The Ultimate Guide to AD5-E802 Adobe Analytics Business Practitioner Expert renewal

The Ultimate Guide to AD5-E802 Adobe Analytics Business Practitioner Expert renewal

AD5-E802 Adobe Analytics Business Practitioner Expert renewal Certification exam credential.

The Users flow report shows pathing data in context of visitors arriving through a social network.

Click the visualizations icon on the left, and drag a Flow visualization onto the workspace above the freeform table Click the Components icon on the left, then drag the Visits from Social Sites segment onto the small area just above the flow visualization labeled ‘Drop a Segment here’.

Locate the Pages dimension, then click the Arrow icon to reveal page values. Dimension items are colored yellow.

Locate the desired page value to start with, and drag it into the space labeled ‘Dimension or item’ in the center This flow report is interactive. Click any of the values to expand the flows to subsequent or previous pages. Use the right-click menu to expand or collapse columns. Different dimensions can also be used within the same flow report.

Campaigns - All The campaigns report is available in Analysis Workspace using the Tracking Code dimension. Note that using the Tracking Code dimension requires additional implementation to collect data.

It is possible to collect UTM parameters in Adobe Analytics using custom variables (eVars). Adobe recommends working with an implementation consultant to ensure tracking code values are collected accurately in Adobe Analytics.

In the Components menu, locate the Tracking Code dimension and drag it onto the large freeform table area labeled ‘Drop a Dimension here’.

Drag the desired metrics onto the workspace alongside the automatically created Occurrences metric. See the Metric translation guide for details on how to obtain each respective metric.

Campaigns - Paid Keywords The paid keywords report shows how each keyword performs after a visitor clicks a paid search link from a search engine. The Search Keywords - Paid dimension is available in Analysis Workspace, but requires

a one-time setup of paid search detection to collect data. See Paid Search Detection in the Admin user guide for setup details.

In the Components menu, locate the Search Keyword - Paid dimension and drag it onto the large freeform table area labeled ‘Drop a Dimension here’.

Drag the desired metrics onto the workspace alongside the automatically created Occurrences metric. See the Metric translation guide for details on how to obtain each respective metric.

Campaigns - Organic Keywords The organic keywords report shows how each keyword performs after a visitor clicks an organic search link from a search engine. The Search Keywords - Natural dimension is available in Analysis Workspace.

Note that if paid search detection is not set up, this dimension collects both paid and natural keywords.

In the Components menu, locate the Search Keyword - Natural dimension and drag it onto the large freeform table area labeled ‘Drop a Dimension here’.

Drag the desired metrics onto the workspace alongside the automatically created Occurrences metric. See the Metric translation guide for details on how to obtain each respective metric.

Cost Analysis This report shows visit, cost, and revenue performance data for your paid marketing channels. Adobe provides a dedicated product to provide insight called Adobe Advertising Cloud. If your organization is interested in using this product, contact your organization’s Account Manager.

Resources on adobe.com Behavior reports Behavior reports show information on how users interact with your site.

This page assumes the user has a basic knowledge of using Analysis Workspace. See Create a basic report in Analysis Workspace for Google Analytics users if you are not yet familiar with the tool in Adobe Analytics.

Behavior flow The behavior flow report can be recreated using the Flow visualization.

Click the visualizations icon on the left, and drag a Flow visualization onto the workspace above the freeform table