At Peterswald, we integrate tradition and innovation, while prioritising integrity, transparency and trust to deliver an unrivaled experience. This is what defines us in the industry.
Having won the ratemyagent.com.au #1 agency in Tasmania award for 9 years in a row, we believe our clients’ reviews are testament to how our property marketing delivers powerful results, beyond your expectations.
343
Properties sold in the last 12 months
18
Median days on market
13.9K
Followers on social media
*Statistics from Facebook, Instagram and internal databases - February 2025
Stronger together
At Peterswald, you have all of our agents on your side.
Collaboration and teamwork are the cornerstones of our success. We stand together as one team, supporting each other, fostering growth and acknowledging our collective achievements.
Our agents regularly cross sell properties, to accomplish the very best results for our clients, together.
Over 20 years of trust
Over 200 years of experience
As we celebrate over 20 years of Peterswald, we reflect on our strength of knowledge, with the sales and property management team holding over 200 years of combined experience in real estate.
Our marketing strategy
We pride ourselves on our unparalleled marketing expertise and the best creative collaborations to cut through the noise and find the perfect new owner for your home.
Our comprehensive marketing plans leverage cutting-edge digital platforms and targeted advertising to effectively reach a wide range of potential buyers locally, nationally and overseas. Through captivating visuals and high quality print materials, we showcase the unique features of each property to an optimal audience.
With an emphasis on excellence in everything that we do, our team of specialists facilitate a seamless experience for both buyers and sellers.
A picture is worth a thousand words
An essential element of real estate marketing, photography is the foundation of any successful marketing campaign. Buyer decisions are informed by imagery, making high-quality photography and stand out visual content crucial in attracting enquiry.
Our expert real estate photographers invest in high-end equipment which, combined with extensive experience, allows them to truly capture the essence of a property and provide beautifully composed, high-quality images that are a pivotal part of our online, social media and print campaigns. We have the option to incorporate aerial images as well as twilight photography to further showcase your property.
Captivating content
Video is a highly effective tool for promoting property to buyers, attracting more interaction online and creating high engagement. Using video to market your property is uniquely informative and readily accessible through our digital channels.
Including aerial, interior and exterior property footage our professional videographer creates a 1-2 minute high quality video to showcase your property. We can highlight important features in detail and provide prospective purchasers with a complete overview of your property. Showcasing your property to its full potential.
Short preview videos help create interest prior to the full launch and can be posted via stories or reels on our social platforms, both by the agents and by the company account, to maximise the reach. Your property representative can give you more information about this.
A different perspective
Striking aerial footage
At Peterswald we utilise the latest technologies to market your property. We work in conjunction with Z Visuals, to produce marketing videos of our listings.
Offering a completely new perspective, an aerial is an engaging way to attract prospective buyers by marketing not only the key features of your property, but also your suburb and surrounds. Showcasing the properties position.
We have received extremely positive feedback from our clients who appreciate the point of difference it gives their property in the competitive online marketing sphere
Step inside
High quality, immersive 3D models for your home’s listing
Our investment in the Matterport 3D Showcase from the United States allows us to offer a point of difference to our clients, by creating high quality, immersive 3D models of your home.
A member of our team will come to your property and photograph it using the Matterport camera to capture each room and create an interactive floor plan that allows prospective purchasers to take a virtual walk through your home, encouraging greater buyer engagement and a unique, interactive experience.
Detail focused
We employ a professional to produce an accurate floor plan of your property
Floor plans are used in all facets of marketing your property and each plan includes north orientation, dimensions of each room, total house size, out-buildings and courtyards.
Engage the audience
Social Media is a powerful way to reach potential buyers
Social media is an exciting and effective way to reach a designated group of loyal followers and new prospective purchasers. The Peterswald Facebook page has over 10,000 followers, which means every post reaches a large organic audience.
Our goal is to increase the impact and visibility of your home. With our finger on the pulse of the market, we utilise an integrated marketing approach which couples traditional advertising campaigns with extensive social media outreach leading to an immediate impact on the visibility of your home. This might include: ‘Launching soon’ social media posts, teaser videos introducing properties, property videos on YouTube and features on our Facebook and Instagram. *Statistics from Peterswald Facebook - June 2024
Maximising potential
When listing with Peterswald your property is featured on up to 5 websites
peterswald.com.au
realestate.com.au
domain.com.au
realestateview.com.au
allhomes.com.au
Each website includes comprehensive information about your property including a property video, floor plans and scheduled open home times. All of our listings on realestate.com.au are Premier+ property listings. This ensures your home will be seen first, by more buyers, with the largest ad size, rotating to the top of your suburb listing every 15 days. Premier+ property listings capture 20 times more views than a standard ad, optimising your listing.
First impressions
Premium high impact signage
Our stylish signboards are designed to appeal directly to buyers the moment they are outside your property. They captivate and draw people in. The designs are carefully considered to capture the feeling of your property, leaving buyers eager for more.
Open for business
Open homes are one of the most powerful tools to secure the best price for your home
Open homes allow potential buyers the opportunity to get a feel for the property and be able to picture themselves living there, creating an emotional connection that will drive them to put an offer in. When there are many groups looking at the same property together, it creates a increased urgency and people are likely to put a higher offer in.
Alternatively, there are some cases where private inspections can be more strategic. Some benefits include buyer screening ahead of time, to ensure that they are serious and trustworthy. The buyers have to make a concerted effort to organise an appointment to visit the property.
Your property representative will be able to advise the best approach for your property to achieve the best results.
Properly presented
Professionally designed and meticulously crafted brochures
Our property marketing collateral is available in a variety of sizes to accommodate the needs of any property. Our brochures present your property to potential buyers with information such as floor plans, high definition photos and a detailed narrative on your property.
The standard at Peterswald is to always use professional photography and printing. The quality of these photographs, print and layout enhance a buyer’s perception of value and help create a strong impression for your property. We take the utmost care in creating all material.
Curated collections
A catalogue of all our current property listings
We email thousands of registered buyers, existing property management owners and tenants about your property in the first days of marketing. In addition, your property will be featured in PLACE, which is published in-house on a weekly basis, with professional photography and detailed property information, the magazine is a one stop catalogue of all our current listings. Hard copies of the PLACE magazine are available to collect from our office and can be found in selected cafes.
Eye catching
Print is still a key marketing tool in this digital world
Buyers come from a range of sources and we consider newspaper advertising an integral marketing tool in our multi-faceted campaigns. Our stylish colour ads in the Mercury Real Estate Guide assist in delivering a high impact presence for your property across a range of advertising mediums. Open Home properties without an advert can be utilised on our advertising page at no charge.
The internet locates the educated and knowledgeable buyer who understands the market value, while print media is more likely to source the passive, aspirational buyer who buys with the heart.
The right kind of attention
Editorial features in well respected publications
We have a strong relationship with multiple publications and submit properties for editorial features in mainland newspapers such as The Australian and Financial Review as well as our local newspaper, the Mercury Real Estate Guide. These compelling editorials appeal to the high-end buyer and investor markets across Australia. With a national audience of engaged property seekers, editorials target an affluent audience of decision makers with a high propensity to buy property.
Style is substance
Increase the value of your property and potentially reduce the sale time using our interior stylist or property stylist
Impeccable presentation can make an incredible difference when placing your house on the market. Equally as important, is the creation of a warm and inviting atmosphere, which allows prospective purchasers to develop an emotional connection with your home, enabling them to imagine themselves living there. We offer the services of our interior designer, included within our Elevate and Premium packages. After a consultation, you will receive a report containing suggestions focused on maximising space and enhancing key features.
We also provide solutions for vacant properties with the assistance of property stylists Shift Property Styling and Home + Style. We can arrange to stage your vacant home with rental furniture to provide an appealing first impression. Both companies provide packages to suit most budgets and offer a comprehensive range of modern and vintage furniture, homewares and accessories.
Premium package $5,000
Includes all elements from the Elevate package plus:
Real Estate Guide 1 x double page ad or 2 x full page ads
Twilight photography
Property video - Premium 4K (day and twilight)
Additional advertising on social media
Detailed site plan
Elevate package $3,600
Includes all elements from the Essentials package plus:
Real Estate Guide 1 x full page ad or 2 x half page ads
Interior stylist consult
Aerial drone footage
Essentials package $2,950
Real Estate Guide 1x half page ad
Online marketing on 5+ websites: realestate.com.au Premier+ listing
Professional photography
Aerial drone photography
Property video - Premium 4K (day)
Detailed floor plan
3D walk through
Stylish colour photo signboard
Graphic design expertise
In office slide display screens
Unlimited premium brochures
Our PLACE magazine
Digital database and newsletter
Open home street pointer signs
Certificate of Title
The action plan
STAGE 1 Initiate
Appoint agent.
STAGE 1-3 Prepare
Styling consulations and property preperation.
STAGE 3 Generate
Marketing material collection, including: photos, videos, floor plan and 3D photography. Prepare and launch a social media sneak peak campaign to generate curiousity and interest.
STAGE 4 Launch
Officially launch campaign online, sending out the property via our weekly email to our database of 5,000 potential buyers.
The signboard is installed, ahead of the property being featured in the Mercury Real Estate Guide on Thursday.
The first open home will run, with the opportunity for private appointments for interested buyers.
STAGE 5 Assess
Offers presented by your property representative.
Alternatively, evaluate the effectiveness of the campaign thus far. Make any adjustments to the strategy, whilst continuing to nurture leads.
Our commitment
We prioritise your best interests, embodying unwavering integrity, empathy and guidance to ensure you receive the highest level of both property marketing and service.
