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Utilizing Social Media for Your Charity by Peter Palivos | Jul 23, 2020 | charity, Environment, Peter Palivos, Philanthropy
Nonpro t organizations have little to no money to spend on brand recognition or awareness. In this age of social media, however, word of mouth can spread overnight about a cause that people are passionate about, and it doesn’t have to cost a thing. There are, however, ways to maximize the way you use a resource like social media so you aren’t wasting your time or defeating the purpose entirely. Knowing your audience is the most important thing about sales and marketing, and this philosophy is no di erent when you are a charity appealing for online support. If you want to reach the largest number of people possible who will be the most inclined to forward your message, then it’s important to cater to them. Not only is Instagram is the top-listed social media platform among millennials, but it is a hotbed of in uencers. This is the place to be to broadcast your platform and tell the world what you stand for and why. In a sea of millions, however, it’s hard to be visible, which is why you need to be proactive about getting people to notice you. The rst step is creating a pro le that will make it as simple as possible to show people what your charity is about and by providing easily accessible contact information. A logo that is used consistently