Feature: Endon Technologies
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All gambling businesses need to be socially responsible in their product build and daily operation, which is why we keep fully up to date with current best practice and update our policies and procedures to ensure compliance.
Absolutely and this is why we feel it is important that the design, use and feel of our sites, are crucial in getting our message across, so a potential client easily understands what we have to offer. It is imperative that each site we operate has dynamic landing pages that reflect the power of the graphics within our game content and the game play. Therefore going forward, we will build each game page to encompass the game’s graphics and theme. From a marketing perspective, we will also leverage the web-based channels via social media, display advertising and of course industry trade magazines like yourselves. This will enable us to spread a global message about the company’s brand, its products and its services. Endon Technologies are part of the Real Time Gaming group. What is the relationship between both companies and is there much joint product 26
development between companies? Real Time Gaming is and always has been a brand, not a company. Endon as an entity has a license to provide RTG branded content to 3rd party B2B or B2C operators. What are amongst the main aims and ambitions for Endon Technologies over the next 6 to 18 months? Endon’s aims for the next 6 months are to complete the revamp of RTG’s most popular games and to expand our client base both in Asia and the European time zones. Is there anything else in your plans in the year ahead? Yes, we plan to deliver a number of new games and a wider suite of content such as table games and possibly live dealer solutions. We envisage exciting times ahead! www.casinolifemagazine.com