50

2.00

72.25

74.00

1.75

West South Central

48.50

49.25

.75

69.00

70.75

1.75

East North Central

50.25

52.00

1.75

69.00

71.00

2.00

West North Central

47.75

48.00

.25

60.50

61.25

.75

Mountain

59.50

61.00

1.50

74.25

75.00

.75

Pacific

66.00

68.25

2.25

94.00

93.25

-.75

58.00

59.50

1.50

78.25

79.25

1.00

US Average

Non-Mobile Results

MIN. POODLE Bath-Only Grooming Service

2017

2018

Mobile Only Results Change

2017

2018

Change

New England

40.00

41.00

1.00

67.75

74.00

6.25

Middle Atlantic

41.50

42.25

.75

68.00

72.00

4.00

South Atlantic

39.00

40.00

1.00

70.25

73.75

3.50

East South Central

35.25

36.00

.75

58.50

66.00

7.50

West South Central

34.25

33.25

-1.00

59.50

64.50

5.00

East North Central

35.50

36.00

.50

59.00

62.00

3.00

West North Central

34.00

35.75

1.75

53.25

58.25

5.00

Mountain

40.75

42.00

1.25

59.75

64.00

4.25

Pacific

45.00

46.50

1.50

71.25

80.50

9.25

38.50

39.25

.75

63.00

68.50

5.50

US Average

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New England: CT, MA, ME, NH, RI, VT Middle Atlantic: South Atlantic: DC, DE, FL, GA, MD, NC, SC, VA, WV East South Central: West South Central: AR, LA, OK, TX East North Central: West North Central: IA, KS, MN, MO, ND, NE, SD Mountain: Pacific: AK, CA, HI, OR, WA Complete Grooming Service: Fee includes bathy, style, ears, nails, not matted. Results rounded to nearest quarter in US dollars. Non-Mobile Results

STD. POODLE No Pattern Complete Grooming Service

NJ, NY, PA AL, KY, MS, TN IL, IN, MI, OH, WI AZ, CO, ID, MT, NM, NV, UT, WY

2017

2018

Mobile Only Results Change

2017

2018

Change

New England

100.25

103.50

3.25

118.25

119.50

1.25

Middle Atlantic

101.00

104.00

3.00

116.50

114.00

-2.50

South Atlantic

93.25

98.50

5.25

112.00

.00

East South Central

80.50

82.00

1.50

93.50

95.00

1.50

West South Central

77.25

79.25

2.00

92.25

93.00

.75

East North Central

71.75

73.00

1.25

90.00

91.50

1.50

West North Central

69.00

71.25

2.25

89.00

92.00

3.00

Mountain

96.50

97.00

.50

95.50

97.75

2.25

102.50

106.75

4.25

120.00

121.00

1.00

88.00

90.50

2.50

103.00

104.00

1.00

Pacific US Average

Non-Mobile Results

STD. POODLE Pattern Complete Grooming Service

2017

2018

Mobile Only Results Change

2017

2018

Change

New England

110.50

112.25

1.75

120.25

122.00

1.75

Middle Atlantic

104.00

106.00

2.00

128.50

130.25

1.75

South Atlantic

98.25

99.50

1.25

125.50

128.00

2.50

East South Central

82.75

84.00

1.25

96.50

98.25

1.75

West South Central

79.25

79.75

.50

98.25

99.00

.75

East North Central

74.50

76.25

1.75

98.50

.00

West North Central

72.50

73.00

.50

92.50

94.50

2.00

Mountain

99.50

96.75

-2.75

110.75

112.00

1.25

104.50

108.75

4.25

128.75

135.00

6.25

91.75

93.00

1.25

111.00

113.00

2.00

Pacific US Average

Non-Mobile Results

STD. POODLE Bath-Only Grooming Service

2017

2018

Mobile Only Results Change

2017

2018

Change

New England

64.50

65.50

1.00

88.50

92.00

3.50

Middle Atlantic

58.50

61.00

2.50

90.25

92.00

1.75

South Atlantic

54.00

56.50

2.50

85.00

83.75

-1.25

East South Central

51.25

52.00

.75

79.25

80.00

.75

West South Central

46.75

47.00

.25

74.00

72.75

-1.25

East North Central

48.25

49.25

1.00

70.25

73.75

3.50

West North Central

46.00

.00

62.50

64.50

2.00

Mountain

46.00

47.25

1.25

69.00

70.50

1.50

68.50

69.25

.75

90.00

91.25

1.25

53.75

55.00

1.25

78.75

80.00

1.25

Pacific US Average

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Non-Mobile Results

COCKER SPANIEL Complete Grooming Service

2017

2018

Mobile Only Results Change

2017

2018

Change

New England

66.50

68.75

2.25

97.25

99.00

1.75

Middle Atlantic

63.50

69.25

5.75

96.00

99.50

3.50

South Atlantic

63.75

66.00

2.25

90.50

92.25

1.75

East South Central

57.50

59.50

2.00

77.25

80.00

2.75

West South Central

55.25

57.50

2.25

75.00

77.25

2.25

East North Central

50.50

53.25

2.75

75.50

77.75

2.25

West North Central

50.00

53.50

3.50

69.50

68.75

-.75

Mountain

57.50

59.75

2.25

79.50

81.00

1.50

Pacific

69.75

72.50

2.75

93.50

96.50

3.00

59.50

62.25

2.75

83.75

85.75

2.00

US Average

Non-Mobile Results

COCKER SPANIEL Bath-Only Grooming Service

2017

2018

Mobile Only Results Change

2017

2018

Change

New England

52.00

.00

84.25

85.00

.75

Middle Atlantic

53.50

52.50

-1.00

85.00

87.25

2.25

South Atlantic

43.75

44.25

.50

82.00

81.50

-.50

East South Central

44.00

43.00

-1.00

71.50

70.75

-.75

West South Central

45.00

43.75

-1.25

70.25

69.25

-1.00

East North Central

40.25

41.00

.75

62.00

63.00

1.00

West North Central

39.00

39.50

.50

61.50

63.00

1.50

Mountain

44.00

45.75

1.75

70.75

71.25

.50

Pacific

49.75

51.00

1.25

80.75

82.50

1.75

45.75

46.00

.25

74.25

75.00

.75

US Average

Non-Mobile Results

MINIATURE SCHNAUZER Complete Grooming Service

2017

2018

Mobile Only Results Change

2017

2018

Change

New England

66.25

68.00

1.75

86.50

88.00

1.50

Middle Atlantic

62.50

64.25

1.75

85.00

86.50

1.50

South Atlantic

63.00

64.50

1.50

86.75

88.00

1.25

East South Central

57.50

59.25

1.75

75.00

77.25

2.25

West South Central

54.00

55.50

1.50

71.00

72.25

1.25

East North Central

49.25

51.00

1.75

72.00

73.25

1.25

West North Central

46.25

48.50

2.25

70.50

69.75

-.75

Mountain

57.00

58.25

1.25

79.50

81.25

1.75

Pacific

70.50

73.00

2.50

88.25

91.50

3.25

58.50

60.25

1.75

79.50

81.00

1.50

US Average

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60 37

CT, MA, ME, NH, RI, VT DC, DE, FL, GA, MD, NC, SC, VA, WV AR, LA, OK, TX IA, KS, MN, MO, ND, NE, SD AK, CA, HI, OR, WA

January / March 2019 PetGroomer.com Publications PetGroomer.com Publications

60 Middle Atlantic: East South Central: East North Central: Mountain:

NJ, NY, PA AL, KY, MS, TN IL, IN, MI, OH, WI AZ, CO, ID, MT, NM, NV, UT, WY

Complete Grooming Service: Fee includes bathy, style, ears, nails, not matted. Results rounded to nearest quarter in US dollars. Non-Mobile Results

MIN. SCHNAUZER Bath-Only Grooming Service

2017

2018

Mobile Only Results Change

2017

2018

Change

New England

41.50

43.00

1.50

74.50

75.00

.50

Middle Atlantic

43.25

44.25

1.00

75.25

77.25

2.00

South Atlantic

40.00

.00

76.00

78.50

2.50

East South Central

37.25

37.75

.50

63.50

64.00

.50

West South Central

34.00

35.25

1.25

61.25

62.50

1.25

East North Central

39.00

37.50

-1.50

62.00

62.25

.25

West North Central

32.50

34.50

2.00

59.75

61.75

2.00

Mountain

37.75

38.25

.50

60.50

62.25

1.75

Pacific

43.75

44.25

.50

75.25

76.75

1.50

38.75

39.50

.75

67.50

69.00

1.50

US Average

Non-Mobile Results

STANDARD SCHNAUZER Complete Grooming Service

2017

2018

Mobile Only Results Change

2017

2018

Change

New England

82.25

84.00

1.75

109.50

112.00

2.50

Middle Atlantic

82.50

85.25

2.75

104.75

103.75

-1.00

South Atlantic

83.75

84.25

.50

109.50

111.50

2.00

East South Central

67.25

70.50

3.25

85.00

87.50

2.50

West South Central

64.25

66.50

2.25

84.50

85.50

1.00

East North Central

62.50

64.25

1.75

84.00

85.25

1.25

West North Central

61.25

62.50

1.25

79.50

78.00

-1.50

Mountain

78.00

77.50

-.50

85.00

88.25

3.25

Pacific

85.25

88.25

3.00

102.50

109.25

6.75

74.00

76.00

2.00

93.75

95.50

1.75

US Average

Non-Mobile Results

STANDARD SCHNAUZER Bath-Only Grooming Service

2017

2018

Mobile Only Results Change

2017

2018

Change

New England

54.00

55.00

1.00

94.50

93.00

-1.50

Middle Atlantic

55.00

.00

85.75

86.00

.25

South Atlantic

54.75

57.25

2.50

86.25

88.00

1.75

East South Central

43.25

44.75

1.50

66.50

69.00

2.50

West South Central

44.00

45.50

1.50

67.00

68.50

1.50

East North Central

41.50

43.25

1.75

65.00

67.50

2.50

West North Central

43.50

44.75

1.25

64.00

65.25

1.25

Mountain

45.00

46.00

1.00

65.25

65.75

.50

Pacific

49.50

52.50

2.75

89.00

90.25

1.25

47.75

49.50

1.75

76.00

77.00

1.00

US Average

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Non-Mobile Results

GOLDEN RETRIEVER Complete Grooming Service

2017

2018

Mobile Only Results Change

2017

2018

Change

New England

79.50

81.00

1.50

96.00

97.50

1.50

Middle Atlantic

78.50

79.50

1.00

101.50

104.00

2.50

South Atlantic

77.75

75.75

2.00

98.25

102.75

4.50

East South Central

70.50

71.00

.50

88.00

90.50

2.50

West South Central

66.50

66.00

-.50

87.00

.00

East North Central

64.25

63.50

-.75

81.25

82.50

1.25

West North Central

65.50

67.25

1.75

80.50

78.50

-2.00

Mountain

74.25

73.25

-1.00

90.50

91.00

.50

Pacific

81.25

82.00

.75

102.75

104.00

1.25

73.00

73.25

.25

91.75

93.00

1.25

US Average

Non-Mobile Results

GOLDEN RETRIEVER Bath-Only Grooming Service

2017

2018

Mobile Only Results Change

2017

2018

Change

New England

55.00

55.25

.25

82.00

83.50

1.50

Middle Atlantic

61.25

61.00

-.25

85.00

84.50

-.50

South Atlantic

62.00

63.00

1.00

86.25

86.00

-.25

East South Central

49.50

48.75

-.75

71.50

72.50

1.00

West South Central

49.00

46.50

-2.50

72.00

74.50

2.50

East North Central

42.50

44.25

1.75

64.50

65.25

.75

West North Central

44.00

42.75

-1.25

66.25

66.00

-.25

Mountain

49.75

51.00

1.25

72.00

68.50

-3.50

Pacific

59.50

60.00

.50

88.00

89.50

1.50

52.50

.00

76.50

76.75

.25

US Average

Non-Mobile Results

SHIH TZU Complete Grooming Service

2017

2018

Mobile Only Results Change

2017

2018

Change

New England

60.50

61.00

.50

81.25

83.00

1.75

Middle Atlantic

62.50

63.25

.75

80.25

82.75

2.50

South Atlantic

64.00

64.50

.50

81.50

80.00

-1.50

East South Central

52.00

53.00

1.00

69.50

71.00

1.50

West South Central

49.50

48.50

-1.00

67.25

69.50

2.25

East North Central

44.50

45.25

.75

59.00

62.25

3.25

West North Central

46.25

47.00

.75

61.50

63.50

2.00

Mountain

50.25

53.50

3.25

74.50

75.75

1.25

Pacific

64.50

66.25

1.75

88.75

90.50

1.75

55.00

55.75

.75

73.75

75.25

1.50

US Average

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62 39

CT, MA, ME, NH, RI, VT DC, DE, FL, GA, MD, NC, SC, VA, WV AR, LA, OK, TX IA, KS, MN, MO, ND, NE, SD AK, CA, HI, OR, WA

January / March 2019 PetGroomer.com Publications PetGroomer.com Publications

62 Middle Atlantic: East South Central: East North Central: Mountain:

NJ, NY, PA AL, KY, MS, TN IL, IN, MI, OH, WI AZ, CO, ID, MT, NM, NV, UT, WY

Complete Grooming Service: Fee includes bathy, style, ears, nails, not matted. Results rounded to nearest quarter in US dollars. Non-Mobile Results

SHIH TZU Bath-Only Grooming Service

2017

2018

Mobile Only Results Change

2017

2018

Change

New England

41.00

41.50

.50

71.00

72.25

1.25

Middle Atlantic

41.50

42.00

.50

73.50

75.00

1.50

South Atlantic

43.50

45.00

1.50

72.75

76.75

4.00

East South Central

39.00

38.50

-.50

65.50

65.00

-.50

West South Central

35.50

.00

66.00

67.00

1.00

East North Central

32.00

33.00

1.00

65.00

62.00

-3.00

West North Central

33.00

32.50

-.50

60.50

61.00

.50

Mountain

37.25

38.50

1.25

62.25

66.00

3.75

Pacific

43.00

44.75

1.75

78.50

82.50

4.00

38.50

39.00

.50

68.25

69.75

1.50

US Average

Non-Mobile Results

SHELTIE Bath-Only Grooming Service

2017

2018

Mobile Only Results Change

2017

2018

Change

New England

63.00

65.50

2.50

78.50

79.75

1.25

Middle Atlantic

62.00

63.50

1.50

84.00

86.50

2.50

South Atlantic

60.50

62.75

2.25

83.50

84.00

.50

East South Central

52.25

53.00

.75

70.25

72.00

1.75

West South Central

47.00

47.25

.25

66.50

68.50

2.00

East North Central

44.00

45.50

1.50

63.00

66.75

3.75

West North Central

46.00

45.00

-1.00

60.50

62.00

1.50

Mountain

55.50

54.00

-1.50

69.00

71.00

2.00

Pacific

59.00

60.50

1.50

84.50

88.00

3.50

54.25

55.25

1.00

73.25

75.50

2.25

US Average

Non-Mobile Results

BEAGLE Bath-Only Grooming Service

2017

2018

Mobile Only Results Change

2017

2018

Change

New England

37.25

39.50

2.25

66.50

70.00

3.50

Middle Atlantic

38.00

40.50

2.50

65.50

69.50

4.00

South Atlantic

38.25

39.75

1.50

69.50

73.00

3.50

East South Central

36.00

.00

62.25

64.75

2.50

West South Central

33.00

34.50

1.50

59.50

62.50

3.00

East North Central

33.25

35.50

2.25

57.25

60.25

3.00

West North Central

35.25

34.50

-.75

56.00

58.50

2.50

Mountain

39.00

38.50

-.50

61.50

62.00

.50

39.00

40.00

1.00

73.50

76.25

2.75

36.50

37.75

1.25

63.50

66.25

2.75

Pacific US Average

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Non-Mobile Results

LABRADOR Bath-Only Grooming Service

2017

2018

Mobile Only Results Change

2017

2018

Change

New England

62.50

63.75

1.25

79.75

81.00

1.25

Middle Atlantic

60.25

63.50

3.25

78.00

80.50

2.50

South Atlantic

63.75

66.00

2.25

77.50

78.75

1.25

East South Central

51.00

52.50

1.50

68.50

70.25

1.75

West South Central

50.75

53.25

2.50

64.25

66.00

1.75

East North Central

48.00

46.75

-1.25

63.25

67.50

4.25

West North Central

48.50

48.75

.25

59.50

64.00

4.50

Mountain

49.00

47.00

-2.00

63.00

62.50

-.50

Pacific

62.25

64.75

2.50

79.50

82.50

3.00

55.00

56.25

1.25

70.25

72.50

2.25

US Average

Non-Mobile Results

OLD ENGLISH SHEEPDOG Bath-Only Grooming Service

2017

2018

Mobile Only Results Change

2017

2018

Change

New England

87.25

89.50

2.25

112.50

114.00

1.50

Middle Atlantic

86.25

89.00

2.75

113.00

115.50

2.50

South Atlantic

79.50

84.25

4.75

108.25

117.00

8.75

East South Central

66.75

72.25

6.00

92.00

91.50

-.50

West South Central

69.00

69.75

.75

90.50

88.50

-2.00

East North Central

68.75

70.00

1.25

84.25

86.75

2.50

West North Central

62.75

64.00

1.25

80.00

82.25

2.25

Mountain

71.25

73.25

2.00

88.00

86.50

-1.50

Pacific

84.25

86.50

2.25

120.50

121.00

.50

75.00

77.50

2.50

98.75

100.25

1.50

US Average

Non-Mobile Results

GERMAN SHEPHERD Bath-Only Grooming Service

2017

2018

Mobile Only Results Change

2017

2018

Change

New England

64.00

65.50

1.50

84.50

88.00

3.50

Middle Atlantic

63.50

67.25

3.75

79.00

82.75

3.75

South Atlantic

65.00

64.50

-.50

80.25

85.50

5.25

East South Central

56.25

55.00

-1.25

71.00

74.25

3.25

West South Central

48.25

49.00

.75

69.00

72.00

3.00

East North Central

49.00

48.25

-.75

64.75

66.25

1.50

West North Central

44.50

46.50

2.00

57.75

60.25

2.50

Mountain

59.75

61.75

2.00

70.50

72.25

1.75

Pacific

64.50

66.25

1.75

86.00

88.00

2.00

57.25

58.25

1.00

73.75

76.50

2.75

US Average

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January / March 2019 PetGroomer.com Publications

CT, MA, ME, NH, RI, VT DC, DE, FL, GA, MD, NC, SC, VA, WV AR, LA, OK, TX IA, KS, MN, MO, ND, NE, SD AK, CA, HI, OR, WA

Middle Atlantic: East South Central: East North Central: Mountain:

NJ, NY, PA AL, KY, MS, TN IL, IN, MI, OH, WI AZ, CO, ID, MT, NM, NV, UT, WY

Complete Grooming Service: Fee includes bathy, style, ears, nails, not matted. Results rounded to nearest quarter in US dollars. Non-Mobile Results

GREAT PYRENEES Bath-Only Grooming Service

2017

2018

Mobile Only Results Change

2017

2018

Change

New England

107.50

110.00

2.50

135.75

133.50

2.25

Middle Atlantic

109.00

112.25

3.25

130.25

128.50

-1.75

South Atlantic

101.75

108.50

6.75

119.00

124.75

5.75

East South Central

86.25

89.50

3.25

102.50

109.50

7.00

West South Central

84.00

82.50

-1.50

106.00

108.25

2.25

East North Central

85.25

86.50

.75

107.00

106.50

-.50

West North Central

79.75

80.00

.25

89.75

91.00

1.25

Mountain

84.25

83.50

-.75

102.25

101.25

-1.00

Pacific

99.25

102.25

3.00

131.00

129.00

-2.00

93.00

95.00

2.00

113.75

114.75

1.00

US Average

Non-Mobile Results

HANDSTRIP MED TERRIER Complete Grooming Service

2017

2018

Mobile Only Results Change

2017

2018

Change

New England

99.00

101.00

2.00

114.50

116.00

1.50

Middle Atlantic

98.50

104.00

5.50

118.25

121.50

3.25

South Atlantic

99.50

109.50

10.00

108.50

112.50

4.00

East South Central

89.75

90.50

.75

95.00

98.00

3.00

West South Central

90.00

87.25

-2.75

97.50

101.50

4.00

East North Central

88.50

86.75

-1.75

88.25

90.00

1.75

West North Central

79.25

82.00

2.75

84.00

87.50

3.50

Mountain

80.50

85.50

5.00

101.25

102.50

1.25

102.50

110.75

8.25

114.50

119.00

4.50

92.00

95.25

3.25

102.50

105.50

3.00

Pacific US Average

Non-Mobile Results

HANDSTRIP LG. TERRIER Complete Grooming Service

2017

2018

Mobile Only Results Change

2017

2018

Change

New England

121.00

140.25

19.25

129.50

135.50

6.00

Middle Atlantic

124.25

141.25

17.00

133.00

130.25

-2.75

South Atlantic

111.00

133.75

22.75

131.75

154.00

22.25

East South Central

102.25

105.00

2.75

120.25

118.00

-2.25

West South Central

99.75

110.25

10.50

107.00

108.50

1.50

East North Central

96.00

98.50

2.50

102.50

105.25

2.75

West North Central

95.50

94.00

-1.50

100.75

109.00

8.25

Mountain

109.50

106.75

2.75

108.50

110.25

1.75

Pacific

123.75

136.50

12.75

129.75

133.50

3.75

109.25

118.50

9.25

118.00

123.00

5.00

US Average

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Non-Mobile Results

SHOW MIN POODLE Complete Grooming Service New England

2017

2018

Mobile Only Results Change

2017

2018

Change

99.75

101.00

1.25

148.50

145.50

-3.00

Middle Atlantic

109.00

105.50

-3.50

146.75

148.00

1.25

South Atlantic

112.50

109.75

-2.75

151.50

160.00

8.50

East South Central

95.00

98.50

3.50

113.00

121.00

8.00

West South Central

90.50

95.50

5.00

110.00

118.50

8.50

East North Central

88.25

91.00

2.75

110.75

121.25

10.50

West North Central

85.75

92.00

6.25

119.25

123.50

4.25

Mountain

96.50

102.25

5.75

119.50

122.50

3.00

119.25

120.00

.75

162.00

155.50

-6.50

99.50

100.75

1.25

131.25

135.00

3.75

Pacific US Average

Non-Mobile Results

SHOW STD POODLE Complete Grooming Service

2017

2018

Mobile Only Results Change

2017

2018

Change

New England

180.50

190.50

10.00

192.50

210.25

17.75

Middle Atlantic

190.25

201.25

11.00

200.25

217.00

16.75

South Atlantic

186.75

195.75

9.00

205.50

209.75

4.25

East South Central

155.00

160.50

5.50

179.00

188.25

9.25

West South Central

137.50

144.00

6.50

166.75

173.50

6.75

East North Central

131.25

140.25

9.00

189.00

179.50

-9.50

West North Central

122.75

128.00

5.25

188.25

178.25

-10.00

Mountain

138.50

135.50

-3.00

189.75

176.00

-13.75

Pacific

194.00

202.00

8.00

231.00

219.75

-12.25

159.50

166.50

7.00

193.50

195.00

1.50

US Average

DE-MATTING AVERAGE

Non-Mobile Results 2017

2018

Mobile Only Results Change

2017

2018

Change

New England

16.00

.00

20.00

17.50

-2.50

Middle Atlantic

15.00

15.50

.50

17.25

15.50

-1.75

South Atlantic

15.25

14.50

-.75

14.50

12.00

-2.50

East South Central

11.50

12.75

1.25

15.50

11.75

-3.75

West South Central

12.00

10.00

-2.00

12.75

10.00

-2.75

East North Central

12.50

12.75

.25

15.50

14.25

-1.25

West North Central

11.75

14.00

2.25

13.00

11.50

-1.50

Mountain

14.00

12.50

-1.50

12.75

13.00

.25

Pacific

16.00

14.00

-2.00

21.00

15.50

-5.50

13.75

13.50

-.25

15.75

13.50

-2.25

US Average

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CT, MA, ME, NH, RI, VT DC, DE, FL, GA, MD, NC, SC, VA, WV AR, LA, OK, TX IA, KS, MN, MO, ND, NE, SD AK, CA, HI, OR, WA

Middle Atlantic: East South Central: East North Central: Mountain:

NJ, NY, PA AL, KY, MS, TN IL, IN, MI, OH, WI AZ, CO, ID, MT, NM, NV, UT, WY

Complete Grooming Service: Fee includes bathy, style, ears, nails, not matted. Results rounded to nearest quarter in US dollars. VET PRESCRIBED

Non-Mobile Results

TREATMENTS

2017

2018

Mobile Only Results Change

2017

2018

Change

New England

6.00

5.50

-.50

11.75

12.00

.25

Middle Atlantic

7.00

6.75

-.25

15.00

11.50

-3.50

South Atlantic

9.25

8.00

-1.25

12.00

10.25

-1.75

East South Central

7.25

6.50

-.75

11.50

11.00

-.50

West South Central

6.75

4.00

-2.75

12.25

9.00

-3.25

East North Central

6.00

6.50

.50

13.00

7.50

-5.50

West North Central

7.00

6.00

-1.00

12.00

11.75

-.25

Mountain

6.00

4.25

-1.75

12.50

10.25

-2.25

Pacific

9.25

7.00

-2.25

15.00

11.75

-3.25

7.25

6.00

-1.25

12.75

10.50

-2.25

US Average

Non-Mobile Results

NAILS ONLY

2017

2018

Mobile Only Results Change

2017

2018

Change

New England

14.50

13.25

-1.25

36.00

38.00

2.00

Middle Atlantic

12.75

12.00

-.75

39.50

38.00

-1.50

South Atlantic

15.00

12.00

-3.00

42.50

40.25

-2.25

East South Central

13.25

11.50

-1.75

38.00

37.50

-.50

West South Central

12.50

10.25

-2.25

37.25

36.00

-1.25

East North Central

10.25

9.00

-1.25

32.50

37.00

4.50

9.50

8.50

-1.00

30.50

32.50

2.00

Mountain

11.00

10.25

-.75

39.25

37.75

-1.50

Pacific

13.50

12.50

-1.00

41.75

39.25

-2.50

12.50

11.00

-1.50

37.50

37.25

-.25

West North Central

US Average

HOURLY RATE GROOMING

Non-Mobile Results 2017

2018

Mobile Only Results Change

2017

2018

Change

New England

55.00

56.75

1.75

86.50

85.25

-1.25

Middle Atlantic

54.50

57.25

2.75

80.50

82.00

1.50

South Atlantic

56.25

59.25

3.00

80.25

79.50

-.75

East South Central

42.00

43.25

1.25

74.00

73.50

-.50

West South Central

37.25

38.50

1.25

67.50

68.00

.50

East North Central

39.75

39.00

-.75

69.75

69.00

-.75

West North Central

42.25

38.50

-3.75

70.25

65.50

-4.25

Mountain

49.50

45.50

-4.00

69.75

72.00

2.25

Pacific

56.25

58.50

2.25

88.00

90.50

2.50

48.00

48.50

.50

76.25

.00

US Average

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IN-HOME “HOUSE CALL” GROOMING PRICES 2017 - 2018 COMPARISON* All 50 U.S. States Combined BREED / SERVICE TYPE

2017

Change 2017/2018

2018

Overall Avg. Grooming Fee

59.50

62.75

3.25

Bichon Frise (Complete**)

53.50

54.25

.75

Bichon Frise (Bath-Only***)

45.50

48.25

2.75

Min Poodle (Complete/No Pattern)

51.75

52.50

.75

Min Poodle (Complete Pattern)

52.50

57.50

5.00

Min Poodle (Bath-Only)

44.00

46.25

2.25

Std Poodle (Complete/No Pattern)

92.25

97.50

5.25

Std Poodle (Complete Pattern)

111.50

113.00

1.50

Std Poodle (Bath-Only)

60.00

63.50

3.50

Cocker Spaniel (Complete)

61.25

63.25

2.00

Cocker Spaniel (Bath-only)

50.50

53.75

3.25

Min. Schnauzer (Complete)

54.00

56.50

2.50

Min. Schnauzer (Bath-Only)

43.00

48.25

5.25

Std. Schnauzer (Complete)

80.50

83.75

3.25

Std. Schnauzer (Bath-Only)

50.75

53.50

2.75

Golden Retriever (Complete)

68.50

69.00

.50

Golden Retriever (Bath-Only)

58.00

55.50

-2.50

Shih Tzu (Complete)

52.00

54.25

2.25

Shih Tzu (Bath-Only)

45.00

46.75

1.75

Sheltie (Bath-Only)

52.75

55.50

2.75

Beagle (Bath-Only)

40.00

44.25

4.25

Labrador (Bath-Only)

60.00

62.75

2.75

Old English Shp. (Bath-Only)

90.25

94.50

4.25

German Shepherd (Bath-Only)

55.00

55.25

.25

Great Pyrenees (Bath-Only)

92.25

97.50

5.25

Hand Strip Medium Terrier

122.00

143.00

21.00

Hand Strip Large Terrier

180.75

191.25

10.50

Formal Show Min. Poodle

189.50

199.00

9.50

Formal Show Std. Poodle

206.00

221.25

15.25

Avg. Dematting Fee

15.00

13.00

-2.00

Vet Bath Treatments Add-on

11.50

7.50

-4.00

Avg. Nails Only Fee

29.50

31.50

2.00

Hourly Grooming Rate

54.50

56.75

2.25

* Fees shown were averaged by combining responses by survey year. ** “Complete” Grooming service includes bath, style, ears, nails, not matted. *** “Bath-Only” Grooming service includes bath, ears, nails, not matted. Prices are US Dollars and rounded to the nearest 25 cents.

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Bonding Millennials to Your Grooming Services Today’s Largest Sector (35%) of Pet Owners With more than 24 million millennial pet owners in the U.S., and impending declines in boomer pet ownership, selfemployed groomers should recognize the critical need to uniquely bond millennials to their grooming services.

Gale, a business solutions firm, found 44 percent of millennials consider pets as practice for having their children. Thus the notion of dogs and cats being “starter children” is prevalent. Realize patronizing your grooming services is part of their dress rehearsals as responsible parents of children. Knowing this factor alone should already be giving you some ideas how your client services can help them achieve this goal, and done well, bond their loyalty.

Multiple industry surveys make this point clear. For example, a survey by TD Ameritrade reported 7 in 10 millennials own pets, with 56% being dog owners and 36% cat owners. Male millennials were more likely to be pet owners. A majority (67%) see their pets as part of According to Wakefield Research their the family. They expect to spend about attention spans are shorter than ever, $1,300 a year on a dog, and $915 on a and their information gathering is cat.72 Copyright © 2013 Find A Groomer Inc. All rights reserved Subscribe www.egroomer.com

(Continued on page 73)

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largely different than the boomers. Their buying habits are definitely more complex and not precise. The great news is they want to be proud of their pet care choices and products. Splurges on their pets are anything but unexpected, and impulse driven. Healthy foods and products are a given. Millennials know how to gather information, and to discern if it is genuine. Expect them to use social media, but they are turned off when it is all about making the sell. Be genuine, honest. Explain your pet care perhaps with a blog. Remember they are practicing for being responsible parents of children. Give them reason to trust you. We suspect that skilled reception staff will play a major role in staffed grooming operations. Outside of social media being social and exceptionally informative in your reception is critical. They want engagement with you.

January / March 2019

The digital version has been revised and you can add graphics and your words using a word processor. Better yet, the Pet Groomer’s Report and Health Alert we provided for every grooming visit is GOLD for serving millennials. It is included in the Business Forms User Guide. Its medical advisory recommendation, including an area to report suspicious observations of their pet’s behavior or physical conditions, will have your millennials clientele wondering why other groomers are not doing the same. It is about content! Trust! Standing out! Keep them informed between appointments using modern communication devices. They use them, you should too by assisting them with their pet care goals. There is far more to communicate than just appointment reminders. Leading edge groomers are adopting a “holistic approach.” Millennials are looking for more than stereotypical grooming services. Give them genuine guidance on products and practices to encourage more beautiful coats, and happier and healthier pets. Who better than their trusted groomer to assist them? Bond them your business by simply going that extra step.

The role of having a professional, informative brochure representing your business has never been more important. Content is critical but few examples exist today. The classic grooming brochure illustrated in the book, From Problems to Profits: The Madson Management System is still the best in They are sharp! It is possible for them to print. Today it is available as a makerealize patronizing your business led your-own form using the Business them to become far wiser pet parents. Forms User Guide with Digital Files You made a difference in their dress reeGroomer Journal Copyright © 2011 Find A Groomer Inc. All rights reserved 73 from Grooming Business in a Box®. hearsals as future parents of children. ● PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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FURZONE “D” SERIES CLIPPERS by Jeff Andrews, Northern Tails Sharpening What Are D Series Blades? The D Series blades are not new. Originally they appeared in the Nineties but disappeared shortly thereafter. They were fast running and the same size as A5 blades. The base was plastic base with wire springs holding the cutter down. I felt they were fantastic in my opinion as long as you used oil lubrication. Coolant seemed to gum them up because they ran faster than A5 clippers. D series blades come in these sizes 40, 15, 30, 10, 9, 8 ½ , 7F, 5F, 4F, 3F, 4Skip, 5Skip and 3 ¾ Skip. No wide blades. Your comb attachments will fit the 30, 15, 10, 9, and 8 ½ blades. The Furzone 9 piece comb set works great with D series blades.

FURZONE 320 “Molly” Cordless Clipper The Furzone 320 cordless “Molly” is bringing back the D Series blades to the 21st Century. It is a light clipper with speed and torque in the motor. It can use a full size blade instead of a #10 blade with a comb attachment. This clipper weighs 10.1 ounces running speed is 4600 SPM. Battery charging time is 3 hours, and runtime is 110 minutes. The kit comes with the “Molly” clipper, a Furzone #10 D series blade, two detachable batteries, charging stand and cord. (Continued on page 76)

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January / March 2019 PetGroomer.com Publications

FURZONE 322 “Scout” Corded Clipper The Furzone 322 “Scout” has the same motor as the 320 Molly with one exception, it’s a corded clipper. The motor is a 10 WATT motor with plenty of torque to hold speed through most animal coats. It has a 2 speed motor. Low is 2500 SPM, and high is 3500 SPM. If you are looking for a light D Series clipper without the hassle of charging batteries, this may be the clipper for you. Most sharpeners familiar with D Series blades use this clipper for testing the blades.

FURZONE 208 Cordless Clipper The Furzone 208 cordless is a unique clipper. It doesn’t have external batteries that can be changed out and charged. Instead it has an internal battery. The battery has a fast 2 hour charge time, and the clipper can run 100 minutes at full charge. Since the battery is internal, it can be charged while it is in operation, just plug the charging cord into the rear of the clipper. The clipper weights 11 ounces and has a 40 WATT motor with a speed of 4600 SPM. The kit includes the 208 clipper, a charging stand and cord, and a #10 Furzone D Series blade. ● Jeff Andrews is "One of America's Favorite Sharpeners." Along with his years of grooming experience in two of his own shops, he is a "World Class Sharpener" that can sharpen all grooming equipment to better than new condition. Jeff is an author and pioneer of many maintenance and grooming video's and articles. They are for groomers who want to make their equipment last longer and save money on their sharpening costs. These videos and articles are on his website free to download and keep for reference. www.northerntails.com eGroomer Journal www.egroomer.com Subscribe Free PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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PetGroomer.com Publications

Northern Tails Sharpening, Inc. You Now Have a Better Choice!

Mail-in Prices Clipper Repair ● Veterinarian Equipment ● Beauty Shears Steel Blades

$6.00

Ceramic Blades

$6.00

Beveled Shears

$8.00

Bevel Thinning Shears

$8.00

Convex Shears

$15.00

Refurbish 5-N-1 Blades

$10.00

Chunkers

$15.00

Convex Thinning Shears $15.00

We are an Andis & Furzone Regional Distributor and Repair Center Check out our website’s free instructional videos and articles helping you to maintain your clippers and blades. It’s free to download!

Jeff is a Master Sharpener and Certified Pet Groomer. He knows how your tools should perform. He won’t sharpen worn out tools which could harm animals. His office will call you if any of your tools look bad.

Please call or visit our website for mailing information. http://www.northerntails.com/

SINCE 1995

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Classic Reprint

Insights on Harder-to-Groom Dogs

by Christina Pawlosky I’m often asked about the most usual are: 1) a dog is not scheduled to difficult types of dogs to groom. I be groomed often enough to maintain don’t like to think of a particular the coat in good condition and/or 2) breed of dog being harder to groom the dog has poor physical condition, because every dog and situation is temperament and training while at different. There are breeds that do the grooming salon. Here are a few take more time depending on size of best practices to help combat these the dog, coat type and condition but issues. you should be charging for your time Educate the Owners – Many dog (Continued on page 81) to make up for the job. Two reasons 80 Copyright © 2013 Find A Groomer Inc. All rights reserved Subscribe www.egroomer.com the groom may be a little harder than PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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owners ask for longer trims than they can care for at home, which makes the next professional groom that much more difficult. I find this problem is easily solved by providing the pet owner with good information and making them a part of the grooming process. I review the correct tools needed to maintain the dogs coat and I show the owner how to restrain the dog and use them. If the owner does not want to be involved, I

81 62 81

January January/ March / March2018 2019 PetGroomer.com Publications

set up groom or bath appointments frequently enough to maintain a matfree coat. Teach Regularity – Dogs that are not groomed often enough are typically in poor condition; either heavily matted, overgrown or extra dirty. A dog on an irregular schedule may not be used to the grooming experience – making the job more difficult. I find dogs that are groomed regularly within two to

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The Dog Spa Academy Norwood, New Jersey NASH APPROVED Stacey Herbert, owner, is a:     

Nash Academy Graduate Professional groomer with over 25 years of experience Show Groomer Certified Grooming Instructor Online Course Instructor for Nash Academy and Dog Spa Academy

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six weeks enjoy the experience a lot more then dogs that come in every three months or more. When addressing long double-coated breeds, sometimes just getting the dogs on a regular rotation of four to six weeks cuts down on time and stress for you and the dog. Equip Yourself – Having the right equipment on hand to deal with ill temperaments, very large breeds and

83 83

January / March 2019 PetGroomer.com Publications

very old dogs is key. Using the recommended Oster® products, good handling techniques and scheduling regular appointments will make even the hardest groom easier. To Hold the Dog in Place. I am a big fan of the Groomer’s Helper. It holds the dogs safely in place so they do not learn to make mistakes. In many cases it is enough restraint for an aggressive dog as well. The system (Continued on page 84)

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also allows the groomer better control so you can achieve your goal more efficiently – finishing faster making everyone happy. I also find dogs are way more accepting of the Helper than a muzzle or more restrictive restraints. For my older or very overweight dogs I teach them to lay on their side. I groom one side and roll them over to do the next. When they leave they are able to walk out the door with a little spring in their step compared to standing the entire time they are groomed. Finally, it’s important to have sturdy tables and tubs with either hydraulics or ramps. To save time. A helpful hint for saving time and energy is to limit the amount of hand scissoring on each dog. Use a Heavy Duty Oster® A6 or Volt clipper – both have power and speed to give you a clean finish without having to repeat the process more than two times. Both also take all A5 style blades. I recommend using either with a NEW Oster® Metal Comb Attachment over a Oster® #15 or #30 blade. Oster® now offers a wider variety of Metal Comb Attachments with recent additions of 1 ¼”, 1 ½” and 2”. With these

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January / March 2019 PetGroomer.com Publications

attachments you can leave well over one inch of coat. But remember – comb attachments are finishing tools and the coat should be clean and brushed out. Even with comb attachments, nearly every groom requires a certain amount of scissoring or blending. But if the dog is clean to the skin, conditioned, dried straight and brushed out, the comb attachments will leave very little work to be done. My favorite shear is the Convex 2, 8” straight and the 45 and 26 tooth blenders. To Deep Clean. When I groom the hairier breeds, I shampoo them to make sure I get to the skin. The Hydrosurge® 5.1 is a great help. Then follow with a deep conditioner like Hydrosurge® Milk Bath Conditioner, which is a nice addition to the process because a deep cleaned and conditioned coat will mat less – especially with longer coats. I also like to recommend a finishing spray that is very light but helps minimize static, deflect dirt and also prevents matting. For longer coats I find using the following before, during and after the bath saves me a lot of time in drying

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and clean-up. First, use the Hydrosurge® Shed Control Shampoo along with the Milk Bath Conditioner and finish with the Oster® undercoat rakes, starting with the 18 tooth course working the way down to the 18 medium/fine. Unlike some products on the market, the undercoat rakes are easy on the skin and do a great job of assisting out the dead hair. Keep Calm, Groom On. Another important thing to mention when talking about difficult dogs is how you handle yourself. You need to stay calm and not get frustrated. Maintain constant control with no exceptions. Small measures like using your grooming loop properly and not being so tight as to make the dog uncomfortable, but tight enough so they are not hanging the head in your way or able to move all over your table make all the difference. Dogs know when they gain an inch and every time they do, they will work against you to gain another. You also do not need to be sympathetic. When you use a sympathetic voice you are telling the dog it has something to worry about making him or her even

January / March 2019 PetGroomer.com Publications

more anxious. Go about your groom with confidence and try not to react when the dog struggles if you know you are not hurting them. Just keep grooming, stay calm, be gentle and they will eventually calm down. Maybe not for that day’s appointment but each one after. Here is to easy grooms! ●

ABOUT THE AUTHOR

Christina Pawlosky Professional groomer Christina (Chris) Pawlosky is a Certified Master Groomer National Dog Groomers Association of America, Inc. (NDGAA), Certified Feline Master Groomer with National Cat Groomers Institute of America, Inc (CFMG), Pet Tech certified in CPR and Pet First Aid, member of the Professional Cat Groomers Association of America. Christina is the owner of the Pet Connection in Warren, OH.

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Journalthat January / March 92 is not commonly known relates toPetGroomer.com It’s eGroomer commonly known all brands of A-52014 blades fit any brand of A-5 clippers. What blade sizes. MostPublications brands of A-5 blades have similar sizes, but how they perform varies. Manufacturers must use design differences in order to avoid patent and copyright infringement. The most common difference between brands is the blade thickness. Similar manufacturer sizes may cut at different heights. You could be in for a surprise if you change brands of the same size blade only to discover the cut is different! For your convenience Jeff at Northern Tails Sharpening prepared the multiple manufacturer reference charts below for blades and snap-ons. Be sure to check Jeff’s web site at www.northerntails.com for more helpful articles, videos and descriptions of his mail-in services. ♦

Clipper Blade Cutting Heights by Manufacturer BLADE SIZE

BLADE CUT

MASTER GRM.TOOLS

LAUBE

WAHL

KLEAN CUT

OSTER

ANDIS

Inches

1/125

0.2

0.5

0.2

1/100

0.3

0.6

0.1

0.3

3/50

—

0.4

1/50

0.5

0.8

0.2

0.5

3/64

1.2

1.0

1.3

1.0

1.2

1/16

1.6

1.5

1.8

1.5/1.6

1.0

1.5

10W

3/32

2.4

—

5/64

2.0

1.5

1.0/2.0

2.0

8.5

7/64

2.8

—

2.0

2.8

1/8

3.2

4.0

3.2

3.0

3.2

1/4

6.4

6.0

6.3

6.0

6.3

3/8

9.5

9.6

8.0

9.5

9.0

9.5

1/2

12.7

13.0

10.0

12.0

13.0

12.0

5/8HT

5/8

15.9

16.0

—

16.0

3/4HT

3/4

—

19.0

T-84

3/16

—

2.4

Snap-On Comb Sizes & Cut Lengths by Manufacturer COMB SIZE

LAUBE SELF ADJ & X-LARGE

WAHL STAINLESS STEEL

MDC ROMANI

OSTER UNIVERSAL

MILLERS FORGE

Inches

1/16

1/8

1/4

1/2

3/4

9/16

1/2 3/4

3/4 0

7/8

5/8

1/2

5/8

1 1/4

1 1/4 1 1/2

1/2

3/8

5/16

3/16

3/8

7/16

1/2

3/8

5/16

1/4

3/16

1/16

1/8

1/16

3/4

1 1/4

1 1/2

PetGroomer.com Magazine www.petgroomermagazine.com

1 3/4

eGroomer Journal 1 5/8Subscribe Free S www.egroomer.com

7/8 1

Charts courtesy of Northern Tails Sharpening 251-232-5353 www.northerntails.com

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