Pennyworth Projects, LLC

PENNYWORTH

Invest in your greatest asset - time.

Julia Hudson, Co-Founder & CEO

Our Story

Julia Hudson, a Rhode Island native, began her professional journey at Rockpoint Group, a Boston-based real estate private equity firm. She then excelled in the hospitality industry in San Francisco, where she honed her skills in decision-making, quick-thinking, and goal prioritization alongside leadership. Julia's next chapter led her to BrightRoll, a programmatic video advertising platform, where she provided support to the CEO and the C-suite team.

Lisa Casson, originally from Minneapolis, has a background working in professional sports, event marketing, and technology. Her true passion emerged while working in the Bay Area, as an assistant to the CEO of Yahoo. Supporting the Yahoo team through milestones such as product launches, mergers and acquisitions, board and shareholder meetings, and talent onboarding, Lisa discovered her joy of being the right hand and confidante to the CEO and her leadership team.

Shortly after Yahoo’s acquisition of BrightRoll in 2014, Julia joined Lisa in a role alongside the CEO of Yahoo, Marissa Mayer. Julia and Lisa served as co-Executive Assistants and were Liaisons to the Board of Directors. This partnership experience forged a powerful bond between the two, shaping their shared philosophy and appreciation for their business, executives, clients, and their peer-level support network.

The establishment of Pennyworth, a boutique firm specializing in matching high-level executives and prominent figures with expert support, was a natural progression for the duo. Their firsthand experiences and understanding of the skills, personalities, and unique needs of executives led them to create a firm focused on personalized matches. Pennyworth offers tailored solutions to enable their clients to prosper in all aspects of their lives. With over three decades of combined experience in the field, Lisa and Julia help their clients not only succeed, but thrive - both personally and professionally.

Lisa Casson, Co-Founder & COO

A world where you are effortlessly supported. Where each day unfolds more seamlessly. Your focus remains undivided on what truly matters to you. That is the world we know.

Pennyworth specializes in placing exceptional support professionals who are adept at not only managing tasks but also cultivating a sense of harmony and balance within your dynamic lifestyle.

The support you need at home, at the office, and of course, at the home-office.

Supporting You

We understand the profound impact support roles can have on enhancing the efficiency and quality of your life. We conduct full-cycle, confidential and curated searches for the perfect support candidates to join your home, office, or Family Office full-time.

We help find support staff including:

• Executive Assistants

• Personal Assistants

• Executive Personal Assistants

• Chiefs of Staff

The impacts:

• House Managers

• Executive Operations

• Project Managers

• Estate Managers

• Empower you to reclaim your personal and professional time

• Serve as a confidante and trusted ally

• Create environments where disorganization and inefficiencies disappear

• Adapt effortlessly to your preferences and priorities

• Represent you with discretion and your best interests in mind

• Seamlessly coordinate even the smallest of details, empowering you to thrive day-to-day

Our unwavering commitment to excellence ensures that each candidate we present possesses not only the necessary skills and expertise but also the intangible qualities that contribute to a harmonious and productive work environment.

The Process

We get right to work matching high-level candidates for our new clients. We go far beyond the realms of mere resumes and job descriptions, delving deep into the nuances that make a candidate truly exceptional.

With our extensive network and a keen eye for talent, we identify individuals who possess that magical blend of expertise and charisma, meticulously vetting each candidate to ensure they meet our rigorous standards.

We take pride in our ability to identify those rare individuals who not only meet the required qualifications but also possess that intangible spark that can elevate your experience to new heights. With a comprehensive process, we identified candidates whose qualifications and attributes impeccably align with your unique needs.

“It's not just about qualifications on paper. It’s about finding someone who embodies the very essence of your unique style, aligns seamlessly with your personality, and possesses innate skills that complement both you as a unique individual and the responsibilities at hand.”

Our Purpose & Passion

We embrace the significance of being mindful custodians of time, helping you find more moments for joy, for the pursuit of goals, and for the art of being more connected, present, and purposeful. Imagine the relief of knowing that every aspect of your life is managed with meticulous care and attention to detail, allowing you to step into each day with renewed energy and purpose. With Pennyworth’s commitment to excellence, we have the privilege of witnessing lives transformed, dreams realized, and legacies built.

“With each deliberate choice to invest our moments wisely, we sow the seeds of a life well-lived, one that inspires, uplifts, and leaves a lasting legacy.”

Time is the currency of our lives, a resource finite and irretrievable.

“I’m so grateful for Pennyworth! They took the time to really understand the type of role I was looking to fill, and the kind of person I was hoping to fill it with. CEO’s are busy, and Pennyworth gets that. They worked efficiently to present me with ideal candidates, and it didn’t take us long to find the best fit. Julia and her team were great resources for me throughout the process, and it was an amazing experience. I recommend Pennyworth and would certainly work with them again!”

-Hillary France, CEO, Brand Assembly

“Pennyworth made my search efficient and effective. I had several high quality candidates and the process couldn’t have been more streamlined.”

- Gina Rafanelli, Partner, Hillside Real Estate Investments

“It was easier than I thought, but I should have never expected anything different from this team. Pennyworth dove in, evaluated our needs, and delivered on what we discussed. They kept learning, checking in, and iterating to ensure that support was not just a bare minimum requirement, but an essential part of the organization that levered our ability to drive results. I never had to worry about Pennyworth slowing us down, they always pushed us to succeed more.”

-Vito Brandle, VP of Operations & Finance, Abnormal Security

“Julia and Lisa bring an unparalleled perspective to the field of recruiting for the C-Suite, thanks to their firsthand experience in these roles. Their extensive network comprises top-tier candidates whom they truly comprehend, having shared the same professional journey. Having had the privilege of knowing Julia for over a decade, I can confidently attest to her unwavering integrity, tremendous dedication, and utmost professionalism when it comes to serving both her clients and candidates.”

-Kenny Mendes, People and Operations, Coda

“I was referred to Pennyworth through a good friend who raved about their help. Within the month we had found an incredible household team that has been with us for a year.”

- Jenna B., Private Household, Marin County, CA

“Pennyworth has had an incredible impact on our company. Our Executive Assistant is a true extension of our team, seamlessly integrating into our operations. Due to her years of high-level experience, she has proactively delivered exceptional results and service. No task is above or below her. She has quickly learned our unique requirements and is able to quickly adapt. The best part is, there has been little-to-no training while the ramp time has been instantaneous. Finally, the most important element to an EA is discretion and trust. Pennyworth has an extensive vetting process, which gives us peace of mind.”

- Jeff Lu, General Partner, Flex Capital

So, what would you do with more time?