perth upmarket RETAILERS GUIDE | 2017
180+
WA'S MOST CREATIVE DESIGNERS AND MAKERS Quarterly curated market Img Gluten free scallywag by Jasmin Gardiner Photography
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contents About us... 3 The details... 4 Who we're looking for... 5
Perth Upmarket call 0432 897 516 email contactus@perthupmarket.com.au www .perthupmarket.com.au PO Box 1073
Why choose Perth Upmarket?... 8 Levels of involvement... 9 How to apply... 11
West Leederville, WA 6901
Questions?... 12 Partners... 13
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Retailer: Emily from The Little Press Photographer: Jason Tey Photography
about perth upmarket Founded in 2008, Perth Upmarket quickly established itself as Perth’s premier quarterly market for handcrafted wares. It brings together over 180 of Perth’s talented
We’re a local business and we’re all about
local artists, designers, stylists, craftsmen and
helping local creatives run successful,
gourmets all under one roof. The product mix
thriving businesses. Not only will we attract
is diverse including hand-made clothing,
loads of the right kind of customers to you
cupcakes, wall art, cards, homewares,
on the day, we help you maximise your day
jewellery, skin care products and more.
by providing you with tools and support to help you get the best value for your money.
All products at Perth Upmarket are made OR designed in WA. The market allows Perth
If you're a local maker or designer with
shoppers, who appreciate hand-made, to
beautifully styled products, we'd love to hear
connect with the talented creators.
from you.
JUSTINE BARSLEY FOUNDER PERTH UPMARKET
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the details EVENT DATES * Sunday 26th March 2017 * Sunday 25th June 2017 * Sunday 17th September 2017 * Sunday 26th November 2017
Location: Winthrop Hall Undercroft at The University of Western Australia
Time: 10am - 4pm (Subscriber VIP hour: Mar, Sept + Nov 9-10am)
Exhibitors: 180+ Expected numbers: 10000-15000 Entry: Free to public Free parking and ATMs onsite
KEY DATES FOR EXHIBITORS Applications generally open the day after the previous event for 2 weeks only.
These dates may change. Please register to be informed of event application dates.
Retailer: No Toast
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who we're looking for Perth Upmarket is a curated event which means we handpick the best and most creative designers, makers, artists and gourmets that we feel are a good fit for the Perth Upmarket brand.
More specifically, we are looking for creatives that: > make or design their product here in WA > have a high quality, unique and stylish product > offers a product that we think will appeal to our target market > can professionally merchandise and
We're looking WA's
present their product > demonstrates a high level of design and
most creative designers, makers, artists and
involvement in the creation of the product
> are active on social media and will help to promote the event
> have professional images that we can use to promote their presence at the event.
gourments! We also consider where else the product is sold and how many other retailers we have in each category.
NOTE: Not all registrations are approved. Based on the high number of applications we are unable to provide individual feedback on applications not accepted by Perth Upmarket. If you are not successful, you may reapply only if you significantly change your offering.
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L>R Mrs Potter Pots, Beste Ogan, Blossom Catering, T Sisters Kitchen, Lovebug Designs, Purity Soaps Photography: Anthea Kirkman
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why choose perth upmarket? Perth Upmarket is Perth's premier quarterly market for handcrafted wares. We are a West Australian business and our vision is to help creative small businesses, like yourself, to thrive. We want to provide you with tools and support to help you before, on the day and well past the event.
We have 3 ATM's on site and plenty of free parking. We spend hundreds of hours and thousands of dollars in executing our highly
targeted marketing plan in order to attract the right people who are your target market are ready to do business with you. Perth Upmarket has previously been featured on Sunrise, Air Asia inflight
Here is what we think sets us apart from
magazine, Tourism West Australia, WA
other markets:
Weekender, The West Australian and WA Business news to mention a few.
professional events team and
Our events are FREE to attend, so we
We are a
attract thousands of savvy shoppers
pride ourselves on being highly organised.
Perth Upmarket is held on the picturesque
Our aim is to make your day stress free
grounds of The University of Western
and generate lots of sales.
Australia -
centrally located between the
Our events are curated - we
north and south of Perth and boasting
hand pick over 180 of Perth's best retailers,
loads of free parking.
limiting the numbers in each category, to
We attract high
quality sponsors that
give customers choice and variety while
help elevate our event to extend our
minimising competition between
reach.
exhibitors. You will be in good company.
private Facebook group community where you build ongoing We have a
We
care about our retailers and your
success. We have many retailers who we
business relationships with
have worked with for many years. Many
other retailers and where we share
have become great friends.
information and tips to help you maximise your day.
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levels of involvement RETAILER As a Perth Upmarket retailer, you will receive:
Your
own space to sell your products and
STALL SIZES Our market event stall fees vary depending
talk to customers. You are expected to be
on the size and positioning of the space.
present at the event at all times to talk to
The following fees are for all UWA
customers.
Upmarkets. Pop Up event prices and
Website listing in our retailer
offerings may vary. Prices may also
directory with a picture and link to your
change without notice.
website. Your business name listed on our
market
map which is hosted online and given away on the day.
Tools and support to help you drive traffic to your stall, be successful on the day and after. Access to our private Retailers only
Facebook group Option for additional paid promotion
• Veranda site (1.8m x 1.5m) $240 • Small site (2m x 1.5m) $255 • Small Corner (2m x 1.5m) $295 • Medium site (3m x 1.5m) $315 • Medium Corner (3m x 1.5m) $340 • Large outside site (3m x 3m) $385 (you must provide your own marquee) • Large indoor site (3m x 3m) $530 (limited number available)
through our digital channels to our large database.
*note Junior Upmarket stalls are 1.2m deep due to smaller venue size.
More info on our website.
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other fees New applicant fee – A one off $33 new applicant fee applies for all new applicants. This will be added to the first invoice and covers the additional cost of establishing a new retailer file.
Table hire - We can provide you with table hire at just $35 per table. Insurance - Insurance is compulsory. If you have your own insurance, you may provide us with your policy details. Otherwise public and product liability insurance is available through us for just $33 per event.
Credit card and eftpos payment machine – We have negotiated special rates for PayPal. A one off fee applies to purchase the machine and then pay as you go for transactions processed. Ask us to find out more.
Power – Limited power is available for outdoor stalls. Cost is $25 for up to 3 connections.
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Retailer: Bubbaroo Photographer: Anthea Kirkman
how to apply Joining Perth Upmarket is a two step process:
Please note that we receive many more applications for the event than spots
Step 1: Register to see if you qualify to go on our eligible retailers list. Please note that not
available and we limit the number of retailers in each category.
everyone that registers is deemed the right fit for this event and may not be accepted. You
To increase your chance of securing a spot
can register at any time.
please: • complete all questions on the
Step 2: If you are approved for the
application form.
eligible reatiler list, including
• provide professional photos to
past retailers, please go to our
showcase your work.
www.perthupmarket.com.au,
website
• include a photo of a past stall set
log in with your username and password and
up or sketch of what you are
click on the application form to apply for the event. Applications are only open for a then
fixed time so please check dates and apply during these times.
proposing.
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questions? .
Do I need insurance? Yes, insurance is compulsory. If you have your own insurance, you may provide us with your policy details. Otherwise public and product liability insurance is available through us for just $33 per event.
Do you provide any walls or structures for my space? No, we will mark out your space and it's up to you to bring all structures and equipment to make it look amazing! You will be able to unload near the venue.
When will I find out where my space is? You will receive a floor plan and bump in info the week prior to the event. If you have a specific request please include it on your application. We will do our best to accommodate.
Can I share a space? We generally don't allow the sharing of spaces. We may consider it if your brands aligns. There will be an additional fee to cover extra admin and the second website listing.
Do you have change rooms? We don't have formal change rooms. You may bring a changing tent and we do have a space both upstairs and downstairs where you can place a change tent and mirror.
Are there any special conditions for food retailers? Food retailers must be a registered food business, comply with the market stall food regulations and will be required to complete an Application for Temporary Food Business with the local council. If you are a food retailer you need to make sure that you have the appropriate permits or are in the process of obtaining these permits. A food permit fee applies with the City of Perth. No refunds will be given to retailers who fail to get approval in time.
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questions? .
Do I need to reapply for each event? Yes, due to the overwhelming demand for places, existing retailers will need to complete an application form for each event outlining their new offerings. We like to vary the mix of new and existing retailers and we assess the mix of stallholders for each market. Because of this, it is not a given that a previous retailer will be given a spot at the next market automatically.
When will I know if I am successful? New registrations are assessed weekly and you will be informed if you are on the Eligible Retailers List within 7 days of registering. Registration is NOT and application to attend an event. It is only approval to apply for events.
Once registered and approved, you need to apply for a stall during the application open dates. We aim to assess applications within 2 weeks after the closing date – workload permitting. All applicants will receive an email communicating the outcome of their application.
Upon receiving an offer to retail and an invoice, full payment is required within 2 weeks. Sites are reallocated if payment is not received by the due dates. Once your invoice is paid, there are no refunds for cancellation.
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partners We work to attract high profile sponsors to extend your exposure. Some of our past sponsors include:
Retailer- Beste Ogan
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