Responsible Gambling is of major importance to both online and landbased gaming organisations – is that amongst the conference topics at this year’s summit? Improving the public image of gaming and the use of tax revenues to fund social programmes will be two of the key topics debated on day two of the Juegos Miami Learning Programme. We have attracted a raft of industry experts and thought leaders, including Mariela Huenchumilla, Corporate Head of Responsible Gaming, Sun Dreams, who will contribute to the stream entitled Responsible Gambling and Gaming’s Public Image with a session on The Responsible Gaming Venn Diagram. There’s no doubt that responsible gaming is a huge issue in any market, but particularly so in Latin America where the public perception is based on a stereotypical narrative. It is important for regulators and operators to establish who is in charge of implementing responsible gaming policies and what kind of initiatives should be included. During our research, the Canadian approach to player protection was brought up and we will be including a Canadian case study dealing with issues such as: how to recognise negative gambling behaviour; understanding the boundaries of intervention, and the possibility of incorporating
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alerts, deposit limits and pauses into game development. The benefits of gaming giving back to the nation state will be explored using the example of Colombia, where gaming taxes are used to pay for social welfare. The stream will examine how the model works, discuss the value of creating a positive association between gaming and social causes and debate whether such a model should, or could, be extended throughout the LatAm region. What are the other areas the conference will be covering? Learning and knowledge exchange is at the heart of the Juegos Miami proposition. It will feature keynote speakers and include sessions covering lottery, bingo, casino, sports betting and regulation. The main topics for 2017 include a case study analysis of some of Latin America’s biggest markets, an assessment of the advances in legislation that the market is likely to see in the coming years, the importance of combatting the negative narrative which punctuates the gaming debate, the fight against illegal gambling and organised crime, sports betting and integrity, player protection and AML best practices, attracting millennials and arguing the case for uniform regulation in the region. New, emerging markets are hungry for knowledge and