a truly genuine bite of italy
Take-away dining reinvented to cater for a more discerning and sustainable market
British English: bite/noun
A bite of something, especially food, is the action of biting it.
Verb: morso (m), morsa (f)
1. past participle of mordere
Noun: morso m (plural morsi)
1. bite
2. bit (of a horse)
3. nibble
A far cry from typical
aka Fine Snacking
Introducing a relaxed and social dining experience an evolution of Italian bar-style dining for discerning modern diners who appreciate the speed and convenience of ‘street food’ with all the delicious, decandence associated with the Italian city cuisine.
The next level in premium convenient dining drawing on its bar culture and Italy’s favourite time of the day:
Counter units are kept bursting with tantilising delicasies, set afront of a classically polished and serene Italian bar counter
‘Cibo de strada’ or ‘Street Food’ can invariably depend on what post code you’re in but wherever you find yourself we have something for all tastes and budgets, catering for grafters working to the bone or nose to screen with little time to stop along with thier managers wanting to impress clients over a working lunch. Everything on o er is ‘presto’ without losing gusto.
Our philosopy is that the best things come in small packages; especially when it comes to our co ee, which is encouraged to be taken in true Italian stylequick, short and strong.
Mano a borsa
Italian hand gesture created by extending all the digits on the hand bringing them together with palms facing up and moving the hand up and down by the action of the wrist and/or elbow.
It implies a question, such as "what do you want?", "what are you saying?"
08.00 - 11.30
Breakfast ‘veloce’. Starting the day with an intense co ee kick and caress of indulgence with complimentary miniature pastries and short co ee
Lunch, catering for the frenetic and demanding pace of city life. Lunchtime menus vary according to season but o er wholesome and hearty dishes alongside decadent morsles, catering for workers and gentry alike
1730 - 20.30 12.00 - 17.00
Take a moment to spoil and indulge in an after-work
Negroni, speciality gin or broad range of ‘aperitivi’ alongside a complimentary dish of mixed ‘Stuzzichini’. The way Italians do tapas.
Collect a pre-made or compose your own box of mixed morsels to take home
noun: a small portion of a food or drink served before or at the beginning of a meal to stimulate the desire to eat. any small portion that stimulates a desire for more or that indicates more is to follow:
Ligurian-style pizza made with delicously rich toppings on a thick, light bread
Mixed selection platters bring a little finesse to the lunchtime boardroom or to enjoy ‘Aperitivi-time’ at home. All delicasies are made to enjoy ‘a tuo piacere’, however and where you like.
As you’ve never had them before Sicilian deep fried balls of rice and pasta filled with a variety of a rich sauces for one of the most complete taste sensations.
Environmentally conscientious
Simple and natural styling ranging from basic boxes to presentation/party platter packaging and premium ‘chocolate boxes’
There is a strong sense of social and environmental responsibility, with every aspect of the business regularly assessed for it’s ecological and social impact.
Local seasonal produce
No food waste (Supplying food banks and composting)
No single-use plastic
Compostable / recycled packaging
Evocative of the ‘Golden Age’ of Italian cinema with the exuberance and gusto of Loren and Lollobrigida, when indulgence was a blessing and decandence an art form
Personality and brand exploration
Taste, Gourmet, Speedy, Veloce, Street, Piazza, Appetite, Hunger, Take-away, Porta Via, Gusto, Stuzzichinni, Bocconcini, Saltine, Tempo Libra, Dolce Far Niente, Morsels, Nibbles, Bites, Finger Food, Assaogio, Acquloina, Cosmopolitan, European, Decadent, Golden, Marble, Slate, Glass, Chrome, Delectable, Deli, Delicious, Indulgence, Treat, Spoilt, Sharing, Social, Convenient, Casual, Informal, Friendly, Choice, Variety, Genuine, Authentic, Decorative, Spizzicare, Fresh,
Display, Bar Food, Happy hour, Cibo, Warm, Environmental, Minimal, Seasonal, Local, Organic, Artisan, Mozzichini, Bistro, Couture, Premium, Gluttony, A ordable Luxury. Apericena, Abbiocco, Tapas, Light Bites
Classical approach.
Understandable Italian - Via meaning ‘street’ and ‘go’ and ‘Delizia’ emcompassing delicasies and delicious
Contempoary approach.
‘Morso’ - meaning ‘bite’, in both senes as in English Works phonetically, with the suggestion of wanting more.
Gourmet Italian Tapas, conveniently served morsels made to be savoured
A tavola non si invecchia
At the table with good friends and family you do not become old.
A small kitchen makes the house big.
si vive di solo pane One does not live by bread alone.
cucina piccola fal la casa grande
mangia sulo s'affoga He who eats alone su ocates.
Daily mean across the week based upon anticipated average spend and turnover
Approximate pricing
Stuzzi - 2-tier pricing structure
Standard (£1.20-£2.00ea) or (£TBC per kilo)
Average spend at peak times
Breakfast - 2hrs (08.00-10.00)
Average spend - £4.00 ea
Turnover - 20 persons/hour
Sub total - £160.00
Pranzo (Lunch) - 3hrs (12.00-15.00)
Average spend - £8.00 ea
Turnover - 30 persons/hour
Sub total - £720.00
Delivery / Takeaway
Lunchboxes - 20 @ £6.50 ea
Platters - 2 @ £25.00
Sub total - £180.00
Aperitvo - 2.5hrs (17.30 - 20.00)
Average spend - £15.00 ea Turnover - 36 persons Sub total - £540.00 TOTAL - £1,600.00
Delivery
Trading is anticipated to be continuous although only 7.5 hrs is accounted here. The remaining time is allocated for preparation and deliveries.
Deliveries and take-away trade is anticipated being a significant revenue but the initial focus will be predominantly on site, with a view to develop a broader market once reputation and prominence is esablished.
Premium (£2.00-£3.50ea) or (£TBC per kilo)
Boxes
Standard lunch - £5.00 - £6.50
Premium lunch - £7.50 - £12.00
Platters (Boardroom: 4 person)
£20 - £35.00 (16pc) Focaccie
£5.50 - £7.50
£3.75 - £5.50 Paste / biscotti £0.80 - £ 3.50 Co ee
Dbl shot espresso w/ 2 bites- £3.50
Apertivo (with complimentary stuzzi)
Large, alcoholic mixed drinks - £8.50 - £10 Non-alcoholic - £5.00
Sharing platters - £12.00
Mixed Stuzzi (incl. sml focaccie) Meats & Cheese
Responsibilities, pledges and aspirations
There is a simple premise and belief that delicious, nutritious fresh food can be served quickly, catering for the whole community, creating authentic, sustainable and a ordable ‘fine snacking’
With this consideration is given to every aspect of the production cycle, from sourcing to waste
E ectively capitalise on existing low-non carbon alternatives
Bicycle delivery riders
Zero-plastic
Recycled/compostable packaging
Meat & dairy free focus
Local/Organic/Fair Trade/Seasonal produce
Support food banks, allotment schemes
Charity sponsored purchases
‘Trattoria’ philosophy, delivering healthy, hearty dishes designed for modern daytime workers who are increasingly restricted to desktops and board rooms.
The impact of every aspect of business is considered and minimised as far a financially feasible, using locally sourced organic produced, environmentally packaged and e ciently delivered.
Alongside the more practical and sustantial lunch-time o erings there is also an exclusive premium menu consisting of more decadent delicasies to be sold in superior ‘chocolate box’ style packaging
To o er a ordable authentic artisan ‘street food’ to urban/city workers.
Create a unique food delivery option for o ce workers.
Develop a ‘carbon neutral’ fast food
Starting from a ‘ghost kitchen’ based between Guildford and Woking, 2 of the largest and most a uent areas within Surrey, the aim is to o er the town’s workers a unique interpretation of gourmet sizeable finger food based on genuine Italian dishes. The menu consists of dishes specifically created for delivery.
To generate enough revenue by the first year of trading to be able to invest in a mobile catering unit that will be able to ‘pitch’ and operate directly from town centre(s).
Simple ‘brown paper bag’ packaging. As soon as financially viable will be made from hemp boards and printed in vegetable inks.
All deliveries will aim to have no carbon impacy from the o , either utilising electronic mopeds/ scooters or ideally bicycles.
Finalise Branding Source and set-up ordering/delivery software
Establish kitchen (Carlo’s / Ghost Unit) Design and source packaging
Complete website
On-line and print marketing campaign promoting upcoming launch
