THE LOWDOWN
BRIGHTON SAVOY’S REIMAGINATION IS OFFICIALLY UNDERWAY Brighton’s most iconic site that once housed the Brighton Savoy hotel, has officially commenced its reimagination into an ultraexclusive, luxury address, Maison Savoy, by esteemed, design-led Melbourne builder-developer Lowe Living. First built as a luxury mansion in 1909, the Brighton Savoy stood as a grand seaside residence before trading as a girls boarding house in the 1930s, and later, a hotel. However, it didn’t officially become the Brighton Savoy that captured the attention of the local Bayside scene until 1959. The hotel has become an enduring symbol of Brighton over the last 80 years, once even hosting the Logies, and attracting a number of notable guests including Bob Hawke and Graham Kennedy. The hotel had just one owner for the last 50 years before transacting to the family-owned Lowe Living brand in 2025. Now, the site will undergo its final transformation into the anticipated Maison Savoy address, which will see a rare collection of ultra-luxury homes stand tall for another century. At the heart of Maison Savoy is a residents-only European-inspired bathhouse, curated by Aurora Spa & Bathhouse to include a ten-step ritual that gently guides residents into a deeper state of calm through warmth, water and contrast, to release physical tension and quiet the nervous system.
Architecturally, Maison Savoy has been designed to capture a strong connection to water, with curved glass, honed natural stone, polished plaster, ribbed European clay brickwork, limestone and a restrained palette of natural materials respond to the coastal context, creating a collection of homes that are calm, composed, and enduring. Residences at Maison Savoy are house-like in scale, spanning 295 to 606 square metres, including a limited half-floor and a penthouse collection. Prices start from $3.75 million. Tim Lowe, Co-Founder of Lowe Living, said; “What an honour it is to be custodians of this historic site for Brighton. As residents of Brighton ourselves, we felt such a strong connection to the location, the beach, the local culture and community. “It’s been such a fulfilling process to work with Studio Kennon, Myles Baldwin and Aurora Spa & Bathhouse to design a project that was befitting of such a legacy location, and even more exciting to be able to share it with the community and reveal the design for the first time.” Emma Lowe, Co-Founder of Lowe Living, added; “Creating Maison Savoy has been a real labour of love for Tim, myself and the entire Lowe Living team. “Every single design decision from the materiality and design intent through to the furniture in the lobby and treatments we will offer in the private Aurora Spa & Bathhouse, has been considered to the most exacting degree.”
The wellness offering includes a hydrotherapy pool, salt room, sauna, steam room, cold plunge pool, foot activation zone and a Vichy rainfall bed – one of only a handful in Australia - creating an immersive environment designed to support recovery, relaxation and long-term wellbeing. The wellness and amenity offering is completed with a private gym and residence lounge designed to an ultra-exclusive, luxury standard that’s rarely seen within a residential setting. Lowe Living has brought together a renowned design team including Studio Kennon as architect and interior designer, Myles Baldwin as landscape architect, and Aurora Spa & Bathhouse as the private wellness curator.
To find out more visit loweliving.com.au
June 2026 PENINSULA essence | 61