VISION
“ Be Yourself Comfortably ” ,
CORPERATE IDENTITY
PRIMARY LOGO WITH COLOUR BACKGROUND
SECONDARY LOGO USE FOR SMALL SPACE
FONTS
Cyrene
Regular
Helvetica Neue
Libre Bodini
LOGO USAGE
ACCEPTABLE USAGE
The logo should always be used in its original form, without any alterations or modifications.
UltraLight Italic
UltraLight Thin Thin Italic Light Light Italic
Regular Medium Medium Italic Bold Bold Italic Italic
UNACCEPTABLE USAGE
When using the logo on a colored background, make sure that there is sufficient contrast between the logo and the background to maintain legibility.
Do not adjust the original aspect ratio.
Regular Medium
Medium Italic Bold Italic Bold Italic
Do not use primary logo and secondary logo together.
The logo should not distort, stretch or skewed in any way.
HEX #4394DF HEX #BFD7E6 HEX #9AD5C5 HEX #889A8E HEX #888888 HEX #AA9E2B HEX #D6DD58 HEX #E4E4B2 HEX #E1E1E1 HEX #E3B458 HEX #E65A28
LOGOTYPE
PEACE RIBBON INSPIRED
THE LETTER "P" IS ADJUST WITH A LINE AT THE LEFT OF LETTER, RESEMBLING A PEACE RIBBON THAT REPRESENTS THE BRAND'S PEACE AND FRIENDLY.
SECONDARY PRIMARY
FEMALE GENDER SYMBOL INSPIRED
WE USE A LONG SERIF "P" RESEMBLING A FEMALE GENDER SYMBOL. REPRESENTING OUR STANDPOINT IS ENGAGING WOMEN TO CONFIDENT AND LOVE YOURSELF.
THE LETTER "H" IS STYLIZED WITH A LOOP AT THE TOP, RESEMBLING A SMILE THAT REPRESENTS THE BRAND'S WELCOMING AND ACCEPTING NATURE.
VISUAL of PHILE
CORPORATE IDENTITYGRAPHIC ELEMENT
VISUAL OF SERVICE
100% Wool MADE IN THAILAND
Machine-Warm normal wash
Handwash-Warm
KINDLY SPIN OR WRING
OXYTOCITY
AUTUMN WINTER 2023
OXYTOCITY
AUTUMN WINTER 2023
The OXYTOCITY Autumn Winter 2023 collection is inspired by the story of a young girl who has a strong bond with her mother. The concept revolves around the idea of how she would navigate life without her mother being present. This concept is translated into a design collection that showcases how this young girl can grow and develop independently.
TRENDTECHNIQUES & DETAILS
Surreal SoftnessQuiltTrompe l’oeil EffectKnitting
The highlight of this collection is the knit print pattern that incorporates trompe l'oeil effects, drawing inspiration from the handmade works the girl used to create with her mother during her childhood. As she grew up, she embraced the use of handmade techniques to create gifts for her loved ones. This concept blends handmade details with trompe l'oeil effects to convey love and emotion to customers. The collection also features pocket details that mimic the concept of the girl carrying her mother's memories and teachings as a source of inspiration and encouragement in her life journey.
PHOTOSHOOT DIRECTIONMOOD AND TONE : YOUTH / ENERGETIC / COZY
COLOR WAY
HEX #4394DF HEX #BFD7E6 HEX #9AD5C5 HEX #889A8E HEX #888888 HEX #AA9E2B HEX #D6DD58 HEX #E4E4B2 HEX #E1E1E1 HEX #E3B458 HEX #E65A28
PART 4 MARKETING PLAN
PROMOTIONCOMMUNICATION
STRATEGYCOLLABORATION
SOCIAL MEDIA PLATFORM
Celebrate Love, Embrace Pride
#CelebrateLovewithPHILE
"Love for All" Discount: Enjoy 15% off all Pride-themed items throughout the month of June. Use the code PRIDE15 at checkout. Additionally, for every purchase from the Pride collection, we will donate 10% of the proceeds to a local LGBTQ+ organization.
Special drop !
