2026 Marketing Program - Performance Valdosta by Performance Foodservice

V A L D O S T A

Who we are Stephen Greer

At Performance Foodservice – Valdosta, our mission is clear: we help our customers not just succeed, but thrive. For over 30 years, we ’ ve been a trusted leader in the local foodservice industry, building partnerships that drive growth, innovation, and lasting success.

As the industry evolves, we see an exciting opportunity to achieve something special together. That’s why our motto this year is Performance Connection – Built for Tomorrow. Delivering Today. This initiative focuses on highlighting the unique strengths of our partnerships, driving innovation, and showcasing the passion, quality, and dedication that set us apart.

Our people are at the heart of our success. From our motivated, highly trained sales team to our knowledgeable procurement specialists, precise operations staff, and reliable drivers, every role is committed to ensuring your products are in the hands of our incredible customers. Together, we form a finely tuned team dedicated to delivering results with care, consistency, and expertise.

Our marketing team partners with you to create customized campaigns that increase exposure and drive growth from customer and associate-facing events to digital catalogs, quality promotions, and product highlights. Every strategy is tailored to maximize your opportunities and strengthen our collective impact.

We know success is built on collaboration. By working together, we can inspire our teams, excite our customers, and lead the industry forward. Your participation is invaluable, and we ’ re thrilled about the possibilities that lie ahead.

Join us as we strengthen our Performance Connection. Together, we can make every opportunity count!

Stephen Greer Valdosta OpCo President

What we offer

A N N U A L A W A R D S

B A N Q U E T S

Sponsorship for either banquet includes brand visibility through signage, giveaways, and mentions during the event Sales Awards Banquet

This event celebrates the outstanding achievements of our sales team and recognizes our top performers. OpCo Awards Banquet

This event highlights the dedication and impact of our warehouse, operations teams, and drivers, without whom our success wouldn’t be possible

D I S T R I C T S A L E S

M E E T I N G S

Take advantage of one-on-one time with our AM’s in these intimate district meetings (limited to 5 vendors per meeting). Learn more about region-based opportunities, present tailored solutions, and schedule ride-alongs to meet our customers in person

G E N E R A L S A L E S

M E E T I N G S

Engage directly with our sales team, specialists and leadership team in these vendor-faire style presentations. Provide demonstrations of new & existing products, offer menu-inspired tastings, and give samples to drive growth and inspire enthusiasm for your brands Each meeting is designed to maximize your visibility & connect you with our motivated & committed team

What we offer

Q U A R T E R L Y P R O M O T I O N S

Showcase your products in one of our unique and results-driven promotions, designed to boost case growth with existing customers and attract new customers!

ANNUAL TRIP PROMOTION

February 2nd - May 23rd

This promotion is our most highly anticipated of the year, for both AM’s & Vendors alike!

Each sponsorship level gives you the chance to introduce new items, present them to our sales team at a GSM, and then showcase them to customers at our annual FoodCentric event

As an added incentive, new items are given a high point value The top two sponsor levels are guaranteed a minimum pull-through of each new item into 30 different accounts, and top-level sponsors will also earn an all-expenses-paid trip for two!

Q1 PROMOTION: BRANDS MADNESS

March 16th - April 25th

Focused entirely on our Exclusive Brand products, this promotion aims to drive case growth at the heart of PFS. Each week AM’s will compete headto-head to advance in the tournament bracket where the winning prizes get better & better

Q2 PROMOTION: THE BIG REVEAL

May 4th - June 27th

During this promotion, AMs will compete for 5 exciting mystery prizes. Could it be a new car? An all-expenses-paid trip for two? The possibilities are endless! The challenge: beat last year ’ s sales of your products The top AMs in each flight will choose one of 5 curtains to reveal what mystery prize they’ve won!

Q3 PROMOTION: BID BATTLE

August 24th - October 16th

Going once, going twice, SOLD! AMs earn “Case Cash” by selling promo items the more they sell, the more cash they have for the auction We’ll auction off the prizes to the AMs highest bid wins the prize! It’s a fun, competitive way to boost sales and give your products maximum exposure You’ll also have the opportunity to introduce one new item with a guaranteed pull-through into 30 different accounts!

Q4 PROMOTION: HOLIDAY HAUL

October 26th - December 19th

It’s all about hauling in big wins before the year wraps up! AMs will rack up points for driving case growth, securing new accounts, and moving promo items The bigger the haul, the bigger the rewards fueling sales momentum and keeping your products front and center this holiday season.

What we offer

M O N T H L Y N E W S L E T T E R

Our customer facing newsletter delivers the latest on market trends, fill rates, and service levels, plus spotlights three featured vendors with links to learn more. Each issue also highlights seasonals products and brands to keep them ahead of what’s new in the market

S E G M E N T G U I D E S

Once per quarter, we’ll release a Segment Guide to help educate our sales team on in-stock items Each guide will spotlight key categories Beverage/Chemical, Non-Foods, Italian, and Hispanic providing quick insights and product knowledge to support stronger sales conversations.

C U S T O M E R A P P R E C I A T I O N D I N N E R S

Join us in celebrating our valued customers! We’re hosting five special appreciation dinners where select customers will enjoy an evening with our leadership team. Sponsoring a dinner puts your brand front and center with key decision-makers in an intimate, high-impact setting

Happy Plate, our quarterly digital magazine, includes info on industry trends, details recipes, and highlights vendors. Each edition is designed to inspire, inform, and connect you with potential customers in an impactful way.

Dish Discovery is a menu inspiration guide offering innovative recipes with item numbers making it easy for customers to elevate their menus using your products Categorized by food segments, this guide helps you promote new flavors, showcase creative dishes, and grow your brand of products!

Where we are

Explore our coverage map to see how far your products can reach! With delivery service stretching across South Georgia & North Florida, the Performance Foodservice team not only delivers delicious food, but also goes above and beyond to help you expand your brand and sell more cases

How it connects

Performance Foodservice - Valdosta is committed to your success We will collaborate with you to create a marketing program that is custom fit to fill all of your needs

Making a game plan for growth is our number one goal. With a dedicated team and personalized strategies, we ’ re here to help you reach new heights, ensuring that every step we take together is focused on driving your business forward.

Together, we’ll strengthen our Performance Connection!

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