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wedding upmarket GUIDE FOR EXHIBITORS

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2017

50+ WA'S MOST CREATIVE DESIGNERS AND SUPPLIERS Helping brides curate a bespoke wedding

Dress: Meeting Grace Flowers: A Little Bohemia Photographer: Lola Images


ty Socie Hire itor: Exhib

hy grap hoto Tey P n o s Ja her: grap Photo

contents About us... 3 The details... 4 Who we're looking for... 5 Wedding Upmarket

Sister business to Perth Upmarket

call

Why choose Wedding Upmarket?... 8

0432 897 516

email

contactus@perthupmarket.com.au

Levels of involvement... 9

www .weddingupmarket.com.au

PO Box 1073

How to apply... 11

West Leederville, WA 6901

Questions?... 12 Partners... 13


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Exhibitor: Emily from The Little Press

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Photographer: Jason Tey Photography

about wedding upmarket Wedding Upmarket is a platform for WA's most creative wedding designers and suppliers that want to connect with Upmarket brides-to-be who are looking to create a personal, meaningful and unique wedding experience.

The Wedding Upmarket was founded in 2011

on the day , we help you maximise your day

and has grown into a biannual free entry

by providing you with tools and support to

event, showcasing over 50 creative West

help you get the best value for your money.

Australian products and services, and attracting between 4000-6000 brides-to-be

If you're an independent creative wedding

and their key decision makers annually.

designer/supplier who cares about the details and loves to think outside the box,

We’re a local business and we’re all about

we'd love to hear from you.

helping local creatives to run successful, thriving businesses. Not only will we attract JUSTINE BARSLEY

loads of the right kind of customers to you

FOUNDER WEDDING UPMARKET

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the details EVENT DATES

• Saturday 6th May 2017 • Saturday 26th August 2017

Location: Winthrop Hall Undercroft at

The University of Western Australia Time: 10am - 3pm Exhibitors: approx 55 Expected numbers: 2000-3000 brides-to-be Entry: Free to public

KEY DATES FOR EXHIBITORS May 2017 event

Applications open: mid Jan 2017 Applications close: mid Feb 2017 Exhibitor offers: end Feb 2017 Invoices due: mid Mar 2017 Market map content due early April 2017

August 2017 event

Applications open: May 8, 2017 Applications close: early June 2017 Exhibitor offers: emid June 2017 Invoices due: mid July 2017 Market map content due end July 2017 Exhibitor: Cupcake Cravers

Photographer: Jason Tey Photography


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who we're looking for The Wedding Upmarket is a curated event which means we handpick the best and most creative wedding suppliers and designers that we feel are a good fit for the Wedding Upmarket brand.

More specifically, we are looking for creatives that: > appeal to brides wanting a custom and

stylish wedding that stands out from the crowd.

We're looking for creatives that can help our brides to bring their Pinterest boards to life!

>

are friendly and happy to collaborate with

other designers and suppliers on they day and in between events through styled shoots etc. (There's plenty of business to go around right?) >

offer a boutique product/service. (No mass

produced produced or off the shelf) >

have excellent styling, attention to detail

and can think outside the box. This includes stall presence on the day where the expectations are high. Exhibitors are expected to curate a visually appealing space that reflects both their brand and the Upmarket aesthetic - we can provide support to do this. >

are looking to generate leads and gain

more bookings to grow their business. >

are active on social media and will help to

promote the event. >

have professional images that we can use

to promote their presence at the event.

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Dress: Meeting Grace, Cakes: Cupcake Cravers, Table: Heart Strings Hire and Style, Building: UWA, Dress: Cleo Borello, Musician: Riley Pearce. Photography: Lola Images and Jason Tey Photography or exhibitor supplied.


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Photos: Sarah Tonkin Photography, Table: Pretty Willow, Styling Flights of Fancy by Kristy, Jane and Jones Flower Co, Cocktails with Pops by La Paleta , Drink station: Hire Society, Vintage Kombi- Marley's Kombi Co Photography: Lola Images and Jason Tey Photography or exhibitor supplied.

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why choose wedding upmarket? Wedding Upmarket is a West Australian

We spend hundreds of hours and

business and our vision is to help

thousands of dollars in executing our highly

creative small businesses, like yourself,

targeted marketing plan in order to

to thrive. We want to provide you with

attract the right people who are your

tools and support to help you before, on

target market are ready to do business

the day and well past the event.

with you. Wedding Upmarket has previously been featured in white Magazine, Hello

Here is what we think sets us apart from

May, Nouba and Polka dot bride... to name

other bridal fairs:

a few. We have options for you to get involved in

Our events are FREE to attend, so brides

can bring all their key decision makers Wedding Upmarket is held on the picturesque grounds of The University of Western Australia - centrally located between the north and south of Perth and boasting loads of free parking. We attract high quality sponsors that help elevate our event to extend our reach. We have a private Facebook group community where you build ongoing

business relationships with other exhibitors and where we share information and tips to help you maximise your day.

roaming models, info sessions and other marketing opportunities on the day. We hire a professional photographer and we give you access to the photos from the day. We are a professional events team and pride ourselves on being highly organised. Our aim is to make your day stress free and generate lots of leads to convert to bookings. Our events are curated - we hand pick

the 50 best vendors, limiting the numbers in each category, to give customers choice and variety while minimising competition between exhibitors.


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levels of involvement E X H I B I T O R

As a Wedding Upmarket exhibitor, you will

STALL SIZES

receive: Large inside 3m x 3m (4 spots avail) $825

Your own space to showcase your

Medium inside 3m x 1.5m

$595

Small inside 2m x 1.5m

$535

Verandah outside 1.8m x. 1.5m

$400

Food or vehicle outside

$400

Ceremony set up outside 6m x 10m

$400

offering and talk to customers. You are expected to be present at the event at all times to talk to customers. Website listing in our exhibitors’

directory with a picture and link to your website. An image and description about your business in our market map which is hosted online and given away on the day. Insurance cover for public liability at no

extra cost. Access to professional photos of the day. (These are taken at the photographers discretion.) Tools and support to help you drive

traffic to your stall, be successful on the day and after. Option for roaming models to wear accessories and dresses. Option to participate in our informative Wedding Insider sessions. Option for additional paid promotion through our digital channels.

More info on our website.

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levels of involvement F R I E N D S

P A R T N E R / S P O N S O R

This is suitable for people who do not have

We have a handful of opportunities for

a space a the event on the day either

aligning businesses to join us as event

because they are not available or we cant

partners/sponsors. You will provide

fit them in.

services to the event in return for either a space at the event and/or other

As a friend of Wedding Upmarket, you will

promotional services to our customer and

receive:

retailer database.

Website listing in our exhibitors’

Specifically, we are looking for partners for

directory with a picture and link to your

limited opportunities as:

website.

• event photographer

An image and description about your

• event videographer

business in our market map which is

• prize giveaways

hosted online and given away on the day.

• event stylist and consulting stylist to exhibitors • media sponsor

COST

Advertising only Supplier contributor

$165 No cost

A supplier contributor is someone who contributes to a stall ie flowers, signage, styling or hire, as long as you are providing items to our exhibitors for free or at a discount rate. We will also give you access to our photos and tag you on social media.

• structure sponsor • music sponsor

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Exhibitor: Off the Market Wedding Photographs

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Photographer: Jason Tey Photography

how to apply Joining Wedding Upmarket is a two step process:

Step 1: Register to see if you qualify to go on our eligible exhibitors list.

Please note that not

Please note that we receive many more applications for the event than

everyone that registers is deemed the right fit for this

spots available and we limit the

event and may not be accepted. You can register at

number of retailers in each

any time.

category.

Step 2: If you are approved for the eligible

To increase your chance of securing

exhibitors list, including past exhibitors, please go to

a spot please:

our website www.weddingupmarket.com.au,

• complete all questions on the

log in with your username and password and then click on the application form to apply for the event. Applications are only open for a fixed time so

please check dates and apply during these times.

application form. • provide professional photos to showcase your work. • include a photo of a past stall set up or sketch of what you are proposing.

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questions? Do I need my own insurance?

When will I find out where my space is?

We will cover you for public liability under

You will receive a floor plan and bump in

our policy for the day of the event. You don't

info the week prior to the event. If you have

need to get your own policy, although all

a specific request please include it on your

businesses should consider this to protect

application. We will do our best to

themselves.

accommodate.

Do you provide any walls or structures for

Can I share a space?

my space?

We will consider the sharing of spaces with

No, we will mark out your space and it's up

aligning businesses. Please complete an

to you to bring all structures and equipment

application form for each. More info is on

to make it look amazing! You will be able to

our website about the cost of this.

unload near the venue but please let us know if you are using an external hire company or bringing a trailer in order for us to accomodate your set up.

Exhibitor: Lola Images

Photographer: Lola Images


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partners We work to attract high profile sponsors to extend your exposure. We’re in discussions

right now to partner with some great brands. If this interests you please get in touch.

Some of our past sponsors include:

Glamping Co - Sponsor 2016


y l p p a ! w o n

Wedding Upmarket Exhibitor Guide 2017  

For more information go to www.weddingupmarket.com.au

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