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M&A? NO WAY
Funding Options boss does not expect P2P mergers
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ISSUE 30 | MARCH 2019
Industry readies for bountiful ISA season PEER-TO-PEER lenders are gearing up for their best ISA season yet, with Innovative Finance ISA (IFISA) volumes predicted to soar as investors rush to allocate their tax-free allowance before the end of the fiscal year. IFISA providers have reported increasing inflows from ISA transfers, as investors eschew low-yielding cash ISAs and volatile stocks and shares ISAs. Stuart Law, chief executive of Assetz Capital, said the P2P lender’s tax wrapper is attracting higher levels of subscriptions than ever before, with investors putting £18,000 on average into its IFISA last year. “This is undoubtedly down to investors seeking
out a ‘third way’ that offers respite from the general volatility of the stocks and shares ISA and the lack of returns provided by the cash ISA, with the IFISA quickly becoming the option of choice,” he added. “As more investors come to recognise the advantages of the IFISA, we’re confident of a continued uptick in ISA transfers to the platform
– we have seen several substantial transfers take place already. “The popularity of the IFISA is showing no signs of slowing down, and we’re anticipating even stronger interest this ISA season.” A spokesperson from P2P property lender Kuflink said they expect the IFISA market to “at least double” over the coming year.
“We tend to see more cash ISAs coming in as savers seek an increase in rates, however some stocks have been particularly volatile this year so we are starting to see more uptake from stocks and shares ISA customers in search of more predictable returns,” the spokesperson said. “The IFISA’s main challenge so far has been a general lack of awareness but, thanks to the industry’s efforts this year, numbers seem to be picking up across the board. We have a long way still to go but I think the market will at least double over the coming year.” Sophie Pearce, managing director of MoneyThing, said the P2P business >> 5 lender had seen a
IFISA providers advised to refine marketing approach INNOVATIVE Finance ISA (IFISA) providers have been urged to work on their messaging and marketing techniques in order to improve mainstream awareness of the
tax wrapper. Neil Edwards, chief executive and founder of The Marketing Eye, an alternative finance and fintech-focused marketing agency, has
called for peer-to-peer lenders to focus on more than just yield. “Investors are looking for the optimal combination of three main factors: yield; security and liquid-
ity,” he told Peer2Peer Finance News. “Having an ISA is often seen by platforms as a reason in itself for investors to join, where>> 5 as it is only a small