Marketing Booklet - August 2023

The difference

Our sphere of influence in the property market focuses on prestige, affordable, lifestyle and semi-rural commuter properties. At Peterswald for property, we care about excellence and attention to detail whilst bringing freshness to the real estate market, constantly adapting to a changing environment of digital technology.

Our in-depth knowledge of the local property market is a result of years of experience and the sheer volume of properties consistently listed by our company.

Our success is built on energy, agility and professionalism in all aspects of our business. We look for little things that make each home different and offer a unique perspective on what it takes to sell them.

Our people pride themselves on establishing long term relationships built on trust, respect and first class customer care.

WHY US?

WORLD CLASS SYSTEMS

We understand it is a daunting experience, which is why we are very proud of our service and the systems we have in place to ensure that it always exceeds your standards and expectations whilst limiting the stress involved.

At Peterswald for property our service is constantly evolving, improving and developing to ensure that we always provide you with the best experience.

TOP NOTCH MARKETING

We combine unrivaled marketing expertise with an in-depth awareness of the most intricate details and major trends. We create a comprehensive marketing approach using print, digital and social media as well as direct mail to reach the largest pool of potential buyers.

Drawing upon a wealth of experience and market-specific knowledge, we collaborate with leading professionals specialising in photography, videography, aerial droning and interior styling to recommend the appropriate staging of your home to ensure that it “shows” at its absolute best.

EMOTIONAL CONNECTION

Our homes are our most valuable and cherished assets. It’s important for us to understand why you love your home as that will allow us to create a strong connection with the buyer.

An emotional connection helps buyers fall in love with your property and for the right home, they often pay a premium to get it because you have established the ‘dream home’ feeling. There is nothing more powerful at the negotiation table than an emotional connection and a ‘must have’ attitude.

COMPETITIVE ENVIRONMENT

Some say there is no recipe for success. We have a different option. We have a successful trick up our sleeve:

• More enquiries

• More inspections

• More offers

• Higher price

The ingredients are simple, however it’s our method and strategy that sets us apart from the competition.

FIRST CLASS NEGOTIATION SKILLS

There is a fine art in selling quickly and for the highest price. Like sellers, buyers are also unique and it is a strength of ours to be able to determine their property goals and highest offer.

Creating a sense of urgency, an emotional connection and level of competition will ultimately achieve the best possible outcome for you.

PREMIUM PRICES

Selling, just like buying a property, is one of the biggest financial decisions you will make in your life. When the time comes to sell, you want to get the best financial result you can.

Our main objective is to secure the best price possible for our vendors and we have the skills, knowledge and experience to make sure we achieve the best result.

MARKETING PACKAGES

Premium package

Difference package +

Real Estate Guide upgrade to 1x double page ad

URL for Digital Display Campaign

Property video - Premium 4K (dawn to dusk)

Additional advertising on Google and social media

Twilight photography

Site plan

Difference package

Essentials package +

Real Estate Guide 1x full page ad

Property video - Premium 4K (day)

Interior stylist consult

Aerial drone footage

Essentials package

Real Estate Guide 1x half page ad

Online marketing 5+ websites

Realestate.com.au - 60 days Premier Property

3D walkthrough

Property video - Standard

Professional photography

Aerial drone photography

Detailed floor plan

Stylish colour photo signboard

Graphic design

Unlimited premium brochures

VIBE magazine

Digital database and newsletter

Open home street pointer signs

In office slide display screens

Certificate of Title

$5,400 Premium

Twilight photog-

$3,400 Difference

$2,700 Essentials

Add on Twilight photography $200

Twilight video $250

REG full page $750

REG half page $500

MARKETING PLAN

Professional photography

Property styling

3D Showcase

Marketing schedule

Architectural floor plans

Drone

Digital campaign

Professional video

Buyer database

Websites

Social media

Signage

Brochures and flyers

PROPERTY STYLING

Increase the value of your property and potentially reduce the sale time using our interior stylist or property stylist

Impeccable presentation can make a huge difference when placing your house on the market. Equally as important is the creation of a warm and inviting atmosphere that will allow prospective purchasers to develop an emotional connection with your home, enabling them to imagine themselves living there. We offer the services of our interior designer at no charge. You will receive a report containing suggestions to facilitate the best presentation of your property with an emphasis on maximising size and space.

We also provide solutions for vacant properties with the assistance of property stylists Shift Property Styling and Home Plus Style. We can arrange to stage your vacant home with rental furniture to provide an appealing first impression. Both companies provide packages to suit most budgets and offer a comprehensive range of modern and vintage furniture, homewares and accessories.

Property styling contributed to an average selling price $41.5k over expectation 50% faster than the market average for the area. The average listing sells within 14 days, with most properties having a successful contract at first open home. *

*Shift Property Styling 2020 results, based on RP Data figures

PROFESSIONAL PHOTOGRAPHY

An essential element of real estate marketing

The majority of today’s home buyers use the internet to search for properties, making professional photographs an important barometer in searching for a home online.

At Peterswald for property we recognise that great photography can capture incredible interest from buyers. Our professional photographer has the skill to always show a property at its very best.

DRONE FOOTAGE Spectacular aerial footage

At Peterswald for property we utilise the latest technologies to market your property. We work in conjunction with Aerial Vision Australia to produce marketing videos of our listings.

Our property representatives provide a voice over to the spectacular aerial footage, offering an interactive way of engaging with prospective buyers by marketing not only the key features of your property, but also your suburb and surrounds.

We have received extremely positive feedback from our clients who appreciate the point of difference it gives their property in the competitive online marketing sphere.

ARCHITECTURAL FLOOR PLANS

We employ a professional to produce an accurate floor plan of your property

Floor plans are used in all facets of marketing your property and each plan includes north orientation, dimensions of each room, total house size, out-buildings and courtyards.

3D SHOWCASE

High quality, immersive 3D models for your home’s listing

Our investment in the Matterport 3D Showcase from the United States allows us to offer a point of difference to our clients, by creating high quality, immersive 3D models of your home.

A member of our team will come to your property and photograph it using the Matterport camera to capture each room and create an interactive floorplan that allows prospective purchasers to take a virtual walk through your home, encouraging greater buyer engagement and a unique,

DIGITAL CAMPAIGN

Our ‘Difference’ and ‘Premium’ marketing packages receive a dedicated property URL and a digital marketing campaign. The website provides buyers with all the relevant information about the property on the one page. It contains the best property photos, floor plan, video, a map detailing the location and the marketing text.

The digital marketing campaign targets buyer’s price bracket and location. A total of 10 ads will be visible on both Google and Facebook. With these ads we don’t only reach local buyers, but also an audience on the mainland and overseas.

The results don’t lie. Each property receives almost 100,000 impressions on average.

SOCIAL MEDIA

A powerful way to reach buyers and sellers from across the globe

Social media is a great and effective way to reach a designated group of loyal followers and new prospective purchasers. The Peterswald for property Facebook page has over 10,000 followers, which means every post reaches a large organic audience. Our goal is to increase the impact and visibility of your home. With our finger on the pulse of the market, we utilise an integrated marketing approach which couples traditional advertising campaigns with extensive social media outreach leading to an immediate impact on the visibility of your home. This includes the following:

• ‘Launching soon’ social media posts

• Property videos on Youtube

• Facebook LIVE events

• Publication on our Facebook and Instagram

WEBSITES

When listing with Peterswald for property your property is featured on up to 5 websites

Each website includes comprehensive information about your property including a property video, floor plans and scheduled open home times.

• peterswald.com.au

• realestate.com.au

• realestateview.com.au

• allhomes.com.au

• domain.com.au

• dedicated property URL (i.e. www.23smithstreet.com)

www.realestate.com.au:

an audience of 3 million every month

All of our listings on realestate.com.au are Premier Property listings. This ensures your home will be seen first by more buyers, with the largest ad size, rotating to the top of your suburb listing every 15 days. Premier Property listings capture 20 times more views than a standard ad.

SIGNAGE

Premium street signs

Our stylish full-colour signboards are designed to appeal directly to buyers the moment they are outside your property. They captivate and draw people in.

OPEN HOMES/INSPECTIONS

Open homes are one of the most powerful tools to secure the best price for your home.

Open homes allow potential buyers the opportunity to get a feel for the property and be able to picture themselves living there by walking from room to room, creating an emotional connection that will drive them to ultimately put an offer in.

When buyers turn up at an open home and there are many other groups looking at the same property, it creates a greater urgency and people tend to put a higher offer in.

Private inspection are the new open homes

In the case of private inspections, buyers can be screened ahead of time to ensure that they are serious and trustworthy. The buyers have to go through effort to make an appointment to visit the property.

Another bonus is that potential buyers will not be influenced by negative comments of other people.

BROCHURES

Professionally designed and meticulously crafted marketing collateral

Our property marketing collateral is available in a variety of sizes to accommodate the needs of any property.

Our bi-fold double sided brochures present your property to potential buyers with information such as architect drawn floor plans, large colour photos and a detailed narrative on your property.

Peterswald for property’s standard is to always use professional photography and printing. The quality of these photographs, print and layout enhance a buyer’s perception of value and help create a strong impression for your property.

VIBE MAGAZINE

A catalogue of all our current property listings

We email thousands of registered buyers, existing property management owners and tenants about your property in the first days of marketing.

This email includes an electronis link to our VIBE magazine. VIBE is published in-house on a weekly basis, with professional photography and detailed property information, the magazine is a one stop catalogue of all our current listings.

Hard copies of the magazine are available to collect

PROPERTY EDITORIALS

Compelling editorials to appeal to high-end buyers and investors

We submit properties for editorial features in mainland newspapers such as The Australian and Financial Review as well as our local newspaper, the Mercury Real Estate Guide.

These compelling editorials appeal to the high-end buyer and investor markets across Australia. With a national audience of over 300,000 engaged property seekers each week, editorials target an affluent audience of qualified decision makers with a high propensity to buy property.

Ask your property representative about securing an advertisement within these premier property papers.

THE REAL ESTATE GUIDE

Print -- a key marketing tool in this digital world

Buyers come from a range of sources and we consider newspaper advertising to be a key marketing tool in our multi-faceted marketing campaigns.

Our stylish colour ads in the Mercury Real Estate Guide assist in delivering a high impact presence for your property across a range of advertising mediums. Open Home properties without an advert can be utilised on our advertising page at no charge.

Research shows that a buyer’s perception of how much a property is worth increases as the size of the advertisement increases

The internet sources the educated and knowledgable buyer who understands the market value, while print media is more likely to source the passive, aspirational buyer who buys with the heart.

Positioned within an exclusive enclave of Sandy Bay, enjoying peace and privacy, this home is elevated to capture abundant sunshine and sensational water views. The grand residence, aptly named The Stables, with its 1930s Inter-War period features including original barn doors, shuttered windows, Blackwood joinery, and polished timber flooring, now seamlessly combines contemporary elements to create a modern home, while allowing the property’s rich history to be celebrated.

• Architecturally designed estate

• Multiple living areas bathing in the northern sun

• Renovated, contemporary kitchen

• Landscaped, terraced gardens

574 sqm approx

$1,900,000+ price range 219 sqm approx

CONTACT Kim Morgan and Christian Bugden

Inspections by appointment LIVE

OPEN

Friday 2.00pm

Half page

Positioned within an exclusive enclave of Sandy Bay, enjoying peace and privacy, this home is elevated to capture abundant sunshine and sensational water views. The grand residence, aptly named The Stables, with its 1930s Inter-War period features including original barn doors, shuttered windows, Blackwood joinery, and polished timber flooring, now seamlessly combines contemporary elements to create a modern home, while allowing the property’s rich history to be celebrated.

• Architecturally designed estate

• Multiple living areas bathing in the northern sun

• Renovated, contemporary kitchen

• Landscaped, terraced gardens

574 sqm approx

219 sqm approx

Expressions of interest

CONTACT Kim Morgan and Christian Bugden

Inspections by appointment

OPEN

Friday 2.00pm

LIVE