January / March 2021 Vol. 11, Ed. 1 eGroomer Journal January / March 2014

PetGroomer.com Publications

M A G A Z I N E

Starts on page 51

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January / March 2021

INSIDE THE WINTER 2021 ISSUE Calendar of Events How Has Covid-19 Pandemic Affected Mobile Grooming Industry Ready for the Rebound 2021 - Free Educational Resources Product Photography for Your Pet Business Undercharging Large Dogs: Chronic Profit Drain Who Needs Pet Business Insurance? Groomfit: Hanging Around the Pet Parlor Are You a Victim of “Gritty Blades?”

13 14 17 18 26 36 43 91

23rd ANNUAL STATE OF THE GROOMING INDUSTRY REPORT • Industry Challenges - The New Balance • 2020 Where the Groomers Are • 2020 U.S. Groomer Wages & Self-Employed Incomes • 2020 U.S. Grooming Prices Survey Results • 2020 National Covid-19 Grooming Survey Update • Financial Impact • Operational Changes • Personnel Management • Customer Demand • Summary of Changes • More Groomer Commentary

51 52 58 61 66 81 83 84 85 86 87 88

About the Covid-19 Surveys The pandemic surveys for grooming employees and business owners were available for approximately 4 months online at PetGroomer.com during Spring/Summer 2020. We also sent related short surveys on specific subjects by invitation to groomers on Grooming Business in a Box® mailing lists. When you read the results herein and we mention “side surveys” we are referring to the short surveys on additional topics. Over 7,000 responses came from the 48 U.S. states and a few2 foreign countries. Copyright © 2013 Find A Groomer Inc. All rights reserved

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INDUSTRY CALENDAR

MAY 2021 WORLD DOG EXPO May 22-23, 2021 Secaucus, New Jersey See www.worldexpo.dog

AUGUST 2021 ALL AMERICAN GROOMING SHOW August 12—15, 2021 Schaumburg, Illinois See www.aagroom.com

SEPTEMBER 2021

JUNE 2021 PETQUEST June 17 - 20, 2021 Wilmington, Ohio See www.pqgroom.com ATLANTA PET FAIR June 24-27, 2021 Atlanta, Georgia See www.atlantapetfair.org

JULY 2021 NORTHWEST GROOMING SHOW July 8-11, 2021 Tacoma, Washington See www.nwgroom.com

January / March 2021 PetGroomer.com Publications

GROOM EXPO September 9 - 12, 2021 Hershey, Pennsylvania See www.groomexpo.com

OCTOBER 2021 NEW ENGLAND GROOMING SHOW October 7– 10, 2021 Sturbridge, Massachusets See www.newenglandgrooms.com INTERGROOM October 21- 24, 2021 Secaucus, New Jersey See www.intergroom.com

GROOM EXPO WEST July 22-25, 2021 Pasadena, California See www.groomexpowest.com Send your grooming industry event info to: contact@petgroomer.com eGroomer Journal www.egroomer.com Subscribe Free PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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How Has the Covid-19 Pandemic Affected the Mobile Pet Grooming Industry By Amy Slav

Shown: Ultra Groom Van—Maximum Fuel Economy and Lower Operating Costs

As a pet care professional or business owner, how are you positioning yourself or your business for future success? COVID-19 has only accelerated the already growing trend of the convenient at-home service that mobile pet grooming provides. Pet parents are spending more time with their pets, and restrictions on normal day-to-day activities have caused demand for mobile grooming to skyrocket. 14

The most recent American Pet Products Association’s National Pet Owners Surveys shares that there are approximately 63.4 million households in the U.S. with at least one dog (89.7 million total dogs) and about 42.7 million households with at least one cat (94.2 million total cats). That is a lot of pets across the country that need to be taken care of. These initial and ongoing restrictions

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have forced many businesses to shut down since the beginning of the pandemic, and many customers have been unable to get their pets groomed in the traditional salon setting. According to PetGroomer.com Magazine, “Customers have faced inconveniences too. Some groomers went out of business. Estimates range from 2,000 to 4,000 businesses. At GroomerTALK Community, members report businesses that have closed or did not reopen, yet they also report new businesses opening, most often new mobile operations.” Zoya Thomas, owner of Shear Luxury Mobile Pet Grooming in California, noted that “Since the start of the pandemic, phone calls have been way up asking for mobile grooming services. She also mentioned that she has “a close friend that has recently switched from a shop to mobile and she absolutely loves it.” Mobile pet care businesses are providing pet care professionals job security they otherwise might not have had, as well as giving pet owners the opportunity and convenience for their pets to be taken care of during these trying times.

January / March 2021

leads per month, and around 70 new client calls a day. The new business we’ve gained from COVID-19 has now become regular repeat business,” reports fleet owner, Chris Ansevin of Happy Spa Dogs Mobile Pet Grooming. Pet parents are analyzing the stationary salon concept since the pandemic hit. They are re-evaluating the process of getting their pets out the door, into the their cars, driving to the salons and back home, then having to return to pick them up hours later to take them home again. No wonder the convenience of mobile grooming is attractive to them, and they will gladly pay premium prices for it. Mobile pet care easily conforms with zero human-to-human contact and social distancing pandemic requirements, giving mobile groomers the opportunity to work and providing pets the critical care required to stay happy and healthy. It is truly a win-win for the pet groomer, the pet parent, and most importantly, the pet! After asking one of our customers what they would say to other salons consider-

(Continued on page 16)

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(Continued from page 15)

ing adding a mobile grooming service, Tammy Fresh, owner of Fresh Cuts from Ohio stated, “Do it, I gained a bunch of clients by adding a mobile unit.” Mobile grooming is ideal for the pandemic and beyond. Pet parents love the convenience and safety. Pets love the low-stress environment and the one-onone attention they get from their groomer.

January / March 2021

grooming fewer dogs and making more money. Mobile pet grooming is truly booming with no end in sight. For more information about the mobile pet grooming industry and how it might be right for you, call Wag’n Tails Mobile Conversions (800-513-0304). ◄

Groomers also love the low-stress pets, the freedom to set their own schedule,

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CLICK TO VISIT NOW! Our focus for 2021 is giving back to the industry. That is why Learn2GroomDogs.com has created Ready for the Rebound, a FREE educational grooming resource to prepare the #RealLifeGroomer for the rebound of grooming services in 2021! What will you find at the Ready for the Rebound site? FREE resources available to you now! • • • • • • • •

Grooming Skills Videos – Full length, Spotlight, and Quick Tip Videos! Advice and Tips from Industry Experts –Time Saving, Money Making, and More! Business Guidance Marketing Assistance Reliable and Informative Links Inspirational Tools Downloadable Education Resources and Guides “At Home” Videos for you to SHARE with your pet owner clients who can do some maintenance grooming from home! eGroomer Journal

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January / March 2021

Product Photography for Your Pet Business

At the request of some fellow business website, postcards, newsletters, ad owners, I’m sharing some tips to imcampaigns, social media, menu, and so prove your product photography! Photos much more. One golden rule to keep in are very important for the branding, mind, the better your photos, the better feel, and identity of your business. You your sales. 18 use well-curated photos Copyrightfor © 2013 Find A Groomer Inc. All rights reserved Subscribe www.egroomer.com (Continued on page 19) can your PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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If people do not feel they can touch, smell or feel your products, make sure they see all the angles of them very well in your photography. Below I’ve listed a few quick & dirty tips for busy entrepreneurs. I’m not a professional photographer but took a few semesters of photography in college and currently only use my iPhone camera. I do see a mini photo studio in my future. Until then, I use a corner of my that works well when needed to take some quick snapshots for business. I’m a huge fan of hiring professional business photographers and have done so in the past. Having your business and or large collections of products or lifestyle photos photographed is highly recommended. You can use those shots for all the aforementioned platforms above. For everyday social media posting and quick “behind” the scenes pictures. The tips below will help improve your everyday photo game for your business. 1. Use as much natural light as possible by getting close to a window. Place your item as close to a window as possible, free of shadows for the best possible light conditions.

January / March 2021

al studio set up, take photos when the lighting is right. Don’t take photos on a grey day or at night in front of the window because no filter exists that can fix your product photo to look as good as it should with good, natural lighting. 3. When using my phone to photograph close-up detail, I like using the photo app “SMO.” It’s free and gives a lot of product detail like the nonpareils above! (Continued on page 20)

Leel Michelle is the owner and designer behind the award-winning pet groomer apparel brand, Retro Stylist Wear and the grooming salon and boutique; Bow Wow Beauty Shoppe. She is a San Diego native that has also called Los Angeles, New York and Italy home. Formal education in fine art, art history, and fashion design led this animal loving entrepreneur to bring all her passion, talents and knowledge together to create a memorable and beloved retro business for pets and their owners.

2. Speaking of lighting, if it’s not bright outside andJournal you don’t haveCopyright a professioneGroomer © 2011 Find A Groomer Inc. All rights reserved PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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(Continued from page 19)

4. Whenever possible get your branding or “lifestyle moment” in the shot. It makes your brand easily recognizable wherever you post. 5. Buy a white photography filter online and put it between the light/window and your product. This helps minimize the shadow from the light. It also gives the shot a nice, dreamy glow. 6. Edit your photos to take everything out of the shot that doesn’t belong. Maintain your focus on product (aside from lifestyle photos where the items make the product an instant “lifestyle.”

January / March 2021

7. Minimize editing time by doing a sanity and composition check. Make sure the photography area is very clean in order to minimize the need to photo edit things later. 8. Take several shots of your product. For example, take close-ups, lifestyle shots (like a dog eating cake), packaging, and as many angles as needed to give your clients a complete picture of your products. Use several shots if possible. I hope this sets you on your journey to taking better photos! Until next time! Leel Michelle ◄

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Undercharging Large Dogs A Chronic Issue Across the United States Groomers primarily sell their grooming time to pet owners. Their prices also recover a share of their operating costs for every groom. Since time is the primary commodity sold by groomers there must be an accurate relationship between the amount charged for services relative to the amount of grooming time sold for every groom. Sometimes the accurate characteristic of that relationship is not evident. It also tends to undercut the profitability of the affected groomer. Examples: •

•

Miniature Poodle, full groom (bath and style). No dematting. “Lamb” style. Time to complete: 60 minutes. Fee: $60 Great Pyrenees, full groom (bath and style). No dematting. Even length all over style. Time to complete: 115 minutes. Fee: $100 26

Compare time and fees. The Miniature Poodle is easy to calculate. The price is $1 a minute for the groom taking 60 minutes. The groomer did not actually charge by the hour. The pricelist simply says Miniature Poodles are $60 for a full groom. On the other hand, the price for the Great Pyrenees full groom is not $1 a minute. At $100 for a 115 minute full groom the fee by minute is 87 cents. We have seen this in hundreds of grooming businesses to which we provide management assistance. Most pricing studies indicate that the larger the dog some groomers simply don’t charge the same grooming rate if you break the price down by minutes of grooming time required. Are these groomers shy to charge high(Continued on page 27)

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er fees based on equivalent time? Many of us think so. It could also be the pricing system didn’t take into account accurate grooming times. Even if this happens once a day over a year period the groomer could easily lose $2,000 or more.

Groomers working 5 days-a-week groom 260 days a year. If the groomer doesn’t adequately charge for large dogs and loses $10 a day, that is $2,600 a year. Providing hourly grooming services could the resolve the problem. However, most pet owners don’t want to pay by the hour for grooming. There is an alternative. How grooming time accurate is your pricing system? There is an easy way to better align your grooming prices with the amount of time you spend for each groom. We call it Time Range Grooming Prices.

January / March 2021

These standards are essential to personnel management duties. Entry-level groomers you hire can see the reasonable productivity levels you expect of them as they gain experience. When setting pay rates higher productivity should be compensated more. In other words you could prepare one of these charts for entry level personnel and one for experienced groomers. On the following page is a copy of a completed Grooming Time Standards chart showing a range of time for grooming services by breed and organized by bath-only or full-groom services. Keep in mind these are average ranges of time for pets in reasonable condition not including time for dematting, special bathing procedures such as a veterinarian prescribed shampoo let sit for 10 minutes or special care charges for behavioral pets. Notice the chart has two available columns per table marked “N/A.” We are going to take advantage of both available columns and label them for calculating accurate time range grooming price ranges.

The first step is to prepare a chart of your grooming time standards. We showed you how to do that in a previous article of this magazine, Benefits of Setting Your Grooming Time Standards (page 29). Click to read the issue online. We will rename the first N/A column to (Continued on page 31) You can access blank charts for your Copyright © 2011 Find A Groomer Inc. All rights reserved 27 use. eGroomer Journal PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

Bath-Only Grooming Time Standards Breed Afghan

Mins

N/A

Full Groom Grooming Time Standards

N/A

Breed

Mins

60 / 75

Afghan

90 / 120

Airedale

35 / 45

Airedale

90 / 105

Beagle

30 / 40

Beagle

40 / 50

Bichon Frise

35 / 45

Bichon Frise

60 / 75

Chow Chow

60 / 75

Chow Chow

75 / 90

Cocker Spaniel

45 / 60

Cocker Spaniel

90 / 105

Collie

60 / 75

Collie

90 / 105

Dachshund, Long Hair

30 / 40

Dachshund, Long Hair

50 / 60

Dachshund, Short Hair

20 / 25

Dachshund, Short Hair

30 / 35

Dachshund, Wire Hair

20 / 25

Dachshund, Wire Hair

45 / 60

German Shepherd

45 / 60

German Shepherd

70 / 90

Golden Retriever

40 / 50

Golden Retriever

60 / 75

Great Dane

40 / 50

Great Dane

60 / 70

Great Pyrenees

75 / 90

Great Pyrenees

120/135

Husky

45 / 60

Husky

70 / 90

Irish Setter

40 / 50

Irish Setter

60 / 75

Irish Terrier

30 / 40

Irish Terrier

60 / 75

Kerry Blue Terrier

45 / 55

Kerry Blue Terrier

90 / 120

Labrador

30 / 40

Labrador

60 / 75

Lhasa Apso

40 / 55

Lhasa Apso

60 / 75

Malamute

55 / 70

Malamute

70 / 90

Miniature Schnauzer

25 / 35

Miniature Schnauzer

60 / 75

Newfoundland

75 / 90

Newfoundland

120/135

Old English Sheepdog

60 / 75

Old English Sheepdog

100/120

Pekingese

25 / 35

Pekingese

45 / 55

Poodle, Toy

25 / 35

Poodle, Toy

45 / 60

Poodle, Miniature

35 / 45

Poodle, Miniature

45 / 60

Poodle, Standard

60 / 75

Poodle, Standard

90 / 105

Portuguese Water Dog

55 / 65

Portuguese Water Dog

90 / 105

Samoyed

60 / 70

Samoyed

90 / 105

Scottish Terrier

25 / 40

Scottish Terrier

60 / 75

Sheltie

45 / 60

Sheltie

60 / 75

Shih Tzu

40 / 55

Shih Tzu

60 / 75

Soft Coated Wheaten

55 / 70

Soft Coated Wheaten

60 / 75

Springer Spaniel

40 / 55

Springer Spaniel

60 / 75

Welsh Terrier

30 / 45

Welsh Terrier

60 / 75

West Highland White

25 / 40

West Highland White

60 / 40

Wire Fox Terrier

30 / 40

Wire Fox Terrier

60 / 75

Yorkshire Terrier

25 / 40

Yorkshire Terrier

55 / 65

MIXED BREED

Mins

NOTE: Times shown for the purpose of illustration. Set your own times please.

$ Rate

Est. Price Range

MIXED BREED

Mins

Cockapoo

25 / 40

Cockapoo

55 / 65

Goldendoodle

60 / 75

Goldendoodle

90/ 105

CATS 28 Cat, Long Hair

Mins 30 / 45

Cat, Short Hair

25 / 30

N/A

NOTE: Times shown for the purpose of illustration. Set your own times please.

$ Rate

Est. Price Range

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Worksheet for Bath-Only Service Rates Breed Afghan

Mins

$ Rate

Worksheet for Full Groom Service Rates

Est. Price Range

Breed

Mins

60 / 75

Afghan

90 / 120

Airedale

35 / 45

Airedale

90 / 105

Beagle

30 / 40

Beagle

40 / 50

Bichon Frise

35 / 45

Bichon Frise

60 / 75

Chow Chow

60 / 75

Chow Chow

75 / 90

Cocker Spaniel

45 / 60

Cocker Spaniel

90 / 105

Collie

60 / 75

Collie

90 / 105

Dachshund, Long Hair

30 / 40

Dachshund, Long Hair

50 / 60

Dachshund, Short Hair

20 / 25

Dachshund, Short Hair

30 / 35

Dachshund, Wire Hair

20 / 25

Dachshund, Wire Hair

45 / 60

German Shepherd

45 / 60

German Shepherd

70 / 90

Golden Retriever

40 / 50

Golden Retriever

60 / 75

Great Dane

40 / 50

Great Dane

60 / 70

Great Pyrenees

75 / 90

Great Pyrenees

120/135

Husky

45 / 60

Husky

70 / 90

Irish Setter

40 / 50

Irish Setter

60 / 75

Irish Terrier

30 / 40

Irish Terrier

60 / 75

Kerry Blue Terrier

45 / 55

Kerry Blue Terrier

90 / 120

Labrador

30 / 40

Labrador

60 / 75

Lhasa Apso

40 / 55

Lhasa Apso

60 / 75

Malamute

55 / 70

Malamute

70 / 90

Miniature Schnauzer

25 / 35

Miniature Schnauzer

60 / 75

Newfoundland

75 / 90

Newfoundland

120/135

Old English Sheepdog

60 / 75

Old English Sheepdog

100/120

Pekingese

25 / 35

Pekingese

45 / 55

Poodle, Toy

25 / 35

Poodle, Toy

45 / 60

Poodle, Miniature

35 / 45

Poodle, Miniature

45 / 60

Poodle, Standard

60 / 75

Poodle, Standard

90 / 105

Portuguese Water Dog

55 / 65

Portuguese Water Dog

90 / 105

Samoyed

60 / 70

Samoyed

90 / 105

Scottish Terrier

25 / 40

Scottish Terrier

60 / 75

Sheltie

45 / 60

Sheltie

60 / 75

Shih Tzu

40 / 55

Shih Tzu

60 / 75

Soft Coated Wheaten

55 / 70

Soft Coated Wheaten

60 / 75

Springer Spaniel

40 / 55

Springer Spaniel

60 / 75

Welsh Terrier

30 / 45

Welsh Terrier

60 / 75

West Highland White

25 / 40

West Highland White

60 / 40

Wire Fox Terrier

30 / 40

Wire Fox Terrier

60 / 75

Yorkshire Terrier

25 / 40

Yorkshire Terrier

55 / 65

MIXED BREED

Mins

$ Rate

Est. Price Range

MIXED BREED

Mins

Cockapoo

25 / 40

Cockapoo

55 / 65

Goldendoodle

60 / 75

Goldendoodle

75 / 90

CATS 30 Cat, Long Hair

Mins 30 / 45

Cat, Short Hair

25 / 30

$ Rate

Est. Price Range

$ Rate

Est. Price Range

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January / March 2021

“$ Rate.” Then we will rename second N/A column “Estimated Price Range.” You can see a sample illustrated on page 42.

umn. We used $60 an hour in the illustrated example. It made the math easier. Let’s assume your rate is $65 an hour.

The $ Rate column header has many cells below it. Fill them with the same hourly rate for grooming. In this case we will use $60 an hour.

Enter $65 in all table cells in the $ Rate columns. Figure the minute rate relative to the hourly rate. Here is how to do that.

For each row with breed names you multiply the minutes time range by the hourly rate and the result is the Estimated Price Range. It is a simple calculation when done this way. For example. If the rate is $60 an hour ($1 a minute), and the grooming time range is 60 to 75 minutes, multiply each minute by $1. Therefore, a groom taking 60 to 75 minutes has a price range of $60 to $75.

Divide the rate, $65 an hour by 60 minutes. The rate for one minute is $1.08.

Ranges help account for variations in pet size, weight and coat conditions, affecting grooming time. If the pet is very dirty requiring an extra bath or two, you can charge the higher end of the price range. If the pet is abnormally large for the breed or dominant breed for a mixed breed, charge the higher end of the price range.

How to Calculate Your Hourly Rate

Now we can complete the Estimated Price Range columns. Let’s assume thegrooming time standard range is “45 to 60” minutes. Multiply 45 minutes by $1.08 = $48.60 Multiply 60 minutes by $1.08 = $64.80 Round the prices as follows: $48.60 = $49.00

$64.80 = $65.00 Put both numbers in the appropriate Estimated Price Range cells for bath-only or full groom services with a stated range of 45 to 60 minutes. Write in “$49 to $65.” Do the same math for all breeds in both (Continued on page 33)

Worksheet for Bath-Only Service Rates Breed

Mins

$ Rate

Est. Price Range

Afghan

60 / 75

$60 Hr

$60 to $75

Airedale

35 / 45

$60 Hr

Beagle

30 / 40

Bichon Frise

Worksheet for Full Groom Service Rates Mins

$ Rate

Est. Price Range

Afghan

90 / 120

$60 Hr

$90 to $120

$35 to $45

Airedale

90 / 105

$60 Hr

$90 to $105

$60 Hr

$30 to $40

Beagle

40 / 50

$60 Hr

$40 to $50

35 / 45

$60 Hr

$35 to $45

Bichon Frise

60 / 75

$60 Hr

$60 to $75

Chow Chow

60 / 75

$60 Hr

$60 to $75

Chow Chow

75 / 90

$60 Hr

$75 to $90

Cocker Spaniel

45 / 60

$60 Hr

$45 to $60

Cocker Spaniel

90 / 105

$60 Hr

$90 to $105

Collie

60 / 75

$60 Hr

$60 to $75

Collie

90 / 105

$60 Hr

$90 to $105

Dachshund, Long Hair

30 / 40

$60 Hr

$30 to $40

Dachshund, Long Hair

50 / 60

$60 Hr

$50 to $60

Dachshund, Short Hair

20 / 25

$60 Hr

$20 to $25

Dachshund, Short Hair

30 / 35

$60 Hr

$30 to $35

Dachshund, Wire Hair

20 / 25

$60 Hr

$20 to $25

Dachshund, Wire Hair

45 / 60

$60 Hr

$45 to $60

German Shepherd

45 / 60

$60 Hr

$45 to $60

German Shepherd

70 / 90

$60 Hr

$70 to $90

Golden Retriever

40 / 50

$60 Hr

$40 to $50

Golden Retriever

60 / 75

$60 Hr

$60 to $75

Great Dane

40 / 50

$60 Hr

$40 to $50

Great Dane

60 / 70

$60 Hr

$60 to $70

Great Pyrenees

75 / 90

$60 Hr

$75 to $90

Great Pyrenees

120/135

$60 Hr

$120 to $135

Husky

45 / 60

$60 Hr

$45 to $60

Husky

70 / 90

$60 Hr

$70 to $90

Irish Setter

40 / 50

$60 Hr

$40 to $50

Irish Setter

60 / 75

$60 Hr

$60 to $75

Irish Terrier

30 / 40

$60 Hr

$30 to $40

Irish Terrier

60 / 75

$60 Hr

$60 to $75

Kerry Blue Terrier

45 / 55

$60 Hr

$45 to $55

Kerry Blue Terrier

90 / 120

$60 Hr

$90 to $120

Labrador

30 / 40

$60 Hr

$30 to $40

Labrador

60 / 75

$60 Hr

$60 to $75

Lhasa Apso

40 / 55

$60 Hr

$40 to $55

Lhasa Apso

60 / 75

$60 Hr

$60 to $75

Malamute

55 / 70

$60 Hr

$55 to $70

Malamute

70 / 90

$60 Hr

$70 to $90

Miniature Schnauzer

25 / 35

$60 Hr

$25 to $35

Miniature Schnauzer

60 / 75

$60 Hr

$60 to $75

Newfoundland

75 / 90

$60 Hr

$75 to $90

Newfoundland

120/135

$60 Hr

$120 to $135

Old English Sheepdog

60 / 75

$60 Hr

$60 to $75

Old English Sheepdog

100/120

$60 Hr

$100 to $120

Pekingese

25 / 35

$60 Hr

$25 to $35

Pekingese

45 / 55

$60 Hr

$45 to $55

Poodle, Toy

25 / 35

$60 Hr

$25 to $35

Poodle, Toy

45 / 60

$60 Hr

$45 to $60

Poodle, Miniature

35 / 45

$60 Hr

$35 to $45

Poodle, Miniature

45 / 60

$60 Hr

$45 to $60

Poodle, Standard

60 / 75

$60 Hr

$65 to $75

Poodle, Standard

90 / 105

$60 Hr

$90 to $105

Portuguese Water Dog

55 / 65

$60 Hr

$55 to $65

Portuguese Water Dog

90 / 105

$60 Hr

$90 to $105

Samoyed

60 / 70

$60 Hr

$60 to $70

Samoyed

90 / 105

$60 Hr

$90 to $105

Scottish Terrier

25 / 40

$60 Hr

$25 to $40

Scottish Terrier

60 / 75

$60 Hr

$60 to $75

Sheltie

45 / 60

$60 Hr

$45 to $60

Sheltie

60 / 75

$60 Hr

$60 to $75

Shih Tzu

40 / 55

$60 Hr

$40 to $55

Shih Tzu

60 / 75

$60 Hr

$60 to $75

Soft Coated Wheaten

55 / 70

$60 Hr

$55 to $70

Soft Coated Wheaten

60 / 75

$60 Hr

$60 to $75

Springer Spaniel

40 / 55

$60 Hr

$40 to $55

Springer Spaniel

60 / 75

$60 Hr

$60 to $75

Welsh Terrier

30 / 45

$60 Hr

$30 to $45

Welsh Terrier

60 / 75

$60 Hr

$60 to $75

West Highland White

25 / 40

$60 Hr

$25 to $40

West Highland White

60 / 40

$75 Hr

$60 to $75

Wire Fox Terrier

30 / 40

$60 Hr

$30 to $40

Wire Fox Terrier

60 / 75

$60 Hr

$60 to $75

Yorkshire Terrier

25 / 40

$60 Hr

$25 to $40

Yorkshire Terrier

55 / 65

$60 Hr

$55 to $65

Mins

$ Rate

Est. Price Range

Mins

$ Rate

Est. Price Range

Cockapoo

25 / 40

$60 Hr

$25 to $40

Cockapoo

55 / 65

$60 Hr

$55 to $65

Goldendoodle

60 / 75

$60 Hr

$60 to $75

Goldendoodle

75 / 90

$60 Hr

$75 to $90

MIXED BREED

Mins

Breed

MIXED BREED

CATS 32 Cat, Long Hair

30 / 45

Cat, Short Hair

25 / 30

$60 Hr

$25 to $30

Cat, Short Hair

Mins $ Rate Est. Price Range Subscribe www.egroomer.com $55 to $65 55 / 65 $60 Hr 45 / 55

$60 Hr

$45 to $55

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the Bath-Only and Full Groom tables. I Don’t Know My Hourly Rate Start by adding up how much you gross a day in dollars from sales of grooming services only. Next, divide the gross figure by the total time worked. For example, you worked 8 hours grooming. Total sales of grooming services was $400. Divide $400 by 8 hours, the rate is $50. Some groomers then add $5 or $10 to the computed hourly rate to recover some additional business overhead costs. In this case the hourly rate would be $55 or $60. In our 2020 national survey of grooming prices groomers (presented in this issue) we asked the hourly rate of groomers that charge for grooming strictly the hour. Their 2020 U.S. average hourly rate was $55.00. Based on the survey 9 regions of the U.S., the regional averages ranged from a low $43.00 to a high of $71.25 an hour typically, the latter in urban metro areas. Minimum Grooming Service Charge

January / March 2021

groomer who made the charts illustrated here did “nudge” the prices for a few breeds because she has a minimum charge for any bath-dog. Based solely on grooming time and hourly rate, the range for a short haired Dachshund shown on page was $20 to $25. Her minimum grooming charge is $30. In this case her final price sheet, created from the time-based worksheet, showed to customers that shorthaired Dachshunds are $30 to $35. Finalizing Your Price Sheet Using the worksheet illustrated on page 44 you created all the numbers you need. It is a “busy” sheet. Simplify it by removing the columns for Minutes and $ Rate to create a separate finalized price sheet. See page 46. It is easy to read, and some groomers make copies for the public, or a sign. It’s up to you.

Keep all your documentation. Next time you raise prices you can simply update the $ Rate column on the backup worksheets with your new, higher hourly rate. In this way you fairly raise prices all the grooming services on your price list. ◄

You may want to adjust a few price ranges before you make a final price sheet discussed just ahead. Do you have a minimum groomingCopyright charge? The eGroomer Journal © 2011 Find A Groomer Inc. All rights reserved PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

Bath-Only Prices (includes nails, ear check) Breed Afghan

Full Groom (Bath and Style) Prices

Est. Price Range

Breed

Est. Price Range

$60 to $75

Afghan

$90 to $120

Airedale

$35 to $45

Airedale

$90 to $105

Beagle

$30 to $40

Beagle

$40 to $50

Bichon Frise

$35 to $45

Bichon Frise

$60 to $75

Chow Chow

$60 to $75

Chow Chow

$75 to $90

Cocker Spaniel

$45 to $60

Cocker Spaniel

$90 to $105

Collie

$60 to $75

Collie

$90 to $105

Dachshund, Long Hair

$30 to $40

Dachshund, Long Hair

$50 to $60

Dachshund, Short Hair

$30 to $35

Dachshund, Short Hair

$30 to $35

Dachshund, Wire Hair

$30 to $35

Dachshund, Wire Hair

$45 to $60

German Shepherd

$45 to $60

German Shepherd

$70 to $90

Golden Retriever

$40 to $50

Golden Retriever

$60 to $75

Great Dane

$40 to $50

Great Dane

$60 to $70

Great Pyrenees

$75 to $90

Great Pyrenees

Husky

$45 to $60

Husky

$70 to $90

Irish Setter

$40 to $50

Irish Setter

$60 to $75

Irish Terrier

$30 to $40

Irish Terrier

$60 to $75

Kerry Blue Terrier

$45 to $55

Kerry Blue Terrier

$90 to $120

Labrador

$30 to $40

Labrador

$60 to $75

Lhasa Apso

$40 to $55

Lhasa Apso

$60 to $75

Malamute

$55 to $70

Malamute

$70 to $90

Miniature Schnauzer

$30 to $35

Miniature Schnauzer

$60 to $75

Newfoundland

$75 to $90

Newfoundland

$120 to $135

Old English Sheepdog

$60 to $75

Old English Sheepdog

$100 to $120

Pekingese

$30 to $35

Pekingese

$45 to $55

Poodle, Toy

$30 to $35

Poodle, Toy

$45 to $60

Poodle, Miniature

$35 to $45

Poodle, Miniature

$45 to $60

Poodle, Standard

$65 to $75

Poodle, Standard

$90 to $105

Portuguese Water Dog

$55 to $65

Portuguese Water Dog

$90 to $105

Samoyed

$60 to $70

Samoyed

$90 to $105

Scottish Terrier

$30 to $40

Scottish Terrier

$60 to $75

Sheltie

$45 to $60

Sheltie

$60 to $75

Shih Tzu

$40 to $55

Shih Tzu

$60 to $75

Soft Coated Wheaten

$55 to $70

Soft Coated Wheaten

$60 to $75

Springer Spaniel

$40 to $55

Springer Spaniel

$60 to $75

Welsh Terrier

$30 to $45

Welsh Terrier

$60 to $75

West Highland White

$30 to $40

West Highland White

$60 to $75

Wire Fox Terrier

$30 to $40

Wire Fox Terrier

$60 to $75

Yorkshire Terrier

$30 to $40

Yorkshire Terrier

$55 to $65

MIXED BREED

Est. Price Range

MIXED BREED

$120 to $135

Est. Price Range

Cockapoo

$30 to $40

Cockapoo

$55 to $65

Goldendoodle

$60 to $75

Goldendoodle

$75 to $90

CATS 34 Cat, Long Hair Cat, Short Hair

Cat, Short Hair

Est. Price Range Subscribe www.egroomer.com $55 to $65 $45 to $55

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January / March 2021

Who Needs Pet Business Insurance? By PetBusinessInsurance.com

If you accept money for pet care services, then you need pet business insurance. It doesn't matter if you groom a few of the neighborhood dogs a few times a week for extra cash or if you run the county's best dog grooming business. Pet Business Insurance protects you from personal liability in case something goes wrong - and something very easily could. Some of the reasons people might sue your pet business might include: ● Damages and medical bills for injured pets ●

Damages for lost pets

● Damages and medical bills for dog bites (both other animals and people)

you can bet they will sue if anything happens to their furry friends. So what kind of insurance do you need to make sure you are protected? Your needs depend on the business you run. To help acquaint you, we compiled a list of the essential general insurance types for all pet businesses.

General Liability Insurance General liability insurance is a must for almost all businesses, including your pet business. The general liability product protects your business if a customer claims that you or an employee caused harm to their property, their pet, or even the pet owner. It protects you in case:

● Damages and loss of income for bad grooming services

● A dog bites you, an employee or another dog in your care

● Damages and medical bills for pets that are killed or die in your care

● A pet gets hurt at your business (injury during a groom or falls off a grooming table)

Even if you're careful and professional, animals can be unpredictable. More im● A pet gets injured outside of your portantly, freak accidents happen. Pets business (such as if you're pet grooming (Continued on page 37) are36like friends and family to people and Copyright © 2013 Find A Groomer Inc. All rights reserved Subscribe www.egroomer.com PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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at the owner's home) In these cases, the insurance will pay for the remedy (a trip to the vet) and cover any further damages a pet owner may claim against your business. You benefit from general liability insurance whether you are a dog walker, pet groomer, pet boarder, or run any type of pet related businesses. While general liability is a common type of insurance, it's available specifically for low-risk businesses. You need to talk to an insurance agent to make sure your business qualifies.

Business Owner's Policy A business owner's policy (BOP) differs from general liability insurance because it combines liability and commercial property insurance all in one. It offers all the benefits of general liability insurance listed above. But it also protects both your place of work and the equipment there. For example, it will protect your office as well as grooming tables & equipment, kennels, and any training equipment.

January / March 2021

cover what you lost while unable to work.

Commercial Auto If you have a van or vehicle owned by your business, then you probably already have commercial auto insurance. But did you know that you might also need commercial auto coverage for your personal vehicle? Do you drive your personal car or van as part of your daily duties? Do your employees? Any vehicle used for business purposes needs commercial auto coverage. Why? Because your personal automotive insurance may not cover you if you get in an accident while you're technically at work. If you get in an accident at work and your personal coverage denies your claim, then you need to pay for repairs out of pocket. Let's not even talk about the costs if you get injured or you cause property damage or injury to someone else. You don't even need to be transporting pets in your car to need this kind of coverage. If you run a pet sitting business, you should have commercial auto insurance for getting to and from clients'

A good BOP will also protect your income. If you can't operate your business because of property or equipment damage, then the insurance company helps eGroomer Journal Copyright © 2011 Find A Groomer Inc. All rights reserved PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

(Continued on page 39)

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homes, especially if you charge travel time and mileage (and you should).

Workers' Compensation Insurance Workers' compensation insurance is not just a good idea for pet businesses. It's usually mandatory, too. Utah requires almost all businesses (even those with one employee) to carry workers' compensation insurance. While small businesses balk at the requirement, we believe having the insurance matters even more for small companies for whom an injured employee can be devastating. Workers' compensation insurance protects employees who struggle with injuries or disabilities caused by their work. For example, misusing shears can cause groomers to suffer repetitive stress injuries. If a dog takes off and clotheslines an employee and causes serious damage to their back and neck, then workers' compensation covers this as well.

Cyber Liability Insurance Do you run a website and accept payments online? Then, you should consider cyber liability insurance.

January / March 2021

suffer a data breach. It can not only protect your losses (first party losses) but also protect you from lawsuits if your customer or vendor data is improperly exposed (third party coverage). Are You and Your Furry Customers Covered With Pet Business Insurance? Whether you run a casual side business or your pet business is your full-time source of income, you need pet business insurance. Pet business insurance protects you, your business, and your furry clients from loss and damages. It also tells your clients that you're a professional who is committed to making both pets and their owners happy. What kind of business insurance is right for you? Just contact us and we will be happy to show you your options. We give free advice, quotes, and will answer any questions you may have. We also can look over any policies you have right now to make sure you are getting the correct type of coverage at the best prices. Call us (888) 695-1127 or visit us at https://petbusinessinsurance.com for more information. ◄

Cyber liability insurance protects your company when you are attacked, or you eGroomer Journal Copyright © 2011 Find A Groomer Inc. All rights reserved PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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January / March 2021

Hanging Around the Pet Parlor Groomfit with Vera Needham

Many pet salons have been in lockdown in the past few months. Now is our opportunity to prepare for the floodgates to open. Playing catch up after lockdown is no fun. Puppies are matted, and regular clients will have your phone ringing off the wall. For many pet stylists this will mean long hours of combing, brushing, matt removal, and clipper work.

Impingement means a tendon or nerve is being compressed or pinched.

This can be very demanding on our shoulders. A common condition causing significant shoulder pain in groomers is called impingement syndrome.

The rotator cuff is made up of four tendons and their attached muscles. They enclose the entire shoulder and give it

eGroomer Journal

The simplest way I can describe this syndrome is that the rotator cuff tendon gets pinched under the end of the collar bone or acromium during overhead movement. Typically, the pain is made worse by sleeping on the affected shoulder or reaching up towards the ceiling.

(Continued on page 44)

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support, stability, and functional movement. If we ignore or try to work through impingement, eventually the rotator cuff tendons may develop tiny tears and become inflamed which is painful. This condition is called known as tendinopathy. It's usually caused by the overuse or general wear and tear which is common in our profession. This tendon damage can’t be reversed. If time goes by and we still do nothing to improve this condition eventually the rotator cuff will tear which can be very painful. In our profession, our shoulders are our bread and butter. Today I want to give you a simple strategy to keep your shoulders healthy and help you to prepare for the long and difficult workdays we are about to encounter. As a groomer my career almost came to an end in my thirties due to a repetitive strain shoulder injury. This is a common age for tendinopathy. I was able to keep my shoulders stable and healthy for the next twenty seven years using rotator cuff exercises.

January / March 2021

ing. This technique was discovered by an orthopedic surgeon named John M. Kirsch MD after he experienced shoulder pain and was recommended for surgery. At that time he combined his intuition with extensive knowledge to develop this technique. Dr. Kirsch reasons that his method works, based on human evolution. Humans are primates and are genetically and structurally very similar to the Great Ape. Apes spend much of their time swinging in trees which is called brachiating. Sometime during evolution we stopped swinging and climbing but we still have the same shoulder structure as apes. Most people are no longer moving their shoulders in the way they are designed to work. Eventually, shoulders weaken and become prone to injury. Approximately 80% of Americans will experience shoulder pain sometime during their lifetime. That number is higher for groomers because our job requires so many hours of repetitive movement. I know a number of people who have opted for surgery for shoulder pain. Subacromial smoothing involves shaving 5-8mm of bone and tissue from the underside of the acromion. This surgery creates more room in the subacromial space. By creating space, the rotator

Last year, my shoulder started to become cranky after an auto accident. This passive hang44 is when I discovered Copyright © 2013 Find A Groomer Inc. All rights reserved PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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January / March 2021

Chest Opener

(Continued from page 44)

cuff tendon is no longer pinched and can glide smoothly. Surgery means down time and rehabilitation costs. Many grooming jobs do not have compensation for this situation. If we are not working we are not able to make a living. What if we could have the same result without surgery? Dr. Kirsch believes we can and has seen it over and over again with his patients.

The Chest Opener is a great exercise to open your chest and place your shoulders in the proper position to hang. Start by placing your hands on your shoulders. Move your elbows to face the side of your body.

Passive hanging uses gravity to create space and decompress the shoulder joint. The body builds a response to forces on bones over time which can change the structure. Passive hanging may not be for you if you have hyper mobility in the shoulders, adhesive capsulitis or osteoporosis. As with any new exercise program, check with your physician before you begin. If you have cranky shoulders, be certain to start slowly with your feet on the ground.

(Continued on page 46)

Start by counting to five for the first few days, eventually working up to thirty. Remember to count out loud to be certain that you are not holding your breath. Palms must be facing forward for hanging exercises. eGroomer Journal

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January / March 2021

Low Pull The Low Pull is a great option if you are not ready for overhead movement. It can be performed by holding on to a railing. Grip the railing, hinge at the hips and pull your tailbone away from your hands until you feel a stretch.

Hanging Feet Down The next exercise is Hanging Feet Down. Start with the chest opener, reach up to the bar with your palms facing forward. Bend your knees until you find the ten-

sion which is tolerable. (Continued on page 47)

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January / March 2021

Passive Hang The Passive Hang is next. Start with the chest opener exercise, reach up with your palms facing forward. After you have practiced for a few days and are feeling comfortable try unweighting the feet as tolerated. Groomers spend much of the day hunched over our grooming table which creates a lot of tension through the neck, back and shoulders. This will affect our posture, shoulder and back health over time. Hanging uses our body weight to create traction which helps to decompress our spine therefore improving posture. Another important benefit for groomers is an increase in wrist and grip strength. Grip strength is important to hold those feisty fellows who fight their pedicure with the tenacity of a pit bull. Grip

strength declines by about twenty five percent after the age of sixty if we are not pro-active. Portable chin up bars are inexpensive and easy to place in a doorway at the salon. All you need is thirty seconds a day and it’s a fun break

ABOUT THE AUTHOR Vera Needham is a Medical Exercise Specialist, pilates trainer and has been a dog groomer for over 35 years. Vera invented the Tubee-Fit training tool for groomers. The Tubee has proven to be a wonderful addition to her older adult classes and in long term care facilities. If you have any Goomfit question or want more information about the Tubee contact Vera at groomeGroomer Journal Copyright © 2011 Find A Groomer Inc. All rights reserved fit@yahoo.com PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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Clip Shoppe School of Dog Grooming

New Jersey - www.clipshoppeschoolofdoggrooming.com

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January / March 2021 PetGroomer.com Publications

23rd Annual Report State of the Grooming Industry

INDUSTRY CHALLENGES & SOLUTIONS WHERE THE GROOMERS ARE BY US STATE EMPLOYED GROOMER & BATHER WAGES SELF-EMPLOYED GROOMER INCOMES PET GROOMING PRICES BY US REGIONS IMPACT OF COVID-19 PANDEMIC 2020 eGroomer Journal www.egroomer.com Subscribe Free PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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January / March 2021

Industry Challenges and Solutions Is There a New Balance to the Grooming Industry Too Soon for Conclusions

had an industry-wide chronic shortage of skilled groomers, and now fewer schools. Once again sharp groomers have come forward with ever improving home study alternative training. Today’s programs are simply amazing, professional and comprehensive. What the pandemic changed the most affecting the balance of the make-up of the industry is indeed the independent grooming operations. In 2020 sales of grooming businesses reached a new annual high. We talked with many of these owners listing their business owners for sale in the PetGroomer.com Classified Ads. Some were retiring early. They had enough with management issues related to the impact of the pandemic. Even more of them said they were changing their business format from staffed operations to one-person operations grooming from their homes or mobiles. While chain stores largely prevailed without significant changes, the mobile sector grew suddenly. Downsizing busi-

2020 will always be remembered by the grooming industry, and not fondly. Groomers and vendors serving groomers all met with chaos and it is not over. Not everyone had to close their businesses, but a majority had no choice. Suddenly many were facing survival not only for health reasons, but how to pay the bills with no sales revenue coming in. For some, things got better after a few weeks and grooming resumed, sadly not for others. “Essential” became a new word we had never previously associated with the business of grooming. It is now about a year later from the first days the industry was impacted by the Covid-19 Pandemic. Not everything is resolved, not at all. We are still missing our onsite trade shows, and thankful for the “Zoom” and similar alternate format for events. Good going. Onsite schools closed where lock down was the order of the day. Not all of them reopened, but most have. We ©already 52 Copyright 2013 Find A Groomer Inc. All rights reserved PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

(Continued on page 53)

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January / March 2021

ness owners and even employed groom- and the new trend continues as we write ers laid off chose to offer mobile serthis commentary in early 2021. More vices. Today, we refer to it as the important, a good percentage of these “mobile boom,” and the trend is growbusinesses were pre-existing shops uning. Mobile adapted easily to contactder new ownership and management. free services, followed by home-based We know pet ownership increased as a operations in some regions offering con- result of the pandemic. There are stotact-free procedures acceptable to local ries of rescues cleared of pets during governance. Eventually some areas althe lock down period. That should mean lowed house-call grooming again. Namore demand for grooming in 2021 tionwide we predict a few thousand brightening the future of grooming. businesses newly entered the industry, Manufacturers should continue to have or departed or changed their business demand for their grooming products, format. tools and equipment. Hopefully our We don’t have final counts yet, the pantrade shows will return soon with onsite demic is not over. We know there are presence. Many of us look forward to more mobile operations than before the that day. pandemic. Sales of new and used moWhat will the new balance of the indusbile vehicles is at times a fervor. The try’s grooming operations look like? We owners of grooming businesses in comdo know mobile grooming is on fire. mercial locations regained some confiChain operations are steady. Perhaps in dence in their future knowing grooming another year we will more clearly see was now recognized as “essential.” how many new businesses are single That’s great but look at the secondary owner and groomer operations versus shutdowns of groomers in areas of Canstaffed operations. Will staffed operaada, Great Britain and Australia. tions migrate largely to chain operaIn late Fall 2020 we found evidence the tions? We have many unanswered quescommercial location format was alive tions; it is just too soon to know, but eviand well in some regions. We scour the dence of significant changes is real. We media for announcements of new busido know grooming is not going away benesses in the pet industry. We found cause of a pandemic. ◄ multiple listings per day, every week, eGroomer Journal Copyright © 2011 Find A Groomer Inc. All rights reserved 53 PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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Where the Groomers Are 2019 - 2020 COMPARISON OF BUSINESSES ADVERTISING GROOMING 2019 # of Businesses Advertising Grooming

US State

% of Total

2020 # of Businesses Advertising Grooming

% of Total

Alaska

121

0.27%

128

0.27%

Alabama

579

1.33%

583

1.27%

Arkansas

488

1.07%

502

1.07%

Arizona

843

1.92%

893

1.85%

3,970

8.28%

4,032

8.70%

Colorado

866

1.99%

903

1.90%

Connecticut

569

1.27%

577

1.25%

0.06%

199

0.43%

190

0.44%

3,830

8.27%

4,592

8.39%

934

2.12%

946

2.05%

Hawaii

0.15%

0.14%

Idaho

291

0.64%

312

0.64%

Iowa

489

1.16%

503

1.07%

Illinois

2,315

4.88%

2,420

5.07%

Indiana

1,122

2.49%

1,207

2.46%

Kansas

431

1.00%

503

0.94%

Kentucky

557

1.26%

564

1.22%

Louisiana

640

1.47%

631

1.40%

1012

2.19%

975

2.22%

678

1.48%

650

1.49%

California

Dist. of Columbia Delaware Florida Georgia

Massachusetts Maryland

189

0.50%

195

0.41%

1,756

3.82%

1,830

3.85%

Minnesota

690

1.62%

733

1.51%

Mississippi

344

0.73%

328

0.75%

Missouri

939

2.15%

988

2.06%

Montana

146

0.37%

140

0.32%

Nebraska

333

0.75%

354

0.73%

Nevada

506

1.03%

583

1.11%

New Hampshire

349

0.79%

315

0.76%

1,870

3.91%

1,855

4.10%

301

0.73%

296

0.66%

2,256

4.65%

2,240

4.94%

0.22%

0.17%

North Carolina

1,104

2.43%

1,158

2.42%

Ohio

2,207

4.83%

2,305

4.84%

658

1.46%

669

1.44%

Maine Michigan

New Jersey New Mexico New York North Dakota

Oklahoma

722

1.55%

735

1.58%

Pennsylvania

2,108

4.66%

2,190

4.62%

Rhode Island

219

0.51%

226

0.48%

South Carolina

702

1.47%

703

1.54%

South Dakota

0.20%

0.17%

Oregon

799

1.91%

830

1.75%

3,002

6.58%

2,966

6.58%

Utah

323

0.68%

295

0.71%

Vermont

102

0.23%

102

0.22%

Virginia

979

1.99%

1001

2.15%

Tennessee Texas

1,803

3.92%

1,831

3.95%

West Virginia

177

0.46%

198

0.39%

Wisconsin

802

1.90%

842

1.76%

Wyoming

0.22%

0.15%

Washington

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Total

45,636

47,388

+ 1,752

PetGroomer.com Magazine eGroomer Journal January / March 2014

January / March 2021 PetGroomer.com Publications

Where the Groomers Are 2020 USA Figures can be deceiving, especially now. The number of U.S. grooming businesses in 2020 appears to have grown by 1,752 to 47,388. Be warned. We measure the number of grooming businesses advertising their services in the US. In 2020, the pandemic’s disruption of grooming operations was immense. Some were closed for days, weeks, months or permanently. There are no convenient up-to-the-minute systems to reliably estimate how many grooming businesses made it through 2020. We hear stories of closed businesses in many states from social media, and yet we hear of new businesses opening. We have searched local and regional publications for new grooming businesses which opened primarily in Fall 2020. We found about 1,100 new grooming businesses being publicized. Indications in the same records of grooming businesses closing were less than 250 but many closed businesses get little or no publicity. Keep in mind downsizing businesses sometimes creates new business growth. Displaced employees open new businesses while their former employers remain in operation but with fewer employees. What was one business is now two or more businesses. We figure it will take at least another year, perhaps 2022, for the “dust to settle.” Revised figures are already in pro-

duction during 2021. Local demand for pet grooming is not likely to drop; pet adoptions were up in 2020. As expected the U.S. states listed below continue to host the largest numbers of pet groomers. At least that is true with the U.S. states consistently recording the largest growth in the number of grooming businesses. In alphabetical order they are: • • • • • • •

California Florida Illinois New York Ohio Pennsylvania Texas

Their growth in the number of grooming businesses was generally 4% to 8% from 2019 to 2020. Both California and Florida grew the most, nearly 9%. In 2020 no U.S. state experienced a reduction in the number of grooming businesses but once again, the effect of the Covid-19 pandemic has yet to stabilize and “the mobile boom” is ongoing. Quick research observing the help wanted classified ads at PetGroomer.com shows us that the demand for groomers remains strong and similar to prepandemic levels. (See www.petgroomerads.com) ◄

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January / March 2021

2020 U.S. PET GROOMER WAGES & BUSINESS EARNINGS SURVEY F/T PET GROOMERS Employed (30 + hours weekly)

Commercial Location Groomers Low

Median

High

Mobile Vehicle & Housecall Groomers Low

Median

High

New England

25,538

34,406

58,209

27,205

35,684

63,205

Middle Atlantic

24,010

36,040

59,321

26,435

37,495

62,304

South Atlantic

25,923

37,496

60,488

23,856

37,636

59,243

East South Central

22,885

31,844

45,033

26,400

31,921

46,302

West South Central

23,566

30,882

46,385

23,886

36,304

47,487

East North Central

24,949

29,304

47,305

24,409

30,421

44,209

West North Central

21,645

30,121

42,745

22,600

31,933

42,659

Mountain

26,777

32,499

48,308

25,343

35,312

49,336

Pacific

28,407

38,565

61,294

30,553

41,208

64,836

Overall U.S. Average 2020

24,856

33,462

52,121

25,632

35,324

53,287

Overall U.S. Average 2019

24,515

32,782

51,585

24,818

34,192

49,768

2019/2020 Change

+1.39%

+2.07%

+1.04%

+3.28%

+3.31%

+7.07%

F/T PET BATHERS Employed (30 + hours weekly)

Commercial Location Groomers Low

Median

High

Mobile Vehicle & Housecall Groomers Low

Median

High

New England

20,143

25,696

29,454

18,039

24,609

27,015

Middle Atlantic

19,774

26,027

29,003

17,423

24,483

27,045

South Atlantic

20,931

27,021

29,100

18,759

24,734

25,374

East South Central

18,324

21,599

23,732

17,034

19,104

22,660

West South Central

17,495

20,845

22,056

15,692

20,165

21,930

East North Central

16,036

20,534

25,364

17,034

19,883

27,005

West North Central

16,722

21,990

25,023

16,550

19,634

25,498

Mountain

20,482

23,055

29,313

20,583

24,567

26,626

Pacific

22,858

27,440

30,227

20,573

27,081

30,212

Overall U.S. Average 2020

19,196

23,801

27,030

17,965

22,696

25,929

Overall U.S. Average 2019

18,482

23,303

26,516

17,629

22,119

25,566

2019/2020 Change

+3.86%

+2.14%

+1.90%

+1.91%

+2.61%

+1.42%

PET GROOMERS Self–Employed (personal income from business)

Commercial Location Groomers Low

Median

High

Mobile Vehicle & Housecall Groomers Low

Median

High

New England

31,743

40,857

69,301

37,409

45,294

70,590

Middle Atlantic

30,387

41,055

64,834

34,559

46,063

69,306

South Atlantic

30,165

42,603

64,684

33,627

45,307

68,205

East South Central

29,465

34,087

49,203

32,958

40,600

55,994

West South Central

26,048

35,607

51,742

32,845

37,298

54,205

East North Central

26,641

33,754

47,623

30,210

40,284

49,202

West North Central

26,459

28,452

46,938

28,475

36,423

50,343

Mountain

29,943

38,475

57,240

36,905

44,288

56,924

Pacific

37,039

42,004

69,305

38,690

51,034

73,921

29,766

37,433

57,874

33,964

42,955

60,966

41,190

58,229 61 +4.70%

Overall U.S. Average 2020 Overall U.S. Average 2019 eGroomer Journal 2019/2020 Change

+4.28%

PetGroomer.com Magazine eGroomer Journal January / March 2014

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January / March 2021 PetGroomer.com Publications

Pet Groomer Wages & Self-Employment Income 2020 Analysis 2020! What a year we will always remember. The pandemic affected every groomer financially, some far more than others. Some groomers could not work for days or weeks, and others for months. Unemployment benefits are not income derived from pet grooming for the purpose of our studies. Therefore, groomer incomes had to take a major hit in 2020, right? We muted our expectations for any increases for 2020 annual grooming wages and self-employment income. So, was 2020 really bad? Not terribly for the majority of groomers. Why not? Who weathered the 2020 pandemic financial impact the best? Employed Groomers (Shops) Nationally, these groomers managed their way through the chaos increasing 2020 annual gross wages by an average of 1.5%, The increase was less than the 2019 survey’s annual increase of 2%. We expected no growth, but our expectations were wrong. We learned that many employed groomers worked extra hours once they returned to work, and apparently offset temporary income losses during lock down. Some reported wage increases upon returning to work. Employed Groomers (Mobile) During 2020, the industry was buzzing that mobile grooming was busy except for some regions facing harsher lock

down orders. In most regions, were either not restricted or returned to work quickly with contact-free adjustments to their operations. Our numbers indicate that success. Employed mobile groomers, unlike non-mobile groomers did increase their annual 2020 gross wages over 2019 levels. Nationally, mobile employees increased annual gross wages by 4.55%. Compare that to 1.5% for non -mobile employees. Wow! It makes sense. Pet owners faced with commercial-based shops closed by the lock down (at least in many areas), were ringing the phones off the hook of mobile groomers as an alternative source of pet grooming. Some mobile groomers reported extending their hours and workdays to meet the new demand. Employed Bathers (Shop and Mobile) How did pet bathers do? Once again a surprise. Annual gross wages of nonmobile bathers did better than expected in 2020, up 2.6%. We suspect many of them worked extra hours once they returned to work, and some reported wage hikes to bring them back to work and more overtime pay. Self-Employed Groomers In 2020, self-employed groomers faced the same economic limitations as employees, and yet more economic pressure. Unlike employees, business own-

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January / March 2021 January / March 2020

Pet Groomer Wages & Self-Employment Income 2020 Analysis, continued ers had to continue to pay fixed costs of operation, such as rent and other overhead, even while not being able to operate. It was a very stressful year for them. Some went out of business, others sold their businesses or downsized staff. Already early 2021 is better for many self-employed groomers in that there have been few new lock downs in the U.S., and grooming remains essential in most of the U.S. We do note here that many California groomers had an especially challenging year even into late 2020. Some self-employed groomers with staff were able to qualify Small Business Administration (EIDL) emergency loans (not PPP) and forgivable “grants” of $1,000 per employee. Others found assistance with the first of two Paycheck Protection Programs (PPP) offering them financial assistance. What do 2020 survey numbers tell us about self-employed groomers? Generally, annual incomes increased slightly. It doesn’t mean they are financially ahead. Some had to dip into personal savings, or acquire new debt, in order to maintain business operations. For some it could take years to recoup the depletion of their savings and pay off debts that kept them in business.

businesses increase by just 1.5% (prior taxes), some mobile owners shined. Far fewer mobile groomers experienced long periods of lock down, and many saw demand for mobile grooming burst. The ranks of mobile groomers grew by the end of 2020 with first-time grooming business owners opening mobile businesses, and some owners of commercial-based shops and salons switched to mobile services. In 2020, self-employed mobile operators reported the biggest annual increase in their personal incomes. Unlike the 1.5% annual increase by non-mobile self-employed groomers, their counterparts in mobile operations saw an increase of 4.95%. That is more than three times higher. These figures certainly support claims that mobile grooming boomed in 2020 for good reason. Net operating business incomes passed along to self-employed mobile groomers topped out at over $73,000 (prior taxes) in major metro areas even under oppressive challenges for businesses in 2020.

Our hopes are for remarkable turnarounds in 2021 for everyone. We admire many thousands of pet groomers that met the challenges, still ongoing, and Were there exceptions? Yes! While noncontinue to serve the needs of millions mobile self-employed groomers inof pet owners. Grooming is here to stay. eGroomer Journal incomes Copyright © 2011 Find A Groomer Inc. All rights reserved 63 creased personal from their ◄ PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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WE PROMISE TO EXCEED OUR CUSTOMER’S EXPECTATIONS IN QUALITY www.showseasongrooming.com

678-382-0218

sandy@showseasongrooming.com

The Dog Spa Academy Norwood, New Jersey NASH APPROVED Stacey Herbert, owner, is a: • • • • •

Nash Academy Graduate Professional groomer with over 25 years of experience Show Groomer Certified Grooming Instructor Online Course Instructor for Nash Academy and Dog Spa Academy

www.dogspanorwoodnj.com eGroomer Journal

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January / March 2021 PetGroomer.com Publications

U.S. Grooming Prices Survey 2020 What did the Covid-19 Pandemic do to grooming prices in 2020? Actually there is not a great deal of discussion of this topic in social media. Most groomers in the U.S. are happy to be back at work and believe their “essential” status will hold. Our groomer friends in parts of Canada saw their essential status challenged harshly, they rallied for change. Pet owners spoke up too. We are happy to report they are back to work. But something did happen to grooming prices in 2020. Some businesses raised prices to cover the costs of curbside services. They did face new costs for supplies such as protective masks, sanitation supplies and employee time to sanitize after every groom. Our survey indicated 7% of groomers raised prices specifically for this reason. Another sector of groomers that suffered an unusually long lock down raised prices for that reason. Many of them had got into business or personal savings to maintain fixed costs of operation (such as rent and other overhead) while they were closed for business. Again we asked groomers and 3% raised prices for this reason. Yet another sector of groomers decided to do less dogs per day, usually one groom, and dedicate more time to cleaning and sanitation, and eGroomer Journal www.egroomer.com Subscribe Free PetGroomer.com Magazine www.petgroomermagazine.com Subscribe

sometimes curbside efforts. The numbers filling this sector were smaller, about 2%. Nothing else really stood out for any other particular reason to raise prices in 2020. Most groomers didn’t want to impact pet owners with price increases during the pandemic. Pet owners and groomers alike were all carrying a lot more on their plates. Prices increases while millions were out of work are awkward at best, but prices did increase. The 2020 overall average price increase was $2.00 for the non-mobile service providers, up from $59.75 in 2019 to $61.75. Expansion of mobile grooming became the leading theme of 2020. Mobile grooming also expanded its prices more than the non-mobile sector. In 2019 the average national price for a mobile groom was $77.50. In 2020 the average price for the same grew to $81.00, up $3.50 in one year. Survey figures shown on the next page are averages. Within a region prices can vary $15 to $30 higher or lower than the averages shown. Premium specialty grooming such as hand stripping or show grooming are always subject to fluctuations every survey year. Take a survey! Surveys open in April 2021. Use this link: petgroomer.com/1-surveys/ ◄ © 2014 Find A Groomer Inc. All rights reserved

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January / March 2021 PetGroomer.com Publications

U.S. GROOMING PRICES 2019 - 2020 COMPARISON* All 50 U.S. States Combined

BREED / SERVICE TYPE

NON-MOBILE GROOMING RESULTS Change 2019 2020 2019/2020

MOBILE GROOMING RESULTS Change 2019 2020 2019/2020

Overall Avg. Grooming Fee

59.75

61.75

2.00

77.50

81.00

3.50

Bichon Frise (Complete**)

58.25

60.00

1.75

81.00

81.75

.75

Bichon Frise (Bath-Only***)

47.50

48.25

.75

69.50

71.00

1.50

Min Poodle (Complete/No Pattern)

59.25

60.00

.75

77.25

.00

Min Poodle (Complete Pattern)

62.00

.00

81.25

81.50

.25

Min Poodle (Bath-Only)

41.50

.25

71.25

71.75

.50

Std Poodle (Complete/No Pattern)

94.75

96.25

1.50

111.00

116.00

5.00

Std Poodle (Complete Pattern)

97.00

99.00

2.00

116.75

117.50

.75

Std Poodle (Bath-Only)

59.50

60.50

1.00

83.75

85.25

1.50

Cocker Spaniel (Complete)

66.25

4.00

89.25

91.00

1.75

Cocker Spaniel (Bath-only)

48.50

49.25

.75

77.75

80.25

2.50

Min. Schnauzer (Complete)

64.00

64.50

.50

85.25

87.75

2.50

Min. Schnauzer (Bath-Only)

41.75

42.25

.50

71.50

73.50

2.00

Std. Schnauzer (Complete)

78.00

77.50

-.50

98.00

100.75

2.75

Std. Schnauzer (Bath-Only)

49.50

52.00

2.50

79.00

80.75

1.75

Golden Retriever (Complete)

76.25

76.50

.25

96.25

97.75

1.50

Golden Retriever (Bath-Only)

52.50

57.00

4.50

79.00

82.50

3.50

Shih Tzu (Complete)

58.00

59.00

1.00

79.75

80.75

1.00

Shih Tzu (Bath-Only)

41.00

42.50

1.50

71.25

72.75

1.50

Sheltie (Bath-Only)

55.25

58.50

3.25

75.50

76.50

1.00

Beagle (Bath-Only)

37.75

41.00

3.25

68.75

69.50

.75

Labrador (Bath-Only)

57.50

58.75

1.25

75.25

77.25

2.00

Old English Shp. (Bath-Only)

81.25

82.25

1.00

103.25

105.00

1.75

German Shepherd (Bath-Only)

60.25

61.50

1.25

78.50

80.50

2.00

Great Pyrenees (Bath-Only)

95.00

102.75

7.75

117.25

121.00

3.75

Hand Strip Medium Terrier

95.25

108.00

12.75

112.50

116.50

4.00

Hand Strip Large Terrier

123.00

128.00

5.00

130.25

140.25

10.00

Formal Show Min. Poodle

108.50

110.50

2.00

138.00

142.25

4.25

Formal Show Std. Poodle

173.00

179.50

6.50

198.75

200.00

1.25

13.00

13.50

.50

13.00

12.50

-.50

7.25

6.00

-1.25

10.75

7.75

-3.00

Avg. Nails Only Fee

10.75

11.75

1.00

38.25

.00

Hourly Grooming Rate

53.25

55.00

1.75

76.25

82.00

5.75

Avg. Dematting Fee Vet Bath Treatments Add-on

* Fees shown were averaged by combining responses by survey year. ** “Complete” Grooming service includes bath, style, ears, nails, no other add-ons, no dematting. *** “Bath-Only” Grooming service includes bath, ears, nails, no other add-ons, no dematting. eGroomer Journal www.egroomer.com Subscribe Free PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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January / March 2021 PetGroomer.com Publications

2020 Grooming Prices Survey Results by Region of the United States In 2020 we conducted surveys through the PetGroomer.com Survey Center operating since 1997. If you are a business owner please take a survey there today. To ensure more accurate results we separated mobile grooming prices from prices for non-mobile, including stationary salons and shops, departments and groomers operating from their home-based businesses. Three regions continue to dominate the highest average grooming prices, 1) New England, 2) Middle Atlantic and 3) Pacific. Non-Mobile Results

OVERALL AVG GROOM FEE Complete Grooming Service

2019

2020

Mobile Only Results Change

2019

2020

Change

New England

65.75

67.00

1.25

86.00

89.00

3.00

Middle Atlantic

66.75

69.00

2.25

87.00

92.25

5.25

South Atlantic

62.50

64.25

1.75

82.25

87.00

4.75

East South Central

58.50

60.00

1.50

69.50

73.25

3.75

West South Central

52.50

57.00

4.50

66.00

69.50

3.50

East North Central

51.50

55.75

4.25

69.00

71.75

2.75

West North Central

49.25

51.00

1.75

62.25

65.50

3.25

Mountain

56.25

58.50

2.25

81.50

86.00

4.50

Pacific

74.00

.00

92.75

95.50

2.75

59.75

61.75

2.00

77.50

81.00

3.50

US Average

Non-Mobile Results

BICHON FRISE Complete Grooming Service

2019

2020

Mobile Only Results Change

2019

2020

Change

New England

66.75

68.25

1.50

89.00

91.00

2.00

Middle Atlantic

66.50

69.00

2.50

90.50

90.00

-.50

South Atlantic

65.00

66.50

1.50

86.00

87.25

1.25

East South Central

53.75

55.00

1.25

75.00

76.25

1.25

West South Central

53.00

54.50

1.50

72.00

71.75

-.25

East North Central

49.25

51.00

1.75

73.75

74.00

.25

West North Central

47.25

47.00

-.25

67.00

68.50

1.50

Mountain

59.75

60.25

.50

79.75

78.75

-1.00

Pacific

70.25

69.50

-.75

95.00

98.25

3.25

58.25

60.00

1.75

81.00

81.75

.75

US Average

Non-Mobile Results

BICHON FRISE Bath-Only Service

2019

2020

Mobile Only Results Change

2019

2020

Change

New England

51.50

53.00

1.50

73.00

76.50

3.50

Middle Atlantic

52.00

53.00

1.00

76.50

78.00

1.50

South Atlantic

43.00

44.75

1.75

72.00

73.00

1.00

East South Central

42.75

42.00

-.75

66.25

68.50

2.25

West South Central

46.50

47.00

.50

64.50

65.25

.75

East North Central

42.00

41.50

-.50

62.50

64.00

1.50

West North Central

41.75

42.00

.25

64.25

66.25

2.00

Mountain

47.75

48.25

.50

64.00

65.25

1.25

Pacific

61.00

62.50

1.50

81.50

83.25

1.75

47.50

48.25

.75

69.50

71.00

1.50

US Average

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Results represent averages of actual prices both above and below the averages shown here. The higher or lower amounts could be as much as $10 to $30, and sometimes higher for large pets and specialty services such as show grooming and hand stripping. Your prices are likely to vary from those shown here.

Non-Mobile Results

MIN. POODLE (no pattern) Complete Grooming Service

2019

2020

Mobile Only Results Change

2019

2020

Change

New England

67.00

65.75

-1.25

86.50

88.00

1.50

Middle Atlantic

68.00

69.00

1.00

87.00

86.25

-.75

South Atlantic

63.75

65.50

1.75

79.50

80.50

1.00

East South Central

54.50

57.75

3.25

69.50

72.50

3.00

West South Central

55.75

54.50

-1.25

69.25

71.00

1.75

East North Central

49.25

47.75

-1.50

70.00

66.50

-3.50

West North Central

46.50

47.00

.50

66.75

66.00

-.75

Mountain

57.00

58.25

1.25

74.00

74.50

.50

Pacific

71.00

73.25

2.25

93.25

89.50

3.75

59.25

60.00

.75

77.25

.00

US Average

Non-Mobile Results

MIN. POODLE (pattern) Complete Grooming Service

2019

2020

Mobile Only Results Change

2019

2020

Change

New England

66.00

67.50

1.50

91.50

95.00

3.50

Middle Atlantic

69.00

67.50

-1.50

92.00

91.50

-.50

South Atlantic

71.00

69.75

-1.25

89.25

90.00

.75

East South Central

58.00

59.50

1.50

76.50

75.50

-1.00

West South Central

51.50

52.75

1.25

72.50

72.75

.25

East North Central

55.25

54.75

-.50

72.25

70.50

-1.75

West North Central

49.50

50.00

.50

63.00

62.50

-.50

Mountain

63.00

61.75

-1.25

76.75

77.25

.50

Pacific

74.50

75.25

97.00

98.25

1.25

62.00

.00

81.25

81.50

.25

US Average

Non-Mobile Results

MIN. POODLE Bath-Only Grooming Service

2019

2020

Mobile Only Results Change

2019

2020

Change

New England

43.50

42.50

-1.00

72.50

73.00

.50

Middle Atlantic

45.25

44.75

-.50

74.00

76.00

2.00

South Atlantic

44.25

45.50

1.25

77.50

77.00

-.50

East South Central

37.00

36.75

-.25

70.00

69.50

-.50

West South Central

35.50

35.75

.25

66.75

64.25

-2.50

East North Central

38.00

38.25

.25

65.50

66.25

.75

West North Central

39.25

38.50

-.75

59.00

61.00

2.00

Mountain

44.75

44.00

-.75

68.00

69.50

1.50

Pacific

52.50

53.00

.50

88.00

89.25

1.25

41.50

42.00

.50

71.25

71.75

.50

US Average

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JanuaryPublications / March 2021 PetGroomer.com PetGroomer.com Publications

New England: CT, MA, ME, NH, RI, VT Middle Atlantic: South Atlantic: DC, DE, FL, GA, MD, NC, SC, VA, WV East South Central: West South Central: AR, LA, OK, TX East North Central: West North Central: IA, KS, MN, MO, ND, NE, SD Mountain: Pacific: AK, CA, HI, OR, WA Complete Grooming Service: Fee includes bathy, style, ears, nails, not matted. Results rounded to nearest quarter in US dollars. Non-Mobile Results

STD. POODLE No Pattern Complete Grooming Service

NJ, NY, PA AL, KY, MS, TN IL, IN, MI, OH, WI AZ, CO, ID, MT, NM, NV, UT, WY

2019

2020

Mobile Only Results Change

2019

2020

Change

New England

105.50

109.50

4.00

127.00

133.00

6.00

Middle Atlantic

107.00

108.25

1.25

118.25

129.50

11.25

South Atlantic

102.00

104.00

2.00

114.75

124.50

9.75

East South Central

81.75

83.00

1.25

97.00

101.25

4.25

West South Central

82.00

80.50

-1.50

96.00

98.25

2.25

East North Central

75.50

76.75

1.25

100.50

103.75

3.25

West North Central

76.00

75.25

-.75

96.50

97.50

1.00

Mountain

102.00

105.75

3.75

106.75

116.50

9.75

Pacific

120.25

124.00

3.75

143.00

140.25

-2.75

94.75

96.25

1.50

111.00

116.00

5.00

US Average

Non-Mobile Results

STD. POODLE Pattern Complete Grooming Service

2019

2020

Mobile Only Results Change

2019

2020

Change

New England

115.25

116.00

.75

125.25

129.25

4.00

Middle Atlantic

109.75

109.00

-.75

134.00

133.75

-.25

South Atlantic

101.25

100.75

-.50

128.25

130.25

2.00

East South Central

88.25

87.50

-.75

100.50

102.50

2.00

West South Central

83.50

84.75

1.25

102.50

104.25

1.75

East North Central

75.75

78.50

2.75

99.75

99.00

-.75

West North Central

74.75

75.50

.75

96.00

95.25

-.75

Mountain

103.75

112.50

8.75

115.25

113.75

-1.50

Pacific

121.50

127.25

5.75

148.50

149.75

1.25

97.00

99.00

2.00

116.75

117.50

.75

US Average

Non-Mobile Results

STD. POODLE Bath-Only Grooming Service

2019

2020

Mobile Only Results Change

2019

2020

Change

New England

67.00

68.00

1.00

98.75

97.25

-1.50

Middle Atlantic

62.25

63.50

1.25

97.50

99.25

1.75

South Atlantic

65.75

66.25

.50

85.75

87.75

2.00

East South Central

54.00

55.25

1.25

85.25

88.50

3.25

West South Central

52.50

54.00

1.50

75.75

76.00

.25

East North Central

54.75

55.00

.25

74.75

75.75

1.00

West North Central

51.25

53.75

2.50

67.25

68.50

1.25

Mountain

51.00

54.00

3.00

73.00

75.00

2.00

77.00

75.50

-1.50

95.50

98.50

3.00

59.50

60.50

1.00

83.75

85.25

1.50

Pacific US Average

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January / March 2021 PetGroomer.com Publications

Non-Mobile Results

COCKER SPANIEL Complete Grooming Service

2019

2020

Mobile Only Results Change

2019

2020

Change

New England

70.75

72.50

1.75

105.00

104.75

-.25

Middle Atlantic

71.75

73.50

1.75

103.25

106.25

3.00

South Atlantic

69.50

71.00

1.50

97.25

99.50

2.25

East South Central

62.50

63.75

1.25

84.00

85.50

1.50

West South Central

60.00

62.25

2.25

79.00

81.00

2.00

East North Central

55.50

57.25

1.75

80.50

82.50

2.00

West North Central

57.00

58.00

1.00

72.00

70.75

-1.25

Mountain

70.25

71.75

1.50

82.75

86.00

3.25

Pacific

79.25

80.25

1.00

99.25

102.25

3.00

66.25

67.75

1.00

89.25

91.00

1.75

US Average

Non-Mobile Results

COCKER SPANIEL Bath-Only Grooming Service

2019

2020

Mobile Only Results Change

2019

2020

Change

New England

53.50

55.25

1.75

87.00

90.00

3.00

Middle Atlantic

55.25

56.50

1.25

89.00

91.50

2.50

South Atlantic

49.50

47.75

-1.75

83.00

84.25

1.25

East South Central

45.50

46.00

.50

77.00

78.50

1.50

West South Central

46.00

45.75

-.25

71.50

74.50

3.00

East North Central

45.75

47.00

1.25

66.75

69.25

2.50

West North Central

40.50

41.75

1.25

65.25

66.25

1.00

Mountain

47.75

48.25

.50

73.50

77.75

4.25

Pacific

53.25

55.00

1.75

86.25

91.00

4.75

48.50

49.25

.75

77.75

80.25

2.50

US Average

Non-Mobile Results

MINIATURE SCHNAUZER Complete Grooming Service

2019

2020

Mobile Only Results Change

2019

2020

Change

New England

70.25

74.25

4.00

96.00

98.00

2.00

Middle Atlantic

66.50

69.25

2.75

92.75

94.50

1.75

South Atlantic

68.25

66.50

-1.75

94.00

97.25

3.25

East South Central

63.00

62.00

-1.00

82.50

86.25

3.75

West South Central

56.50

55.00

-1.50

73.75

75.25

1.50

East North Central

50.50

51.00

.50

76.50

78.25

1.75

West North Central

51.25

.00

71.75

73.25

1.50

Mountain

67.50

67.00

-.50

83.25

85.75

2.50

Pacific

81.50

83.25

1.75

97.00

101.00

4.00

64.00

64.50

.50

85.25

87.75

2.50

US Average

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PetGroomer.com Magazine eGroomer Journal October / December 2013 eGroomer Journal January / March 2014 New England: South Atlantic: West South Central: West North Central: Pacific:

72 37

CT, MA, ME, NH, RI, VT DC, DE, FL, GA, MD, NC, SC, VA, WV AR, LA, OK, TX IA, KS, MN, MO, ND, NE, SD AK, CA, HI, OR, WA

January / March 2021 PetGroomer.com Publications PetGroomer.com Publications

72 Middle Atlantic: East South Central: East North Central: Mountain:

NJ, NY, PA AL, KY, MS, TN IL, IN, MI, OH, WI AZ, CO, ID, MT, NM, NV, UT, WY

Complete Grooming Service: Fee includes bathy, style, ears, nails, not matted. Results rounded to nearest quarter in US dollars. Non-Mobile Results

MIN. SCHNAUZER Bath-Only Grooming Service

2019

2020

Mobile Only Results Change

2019

2020

Change

New England

42.75

44.00

1.25

77.75

79.25

1.50

Middle Atlantic

45.00

45.50

.50

77.50

80.50

3.00

South Atlantic

42.25

44.25

2.00

79.25

82.25

3.00

East South Central

39.50

38.50

-1.00

65.25

66.00

.75

West South Central

35.50

36.25

.75

64.00

65.75

1.75

East North Central

39.75

37.00

-2.75

65.50

66.75

1.25

West North Central

34.00

35.25

1.25

63.75

63.50

-.25

Mountain

40.00

42.00

2.00

63.00

68.50

5.50

Pacific

56.00

58.00

2.00

88.25

89.75

1.50

41.75

42.25

.50

71.50

73.50

2.00

US Average

Non-Mobile Results

STANDARD SCHNAUZER Complete Grooming Service

2019

2020

Mobile Only Results Change

2019

2020

Change

New England

85.50

88.00

2.50

111.00

115.00

4.00

Middle Atlantic

87.00

86.50

-.50

105.50

108.00

2.50

South Atlantic

83.75

82.00

-1.75

114.00

116.25

2.25

East South Central

72.75

73.75

1.00

90.50

93.50

3.00

West South Central

68.25

69.00

.75

88.25

89.00

.75

East North Central

66.00

63.50

-2.50

87.50

90.25

2.75

West North Central

64.25

62.50

-1.75

80.25

82.50

2.25

Mountain

79.75

75.00

-4.75

87.50

92.50

5.00

Pacific

95.50

98.25

2.75

116.50

119.00

2.50

78.00

77.50

-.50

98.00

100.75

2.75

US Average

Non-Mobile Results

STANDARD SCHNAUZER Bath-Only Grooming Service

2019

2020

Mobile Only Results Change

2019

2020

Change

New England

59.75

58.25

-1.50

94.25

94.00

-.25

Middle Atlantic

60.00

61.00

1.00

87.50

88.75

1.25

South Atlantic

58.25

55.75

-2.50

87.25

89.50

2.25

East South Central

46.00

47.00

1.00

71.50

73.25

1.75

West South Central

45.00

44.00

-1.00

72.00

74.00

2.00

East North Central

42.75

43.50

.75

68.00

70.50

2.50

West North Central

45.00

45.50

.50

67.25

69.25

2.00

Mountain

52.00

52.50

.50

68.75

69.50

.75

Pacific

57.50

59.75

2.25

94.50

98.50

4.00

49.50

52.00

2.50

79.00

80.75

1.75

US Average

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73 38

January / March 2021 PetGroomer.com Publications PetGroomer.com Publications

Non-Mobile Results

GOLDEN RETRIEVER Complete Grooming Service

2019

2020

Mobile Only Results Change

2019

2020

Change

New England

83.50

85.50

2.00

101.50

103.00

1.50

Middle Atlantic

82.75

82.00

-.75

105.25

107.50

2.25

South Atlantic

76.00

77.50

1.50

101.50

103.25

1.75

East South Central

73.25

72.75

-.50

92.25

94.25

2.00

West South Central

71.00

70.00

-1.00

88.00

87.50

-.50

East North Central

69.50

66.50

-3.00

86.50

88.25

1.75

West North Central

70.00

68.00

-2.00

81.25

84.00

2.75

Mountain

75.25

77.50

2.25

94.00

94.50

.50

Pacific

85.50

87.25

1.75

116.25

118.00

1.75

76.25

76.50

.25

96.25

97.75

1.50

US Average

Non-Mobile Results

GOLDEN RETRIEVER Bath-Only Grooming Service

2019

2020

Mobile Only Results Change

2019

2020

Change

New England

56.00

57.75

1.75

85.75

87.00

1.25

Middle Atlantic

62.25

63.25

1.00

88.00

92.25

4.25

South Atlantic

65.75

66.00

.25

85.50

88.75

3.25

East South Central

50.00

51.50

1.50

73.00

74.25

1.25

West South Central

50.50

50.00

-.50

76.25

78.75

2.50

East North Central

47.75

48.75

1.00

67.25

69.25

2.00

West North Central

44.75

43.75

-1.00

69.00

71.25

2.25

Mountain

55.25

55.00

-.25

70.25

83.00

12.75

Pacific

71.25

76.75

5.50

94.75

97.25

2.50

52.50

57.00

4.50

79.00

82.50

3.50

US Average

Non-Mobile Results

SHIH TZU Complete Grooming Service

2019

2020

Mobile Only Results Change

2019

2020

Change

New England

62.50

63.00

.50

85.25

87.25

2.00

Middle Atlantic

66.00

67.25

1.25

85.00

85.75

.75

South Atlantic

65.50

66.75

1.25

84.50

86.50

2.00

East South Central

54.50

53.25

-1.25

77.25

79.75

2.50

West South Central

50.25

51.00

.75

76.75

74.00

-2.75

East North Central

48.00

49.50

1.50

65.75

67.50

1.75

West North Central

48.50

49.00

.50

69.50

.00

Mountain

57.00

58.00

1.00

78.75

79.25

.50

Pacific

70.25

73.25

3.00

94.25

97.50

3.35

58.00

59.00

1.00

79.75

80.75

1.00

US Average

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74 39

CT, MA, ME, NH, RI, VT DC, DE, FL, GA, MD, NC, SC, VA, WV AR, LA, OK, TX IA, KS, MN, MO, ND, NE, SD AK, CA, HI, OR, WA

January / March 2021 PetGroomer.com Publications PetGroomer.com Publications

74 Middle Atlantic: East South Central: East North Central: Mountain:

NJ, NY, PA AL, KY, MS, TN IL, IN, MI, OH, WI AZ, CO, ID, MT, NM, NV, UT, WY

Complete Grooming Service: Fee includes bathy, style, ears, nails, not matted. Results rounded to nearest quarter in US dollars. Non-Mobile Results

SHIH TZU Bath-Only Grooming Service

2019

2020

Mobile Only Results Change

2019

2020

Change

New England

42.00

42.50

.50

74.50

75.75

1.25

Middle Atlantic

44.00

45.50

1.50

76.25

78.75

2.50

South Atlantic

44.75

45.50

.75

77.00

79.00

2.00

East South Central

39.00

39.50

.50

65.50

67.00

1.50

West South Central

38.00

39.75

1.75

68.00

69.00

1.00

East North Central

34.75

34.00

-.75

65.00

64.75

-.25

West North Central

33.75

36.25

2.50

62.25

64.00

1.75

Mountain

40.25

43.00

2.75

67.50

68.00

.50

Pacific

52.50

57.00

4.50

84.75

88.25

3.50

41.00

42.50

1.50

71.25

72.75

1.50

US Average

Non-Mobile Results

SHELTIE Bath-Only Grooming Service

2018

2019

Mobile Only Results Change

2018

2019

Change

New England

65.50

67.00

1.50

79.75

81.00

1.25

Middle Atlantic

63.50

66.00

2.50

86.50

88.25

1.75

South Atlantic

62.75

65.75

3.00

84.00

85.50

1.50

East South Central

53.00

55.25

2.25

70.25

72.00

1.75

West South Central

47.25

50.00

2.75

68.50

68.75

.25

East North Central

45.50

48.25

2.75

66.75

69.50

2.75

West North Central

45.00

46.75

1.75

62.00

.00

Mountain

54.00

55.25

1.25

71.00

73.00

2.00

Pacific

60.50

71.50

11.00

88.00

87.25

-.75

55.25

58.50

3.25

75.50

76.50

1.00

US Average

Non-Mobile Results

BEAGLE Bath-Only Grooming Service

2019

2020

Mobile Only Results Change

2019

2020

Change

New England

40.25

42.50

2.25

72.25

73.25

1.00

Middle Atlantic

42.00

43.00

1.00

73.00

72.75

-.25

South Atlantic

41.00

40.75

-.25

73.00

73.75

.75

East South Central

38.25

39.50

1.25

66.50

68.25

1.75

West South Central

36.75

.00

62.00

61.50

-.50

East North Central

36.00

35.25

-.75

63.00

64.50

1.50

West North Central

35.75

35.00

-.75

60.00

58.25

-1.75

Mountain

41.25

42.50

1.25

65.75

68.00

2.25

53.00

54.00

1.00

82.75

84.50

1.75

37.75

41.00

3.25

68.75

69.50

.75

Pacific US Average

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January / March 2021 PetGroomer.com PetGroomer.com Publications Publications

Non-Mobile Results

LABRADOR Bath-Only Grooming Service

2019

2020

Mobile Only Results Change

2019

2020

Change

New England

65.00

67.25

2.25

82.50

85.25

2.75

Middle Atlantic

64.25

65.50

1.25

81.75

84.25

2.50

South Atlantic

65.75

65.00

-.75

80.25

81.25

1.00

East South Central

53.00

54.75

1.75

72.75

75.00

2.25

West South Central

56.00

58.25

2.25

67.50

69.25

1.75

East North Central

48.25

49.50

1.25

69.25

71.50

2.25

West North Central

50.50

51.25

.75

65.00

66.25

1.25

Mountain

49.50

50.50

1.00

65.75

67.00

1.25

Pacific

66.00

67.00

1.00

93.00

94.50

1.50

57.50

58.75

1.25

75.25

77.25

2.00

US Average

Non-Mobile Results

OLD ENGLISH SHEEPDOG Bath-Only Grooming Service

2019

2020

Mobile Only Results Change

2019

2020

Change

New England

95.00

96.00

1.00

118.00

120.50

2.50

Middle Atlantic

91.00

93.00

2.00

117.25

119.50

2.25

South Atlantic

83.00

86.00

3.00

118.00

117.50

-.50

East South Central

74.25

75.75

1.50

95.50

98.25

2.75

West South Central

71.00

69.00

-2.00

90.25

92.25

2.00

East North Central

72.25

72.00

-.25

88.00

90.75

2.75

West North Central

66.25

67.50

1.25

85.25

87.50

2.25

Mountain

75.25

77.50

2.25

90.25

91.50

1.25

103.00

104.25

1.25

126.25

127.50

1.25

81.25

82.25

1.00

103.25

105.00

1.75

Pacific US Average

Non-Mobile Results

GERMAN SHEPHERD Bath-Only Grooming Service

2019

2020

Mobile Only Results Change

2019

2020

Change

New England

68.00

68.50

.50

89.50

90.25

.75

Middle Atlantic

67.00

68.50

1.50

84.00

87.25

3.25

South Atlantic

68.25

67.75

-.50

87.75

90.25

2.50

East South Central

57.75

59.00

1.25

76.00

77.50

1.50

West South Central

51.00

52.25

1.25

71.75

72.25

.50

East North Central

50.00

51.50

1.50

68.50

69.50

1.00

West North Central

45.75

48.00

2.25

61.00

63.25

2.25

Mountain

62.00

62.50

.50

74.50

75.50

1.00

Pacific

72.50

74.75

2.25

93.50

98.25

4.75

60.25

61.50

1.25

78.50

80.50

2.00

US Average

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PetGroomer.com Magazine eGroomer Journal January / March 2014 New England: South Atlantic: West South Central: West North Central: Pacific:

CT, MA, ME, NH, RI, VT DC, DE, FL, GA, MD, NC, SC, VA, WV AR, LA, OK, TX IA, KS, MN, MO, ND, NE, SD AK, CA, HI, OR, WA

January / March 2021 PetGroomer.com Publications

76 Middle Atlantic: East South Central: East North Central: Mountain:

NJ, NY, PA AL, KY, MS, TN IL, IN, MI, OH, WI AZ, CO, ID, MT, NM, NV, UT, WY

Complete Grooming Service: Fee includes bathy, style, ears, nails, not matted. Results rounded to nearest quarter in US dollars. Non-Mobile Results

GREAT PYRENEES Bath-Only Grooming Service

2019

2020

Mobile Only Results Change

2019

2020

Change

New England

114.25

121.50

7.25

135.25

138.00

2.75

Middle Atlantic

115.00

119.00

4.00

133.00

141.25

8.25

South Atlantic

116.50

119.50

3.00

127.75

125.00

-2.75

East South Central

92.00

93.50

1.50

111.00

115.25

4.25

West South Central

83.00

84.25

1.25

106.75

109.50

2.75

East North Central

88.75

89.25

.50

109.00

111.75

2.75

West North Central

82.50

83.00

.50

94.50

97.75

3.25

Mountain

88.00

89.25

1.25

102.00

112.00

10.00

121.75

124.50

2.75

135.50

137.75

2.25

95.00

102.75

7.75

117.25

121.00

3.75

Pacific US Average

Non-Mobile Results

HANDSTRIP MED TERRIER Complete Grooming Service

2019

2020

Mobile Only Results Change

2019

2020

Change

New England

105.50

110.25

4.75

121.00

129.75

8.75

Middle Atlantic

106.75

116.25

9.50

124.75

127.00

2.25

South Atlantic

102.75

108.00

5.25

102.00

112.50

10.50

East South Central

99.75

102.50

2.75

109.00

110.75

1.75

West South Central

90.00

96.00

6.00

105.50

108.25

2.75

102.25

105.50

3.25

97.75

102.50

4.75

West North Central

90.50

92.25

1.75

90.50

95.75

5.25

Mountain

88.00

102.00

14.00

112.50

118.25

5.75

140.75

139.75

-1.00

150.25

144.50

-5.75

95.25

108.00

12.75

112.50

116.50

4.00

East North Central

Pacific US Average

Non-Mobile Results

HANDSTRIP LG. TERRIER Complete Grooming Service

2019

2020

Mobile Only Results Change

2019

2020

Change

New England

144.00

151.25

7.25

138.75

158.25

19.50

Middle Atlantic

155.25

160.50

5.25

133.50

162.25

28.75

South Atlantic

138.25

144.50

6.25

159.00

166.50

7.50

East South Central

107.25

110.50

3.25

122.50

122.00

-.50

West South Central

111.00

109.50

-1.50

110.50

117.75

7.25

East North Central

97.75

107.75

10.00

109.75

119.50

9.75

West North Central

90.50

95.25

4.75

120.00

128.25

8.25

Mountain

112.50

118.00

5.50

114.00

117.75

3.75

Pacific

150.25

155.75

5.50

163.25

170.50

7.25

123.00

128.00

5.00

130.25

140.25

10.00

US Average

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Non-Mobile Results

SHOW MIN POODLE Complete Grooming Service

2019

2020

Mobile Only Results Change

2019

2020

Change

New England

107.50

110.25

2.75

148.75

155.00

6.25

Middle Atlantic

112.00

113.50

1.50

150.75

157.25

6.50

South Atlantic

116.25

120.25

4.00

171.25

160.50

-10.75

East South Central

102.75

105.50

2.75

126.50

135.75

9.25

West South Central

98.50

100.25

1.75

120.50

124.00

3.50

East North Central

95.50

94.75

-.75

117.50

119.50

2.00

West North Central

100.50

97.25

-3.25

120.25

127.00

6.75

Mountain

112.00

116.25

4.25

119.50

126.75

7.25

Pacific

132.25

137.00

4.75

165.50

175.25

9.75

108.50

110.50

2.00

138.00

142.25

4.25

US Average

Non-Mobile Results

SHOW STD POODLE Complete Grooming Service

2019

2020

Mobile Only Results Change

2019

2020

Change

New England

197.25

210.50

13.25

207.75

213.25

5.50

Middle Atlantic

205.50

215.75

10.25

218.75

220.00

1.25

South Atlantic

201.25

198.75

-2.50

224.75

228.75

4.00

East South Central

171.00

174.25

3.25

179.50

182.25

2.75

West South Central

146.25

144.50

-1.75

180.50

177.25

-3.25

East North Central

133.75

135.50

1.75

198.25

179.75

-18.50

West North Central

140.00

138.50

-1.50

190.50

201.25

10.75

Mountain

140.75

168.75

28.00

180.25

186.75

6.50

Pacific

219.50

229.75

10.25

208.75

210.50

1.75

173.00

179.50

6.50

198.75

200.00

1.25

US Average

DE-MATTING AVERAGE

Non-Mobile Results 2019

2020

Mobile Only Results Change

2019

2020

Change

New England

14.50

15.75

1.25

18.00

.50

Middle Atlantic

13.00

12.25

-.75

14.50

-1.00

South Atlantic

12.50

16.00

3.50

12.50

.50

East South Central

14.00

12.50

-1.50

12.00

.25

West South Central

12.25

10.50

-1.75

11.75

1.75

East North Central

13.00

13.50

.50

12.25

-2.00

West North Central

11.50

9.75

-1.75

12.00

`12.00

.50

Mountain

12.00

14.00

2.00

10.75

-2.25

Pacific

15.00

17.25

2.25

14.00

-1.50

13.00

13.50

.50

13.00

12.50

-.50

US Average

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PetGroomer.com Magazine eGroomer Journal January / March 2014 New England: South Atlantic: West South Central: West North Central: Pacific:

CT, MA, ME, NH, RI, VT DC, DE, FL, GA, MD, NC, SC, VA, WV AR, LA, OK, TX IA, KS, MN, MO, ND, NE, SD AK, CA, HI, OR, WA

January / March 2021 PetGroomer.com Publications

78 Middle Atlantic: East South Central: East North Central: Mountain:

NJ, NY, PA AL, KY, MS, TN IL, IN, MI, OH, WI AZ, CO, ID, MT, NM, NV, UT, WY

Complete Grooming Service: Fee includes bathy, style, ears, nails, not matted. Results rounded to nearest quarter in US dollars. VET PRESCRIBED

Non-Mobile Results

TREATMENTS

2019

2020

Mobile Only Results Change

2019

2020

Change

New England

6.00

7.00

1.00

11.50

9.50

-2.00

Middle Atlantic

6.25

7.25

1.00

10.25

9.00

-1.25

South Atlantic

7.00

6.50

-.50

9.75

7.50

-2.25

East South Central

5.00

3.00

-2.00

12.25

7.50

-4.75

West South Central

5.75

6.25

.50

7.75

8.00

.25

East North Central

7.00

5.25

-1.75

8.25

6.50

-1.75

West North Central

8.50

6.25

-2.25

12.00

10.00

-2.05

Mountain

6.50

6.00

-.50

11.00

6.75

-4.25

12.25

7.00

-5.25

13.75

5.75

-8.00

7.25

6.00

-1.25

10.75

7.75

-3.00

Pacific US Average

Non-Mobile Results

NAILS ONLY

2019

2020

Mobile Only Results Change

2019

2020

Change

New England

11.50

12.50

1.00

40.25

44.50

4.25

Middle Atlantic

10.25

12.75

2.50

39.75

.00

9.75

11.50

1.75

42.25

40.50

-1.75

12.25

10.50

-1.75

36.25

38.50

2.25

West South Central

7.75

9.50

1.75

37.50

35.25

-2.25

East North Central

8.25

9.25

1.00

29.75

32.50

2.75

West North Central

12.00

11.50

-.50

33.00

34.00

1.00

Mountain

11.00

13.25

2.25

39.50

38.75

-.75

Pacific

13.75

15.75

2.00

46.25

47.00

.75

10.75

11.75

1.00

38.25

.75

South Atlantic East South Central

US Average

HOURLY RATE GROOMING

Non-Mobile Results 2019

2020

Mobile Only Results Change

2019

2020

Change

New England

60.50

65.75

5.25

85.25

90.75

5.50

Middle Atlantic

61.25

64.00

2.75

82.00

87.75

5.75

South Atlantic

62.50

63.75

1.25

79.50

84.50

5.00

East South Central

51.75

52.00

.25

73.50

77.00

3.50

West South Central

42.25

43.50

1.25

68.00

72.25

4.25

East North Central

41.50

43.00

1.50

69.00

74.50

5.50

West North Central

42.50

44.25

1.75

65.50

72.50

7.00

Mountain

47.75

48.00

.25

72.00

76.25

4.25

Pacific

68.75

71.25

2.50

90.50

103.00

12.50

53.25

55.00

1.75

76.25

82.00

5.75

US Average

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January / March 2021 PetGroomer.com Publications

IN-HOME “HOUSE CALL” GROOMING PRICES 2019 - 2020 COMPARISON* All 50 U.S. States Combined

BREED / SERVICE TYPE

2019

2020

Change 2019/2020

Overall Avg. Grooming Fee

64.50

1.75

Bichon Frise (Complete**)

57.25

64.50

7.25

Bichon Frise (Bath-Only***)

52.25

55.00

2.75

Min Poodle (Complete/No Pattern)

59.25

62.75

3.50

Min Poodle (Complete Pattern)

63.25

68.50

5.25

Min Poodle (Bath-Only)

49.50

55.75

6.25

Std Poodle (Complete/No Pattern)

101.00

109.00

8.00

Std Poodle (Complete Pattern)

121.00

125.50

4.50

Std Poodle (Bath-Only)

72.75

80.75

8.00

Cocker Spaniel (Complete)

70.00

72.75

2.75

Cocker Spaniel (Bath-only)

59.75

60.25

.50

Min. Schnauzer (Complete)

62.25

66.50

4.25

Min. Schnauzer (Bath-Only)

52.00

51.00

-1.00

Std. Schnauzer (Complete)

81.00

97.25

16.25

Std. Schnauzer (Bath-Only)

62.75

62.50

-.25

Golden Retriever (Complete)

73.25

77.00

3.75

Golden Retriever (Bath-Only)

58.00

57.50

-.50

Shih Tzu (Complete)

57.75

61.25

3.50

Shih Tzu (Bath-Only)

49.25

50.50

1.25

Sheltie (Bath-Only)

59.50

64.25

4.75

Beagle (Bath-Only)

48.50

49.75

1.25

Labrador (Bath-Only)

64.00

66.50

2.50

101.00

121.25

20.25

59.75

67.75

8.00

Great Pyrenees (Bath-Only)

102.25

118.50

16.25

Hand Strip Medium Terrier

139.50

149.00

9.50

Hand Strip Large Terrier

188.75

198.50

9.75

Formal Show Min. Poodle

188.00

201.50

13.50

Formal Show Std. Poodle

235.75

260.25

24.50

12.00

15.00

3.00

7.00

6.50

-.50

Avg. Nails Only Fee

38.75

40.25

1.50

Hourly Grooming Rate

59.00

67.25

8.25

Old English Shp. (Bath-Only) German Shepherd (Bath-Only)

Avg. Dematting Fee Vet Bath Treatments Add-on

* Fees shown were averaged by combining responses by survey year. ** “Complete” Grooming service includes bath, style, ears, nails, not matted. *** “Bath-Only” Grooming service includes bath, ears, nails, not matted. Prices are US Dollars and rounded to the nearest 25 cents. eGroomer Journal www.egroomer.com Subscribe Free PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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In the pages just ahead we present summary discussions and groomer comments regarding the 2020 National Covid-19 Grooming Survey. To read the complete survey read this past issue. Click the cover below.

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COVID PANDEMIC SURVEY 2020 DISCUSSION & COMMENTS Discussions are primarily our comments on the survey results. Some statistics stated in the Discussions come from short side surveys we conducted outside of the main online surveys.

Financial Impact

Survey Discussions appear in the order of the list in the right column. Groomer comments are their words, the groomers that took surveys and were given the right to make related comments. All of these comments are solely theirs and

Customer Demand

About the Covid Pandemic Surveys The surveys for grooming employees and business owners were available for approximately 4 months online at PetGroomer.com during Spring/Summer 2020. We also sent related short surveys on specific subjects by invitation to groomers on Grooming Business in a Box® mailing lists. When you read the results here in Discussions and we mention “side surveys” we are referring to the short surveys on additional topics. Responses came from the 48 U.S. states and a few foreign countries. 82

Operational Formats

Personnel Management Summary of Changes Groomer Comments Approximately 7,200 surveys were completed in total. All surveys were taken anonymously and no private information was asked or recorded. No personal health questions were asked. The average surveyed groomer completed 89% of the survey questions.

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SURVEY DISCUSSIONS

Financial Impact Few members of the grooming industry escaped any financial hardship from the Covid-19 Pandemic during the survey period. Some more than others, and some greatly affected. Surveys indicated employed groomers with personal savings dipped into them and said they were fine. We cannot conclude they were not impacted because now they have less savings than prior the pandemic lock down. About 28% of surveyed employees endured minimal to modest financial disruption because their employers applied for Paycheck Protection Program (PPP) assistance. We also heard of stories where business owners came to the rescue and used business savings to help their employees financially. Almost 10% of surveyed employees said grooming went on as normal because there were no stay-at-home or lockdowns in their region. Business was a little slower but not enough for any to say they were negatively affected to the point of concern.

15% said they would have been severely affected and unable to pay mortgages or rent. About 17% endured financial hardship. They did get behind in various payments, and required assistance from others, including family and friends. About 3% found some additional nongrooming work in essential-rated businesses to help. Self-employed groomers, with or without, employees faced financial disruptions but not evenly. About 11% did not get a break from commercial landlords and past due rent accumulated on their shops. Because most areas quickly or reasonably resumed mobile grooming, most mobile groomers with auto financing were able to maintain payments. However, 2% indicated mobile grooming was not deemed essential in their areas until commercial located groomers were also deemed essential.

Ironically, pet ownership increased modestly to significantly depending upon Over 41% of surveyed employees were U.S. region and potentially the grooming furloughed and laid off. Unemployment industry will enjoy more demand for assistance including bonus add-on ungrooming than ever before. Various pubemployment actually boosted normal lications are estimating 5% to 8% earnings. Without the assistance some growth in 2021 grooming sales income. eGroomer Journal Copyright © 2011 Find A Groomer Inc. All rights reserved 83 PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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January / March 2021

SURVEY DISCUSSIONS

Operational Changes The Covid-19 Pandemic dramatically changed the grooming industry. There are two categories of changes: 1. Operational Format

2. Internal Operations We will start with operational formats. In a recent side survey conducted during October 2020 by Grooming Business in a Box® staff, (after the main survey had closed), over 21% of grooming business owners said they knew of a local grooming business that closed or did not resume operations if they had been closed by order of not being an essential service provider. A surprising 33% said they knew of two or more business closures. Here is where things get sketchier. How many of these closures were permanent? How many of these closures were shops closing but their owners were instead changing their operation format? Our main survey and the side surveys indicate that at least 300 commercial shops were closed with their owners’ intent to “go mobile.”

trol of earnings. Twenty-four (24) percent expressed they are strongly moving toward their self-employment goals this year. The most popular operational formats were: 1. One person shop (44%). 2. Shop with staff (31%). 3. Mobile grooming (11%). Take note! The group indicating mobile grooming format comprised 85% of the above-mentioned 24% who expressed they are highly-motivated to make the change in 2020. No wonder our sales of Used Mobile Grooming Vehicles in the PetGroomer.com Classifieds has been wild at times, and busy even during the lockdown or stay-at-home peak of 2020.

Internal Operations have changed for every grooming operation. These changes include sanitation, payment for service options, curbside offers and contact-free systems even among homebased groomers and mobile groomers let alone commercial locations. Virtually We discovered a strong uptick in the every grooming vendor was impacted in number of grooming employees that exthe United States. Based on survey repressed an interest in self-employment sults more groomers than ever will conwith most of them wanting more control tinue to use masks even when not manin choosing whether to work or not durdated, and more sterilization is the new Copyright © 2013 A Groomernorm. Inc. All rights reserved Subscribe www.egroomer.com ing 84a pandemic, and to feel more inFind conPetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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SURVEY DISCUSSIONS

Personnel Management Anyone with some seasoning of experience in the grooming industry knows that finding adequate skilled groomers and keeping them employed is up for a challenge. Is the Covid-19 Pandemic changing the personnel challenges? Yes and no, of course. Estimates of 2,000 to 3,000 U.S. grooming businesses closed or closing are somewhat matched with about the same amount of new grooming businesses opened or opening. One of the key issues for 7% of grooming business owners surveyed was downsizing. In fact, some even said they were happy to have another excuse (pandemic) to downsize with the most popular downsizing goal being 1 groomer/owner and 1 bather. In general, employees are still in need as much as ever. That’s our prediction. In fact, a growing number of grooming employees said converting to selfemployment would not include hiring staff.

ing up and sanitation. Several owners we worked with recently were unaware of the American Disability Act. Employees have the right to not wear masks due to overriding health conditions when properly accompanied by medical documentation. One employer had fired such an employee and is now facing a wrongful termination suit. The owner feared customer retaliation when they saw an employee without mask, and instead of explaining the employee’s rights, she terminated.

While more than 44% of groomers are considering wearing masks continuously in the future even when not mandated, they should know that employees indicated over 55% of employees say they will refuse to wear masks if not legally required. Over 61% of employers in independently owned grooming businesses indicated they are not adequately informed about employment law and resources. More important nearly as many do not publish and provide employee handbooks which should detail nongrooming procedures such as social distancing, sanitation and mask requirements and exceptions. It is time for change here like never before.

The complicated issues are likely to remain with managing personnel. Some employers have found complications in the need for more enforcement of mandates grooming business owners must Journal Copyrightmask© 2011 Find A Groomer Inc. All rights reserved meet, eGroomer such as social distancing, PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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SURVEY DISCUSSIONS

Customer Demand The grooming industry clearly showed how amazingly adaptive it was to get back to work and serve pets and owners. The biggest insult, in our viewpoint, was how the issue of “essential” was applied early on, and much later for some. To be clear we are not stating it was all one way or another. Indeed there were states that minimized the issue and the lockdowns, and did they really fare worse as a result? Nope. Was it ineptness, political or simply a serious folly that many groomers experienced quite extensive closures with questionable backup reasoning. We will let everyone figure that out for themselves and allow their opinions. The lockdowns and essential issues deeply impacted customer relations for many groomers. In a side survey over 60% of grooming business owners said that their clientele contacting them were not in agreement with pet grooming assigned non-essential status. Further 72% reported client confusion from grooming being allowed in some stores but not to grooming only vendors.

elsewhere, and hopefully return when their businesses could or would re-open. Did their clientele come back? In a side survey conducted shortly after we closed the main survey we asked 100 groomers what has been their experience. Fortunately, 81% said the large majority of their clientele had returned and 44% of their clientele had gone to another groomer while they were not in operation. That’s good new for customer relations and something perhaps to be proud of, obviously well-earned. By the way, 77% of these business owners said they did not charge extra for dematting their regular clientele upon their return. It was an expression of gratitude. Some had to be stripped or shaved because it wouldn’t have been humane to demat coats too far gone. Customers have faced inconveniences too. Some groomers went out business. Estimates range from 2,000 to 4,000 of businesses. At GroomerTALK℠ members report businesses that closed or didn’t reopen and yet seeing new businesses opening, most often new mobile operations.

In areas where this confusion was especially active over 78% of grooming business owners said they faced having to realize that their regular clientele were 86 to have to use grooming Copyright ©services 2013 Find A Groomer Inc. All rights reserved going PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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SURVEY DISCUSSIONS

Summary of Changes Boom in Mobile Grooming Awareness Nationwide media attention for restricted availability of grooming services and eventually essential status created significant public awareness for pet grooming. Leading the way were contact-free mobile grooming services often allowed to resume operations early on while commercial shops remained closed until curbside and essential issues were resolved.

New and Closed Grooming Businesses Unofficial estimates range from 2,000 to 4,000 grooming businesses have closed business in the U.S. There is evidence from our surveys of business owners closing businesses for various reasons. Some closed staffed businesses to either retire earlier than expected and others resizing to one-person businesses. On the flipside there is evidence of new businesses, especially mobile. With new demand projected from high adoption rates of dogs during the 2020 lockdowns logically we could see annual sales for grooming industry increase by 5% to 7%.

Future of Essential Grooming is Uncertain Should we feel confident that any future calls for lockdowns won’t close some or all grooming businesses? Only 11% of commercial grooming business owners felt that essential status meant they will be likely to be able to operate during lockdowns.

Spokespersons for the Industry Today, who do you think are the spokespersons for the grooming industry? Surveyed groomers indicated the industry needs them, but who will it be? With little to say about the essential nature of grooming, groomers feel someone must represent their interests in any regulation theFind industry. eGroomer Journal Copyrightof © 2011 A Groomer Inc. All rights reserved 87 PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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SURVEY DISCUSSIONS

Additional Commentary “I don’t think we should have to work during a pandemic. I lost my job after grooming became essential and I didn’t want to work again. My employer asked how much more time off I needed. I don’t know when the pandemic ends. When it is over. People should not have to work during a pandemic but we need more government support beyond unemployment.”

”I barely get more than minimum wage while putting myself in harm’s way just leaving my house to work.”

”I felt sorry for my employer. She took good care of us until we could return to work. We were closed almost 3 months and the landlord demanded rent on time.

“I was forced to close while other businesses selling pet food as well as grooming could stay open. I lost $21,000 income from grooming. I had to layoff employees. I am glad they got unemployment and more. What about us business owners? Sure I can get a SBA loan but now I owe thousands which will take years to payoff. All because I didn’t sell pet food! Outrageous! I could have done better as an employee. Why not sell the business?” ”We all lost our jobs. We got some severance which was nice and not required. The owner did not want to use up her retirement income at 62 years old. I get it. But this has been terribly hard as unemployment will end. I hope more jobs are out there soon. Not so many right now.”

I helped her apply for an EIDL emergency grant she got $4,000. That ”No one should decide for us if helped with a month’s rent and utiligrooming is essential or not. Not a ties. She got the additional loan but vet, not a doctor, not anyone in doesn’t know if she will ever make up grooming. Tell us what we need to do the sales to pay it off. We may lose like sanitation and masks but don’t our jobs even with the great PPP aslet people without any pet care backsistance.” 88 Copyright © 2013 Find A Groomer Inc. All rights reserved Subscribe www.egroomer.com ground tell us what is essential. We PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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January / March 2021

SURVEY DISCUSSIONS

Additional Commentary “I had to close my business after 2 months with no opening in sight. I could not get the EIDL help more than $1,000. I had just gotten my new business open and suddenly had to close doors. I had invested thousands. The only good thing was I was on just a one year lease. I still owe the lease and just may go bankrupt.”

“I felt guided to be a mobile groomer after 3 years as a shop employee. I just got my van. At first I was dumbfounded why is this happening to me? But in a couple weeks it was OK to do mobile. My phone was ringing off the hook within days and I think I will have a full clientele very soon, much faster than had the pandemic not happened. You just never know but I feel bad for groomers that rent shops and cannot operate.”

“Thank god for mobile grooming both for the pets and their owners.“ eGroomer Journal

“I have a doctor’s order that I not wear a mask due to asthma and breathing passage issues. I tested negative and went back to work. I get tested once a month. But some of the public are so rude they don’t even ask but tell me I am killing people.”

“I am furious if we ever have to have local officials or government tell us what is essential or not. I hold the same line with groomers telling other groomers what is essential. As we have seen with extensive but practical precautions there was no need for the extended lock down and the financial harm of their opinions. Never again.”

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Northern Tails Sharpening, Inc. You Now Have a Better Choice! Specializing in Animal Care Tools

Mail-in Prices Steel Blades

$7.00

Ceramic Blades

$6.00

Agri Blades

$8.00

3 in Wide Blades

$8.00

Beveled Shears

$9.00

Bevel Thinning Shears

$9.00

Convex Shears

$16.00

Refurbish 5-N-1 Blades

$11.00

Str. Chunkers

$16.00

Convex Thinning Shears $16.00

Clipper Repair ● Veterinarian Equipment ● Beauty Shears We are an Andis & Furzone Regional Distributor and Repair Center Jeff is a Master Sharpener and Certified Pet Groomer with over 35 years experience. He knows how your tools should perform. He won’t sharpen worn out tools which could harm animals. His office will call you if any of your tools look bad. Long-time member of NDGAA, IPG and the BBB. Please call or visit our website for mailing information. http://www.northerntails.com/

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(479) 498-2367 Russellville, Arkansas

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January / March 2021 91

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Are You a Victim of “Gritty Blades?” Northern Tails Sharpening Gritty blades are the result of a sharpener not taking the time to thoroughly clean the blade after its sharpened. Grit sticks to blades after they are taken off sharpening wheels. They are magnetized from the metal to metal contact on spinning wheels. The majority of sharpeners just use a paint brush to clean away the grit from both sides of the blade and call it good. But that's not good enough!

Grit hangs up in the spaces between the teeth and along the inside of the cutter blade and the rails. Using only a paint brush to quickly brush grit away will not get it all, especially if they blade has not been demagnetized. Everything will seem okay until something liquid is applied to the blade like oil, blade wash, disinfectant, or coolant. In the presence of liquid the grit breaks away from its hiding places. It spreads on your cutting surfaces and contact points to make this black mess you see in the picture above. It can be cleaned off if you see it, but there is another significant problem. The same grit that sharpened your (Continued on page 92)

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blades can dull them again in seconds.

January / March 2021 PetGroomer.com Publications

At Northern Tails we use a completely different process to clean blades after sharpening. The steps are: 1) Brush, 2) Demagnetize, 3) Air Blow and 4) Blade Wash. We first brush the obvious grit from the blade, and then run the unassembled blade over a demagnetizer. Finally, we use an air-gun and blow away any grit may be left on the blade. We pay special attention to the area between the teeth, along the rails and the underside of the cutter. When we are done there is no black grit left on the blade. Your blades will not make a mess later or worse yet, quickly dull again and perhaps even make black streaks on your grooms. It takes a little more time, but as groomers and blade sharpeners, we want clean blades same as you!

Jeff Andrews is "One of America's Favorite Sharpeners." Along with his years of grooming experience in two of his own shops, he is a "World Class Sharpener" that can sharpen all grooming equipment to better than new condition. Jeff is an author and pioneer of many maintenance and grooming video's and articles. They are for groomers who want to make their equipment last longer and save money on their sharpening costs. These videos and articles are on his website free to download and keep for reference. www.northerntails.com eGroomer Journal www.egroomer.com Subscribe Free PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free

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doublekindustries.com

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groomall.com

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quadrupedpetcare.com

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Journalthat January / March 98 is not commonly known relates toPetGroomer.com It’s eGroomer commonly known all brands of A-52014 blades fit any brand of A-5 clippers. What blade sizes. MostPublications brands of A-5 blades have similar sizes, but how they perform varies. Manufacturers must use design differences in order to avoid patent and copyright infringement. The most common difference between brands is the blade thickness. Similar manufacturer sizes may cut at different heights. You could be in for a surprise if you change brands of the same size blade only to discover the cut is different! For your convenience Jeff at Northern Tails Sharpening prepared the multiple manufacturer reference charts below for blades and snap-ons. Be sure to check Jeff’s web site at www.northerntails.com for more helpful articles, videos and descriptions of his mail-in services. ♦

Clipper Blade Cutting Heights by Manufacturer BLADE SIZE

BLADE CUT

MASTER GRM.TOOLS

LAUBE

WAHL

KLEAN CUT

OSTER

ANDIS

Inches

1/125

0.2

0.5

0.2

1/100

0.3

0.6

0.1

0.3

3/50

—

0.4

1/50

0.5

0.8

0.2

0.5

3/64

1.2

1.0

1.3

1.0

1.2

1/16

1.6

1.5

1.8

1.5/1.6

1.0

1.5

10W

3/32

2.4

—

5/64

2.0

1.5

1.0/2.0

2.0

8.5

7/64

2.8

—

2.0

2.8

1/8

3.2

4.0

3.2

3.0

3.2

1/4

6.4

6.0

6.3

6.0

6.3

3/8

9.5

9.6

8.0

9.5

9.0

9.5

1/2

12.7

13.0

10.0

12.0

13.0

12.0

5/8HT

5/8

15.9

16.0

—

16.0

3/4HT

3/4

—

19.0

T-84

3/16

—

2.4

Snap-On Comb Sizes & Cut Lengths by Manufacturer COMB SIZE

LAUBE SELF ADJ & X-LARGE

WAHL STAINLESS STEEL

MDC ROMANI

OSTER UNIVERSAL

MILLERS FORGE

Inches

1/16

1/8

1/4

1/2

3/4

9/16

1/2 3/4

3/4 0

7/8

5/8

1/2

5/8

1 1/4

1 1/4 1 1/2

1/2

3/8

5/16

3/16

3/8

7/16

1/2

3/8

5/16

1/4

3/16

1/16

1/8

1/16

3/4

1 1/4

1 1/2

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1 3/4

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7/8 1

Charts courtesy of Northern Tails Sharpening 479-498-2367 www.northerntails.com

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