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MHCC Athletics Department

project

PRINT COPY WRITING

2

challenge

MHCC’s Athletic Department needed a way to promote its athletic programs to potential student athletes. The current brochure failed to communicate successfully to young athletes.

solution

A simple, sports themed brochure designed to pique interest and inform, not overwhelm.


3


MHCC Performing Arts Department

project

PRINT

4

challenge

The client chose a play that, by nature, is considered depressing and dark. The concern was that it would be difficult to generate interest from students and public.

solution

A minimal design with intense elements representing aspects of the production.


5


North by Northwest Sailing Clubs

project

LOGO PRINT ADVERTISING

6

challenge

NXNW Sailing Clubs lacked the visual interest in their former identity system and needed to appeal to a very specific audience.

solution

A clean and simple solution designed to be symbolic of NXNW on the compass and evoke thoughts of sailing. Advertising put forth the image of the good life.


7


Various Hotel Chains

project

WEB

8

challenge

These hotels lacked a way to communicate with guests through their Wi-Fi connections and business centers and needed an interface that would allow for billing.

solution

Single page design to extends the hotel brand while delivering a welcome message and allowing for internet access billing.


9


SEE ME, SEE MY WORK Event Collateral

project

Print Web Copy

10

challenge

For the first time ever, the Mt. Hood Community College Integrated Media Department was taking its annual portfolio show off site and needed to communicate on a larger scale.

solution

A simple scaled back approach expressing a human and honest invitation to view student work.


11


Portland Streetcar Coffee Co.

project

LOGO Print Packaging

12

challenge

A start-up in the very coffee-savvy PDX, Streetcar need a way to stand out and think differently than the rest.

solution

Logo and applications present a modern touch to a historical identity and design drawing on Portland’s century old streetcar system.


13


A year-long series on making the choices that allow you to live life to the fullest!

Abundant Life Center

project

PRINT

14

challenge

Abundant Life Center was faced with the need to communicate its “Choose Life� theme for the upcoming year to members and the community.

solution

A branded solution carried out across multiple print applications including weekly bulletins, stationary, signage and video.


15


Bill Graybill Life Coaching

project

WEB IDENTITY PUBLICATION COPY WRITING

16

challenge

As a start-up business and firsttime author, Bill Graybill Life Coaching needed to establish a presence in an already saturated professional consultency field.

solution

Branded material with a casual and laid-back voicing to give the sense Bill is approachable but also professional and experienced.


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Portfolio of Mark Graybill