Brand Guidelines
2025 Media Center Edition
At Penguin Solutions, we understand the boundless potential of technology and support our customers in turning cuttingedge ideas into outcomes—faster, and at any scale.
With over two decades of experience as trusted advisors in advanced computing, we enable our customers to deploy new foundational technologies allowing each one to achieve breakthrough innovation.
From high-performance computing and memory solutions that power some of the world’s most groundbreaking advancements to innovative edge platforms that reshape business processes, Penguin solves complexity and accelerates the path to success.
We do this in partnership with our customers — customizing solutions while ensuring rapid time to production, optimized long-term performance, high-availability, and sustainable value.
Penguin Solutions – solving complexity, accelerating results.
Purpose statement
With over two decades of experience as trusted advisors in advanced computing solutions at scale, we enable our customers to deploy new foundational technologies, allowing them to achieve breakthrough innovation.
Solving Acceleratingcomplexity. results.
We work with our clients to customize solutions, ensuring rapid time to production, and we provide ongoing support to optimize for long term performance, availability, and value.
Narrative
Type
Our typography style can be described as clean and straightforward, matching our voice. Use light weights and as few sizes as possible.
Our primary typeface is DM Sans, a lowcontrast geometric sans serif font. It should be used for graphics and any areas where text is static. It is a Google font that can be downloaded for free.
Our secondary typeface is Arial, which should be used for all Microsoft applications (such as Word, Excel, PowerPoint, and Outlook) and in any instances where DM Sans may not be supported.
AaBbCc
Our mission
Building a world that's always advancing
Logo
The Penguin Solutions logo was designed with precision and simplicity in mind. Whether it’s used in black or reversed-out in white, the logo stands out and makes an impact.
Our logo must always be accompanied by the ® symbol, signifying that it is a registered trademark.
Logo: Clear space + minimum size
Clear space:
When applying the logo to layouts, ensure that there is ample breathing room around the logo — at least the width of the Yellow rectangle.
Minimum size:
Our logo is not meant to be used at sizes under 60px in width for digital or 1 inch in print.
Minimum size (digital)
size (print)
Our Product Brand: Cree LED
Penguin Solutions also provides solutions under its product brand, Cree LED which is represented with an endorsed logo.
Logo: In use
Our logo is one of our most important brand elements. It is crucial that it’s used correctly, keeping in mind the clear space and minimum size requirements.
It’s also important to consider the background color when selecting which logo to use, as seen in the visuals to the right.
Our logo must always be accompanied by the ® symbol, signifying that it is a registered trademark.
White logo in use on web nav bar
White logo used on a business card
Black and white logo in use against solid yellow background
Logo: Misuse
Our logo was crafted to work in the system perfectly, so it’s imperative that it not be altered in any way. We must also consider ADA compliance and proper color contrast. To the right are several examples of logo misuse.
Do not use the black logo against a dark background.
Do not use the logo over busy imagery.
Do not alter the colors of the logo.
Do not lower the opacity of the logo.
Do not apply any effects or drop shadows on the logo.
Do not use the incorrect logo version against a yellow background.
Color: Values
Primary colors
Gray 1
Hex F5F6F8 R245 G246 B248
PMS Cool Gray 1 C
C3 M2 Y1 K0
Our color palette is minimal yet elegant. Yellow is our core color, showing up prominently in our logo, but it should be used sparingly in the system. We let white, light gray, and Penguin Black take the lead creating a simple and elevated look.
Secondary colors
Green 2
Hex 0A5B51
R10 G91 B81
PMS 3305C
C92 M17 Y52 K65
Blue 2
Hex 0E3A90 R14 G58 B144
PMS 286C
C100 M75 Y0 K0
Gray 4
Hex 3A5A65
R58 G90 B101
PMS 2168 C
C80 M53 Y47 K24
Green 1
Hex 14E4A6
R20 G228 B166
PMS 2414C
C70 M0 Y65 K0
Blue 1
Hex 2974E4
R41 G116 B228
PMS 2386C
C83 M54 Y0 K0
Light green
Hex C9FCE4
R201 G252 B228
PMS 331C
C27 M0 Y15 K0
Light blue
Hex C6E0FF
R198 G224 B255
PMS 2717C
C34 M15 Y0 K0
208C C15 M100 Y37 K45
Hex FF3636 R255 G54 B54 PMS Red 032C
C0 M86 Y63 K0 Dark magenta Hex 9B0041 R155 G0 B65
Tan
Hex FFE8C5
R255 G232 B197
PMS 155C
C0 M13 Y35 K0