Liberty Lake 2020: A Community Yearbook

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Over a March weekend, COVID-19 turned the way business is transacted in the Inland Northwest on its head. By Monday, Liberty Lake resident Dayne Kuhlmann had scheduled three weeks’ worth of Facebook Live Q&A sessions with experts to provide crisis-specific help for local businesses on topics from food service to financial options to marketing.

A Spokane Valley family business turns 70 this year, and its thirdgeneration owner is proud to lead the celebrations. Tracy Jewelers opened in 1950 on the northeast corner of Sprague Avenue and Argonne Road. Watchmaker Patrick Tracy and his wife, Norann, built the SEAN TRACY business over its first 25 years. Today, it is led by grandson Sean Tracy in a modern showroom just northeast of Sprague’s intersection with Evergreen Road. Sean Tracy is a Central Valley High School grad who grew up making memories playing in the waters of Liberty Lake. After working as a jeweler in the 1990s, he spent a career in the hospitality industry before taking the helm of the family business five years ago. His aunt and former owner, Maureen Tracy, also remains involved. Alongside the Tracy family values of honesty, integrity and community involvement, stunningly-designed jewelry has endured as the hallmark of the family business. Tracy Jewelers is known as the place “where Spokane gets engaged” and stocks an extensive selection of diamond and colored gemstone jewelry in 14k, 18k gold and platinum. The pieces are unique and often one-of-a-kind, with exclusive designer lines and custom manufacturing at the heart of the business.

88 Liberty Lake 2020

What might have required weeks of planning came together quickly and organically for Kuhlmann and his Victory Media marketing agency. Kuhlmann held video sessions daily and started building a waiting list of experts willing to help. “Part of this is the magic of our community,” Kuhlmann said. “Our network of clients and community

Patrick and Norann Tracy Tracy Jewelers offers in-house design and repair and is the only AGS accredited gem lab in the Spokane area. Tracy also belongs to the Jewelers Vigilance Committee and the Better Business Bureau. With such a long heritage of support from the greater Spokane community, Tracy Jewelers is committed to giving back. Among an array of community causes, the family business supports Vanessa Behan Crisis Nursery, Coaches vs. Cancer and the Susan Komen Race for the Cure. For more, visit and see ad on page 79.

Liberty Lake's Dayne Kuhlmann honored in December issue

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