Listing presentation - Peter Leonard-Morgan, Hunt Country Sotheby’s International Realty

HUNT COUNTRY SOTHEBY’S INTERNATIONAL REALTY

Peter Leonard-Morgan Realtor ®, DAAR Ambassador 443.254.5530 peterleonard-morgan@hcsir.com peterleonardmorgan.com

I grew up in London, moving to the United States in 2001. My formative business years were spent in the luxury automobile sales field, representing Aston Martin, Rolls-Royce, Ferrari and Lamborghini, before moving into business jet sales, where I remained for almost 20 years.

My transition into real estate has been a natural fit as a thirteen-year Loudoun County resident who strives to ensure that my clients receive the finest level of service. I am married with two children and live in the heart of hunt country, Middleburg, where I play an active role in my community as a member of the town council and the Utility and Go Green committees.

I understand that buying or selling a home is more than just a transaction: it’s a life-changing experience. That’s why I am dedicated to providing exceptional, personalized service for all of my clients. I take great pride in the relationships I build and always work relentlessly on the client’s behalf to help them achieve their real estate goals.

My colleagues at Hunt Country Sotheby's International Realty represent the best and brightest in the industry, and we’re always striving to lead the field in research, innovation, and consumer education. Today’s buyers and sellers need a trusted resource that can guide them through the complex world of real estate. With our extensive knowledge and commitment to providing only the best and most timely information to our clients, we are your go-to source for real estate industry insight and advice.

My Mission Statement is simple: CLIENTS COME FIRST. I pledge to be in constant communication with my clients, keeping them fully informed throughout the entire buying or selling process. I believe that if you’re not left with an amazing experience, I haven’t done my job. I don’t measure success through achievements or awards, but through the satisfaction of my clients.

HUNT COUNTRY SOTHEBY’S INTERNATIONAL REALTY

Company

Hunt Country Sotheby’s International Realty is the exclusive Sotheby’s Realty office for Loudoun County, with a wealth of experience selling country properties as listing and buyer’s agent. We consider ourselves to be a ‘boutique’ broker in that we have between 30 and 40 agents as opposed to hundreds, as a result of which we are able to be extremely selective as to whom we take on as agents. The brand is of paramount importance to us, almost as important as how we aim to ensure that our clients receive the finest service available. In addition to our headquarters in Leesburg, we were awarded the exclusive Sotheby’s International Realty representation for greater Middleburg in 2018, the nation’s hunt country capital.

HUNT COUNTRY SOTHEBY’S INTERNATIONAL REALTY

Local Marketing

We have a wonderful global asset as a Sotheby’s Realty office, however local and focused marketing is crucial to successfully closing transactions. Sotheby’s may be an 18th century name, but we utilize 21 st century technology and techniques to ensure that our listings miraculously find their way to as many appropriate prospective buyers as possible – traditional print, online and quality posts in social media.

HUNT COUNTRY SOTHEBY’S INTERNATIONAL REALTY

An Iconic Brand Building on the centuries­long reputation of the preeminent auction house, the Sotheby’s International Realty brand is recognized globally. Our legacy of quality service and expertise is unmatched.

HUNT COUNTRY SOTHEBY’S INTERNATIONAL REALTY

A Global Connection When a home is represented by the Sotheby’s International Realty® brand, it is presented to a highly qualified global clientele through exclusive channels and relationships. Our proprietary network of residential brokerage companies are located in 70 countries worldwide, making Sotheby’s International Realty a truly global real estate brand.

HUNT COUNTRY SOTHEBY’S INTERNATIONAL REALTY

Brand Heritage Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. The acclaimed auction house, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955. Sotheby’s International Realty inherited the iconic brand name, building on its legacy by delivering unrivaled real estate services.

HUNT COUNTRY SOTHEBY’S INTERNATIONAL REALTY

A Unique Collaboration Our alliance with Sotheby’s is our unique difference. The properties represented by our network are exclusively featured in Sotheby’s auction house marketing programs including high profile client events, showcases in the signature publications, and in digital newsletters and on sothebys.com.

HUNT COUNTRY SOTHEBY’S INTERNATIONAL REALTY

Brand Marketing High­quality, richly illustrated and engaging content delivered across multiple platforms inspires our global clients. Because purveyors of fine art and possessions are equally passionate about their homes, we take pride in showcasing our properties in high­definition video, virtual reality tours, and rich photography. These engaging formats are designed to inspire buyers and sellers in all phases of their journey.

HUNT COUNTRY SOTHEBY’S INTERNATIONAL REALTY

Media Partnerships We partner with leading media powerhouses to deliver content to discerning audiences worldwide. Our partners' cutting­edge innovation, strategic positioning and international impact enable the Sotheby’s International Realty brand to successfully connect with a global clientele.

HUNT COUNTRY SOTHEBY’S INTERNATIONAL REALTY

Targeted Advertising With an emphasis on exclusivity, the Sotheby’s International Realty advertising plans are driven by a consumer­centric approach targeting potential homebuyers and sellers at all stages of the real estate journey. Our robust digital and print strategy is aimed at showcasing homes to highly­qualified homebuyers.

HUNT COUNTRY SOTHEBY’S INTERNATIONAL REALTY

The Voice of Luxury Real Estate When it comes to high­quality real estate, we drive the conversation. Our public relations team fosters relationships with leading media outlets who generate awareness of the Sotheby’s International Realty brand and position our proprietary global network as the voice of luxury real estate.

HUNT COUNTRY SOTHEBY’S INTERNATIONAL REALTY

Social Media We actively engage with online networks of people passionate about fine living. The Sotheby’s International Realty brand creates exclusive content on multiple social media platforms, including Twitter, Instagram, Pinterest, LinkedIn, WeChat and on our very own Extraordinary Living Blog. Facebook is the top referring source of traffic to sothebysrealty.com. Additionally, the Sotheby’s International Realty YouTube channel has more subscribers than any other real estate brand.

HUNT COUNTRY SOTHEBY’S INTERNATIONAL REALTY

sothebysrealty.com The art of marketing a property is based on showcasing each home’s unique character. In 18 languages, our enhanced editorial approach on sothebysrealty.com enables millions of viewers to immerse themselves in our collection of 3D virtual reality tours, high­definition videography and high­resolution photography. This content rich experience is more effective in driving perspective buyers to sothebysrealty.com and engaging them once they arrive.

HUNT COUNTRY SOTHEBY’S INTERNATIONAL REALTY

Property Distribution Our global property marketing partners include the most authoritative news, lifestyle and financial voices, as well as real estate­centered websites. Additionally, once a home is showcased on sothebysrealty.com, it is exclusively marketed on more than 100 Sotheby's International Realty affiliate websites around the world. Results are measured with a variety of analytics and reporting tools, which enable sales associates and clients to refine a marketing campaign’s impact.

HUNT COUNTRY SOTHEBY’S INTERNATIONAL REALTY

Apple TV The Sotheby's International Realty Apple TV app is designed to fully immerse consumers in the brand. With our innovative app, homebuyers can discover Sotheby’s International Realty properties from the comfort of their living rooms. Unique to our app, users can explore our extraordinary offerings via lifestyle and amenities and can highlight properties and recent searches.

HUNT COUNTRY SOTHEBY’S INTERNATIONAL REALTY

SIR Mobile The Sotheby’s International Realty mobile app is the only luxury real estate app that serves properties in nearly 70 countries. Featuring high­quality media content, the app brings property searches to life with GPS and a drawing tool to locate homes. A points­of­ interest toolbar features lifestyle amenities such as local restaurants, golf courses, resorts and more.

HUNT COUNTRY SOTHEBY’S INTERNATIONAL REALTY

Touch Gallery We continually employ impactful technology to showcase the homes represented by our network. At Sotheby’s International Realty office locations, our cutting­edge storefront touch galleries are state­of­the­art. These high­definition, through­the­glass touch­screens encourage interaction with our global properties.

HUNT COUNTRY SOTHEBY’S INTERNATIONAL REALTY

PROMOTING YOUR PROPERTY Local Marketing 

In addition to leveraging the Sotheby’s International Realty brand world-wide, Hunt Country SIR will adopt the following local advertising and marketing initiatives in order to fully promote your property and business to the widest possible audience.

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Photography - HCSIR uses top tier, professional real estate photographers to take high quality staged photographs, drone photography and when required, create a floorplan and virtual tour of your property.

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Visit 102cornwallst.com for a current example of our full property media presentation.

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Apps – Your property will be presented in HomeSnap optimized for mobile devices.

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PROMOTING YOUR PROPERTY Local Marketing - video 

Never have property videos been more crucial to the successful sale of real estate than they are today. During the pandemic, it has offered prospective buyers the opportunity to preview properties almost as if they toured them physically, allowing them to schedule a shortlist of in person visits. On and off camera narration introduce an intimacy which the standard music accompanied video tours lack.

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Examples of recent on camera videos I have done are (click on each image to view video):

HUNT COUNTRY SOTHEBY’S INTERNATIONAL REALTY

PROMOTING YOUR PROPERTY

Local Marketing (cont’d) 

BrightMLS – Our local Washington Metro Area Multiple Listing Service, where your property will be showcased for the entire real estate industry to see, with 30-90 of the highest quality commissioned photographs, virtual tour and floorplan embedded into the listing.

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HuntCountrySIR.com – Your property will be fully listed in our website, and in my dedicated real estate website, peterleonardmorgan.com, with links to the entire photography and video portfolio.

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Print – Hunt Country SIR advertises strategically in various local print including Loudoun Times Mirror, Middleburg Life, Middleburg Eccentric, Country Zest & Style and local publications where appropriate.

HUNT COUNTRY SOTHEBY’S INTERNATIONAL REALTY

PROMOTING YOUR PROPERTY

Local Marketing (cont’d) 

The Sotheby’s International Realty platform – THE showcase for top quality real estate for sale, world-wide. This is where your property is presented to the world in addition to the local buyer. It transcends internet firewalls in massive markets like China thanks to exclusive syndication to platforms such as Juwai and PropGo.

HUNT COUNTRY SOTHEBY’S INTERNATIONAL REALTY

PROMOTING YOUR PROPERTY

Local Marketing (cont’d) 

Facebook has become one of the prime marketing mediums for presenting properties for sale. Hunt Country SIR is a strong user, boosting posts of its properties regularly on the agent and broker level, carefully hash tagging and sharing to ensure maximum exposure.

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Instagram, a division of Facebook, is another prime social media platform used by agents within Hunt Country SIR to create followings of its properties via hash tags and comments.

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PROMOTING YOUR PROPERTY

Local Marketing (cont’d) 

Smart Agent App – Each SIR agent has his or her own branded and personalized app, enabling them to send prospective buyers details of properties via text, email, Facebook or Twitter.

HUNT COUNTRY SOTHEBY’S INTERNATIONAL REALTY

PROMOTING YOUR PROPERTY

Local Marketing (cont’d) 

ActivePipe – Hunt Country Sotheby’s International Realty utilizes the ActivePipe email marketing platform to broadcast emails to prospects (engaged at open houses and through networking), existing clients and brokers.

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The platform allows us to monitor who has opened mailers and clicked on links to view properties.

ActivePipe dashboard

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reporting

PROMOTING YOUR PROPERTY

Local Marketing (cont’d) 

The Sotheby’s International Realty web presence reaches more potential end users than any of the other luxury real estate broker sites as depicted in the following graph by independent statisticians, SimilarWeb

Similar Web Statistics HUNT COUNTRY SOTHEBY’S INTERNATIONAL REALTY

PROMOTING YOUR PROPERTY

Local Marketing (cont’d) 

We work with local and national newspapers and magazines to place editorial about interesting properties which we are fortunate to be listing.

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FEEDBACK

Reporting 

Sotheby’s International Realty’s internal proprietary ListTrac® system allows us, as agents, to set up detailed reporting for our clients so that they receive bi-weekly or monthly emails with a detailed analysis as to inquiries and leads for their property.

HUNT COUNTRY SOTHEBY’S INTERNATIONAL REALTY

PROMOTING YOUR PROPERTY

Open Houses - Discussion 

When performed properly, open houses can be of great benefit to the marketing of a property. At Hunt Country SIR, we favor holding a broker open house (these are customarily held every Tuesday, usually for two to three hours) as soon as possible after a listing goes live in order to present the new property to the broker community.

They are lightly catered events which are pre-marketed within the broker open house section of the MRIS as well as via direct email marketing using our Rezora email marketing platform to hundreds of Realtors within our catchment area.

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Public open houses are principally held on Sundays, usually either between 1PM and 3PM or 2PM and 4PM. Obtaining a sale directly from an open house does not always happen, however once again, these are promoted a few days in advance so that prospective buyers know that there is an opportunity to tour a property conforming to their requirements on a weekend. Once an open house is entered into the MLS, it automatically promulgates to major services such as Zillow and Trulia. 

Locally, we also promote open houses in InsideNova.com and the Washington Post online.

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As a part of our preparations to bring the property to the market, we will look at various dates to propose to you for the initial broker’s open house and then subsequent public open houses (subject to your approval). These could be one Sunday per month, or two, depending upon your appetite for allowing us to open up the property that frequently.

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All of this said, the choice to allow us to hold any open houses is of course yours; some property owners do not like them, others do. We believe that they can and do provide a benefit to you, although there are no certainties.

HUNT COUNTRY SOTHEBY’S INTERNATIONAL REALTY

ABOUT US

Hunt Country SIR 

Hunt Country SIR has offices in the historic towns of Leesburg and Middleburg, Virginia.

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Focused on providing its clients with superlative service at all stages of the transaction.

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We are a boutique broker with a dozen agents, not a hundred, and we strive to maintain an old school attitude of personal service, while using state of the art marketing techniques.

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Founded by Janeen Marconi, a lifelong resident of Loudoun County with more than 25 years experience as a real estate agent and broker.

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In house marketing team.

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Broker and agent level advertising.

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Local knowledge.

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Active in our community.

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Peter is based at our Middleburg office, located in the heart of the Middleburg Historic District on West Washington Street.

HUNT COUNTRY SOTHEBY’S INTERNATIONAL REALTY

Hunt Country Sotheby’s International Realty, Middleburg office Original painting by Isabelle Truchon

ABOUT US

Current Listings & Recent Sales Peter represents, and has represented a diverse cross section of properties as exclusive agent, including the selection shown below.

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YOUR PROPERTY

- Your home      

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I would be delighted to represent your property.

I am a full time, professional Realtor®, working seven days a week to achieve my clients’ needs.

Our standard listing agreements run for six months.

We always make sure to commission professional photos and drone video plus floor plans – buyers love these and it helps expedite a decision to purchase.

Our listing fee is 6%; we offer 3% to a cooperating broker who brings the ultimate buyer.

I always take time to prepare a detailed property value comparison (this is not an appraisal) following the initial meeting to assist with setting a listing price at a level which will attract buyers as quickly as possible.

However, ultimately it is your decision as to what we will ask for your property.

Once a listing price has been agreed upon, I prepare a ‘Seller Net Sheet’ which will provide an accurate guide as to what you can expect to receive at closing after closing costs, commissions and fees.

Thank you so much for the opportunity to meet and discuss your future property decisions.

Peter Leonard-Morgan HUNT COUNTRY SOTHEBY’S INTERNATIONAL REALTY

ON THE COVER Monte Subasio, Bluemont, Virginia, USA | sothebysrealty.com

© MMXIV Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.