TOUR of ICONIC BRANDS Building a Foundation for Collaboration
Build a Movement
Brands have the power to drive movements.
Iconic Brands Unequivocally Address Four Areas
Cre at Fo e r
Sha pe Sh i
t ke ar M s ce
ral u lt u C fts
w al er Qu est ions
eh en avi tit or y
s An t en am Fund
ICONIC BRANDS
B d l d i Bu nd I a
Address Fears and Anxieties
Iconic brands answer fundamental questions, addressing the fears and anxieties of the public.
Understanding a Unique Moment in Time
To truly address fears and anxieties, a brand needs to resonate with a unique moment in time.
Sitting at an Inflection Point
Today, we are witnesses to the dawn of a new age. Five shifts have created an inflection point, marking a new era.
A Unique Moment in Time
1. The Necessary Revolution
A Unique Moment in Time
1. The Necessary Revolution 2. The Future of Capitalism
A Unique Moment in Time
1. The Necessary Revolution 2. The Future of Capitalism 3. The Collaboration Imperative
A Unique Moment in Time
1. 2. 3. 4.
The Necessary Revolution The Future of Capitalism The Collaboration Imperative Open Source Democracy
A Unique Moment in Time
1. 2. 3. 4. 5.
The Necessary Revolution The Future of Capitalism The Collaboration Imperative Open Source Democracy Humanity 2.0
Building Behaviors
Iconic brands build behavior and act as mechanisms to move from behavior to identity.
Universal Appeal
The greatest icons are able to offer something for everyone, appealing to a wide array of individuals.
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G eo rg e
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Pa ul
The World’s Greatest Band
The Altruism Framework
Creating Market Forces
Iconic brands create market forces, redefining the marketplace.
Connecting Human and Business Needs
An iconic brand reconciles its market and its people.
Economy, Ecology and Ethics
Today, we see the convergence of economy, ecology, and ethics and the adoption of the triple bottom line.
Depth and Simplicity
People are now looking for brands that offer depth and simplicity. They are no longer interested in the superficial.
The Importance of Happiness and Well-Being
There is a growing importance for brands that promote and cultivate happiness and well-being.
Shaping Cultural Shifts
Iconic brands also shape cultural shifts.
A New Place
The new dream is a place of optimism, a place of happiness and well-being, a place of BeDo.
Sitting at an Inflection Point
This new dream is moving the world...
Scarcity
Abundance
Isolation
Interdependence
Self-Interest
Altruism
Apathy
Empathy
Intent
Action
Become an Icon
A brand with foresight, beliefs, and a point of view can transcend the traditional trappings of a brand and become an icon.
Simple Moments of Happiness
Iconic brands are like balloons— democratic and able to generate simple moments of happiness.
What’s on your balloon?