West Wales Summer Sun 2024 & County Show Guide 2024

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Crymych trail

This long circular walk is the perfect chance for you and the pooch to explore hidden hamlets, eco-communities, rolling fields, rich woodland, and ancient landmarks.

This is your opportunity to explore the agricultural interior of the county, which is often neglected when people discuss walks and dog walks in Pembrokeshire. However, the number of interesting landmarks you’ll visit, and outstanding views, make this a ramble to remember.

The area around Crymych is a rich tapestry of farmland and tales, and you will pass many historical attractions along this walk. From the ancient fort of Foeldrygarn to the modern ecovillage of Lammas. You’ll also find Meini Gwyr, the remains of the only known raised henge in Wales, as well as the mysterious Ogham Stone.

After your walk, you and the pup can further explore the area and hike up the formidable Frenni Fawr, or you can start the Golden Road walk, another of our favourite dog walks in Pembrokeshire listed below, or venture to see the quirky Cilwendeg Shell House Hermitage. There are a few takeaways in Crymych, otherwise, stop by the Butcher’s Arms in Tegryn for refreshments.

Walk Length: 30km

Difficulty: Moderate/Challenging

Starting Point: Maes Ploveilh Car Park

Terrain: Trails, hills, fields, roads, even

Free Parking: Yes

Address: Crymych, SA41 3QE

Felindre Farchog

This wonderful walk is half countryside and half woodland, so you and the pooch can enjoy the best of both landscapes. The woodland section of the walk is especially enchanting, and we guarantee you won’t forget a wander in Ty Canol woods and nature reserve. The trees are gnarled and covered in moss and lichen, and the largest block of ancient woodland in Wales. There are also large outcrops of cracked rock that look more like a film prop than real landscape.

The area is rich in archaeological sites as well as rare flora and fauna, so history and wildlife enthusiasts will adore this route, as well as visiting nearby sites like Pentre Ifan. Meanwhile, your pup will love running through the meadows, sniffing around the undergrowth, and a little paddling in streams and wetlands along the way.

You’ll find parking and local facilities at the start and end of your walk in Felindre Farchog, including the sunny Salutation Inn.

Walk Length: 5km

Difficulty: Moderate

Starting Point: Felindre Farchog

Terrain: Trails, fields, woodland, steps, uneven, roads, flat

Free Parking: Yes

Address: Nevern, SA41 3UY

Llys y Fran

Llys y Fran is itself a lovely village, but for many, the name is more directly related to the country park and reservoir. It has been closed for redevelopment, but as it re-opens in 2020 after extensive reworking, it will be worth paying a visit. We’re banking on it being your future favourite dog walk in Pembrokeshire!

The work has included refurbishing the visitor centre, building a new outdoor activity centre and waterside cabin, and creating bike trails and skills area. With the trails tidied and the area given a breath of new life, it’s sure to be a delightful day out with the dog.

You can wander here as long as you like, exploring the waterside, woodland and meadows. In terms of keeping to the beaten track, the most popular walks are the 2.5km family trail and the 11km perimeter trail that circles the reservoir. The latter is tranquil and gives you and the pooch opportunity to explore all the different areas of the park. There is a cafe and facilities onsite. But if you fancy heartier fare and a tipple, it’s only a short drive to Rosebush or Wolfscastle.

Walk Length: 2.5km to 11km

Difficulty: Easy

Starting Point: Main entrance

Terrain: Paths, trails, flat, undulating

Free Parking: No

Address: Clarbeston Road, SA63 4RR

Pembroke castle

We seem to have included castles on a lot of our favourite dog walks in the past, but why not, when so many are dog-friendly and make for amazing days out. Pembroke Castle is no exception, as pups on leads are welcome throughout the castle year-round.

They aren’t allowed in the cafe or shop, but your furry friend can otherwise wander wherever you go. In fact, dogs can even attend weddings here. Pooches are well catered for, and there’s ample outdoor seating for you to still enjoy a drink or light bite, with water bowls all around the site.

While you’re visiting, you can spend hours strolling around this magnificent medieval castle and learning about the centuries of history within its walls. The site has been occupied since Roman times, but it is perhaps most famous for being the birthplace of the first Tudor king, Henry VII. There are lots of activities and exhibits to see and keep people and pooches busy for hours.

There are good facilities in the castle, including a shop and cafe. Beyond the castle walls, Pembroke has plenty of dog-friendly pubs to choose from. For example, The Royal George and Watermans Arms are mere yards away.

Walk Length: As long or short as you like

Difficulty: Easy

Starting Point: Main entrance

Terrain: Paths, lawns, uneven, flat, steps

Free Parking: No

Address: Pembroke, SA71 4LA

Gwaun Valley woods

You could spend hours exploring the magnificent Gwaun Valley. Walking here you’ll find magical woodland, gorgeous glades and water meadows, and silver streams and the river flowing through. This land doesn’t just feel like the land that time forgot, it is just that, as the hamlets here still follow the Julian calendar, while the rest of the world shifted to the Gregorian calendar back in the 16th Century!

One of our favourite spots for dog walking in Wales, let alone Pembrokeshire, you and your dog can lose yourself in this enchanting valley for days and still feel it’s magic. This walk is fairly flat, perfect for focusing on enjoying your surroundings on a gentle stroll while your pup noses through the undergrowth.

Beginning in Fishguard also means you and the pooch can follow your nose to The Dyffryn Arms, affectionately known as Bessie’s. This utterly unique pub has buckets of charm, where the beer is served straight from a hatch in Bessie’s living room.

Walk Length: 8km

Difficulty: Moderate

Starting Point: Llanychaer

Terrain: Trails, woodland, uneven, fields, flat

Free Parking: Yes

Address: Fishguard, SA65 9SB

Colby woodland

This wonderful woodland dog walk in Pembrokeshire begins in Amroth and winds northward into the woods to Colby. This National Trust site allows dogs on leads to explore the woodland garden and meadow. There are plenty of wowing flower displays in the garden, including Britain’s tallest Japanese Redwood. There is also historical interest here, as the site was once a coalfield, and there are remains to this industrial heritage hidden away amongst the trees.

More exciting for your pup, the meadow has ponds and streams as well as open grass, so they’ll have a whale of a time running and splashing around. At the end of the walk on your return to Amroth, you can enjoy a stroll along the prom with your pooch.

If you can tether the pooch or leave them with a companion for a moment, you can pop into the gift shop or second-hand book store. There is also a tea room here. However, Amroth has more options for refreshments. Both you and the dog can come inside to enjoy a rest in the New Inn. The Smuggler’s bar is also nearby, but only allows dogs outside.

Walk Length: 4km

Difficulty: Easy

Starting Point: Amroth

Terrain: Trails, woodland, uneven, fields, flat

Free Parking: Yes

Address: Brookside Villa, Amroth, SA67 8NQ

THE VILLAGE THAT SAW ALIENS

Tales of alien sightings are usually told by lone individuals, often in a dark and smoke-filled bar if sci-fi films are to be believed.

However, back in 1977 at Broad Haven Primary School in Pembrokeshire, a group of pupils saw an object that sparked a wave of UFO sightings in the area, now known as the Dyfed Triangle. David Davies, who was 10 at the time, had heard rumors of flying saucers from other pupils but didn’t believe them. He told the BBC, “I was a natural born skeptic, so after the bell rang, I decided to go to the area that the children said they had seen it.” To his astonishment, he saw a silver “cigar-shaped” craft with a “dome covering the middle third.” He recalled, “My sighting only lasted a couple of seconds. It popped up and then went back behind a tree.”

None of the teachers believed the children, so the headmaster separated them and had them draw what they saw. Despite slight variations, their drawings were essentially the same. Following the sighting, the media descended on the quiet village, turning the next few days into a “wild rollercoaster,” as Davies described. He said, “It went crazy with the media, and it was difficult to settle down and actually think about what we had seen.”

One family, in particular, was severely affected. The Coombs family, who worked at the Ripperston farm, experienced several strange occurrences. They reported UFO sightings from their car, saw a 7-ft silver-suited being with a black visor outside their window, and endured constant mechanical disturbances, including their car and television repeatedly breaking down and needing replacement. Their cows also seemingly teleported from one field to another.

Two months later, Rosa Granville, who ran the Haven Fort Hotel in nearby Little Haven, described seeing an object resembling an “upsidedown saucer” and two “faceless humanoid” creatures with pointed heads. She felt so much heat from the object that her “face felt burned.” Granville said, “There was light coming from it and flames of all colors. Then [the creatures] came out of these flames, that’s what I don’t understand.” Distressed by the encounter, Mrs. Granville wrote a letter to her MP, who promptly asked the Ministry of Defence to investigate. The MP noted, “I am being inundated at the present time with representations about UFOs said to have been seen in Pembrokeshire.”

The RAF was asked to discreetly investigate. A private memorandum to the Provost and Security Service of the RAF mentioned the number of “level-headed” witnesses to the strange activity. It read: “I should be grateful if you would let me know whether you think some sort of discreet inquiry would be worthwhile… or even whether there is prima facie evidence for a more serious specialist inquiry.” The author added, “I have not even told the minister I am consulting you.” Nick

Pope, a former UFO investigator for the MoD, noted, “This bombshell document shows how the MoD’s UFO project asked the RAF Police to conduct a secret investigation into these mysterious events, while Parliament, the media, and the public were being told it was of no defense significance.”

Some reports suggest the event was a local prank. Flt Lt Cowan, an officer from RAF Brawdy, examined the site at Ms. Granville’s hotel but found no evidence of a landing. He joked, “Should a UFO arrive at RAF Brawdy, we will charge normal landing fees.” His report mentioned the possibility of a local prankster, and the description of aliens “fitted exactly the type of protection suit that would have been issued in the event of a fire at one of the local oil refineries.” This fits with businessman Glyn Edwards’ 1996 revelation that he wandered the area in a silver suit in 1977 as a prank. The National Archives released files showing officials who investigated the Broad Haven sightings suspected pranksters. “There is general speculation in the neighborhood that a practical joker may be at work,” wrote staff at S4, the government department investigating sightings at the time. More recently, a former US Navy sailor claimed the figure in a silver suit was a member of US military personnel wearing a standard fireproof uniform, and the UFOs were new Harrier jets flying over.

The children at Broad Haven Primary School described their experiences vividly. Michael Mathieson Webb said, “It was silver and a cigar shape with a big dome and a red light flashing on top. We couldn’t believe it at first. One of the boys ran down the hill to tell Sir, but he didn’t believe it. I watched it for between three and five minutes. It had a flashing red light, and I’m sure it was a spaceship. It definitely wasn’t a helicopter. Everyone is sure that they saw something. It seemed cigar-shaped with a large dome on the top. I was frightened when I saw it.”

Philip Rees, then 10, remembered, “Shaun and David [Ward] came running in and said there was something there. So me and some other boys went up to the top of the playing field. We saw something silver and disc-shaped. There seemed to be a door opening from the object. David Davies [sic, presumably meaning Ward] and Tudor Jones saw a figure. They said it was silver. The object had a dome on top of it, with a light. It was a very dull day, but I did see something. My friends and I asked the headmaster to have a look at the object, but he refused. A couple of my friends saw movement of a figure, but I did not. I was frightened. Two friends, Tudor and David, were very frightened.”

Class teacher Mrs. Morgan later confirmed, “I saw it too, you know. It was real! When they went, a little whirlwind of dust came across the playground. It was almost as if they were saying goodbye.”

HENRY VII (1457–1509) was the first monarch of the House of Tudor, ruling England from 1485 until 1509. He is often credited with ending the Wars of the Roses and founding one of history’s most famous royal dynasties. His rise to the throne and subsequent struggle to maintain his crown amid various threats and rebellions is one of the most fascinating stories in English royal history.

Henry Tudor was born in Pembroke Castle on January 28, 1457. His mother, Margaret Beaufort, was heiress to a great English dynasty and a greatgreat-granddaughter of Edward III, while his father, Edmund Tudor, Earl of Richmond, was the son of a Welshman named Owen Tudor and the French dowager queen of England, Katherine de Valois (previously married to Henry V of England). This made Henry’s paternal halfuncle Henry VI of the House of Lancaster, who reigned from

1422–1461 and 1470–1471. Henry VII’s ancestry included English, Welsh, French, and Bavarian royalty.

Though Henry VII did not have the strongest claim to the English throne, he was a greatgreat-great-grandson of Edward III through his mother. The Beauforts, descendants of John of Gaunt, 1st Duke of Lancaster and third son of Edward III, and his mistress Katherine Swynford, had been born out of wedlock but were later legitimized by both the pope and parliament in 1397. Despite the legitimacy of his claim being questioned, Henry’s right to the throne was upheld.

The Wars of the Roses, a series of bloody civil wars between Yorkist and Lancastrian descendants of Edward III vying for the crown, had ravaged England and Wales since the mid-15th century. Henry, a Lancastrian with the strongest claim to the throne,

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had escaped to Brittany as a teenager to avoid the conflict. His path to the throne began in the summer of 1483 with the disappearance of the Princes in the Tower and the controversial ascension of their uncle, Richard III. This fracture within the House of York led to conspiracies to dethrone Richard, who was accused of murdering his nephews.

At the forefront of these conspiracies was Henry’s mother, Margaret Beaufort, who proposed that her son marry Elizabeth of York, the princes’ sister, to unite the warring houses symbolically. By the summer of 1485, Henry had gathered a modest army of Lancastrian veterans, dissident Yorkists, and French mercenaries. They landed in Pembrokeshire on August 7 and marched through Wales into central England, where they were intercepted by Richard III’s larger royal force. On August 22, 1485, at Bosworth Field in

Leicestershire, Henry’s army defeated Richard’s, who was slain in battle. Henry became Henry VII, the first Tudor king.

Henry’s claim to the throne was based on the principle of conquest, seen by contemporaries as the judgment of God. During his coronation on October 30, 1485, the Archbishop of Canterbury declared Henry the ‘rightful and undoubted inheritor by the laws of God and man’ to the English crown, and his accession was approved by the Commons, Lords, and Church one week later during the first parliament of his reign. To secure Yorkist support, Henry honored his pledge to marry Elizabeth of York on January 18, 1486, uniting the warring houses. Their marriage produced at least seven children and was considered deeply loving.

Henry VII’s reign was marked by both personal and political

challenges. When their heir Arthur died in 1502, Elizabeth comforted Henry, demonstrating their strong bond. However, Elizabeth died in 1503 from childbirth complications, devastating Henry and leaving him a more isolated and severe ruler. Henry VII is often viewed as a dour, miserly king, but historical records depict a more complex character. He was affable, gracious, and quickwitted, with a natural charisma

that helped him gain support during his rise to the throne.

Physically, Henry was tall and slender, strong, with small blue eyes, a cheerful face, and later, thinning white hair and few black teeth. Despite his cautiousness, often perceived as paranoia, his resolve in the face of danger was unshakable. Henry VII died on April 21, 1509, in Richmond Palace at the age of 52, likely from tuberculosis. He was buried

in the extravagant Lady Chapel he had built at Westminster Abbey, next to Elizabeth of York.

Henry VII’s legacy includes the peaceful transfer of power to his son, Henry VIII, restoring royal power, replenishing the treasury, and rehabilitating England’s continental reputation. Though his victory at Bosworth is often seen as the end of the Wars of the Roses, it is perhaps more accurate to consider his death in 1509

as the true end of the conflict. By overseeing a successful and lasting succession, Henry VII ensured the stability of the Tudor dynasty. His decision to marry his daughter Margaret to James IV of Scotland paved the way for the Stewart accession to the English throne and the eventual formation of Great Britain. His direct descendant, Queen Elizabeth II, still sits on the throne today.

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Bryn Capel/Prendergast, Haverfordwest

Antiques Fair & VINTAGE MARKET

Exciting news that the much loved National Botanic Garden of Wales Antiques Fair and Vintage market run by Derwen Fairs, is returning to the Gardens Sa328HN on Saturday 9 th and 10 th November 2024 with the same quality stands .

Nestling into the Carmarthenshire countryside ,on the outskirts of Carmarthen and just 15 minutes away from the end of the M4, it’s conveniently situated.

The National Botanic Garden of Wales is a place of international significance dedicated to conservation, horticulture, science, education, leisure and the arts. As a landmark Millennium project, the Garden is a fascinating blend of the modern and historic, covering 568 acres of the beautiful Carmarthenshire countryside and will be celebrating it 25 th anniversary next year

Here you’ll find an inspiring range of themed gardens with a collection of over 8,000 different plant varieties, the world’s largest single-span glasshouse, orchidfilled meadows, a National Nature Reserve, the British Bird of Prey Centre, children’s play areas, and a magical Gruffalo Trail - all set in an Historical Regency Landscape.

The Garden’s centrepiece is the Great Glasshouse designed by Norman Foster and Partners. Inside the amazing tilted glass dome, is a Mediterranean landscape dominated by a six-metre deep ravine. Rock terraces and sheer faces are cut by streams and waterfalls. A lake provides a humid habitat at the foot of the chasm. Visitors are able to experience the aftermath of an Australian bush fire, pause in a Spanish olive grove or wander through collections of fuchsias from Chile.

The weekend of antiques, is

set to be a busy one , set in this beautiful Garden and following on from the huge success of the weekend fair at the end of February this year, when thousands of visitors flocked to the fair .The success of the fair has been mainly down to the diversity and quality of the antiques on display in the splendid setting of the Garden.

Fans of classic antiques should make their way to the various Garden venues – including the Great Glasshouse - for displays of Welsh art and pottery, quality jewellery and outstanding militaria collections and impressive displays of clocks. Step next door to Principality House which is now known as Ty Melyn and discover displays of quality antique furniture, Welsh textiles,and a superb array of books, jewellery and silver.Tucked away beside the Millenium Courtyard is the large marquee where you will find a large range of furniture ,art glass , militaria and some vintage delights.

The recently transformed Theatr Botanica will be exhibiting old favourites such as silverware and collections of Moorcroft, Crown Derby Beswick and Doulton , art and treen plus collections of quality welsh furniture and welsh textiles.

Millennium Courtyard will be filled with a Vintage market housing smaller marquees displaying vintage toys,clothing, retro and upcycled furniture ,gardinalia , militaria and tools.

The fair has had a reputation for showcasing Welsh areas of collecting including Welsh pottery, welsh blankets,Welsh art and furniture. Again not to disappoint , there will be an amazing display of period Welsh oak furniture . From Welsh child’s chairs,milking stools to much larger pieces including dressers and linen press cupboards. Richard Bebb’s collection of Welsh

Fair AT THE NATIONAL BOTANICAL GARDEN OF WALES

artists is impressive and a stand not to be missed.

Welsh pottery has also been keenly collected, especially rare examples of Llanelli pottery.

Alistair and Helen Crawford and Micheal Gorton of Chapellane Antiues have built up a reputation of having an impressive stand that showcases rare Llanelli Pottery including the coveted Cockerel plates , that were produced in the Llanelli.

One of the most iconic images in Welsh fine art is the striking Llanelly ‘cockerel plate’. The single blue cockerel surrounded by a continuous sponged floral border, with a unique distinctive style.

When you see a collection of cockerel plates grouped together, particularly on a Welsh dresser, the effect is stunning.

The iconic Cockerel plates that catch the eye and remain as Llanelli potteries trademark.You can see that the decoration to each cockerel plate varies with smudges and miscentred decoration adding to the appeal.

Hand painted cockerel plates and bowls are said to be the work of one woman, namely Sarah Jane Roberts (1859-1935). She was one of the daughters of Thomas Roberts and was known affectionately as Aunty Sal. The cockerels always face to the left and stand upon a tear dropshaped piece of ground. However, the sponge decorated borders vary considerably; butterflies and flowers and leaves were popular border designs. It is thought that Sarah,was left handed and produced all the cockerel plates from the pottery. These primitive and vibrantly decorated plates , has made Sara Jane Roberts, one of Wales most iconic folk artist with her unique and distinctive style.She worked at the South Wales Pottery for over 40

years.

Both Alistair and Helen and Micheal will be displaying these attractive plates alongside other rare pieces of pottery at the National Botanic Garden of Wales fair .Michael Gordon has also a rare and stunning collection of Welsh stick chairs on display in Theatre Botannica.

The fair has a rich cross section of antiques and vintage on display, from jewellery,watches, books and silver , including ephemera, militaria and vintage clothes and accessories. There will also be collections of art glass and up cycled and pre loved furniture, plus interior design pieces including French brocante. I’m sure visitors will not be disappointed with the selection on offer at this popular fair.

Militaria will again be heavily represented at the fair with rare medals, ceremonial swords and suits of armour.

All this is set in and around the magnificent grounds of the National Botanic Garden of Wales .The fair opens at 10am and closes at 4.00pm

Admission is £12 for a weekend ticket allowing you to enjoys2 full days at the Antiques fair plus a further 5 days admission to the Garden. The tickets last for 7 days which is very good value.Dogs are now welcome over the Antiques weekend,

Derwen Fairs also host a monthly Antiques and Vintage Fair in The Civic Hall , Llandeilo. This one day fair has also built up a reputation for exhibiting quality antiques and interesting vintage displays.

Here are some dates to note:Saturday 6 th July,3rd August, 7 th September, 5 th October and 7 th December. For more information contact Derwen Fairs 07790293367 or follow on FB,Twitter and Instagram

Based in Llanelli and a short distance from the M4, St. Michael’s School provides an outstanding education, combining the pursuit of academic excellence with all-round personal development, for boys and girls aged 3-18 years. St Michael’s is a local school with a national reputation. The school has been awarded the prestigious accolade of Sunday Times Welsh Independent School of the Decade in 2021, and most recently The Telegraph has recognised St Michael’s School as Number 1 in the UK for value for money out of over 2,500+ independent schools. Headmaster Benson Ferrari said: “Our school’s commitment to competitiveness, exceptional results, and the collaboration between our dedicated team, outstanding students, and supportive families has earned us this award.

Last summer, our academic results were the highest we’ve ever seen. 79.1% of A-Levels were graded A* and A, whilst 87% of GCSEs were graded A* and A. In many subjects,

there were almost all A* across the board. Our pupils worked so hard, along with their teachers, and with encouragement from home, to achieve these amazing outcomes. The results placed us in 13th place in the UK according to The Telegraph newspaper’s league table of independent senior schools.

Our pupils shine academically, and we are proud of the highly effective learning environment that we foster. Pupils benefit from smaller class sizes, flexibility, a strong culture of discipline and being surrounded by motivated peers who are driven and dedicated. Consistency and quality in education continues to be vitally important, at a time of great change nationally. We focus on providing this stability and forward thinking, both in children’s academic development and their wellbeing.

There is a strong emphasis on extracurricular activities within the school and pupils are encouraged to take part

in the many music, sport and art classes and clubs that are available. As a result, many of our pupils represent the school at county and in some cases, national levels.

Pupils attend our school from across South and West Wales and this is made possible due to an extensive private transport network which is in place. There are stops in various locations across Carmarthenshire, making it easier than ever for your child to attend the school. For those who live further afield or overseas, we offer excellent boarding facilities which are available to pupils in Year 9 and above. Weekly boarding is an option, as is full boarding for seven days a week (plus during half term holidays at no extra cost).

We welcome you to come and see the school for yourself on our October Open Morning, you will have the opportunity to tour the school, and view presentations from our Senior Leadership Team. Our staff will also be on hand to answer any questions that you may have. We also offer private tours and appointments, so please feel free to get in touch to find out more.

More information is available on our website: www.stmikes.co.uk, or call us on 01554 820325.

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Bryn Capel/Prendergast, Haverfordwest SA61

Welcome! to the Pembrokeshire County Show!

Greetings and a warm welcome to all the visitors, exhibitors, and enthusiasts who have gathered here at the stunning Pembrokeshire County Showground in Haverfordwest. We are thrilled to have you join us for Wales’ largest county agricultural show, taking place on the 14th and 15th of August. As you step onto this vibrant and bustling showground, you are immersed in a celebration of rural life, innovation, and community spirit.

The Pembrokeshire Agricultural Society has extended its heartfelt gratitude to the countless individuals whose dedication and support ensured the success of last year’s show. The commitment of our incredible volunteers, who worked tirelessly to make this event possible, has truly shone through.

With less than a month to go until Pembrokeshire County Show, the largest county agricultural show in Wales, preparations are coming together well for what is set to be a fantastic two days of livestock, competitions, attractions, trade stands and much more.

Discounted tickets for the show, taking

place on Wednesday and Thursday, 14 & 15 August, are available to purchase online from the website until midnight on Tuesday, 13 August. Adults £15, children £8 (5-16 years) under 5s are free. Please visit: www. pembsshow.org

Putting together the annual event is hard work and requires an enormous effect by the staff, volunteers and trustees of Pembrokeshire Agricultural Society. The Society is indebted to so many for their commitment and support in helping host the event.

A special mention must go to the county show sponsors. Pembrokeshire Agricultural Society is proud to have many local, regular, sponsors who make the event possible.

Sponsorship Director, Richard Cole, said, “Sponsorship and Pembrokeshire County Show have been a successful combination for almost 50 years. Sponsors have enjoyed promoting their businesses through the varied mediums of banners, announcements, show rings, buildings, equine and livestock classes and championships over the years. We are always grateful for their support.

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Without them it would not be possible to put on the show.”

Pure West Radio (PWR) will be back at the 2024 Pembrokeshire County Show as the Society’s official media partner. PWR will provide live broadcasting from 6am everyday with live entertainment, competitions, travel updates and much more on the mainstage. Show-goers will be able to tune in to Pure West Radio for all the latest news from the show first hand as well as soaking up what’s on offer at this year’s show.

Pembrokeshire Agricultural Society would especially like to thank the following corporate sponsors of Pembrokeshire County Show: Castell Howell Foods Ltd, NFU Mutual Pembrokeshire, Welsh Government, J E Lawrence & Son, Euromeats, CCF Ltd, Principality Building Society, Antony & Nick Rees Livestock; Castle Morris equine & pets, Tallis Amos Group, Floventis, Certas Energy, Fenton Vets, Women in Wales, Cotts Equine, Mason Brothers, Puffin Produce Ltd, CLA Charitable Trust and St Ishmaels Garden Centre.

About Show the

The Pembrokeshire Agricultural Society’s flagship event - the annual Pembrokeshire County Show - is the biggest three-day agricultural show in Wales.

Every year visitors, competitors and exhibitors arrive in their droves to take part in the Pembrokeshire County Show. The Show is a highly regarded event with a long tradition, it has close connections to our agricultural and rural community, and is a favourite day out in the summer calendar for thousands of people, both from Pembrokeshire and further afield.

The Society was formed in 1784. In 1985 it became a registered charity for the “Improvement and Encouragement of Agriculture, particularly in the County of Pembrokeshire”. Over the years the Society has thrived in various forms and various locations in Pembrokeshire until 1959 when it found its ideal site at the County Showground, where it remains today.

In 2015 the Society followed the route taken by the majority of agricultural societies to form a

Company Limited by Guarantee and re-register as a charity, whose primary objective is to “promote, advance and improve for the benefit of the public, agriculture, horticulture and rural crafts and skills in all their branches”.

The Society was formed as a limited company on July 14, 2014, and achieved charity status as the new company on February 17, 2015.

The Board of Directors of PAS Ltd are also its charity trustees enabling the Society to be compliant with both company and charitable law.

The day to day running of the Society is delegated to the Society’s paid staff and managed by the Chief Executive. The Chief Executive reports to the Board of Directors which is responsible and accountable for the affairs and finances of the Limited Company that is the Society.

The Show Council acts in an advisory and consultative capacity, in all matters relating to the organisation’s flagship event - the three-day Pembrokeshire County Show. The Council comprises of up to

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50 elected members, Directors of PAS Ltd, the President and President-Elect.

THE SOCIETY’S OBJECTIVES FOR PUBLIC BENEFIT ARE:

∙ To promote, advance and improve for the benefit of the public, agriculture, horticulture and rural crafts and skills in all their branches by the improvement of livestock and the demonstration and showing of livestock, machinery, crafts, products, methods and processes connected with agricultural education in particular by the holding of an annual show.

∙ To provide or assist in the provision of facilities in the interests of social welfare for recreation or other leisure time occupation of individuals who have need of such facilities by reason of their youth, age, infirmity or disability, financial hardship or social circumstances with the object of improving the conditions of their life.

Bryn Capel/Prendergast, Haverfordwest

Where History and Craft Collide

WHAT TO EXPECT FROM THE SHOW!

Prepare to be amazed and delighted as the Pembrokeshire County Show returns on the 14th and 15th of August for two actionpacked days of entertainment, fun, and festivities. Hosted by the Pembrokeshire Agricultural Society (PAS), this year’s show promises to be bigger and better than ever before, offering an unparalleled experience for visitors of all ages.

A FEAST FOR THE SENSES

Music enthusiasts will be in for a treat as the all-day entertainment at the music stage captivates their ears with a diverse lineup of live music, choirs, special guests, and thrilling performances. Pure West Radio will be broadcasting live from the show, adding to the vibrant atmosphere with exciting competitions, arts, dance, and even invigorating workout sessions.

For those interested in agriculture and livestock, the showjumping and livestock classes will be a sight to behold. Witness the finest livestock specimens from the region and be amazed by the skill and grace of the talented showjumpers.

A SHOPPER’S PARADISE

The Country Market shopping area will boast an impressive selection of 60 stalls selling unique, locally-made artisan products, perfect for finding one-of-a-kind treasures to take home. The Food Hall, sponsored by Castell Howell, will showcase the best of Welsh produce, featuring delicious treats and innovative culinary delights from local producers.

DISCOVER THE COUNTRYSIDE PARK

The Countryside Park is a haven for nature enthusiasts and adventure seekers. BASC Wales displays will feature gun dogs, retrievers, and specialist search and detection dogs, providing a fascinating glimpse into the world of canine skills. Attend live talks and demonstrations by Old Park Apiaries, where beekeeping, honey production, and pollinator support

will take center stage.

Additionally, visitors can try their hand at the BASC Air Rifle target shooting range, learn about the British Bird of Prey Centre and the White-tailed Eagle project, and be captivated by thrilling falconry displays. Don’t miss the opportunity to witness the world-renowned sheepdog handler, Meirion Owen, as he explains the fascinating role these intelligent dogs play alongside the shepherds of Wales.

A GASTRONOMIC ADVENTURE

Celebrating the show’s ‘field to fork’ ethos, the Food Hall will be a culinary delight, showcasing the finest Welsh produce and local food innovators. Visitors can watch captivating cookery demonstrations and savor the flavors of Wales in the food court.

EMPOWERING THE COMMUNITY

The Community Zone brings together a wide array of voluntary and community groups coordinated by the Pembrokeshire Association of Voluntary Services (PAVS). This marquee provides an invaluable opportunity for organizations to promote their activities and support services in Pembrokeshire. Whether it’s providing advice, support, training, or volunteering opportunities, these community groups play a crucial role in enhancing the lives of the people of Pembrokeshire.

ACCESSIBILITY AND DOGFRIENDLY ENVIRONMENT

At the Pembrokeshire County Showground, accessibility is a top priority. The network of tarmac ensures easy movement for all visitors, including those with limited mobility. Blue Badge holders will find designated parking areas, and disabled toilets courtesy of Pembrokeshire College will be available.

Moreover, the show welcomes our furry friends with open arms, provided they come with responsible owners! Dog drinking bowls are thoughtfully placed around the showground, and all

We make the widest range of medicine cooling products in the world – there is a FRÍO® for you!

Bryn Capel/Prendergast, Haverfordwest SA61 2PF
Bryn Capel/Prendergast, Haverfordwest SA61

FRIO® UK LTD HONOURED A KINGS AWARD FOR ENTERPRISE

The FRIO story dates back to the early 1990s when the Wolsey’s youngest daughter, Helen, competed in the sweltering heat of the 1991 World Powerlifting Championships in New Delhi.

Learning about the difficulties athletes faced when competing in the heat, the couple worked with scientists to develop cooling headbands and wristbands.

Activated by water, these bands could be used repeatedly. By 1996, these cooling bands were used by the British Olympic and Paralympic teams in Atlanta.

Following a discussion with a family friend about the need to keep insulin cool, the Wolsey’s realised their cooling technology could meet the needs of people with diabetes. If not kept cool, in-use insulin degrades and crystallises, making it less effective for maintaining insulin levels, with dangerous consequences.

Its inventor was the late Garnet

In 1996, they launched the FRIO, and 27 years later, with their son Chris Wolsey at the helm, the company, has been honoured with a King’s Award for Enterprise in International Trade.

Each pouch consists of an inner wallet and an outer cover. The inner wallet contains crystals that activate when immersed in water, expanding into a gel. When the gel begins to evaporate it immediately emits a cooling effect on the medication housed in the FRIO Wallet.

It is reactivated by placing in water again for a shorter amount of time and can be used repeatedly. A FRIO will keep in-use insulin and other temperature sensitive medications within safe temperatures of 1826°C (64.4-78.8°F) for a minimum of 45 hours, even in a constant environmental temperature of 37.8°C (100°F). This makes FRIO ideal for people living in hot countries, holidaymakers, or those out on warm summer days.

FRIO wallets are suitable for a range of temperature-sensitive medications and are used by people with for example, Crohn’s, Inflammatory Bowel Disease, Anaphylaxis, Asthma, Glaucoma, MS, and any medication that needs to be kept below 30°C or 25°C.

In the UK, FRIO grew quickly as more people with diabetes learned about its necessity in hot weather and when on holiday. Exports also grew, initially in mainland Europe, with strong markets in Germany, Holland, and Switzerland. Chris reports that exports have progressed steadily through developing strong relationships within export markets rather than relying on big budgets.

Receiving the King’s Award for Enterprise is a massive tribute to everyone involved with FRIO. Chris expresses pride in the recognition, noting its impact on lifting the profile of the FRIO brand globally and helping improve the lives of millions of people.

“It is a true honour to receive this Award, I’m incredibly proud of our small team of just 15 employees, and all past employees that have worked at FRIO, together they have contributed in the success of receiving such an incredible accolade. To be able to use the Kings Award for Enterprise emblem on our products and literature for the next five years is a priceless stamp of approval and will mean the FRIO brand will be recognised even further as a trusted product. We are proud to be a small company from West Wales who are able to contribute to adding another award-winning product to have come out of this county.

I am thrilled about the impact this Award will have, helping us to further improve the lives of millions of people with diabetes and other medical conditions around the globe.”

Pembrokeshire’s centuries-old tradition of cultivating and harvesting early potatoes has earned it worldwide fame, particularly for its prized Pembrokeshire Early potatoes. This agricultural practice, rooted in the Welsh county since the 1700s, boasts special techniques refined over generations. The potatoes’ frost-averse nature finds an ideal home along the Pembrokeshire coast, blessed by the warming influence of the Gulf Stream and nurtured by nutrient-rich soil.

Acknowledging the exceptional quality of Pembrokeshire Early potatoes, the European Commission bestowed the prestigious Protected Geographical Indication (PGI) status upon them in 2014. This recognition highlights the uniqueness and authenticity of the region’s product, safeguarding it from imitation and promoting its value on international markets.

As local farmers proudly continue the age-old tradition of tending to their potato crops, the PGI status has granted them a sense of protection

and assurance. The designation ensures that the laborious methods, passed down through generations, remain preserved, enhancing the allure of these succulent spuds to consumers who appreciate the essence of time-honored agricultural expertise.

“The PGI status has not only elevated the status of Pembrokeshire Early potatoes but also our farming community,” says John Davis, a fourth-generation potato farmer in the county. “It instills confidence in buyers, both within the UK and abroad, that they are purchasing an authentic product with unmatched taste and history.”

Beyond its significance to the local economy and cultural heritage, the PGI status serves as a testament to the harmonious relationship between nature and agriculture in Pembrokeshire. The region’s temperate climate and fertile terrain converge to create an agricultural haven, making it an essential component of the local identity and a point of pride for its residents.

As the demand for premium, authentic, and ethicallysourced products rises globally, Pembrokeshire Early potatoes stand as a shining example of sustainable agriculture and responsible stewardship of the land. The PGI certification underscores the commitment of the farmers to preserve their unique legacy while promoting the growth of their local economy through an ageless culinary treasure. With its rich history and authentic flavors, Pembrokeshire Early potatoes continue to captivate the taste buds of consumers, transporting them back to a time when farming was not just a trade but a cherished way of life. As the sun rises over the Pembrokeshire fields, illuminating rows of flourishing potato plants, it is a poignant reminder of the enduring connection between people and the land they nurture, passing down a legacy of quality and tradition for generations to come.

VENUE AWAITS

Planning a wedding, exhibition, birthday party, or any special gathering? Discover the ideal space at our charming village pub, nestled in the picturesque countryside near Haverfordwest.

Located in the serene village of Wolfscastle, our venue offers a tranquil setting for your event. Need catering? Our talented chefs are ready to create a delightful menu of hot and cold treats tailored to your preferences. Just let us know your requirements when booking, and we’ll handle the rest.

Book now for an unforgettable experience in a stunning location!

• Perfect venue for weddings, exhibitions, and parties.

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• Easy booking with catering options.

• Unforgettable experience in a stunning location. scan the QR

Wolfscastle Road, Haverfordwest SA62 5LS

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Bryn Capel/Prendergast, Haverfordwest SA61
Bryn Capel/Prendergast, Haverfordwest SA61 2PF

Secret Beaches West Wales

Bullslaughter Bay

Nearest village Newgale

Despite the rather macabre sounding name, Bullslaughter Bay is actually a very pleasant little beach. Set in a cove of high limestone cliffs, punctuated by caves and arches this is a great spot for explorers of all ages.

The inviting clean, clear water here is perfect for a paddle and swimming is generally safe, although there probably won’t be anyone here to save you if you do get into trouble!

As with many of these ‘secret’ coves along the Pembrokeshire coast you will want to visit when the tide is low. Otherwise the beach is very much diminished with just a pebble section remaining above the high tide mark, Before you go off to check the tides and plan your visit you\‘ll need to check one more thing. Access to the beach is across the Castlemartin MoD range, so if you would like to avoid being disappointed (or blown up!) it is worth checking when exercises are taking place.

red cliffs are formed of vertical strata are rich in fossils and rise steeply from the beach.

It is worth noting that the beach becomes very small as the tide comes in so it is essential to check the tides when planning a visit.

This section of the Pembrokeshire National Park coast is home to the Royal Artillery Range at Manorbier. In fact fifty years ago, when the coast path was first established here it had to take a detour inland to avoid the range.

These days the military is less active here and the coast path does follow the coast. It is from this that you can access the beach via around 160 steep steps down.

Presipe Bay

Nearest town Tenby

Presipe Bay is one of the beaches on the Pembrokeshire coast that can genuinely be described as a hidden gem. At low tide the beach here consists of a wide stretch of golden sand backed by stunning sandstone cliffs that will set any geologist\‘s heart racing. These tall

claimed that many a shipwreck has occurred here over the years.

The beach here has little in the way of facilities with the village of Dale, around a mile away, providing somewhere to eat and a shop.

If you are also looking for a secluded spot to spend the day away from the crowds in other areas like Tenby then Watwick Bay is a great choice.

Beaches

rocky. But as the tide drops away a beautiful, sheltered stretch of golden sand is exposed. Therefore, it is well worth checking the tide times before you visit.

Musselwick Sands

Nearest village Marloes

Located close to Marloes village on the southern edge of St Brides Bay is the lovely sandy beach of Musselwick. Backed by the high cliffs of Wooltack Point and Nab Head the north-facing beach here is relatively sheltered from the prevailing winds.

Traeth Llyfn Beach

Nearest town Goodwick

Traeth Llyfn is one of the lesser visited beaches on this stretch of the Pembrokeshire coast, which is a shame as it is areal gem. In fact, the chances are you may well get this beautiful stretch of sandy beach to yourself.

There are a couple of reasons for this beaches low profile; firstly it is a little off the beaten track. Located between Porthgain and Abereiddi it is a fair hike from the nearest road and only accessible from the coast path. Which leads to the second issue - getting down to the beach.

Backed by towering slate and shale cliffs access is via a set of very steep metal stairs, which although safe, may be a challenge / terrifying for some.

The steps down to the beach apparently date from the Second World War when they were cut into the cliffside by Italian prisoners of war.

Access to Musselwick Sands requires a 10 minute walk across fields and a rather steep descent via steps cut into the cliffside. Along with the fact that the beach is really only here between mid and low tide, there are rarely ever more than a few people here at any time. It is worth noting that there is only one way on and off the beach so check the tides before straying to far along the beach.

Once down on the beach you can appreciate the wide stretch of golden sand which provides ample room for beach games and dogs to run free on.

Traeth Llyfn is quite an exposed beach and the waves here can be powerful, along with rip currents. Plenty of people do swim here but it is remote and there are no lifeguards so care should be taken. Also, keep an eye on the tide as it is possible to get cut off on certain sections of the beach.

Monk Haven Beach

Nearest village St. Ishmaels

Set at the end of a wooded valley near the village of St Ishmaels is a cove that is every bit as tranquil as its name - Monk Haven. This comes from a monastic settlement that existed here long ago.

Whilst no traces of the monks remain it is hard not to notice the high castellated wall that runs across the back of the beach. This is a much more recent addition, being built by the 19th century owners of the estate that backs onto the beach - the Warren-Davis family of Trewarren. There are also the remains of a watchtower a little way along the coast path from here.

Today the estate is largely farm land and the manor house (which was actually a vicarage) is run as a brilliant B&B.

Looking out over the mouth of Milford Haven the beach here is both sheltered and offers great views over the waterway and beyond. To either side of the narrow bay are red sandstone headlands, providing further shelter from the breeze.

Withthe only access to the general public being a walk along the footpath from St Ishmaels church Monk Haven is always a peaceful spot.

Discover the Taste of Pembrokeshire in Prendergast Butcher’s Ethically Sourced Summer BBQ Pack! Enjoy juicy Chicken Breasts, succulent Pork Steaks, savory Chicken Kebabs, homemade Beef Burgers seasoned with our unique spice blend, and mouth-watering sausages. All sourced from from the foothills of the Preseli Mountains.

Stay Fresh!

Why your local butchers is so important...

In an age where supermarkets dominate the food landscape and convenience often trumps quality, the role of the local butcher remains not just relevant, but essential. Far more than purveyors of meat, local butchers serve as community cornerstones, economic catalysts, and guardians of tradition. Let’s delve into why your local butcher is so important to people, communities, and the local economy, particularly in the UK.

Walking into a local butcher shop offers an experience that supermarkets simply cannot replicate. Here, customers are greeted by name, their preferences remembered, and their questions answered by knowledgeable staff. This personal touch fosters a sense of belonging and trust. Butchers can offer tailored advice on cuts of meat, cooking techniques, and recipes, helping customers make the most of their purchases. This relationship goes beyond mere transactions; it builds community bonds.

One of the primary reasons people turn to their local butcher is the superior quality of the meat. Butchers often source their products from local farms, ensuring freshness and high standards of animal welfare. This local sourcing allows for greater traceability. Customers can learn exactly where their meat comes from, how it was raised, and what it was fed. In the UK, where animal welfare and food standards are a significant concern, this transparency is invaluable.

By sourcing meat locally, butchers provide vital support to regional farmers. This relationship benefits the entire supply chain. Farmers receive fair prices for their livestock, which helps sustain their operations and livelihoods. This, in turn, ensures the availability of high-quality meat for consumers. Supporting local farmers also

reduces food miles – the distance food travels from farm to table – which is better for the environment.

Local butcher shops contribute significantly to the local economy. Small businesses, like butchers, keep money circulating within the community. According to the Federation of Small Businesses, for every £1 spent with a small or medium-sized business, 63p stays in the local economy, compared to 40p with larger businesses. By shopping locally, customers support not just the butcher but other nearby businesses too, creating a multiplier effect that bolsters the entire community.

Butchers are not just retailers; they are skilled craftsmen. The art of butchery requires extensive training and expertise.

Local butcher shops create jobs and provide valuable training opportunities, preserving these traditional skills. This is particularly important as the UK faces a skills gap in many trades. Apprenticeships and handson experience at local butcher shops ensure that the next generation of butchers can carry on this vital profession.

Local butcher shops tend to have a smaller carbon footprint than large supermarket chains. Their supply chains are shorter, and they often source from local farms that practice sustainable farming methods. Many butchers also embrace nose-to-tail butchery, which involves using every part of the animal, reducing waste, and promoting sustainable consumption. This practice is not only environmentally friendly but also offers customers a wider variety of cuts and products.

Local butchers are champions of culinary diversity, offering cuts of meat that are often unavailable in supermarkets. From

dryaged steaks to homemade sausages and specialty products like black pudding, these shops cater to a wide range of tastes and dietary needs. They can also accommodate special orders and provide meats for cultural and religious observances, fostering inclusivity and culinary exploration.

The COVID-19 pandemic underscored the importance of local food networks. While supermarket shelves were often empty, local butchers quickly adapted, providing essential services and home deliveries. Their ability to pivot and meet the needs of their communities highlighted their resilience and indispensable role in ensuring food security.

Local butchers are far more than just shops; they are vital cogs in the machinery of community life and local economies. By offering high-quality, traceable products, supporting local farmers, contributing to the economy, creating jobs, engaging in community activities, and promoting environmental sustainability, they embody the principles of localism and sustainability. The next time you visit your local butcher, remember that you are supporting a tradition, a community, and a way of life that is worth preserving.

The Haverfordwest Business Circle, established in 2014 by a dedicated group of independent businesses, is committed to revitalising the town. With a clear mission to enhance the ‘Haverfordwest’ brand, the Circle aims to improve the shopping experience for both residents and tourists, fostering a vibrant and thriving community.

The Circle actively promotes local businesses through their Facebook page, where daily advertisements highlight the diverse offerings available in Haverfordwest. They recognise the need for businesses to collaborate, addressing the town’s challenges collectively. “It is not enough to just promote our own business,” a representative stated, “we need to promote the town itself, providing shoppers and visitors with an enjoyable experience.”

This collaboration is key to the Circle’s strategy. By organising attractions and events, they aim to make visiting the town centre a delightful experience for all. The emphasis is on creating a welcoming atmosphere that encourages people to shop locally.

Shopping locally is crucial for several reasons, and the Haverfordwest Business Circle is passionate about highlighting these benefits:

Economic Boost: Local businesses are the backbone of the community’s economy. When

residents shop locally, they are effectively investing in their own town. The money spent in local shops circulates within the community, leading to job creation, higher wages, and increased investment in local infrastructure and services.

Job Creation: Small businesses are significant employers within local communities. By supporting these businesses, shoppers help maintain and create jobs, providing livelihoods for their neighbours and contributing to lower unemployment rates.

Community Development: Local businesses are often more invested in the well-being of the community. They are likely to contribute to local causes, sponsor events, and support schools and sports teams. This fosters a sense of community spirit and cohesion.

Environmental Impact: Shopping locally can reduce the environmental footprint. Local businesses typically source their products from local suppliers, which means fewer transportation miles and lower emissions. Additionally, shopping locally reduces the need for largescale shipping and packaging waste associated with online shopping.

Unique Products and Services: Independent shops offer a variety of unique products that are not found in large chain stores. These products often reflect the character and culture

of the area, providing shoppers with distinctive and high-quality choices. Furthermore, local businesses often offer personalised services, ensuring a better customer experience.

Sustainable Growth: By supporting local businesses, communities can achieve more sustainable growth. Small businesses are more adaptable and can respond quickly to changing economic conditions and customer needs. This resilience helps create a stable and prosperous local economy.

Keeping the Town Vibrant: A bustling town centre with thriving shops and services attracts visitors and enhances the quality of life for residents. It creates a vibrant atmosphere where people want to spend time, contributing to the overall appeal and attractiveness of the town.

The Haverfordwest Business Circle understands these benefits and strives to make them a reality for their town. By fostering a culture of local shopping, they aim to create a sustainable and prosperous future for Haverfordwest, ensuring that it remains a charming and dynamic place to live, work, and visit.

Dining at the Wolfe Inn is a must for anyone seeking an authentic taste of Pembrokeshire’s culinary delights. We take pride in using fresh, locally sourced ingredients, ensuring that each dish captures the true essence of the region. From hearty traditional fare to innovative gourmet creations, our menu offers something to tantalise every palate. The restaurant’s cosy and inviting ambiance, coupled with excellent service, makes for a memorable dining experience.

Nestled in the picturesque village of Wolfscastle, the Wolfe Inn offers a cosy retreat with our charming en-suite guest rooms, perfect for relaxation and comfort. Within a 30-minute drive, you can enjoy a variety of attractions, including Folly Farm Adventure Park, St. David’s Cathedral, Oakwood Theme Park, Newgale Beach, and Picton Castle & Gardens, making the Wolfe Inn an ideal base for discovering the region’s natural beauty and cultural treasures.

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