SNHU Is Moving Forward With a Rebrand

Hailey Tremaine Layout Editor

According to an email sent by SNHU Marketing and Communications, an official decision has been made in favor of a rebrand for SNHU’s visual identity based on survey responses from students and staff.

SNHU will be moving forward with the long-awaited rebrand with the hopes of including the new imagery, iconography, and colors in their next visual campaign. In the email containing the survey, SNHU stated that they “have an opportunity to modernize [their] visual assets and have created some new options based on the university community’s prior feedback.”

The four options were all received enthusiastically by both students and staff, and while most found it hard to pick just one as their favorite, an overwhelming majority of survey responses favored the logo icon resembling an abstract fountain pen tip.

This new logo pays much more respect to the image of the quill that SNHU holds dear, standing above the current logo of the quill that most people confuse with a leaf. One response from the anonymous survey states, “the current logo never made any sense. This new logo perfectly resembles a fountain pen, the identity of this university, and feels more like SNHU than what we currently have.”

Although the SNHU campus has undergone a tremendous amount of work in the past few years to display more of its visual identity in the environment, there are now plans to rebrand and match the new icon and colors of the SNHU brand. Most buildings will be undergoing interior paint jobs, especially focusing on classrooms. The new colors of the SNHU brand are staying blue and yellow, but they’re much more rich and dark. The famous SNHU Bus will also be seeing new colors as it prepares for its next diploma-delivering journey.

Externally, the entrances of campus will have their signs torn down to be replaced with new ones containing the updated logo and typography. The archway that stands in the middle of the campus by the main crosswalk will also see similar treatment. All of these changes are planned to be completed before students return in the fall.

The SNHU Bookstore also plans on removing any regalia or merchandise that contains the outdated quill icon. They have already started stocking their shelves with fun and modern clothing, office supplies, and more that display the fountain pen tip design. The bookstore has already seen a surplus in orders for the new merchandise.

Finally, SNHU Athletics has taken into consideration that their logo of Petey the Penmen should also be revamped. While no visuals have surfaced to date, there is talk of following with the abstract approach of the new logo.

The new Southern New Hampshire University logo.

(image courtesy: SNHU Marketing and Communications)