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TOUR of ICONIC BRANDS Building a Foundation for Collaboration


Build a Movement

Brands have the power to drive movements.


Iconic Brands Unequivocally Address Four Areas

Cre at Fo e r

Sha pe Sh i

t ke ar M s ce

ral u lt u C fts

w al er Qu est ions

eh en avi tit or y

s An t en am Fund

ICONIC BRANDS

B d l d i Bu nd I a


Address Fears and Anxieties

Iconic brands answer fundamental questions, addressing the fears and anxieties of the public.


Understanding a Unique Moment in Time

To truly address fears and anxieties, a brand needs to resonate with a unique moment in time.


Sitting at an Inflection Point

Today, we are witnesses to the dawn of a new age. Five shifts have created an inflection point, marking a new era.


A Unique Moment in Time

1. The Necessary Revolution


A Unique Moment in Time

1. The Necessary Revolution 2. The Future of Capitalism


A Unique Moment in Time

1. The Necessary Revolution 2. The Future of Capitalism 3. The Collaboration Imperative


A Unique Moment in Time

1. 2. 3. 4.

The Necessary Revolution The Future of Capitalism The Collaboration Imperative Open Source Democracy


A Unique Moment in Time

1. 2. 3. 4. 5.

The Necessary Revolution The Future of Capitalism The Collaboration Imperative Open Source Democracy Humanity 2.0


Building Behaviors

Iconic brands build behavior and act as mechanisms to move from behavior to identity.


Universal Appeal

The greatest icons are able to offer something for everyone, appealing to a wide array of individuals.


hn Jo

G eo rg e

o ng Ri

Pa ul

The World’s Greatest Band


The Altruism Framework


Creating Market Forces

Iconic brands create market forces, redefining the marketplace.


Connecting Human and Business Needs

An iconic brand reconciles its market and its people.


Economy, Ecology and Ethics

Today, we see the convergence of economy, ecology, and ethics and the adoption of the triple bottom line.


Depth and Simplicity

People are now looking for brands that offer depth and simplicity. They are no longer interested in the superficial.


The Importance of Happiness and Well-Being

There is a growing importance for brands that promote and cultivate happiness and well-being.


Shaping Cultural Shifts

Iconic brands also shape cultural shifts.


A New Place

The new dream is a place of optimism, a place of happiness and well-being, a place of BeDo.


Sitting at an Inflection Point

This new dream is moving the world...


Scarcity

Abundance


Isolation

Interdependence


Self-Interest

Altruism


Apathy

Empathy


Intent

Action


Become an Icon

A brand with foresight, beliefs, and a point of view can transcend the traditional trappings of a brand and become an icon.


Simple Moments of Happiness

Iconic brands are like balloons— democratic and able to generate simple moments of happiness.


What’s on your balloon?


BeDo — Tour of Iconic Brands  

Prepared for Bacardi

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