
1 minute read
OXYTOCITY
from PHILE BRANDING
by petchtaes
Autumn Winter 2023

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The OXYTOCITY Autumn Winter 2023 collection is inspired by the story of a young girl who has a strong bond with her mother. The concept revolves around the idea of how she would navigate life without her mother being present. This concept is translated into a design collection that showcases how this young girl can grow and develop independently.
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TECHNIQUES & DETAILS
The highlight of this collection is the knit print pattern that incorporates trompe l'oeil effects, drawing inspiration from the handmade works the girl used to create with her mother during her childhood. As she grew up, she embraced the use of handmade techniques to create gifts for her loved ones. This concept blends handmade details with trompe l'oeil effects to convey love and emotion to customers. The collection also features pocket details that mimic the concept of the girl carrying her mother's memories and teachings as a source of inspiration and encouragement in her life journey.








PHOTOSHOOT DIRECTION
MOOD AND TONE : YOUTH / ENERGETIC / COZY














