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SY D N E Y / / I S S U E 01

magazine free


brains behind the ‘it’ baby bag WIN A TROPICAL HOLIDAY

contents competitions

contents june 2011 06




Drawing attention

Matthew Langille’s Big Apple design cred can be found on our shores, and probably also on your child

26  Pushing ahead

Sharnie Skene brings a royal touch

to baby transportation




Success in the bag Lucie Trinco is one bag lady

you won’t side step


Animal crackers From reef to beef, holidays with an



animal flavour are fun Competitions Win a tropical family getaway or a Phil & Ted’s pram


22 Bohemian wonderland Kiddie fashion never looked so hot in the cool weather

40 Monsters Inc. The family behind the hip Aussie label 41 Steal their style 46 Label review What’s new on the market: from bubs to tweens

June theme: Party on!

28 Inspirational party styling Some of the country’s best party stylists share an idea or two in our special six-page pictorial

Cover: model styled by Jen Arndt of Style Milk See our full fashion spread on pages 22-25. Models from


Expert Party planning tips from the experts

...and all your favourite regulars

09 15 18 36 50

Hot Calendar Noteworthy Parks Map

Peekaboo Magazine’s Privacy Notice (1) This notice describes our privacy policy. (2) By reading our publication you are accepting the practices described in this privacy policy. (3) We acknowledge that your privacy is very important to you and that you have a right to control your personal information. (4) We know that you care how information about you is used and shared and w e appreciate your trust that we will do so carefully and sensibly. (5) The information we learn from customers helps us personalise and continu ally improve our publication. (6) We receive and store any information you give us. (7) We use the information that you provide for such purposes as responding to y our requests, improving our publication, and communicating with y ou. (8) We will not collect any personal information about you except when you knowingly provide it. (9) We acknowledge that providing personal information is an act of trust and we take this seriously. (10) Under no circumstances will your personal information be used for any other purpose than intended. (11) The owners of this publication will retain and protect the information provided by you (but may be legally required to disclose it in some circumstances such as if ordered by a court to do so). (12) It is impossible to guarantee the protection of your personal data absolutely. (13) Your data may be exposed due to loss, unauthorised access, use, modification or disclosure. The owner of this publication will not use the information for on-selling to list brokers. Competition Terms and Conditions: (1) By entering the competition you are acknowledging that you accept these competition terms and conditions. (2) By entering the competition you acknowledge that there is one prize per competition and that the winner of the competition will be notified by Peekaboo Magazine that they have won. (3) The prize/s are not redeemable for cash or otherwise transferable. (4) The decisions of Peekaboo Magazine in relation to any aspect of the competition shall and will be final and binding upon very entrant who enters into the competition. (5) Eac h person may only enter each competition once and must only enter the competition on their own account. (6) The promoter of the competition is Jumpin Publishing Pty Ltd trading as Peekaboo Magazine. (7) Peekaboo Magazine accepts no responsibility for loss or damage to prizes in transit. (8) Peekaboo Magazine makes no representation or warranty as to the quality or suitability of the prizes. (9) To the extent permitted by law Peekaboo Magazine is not liable for any loss suffered or sustained to any person or property by reason of any act or omission, including deliberate or negligent acts or omissions, by Peekaboo Magazine or its agents in connection with the supply of any prize to the prize winner. (10) In the event of that any prize item is unavailable, Peekaboo Magazine reserves the right to substitute a prize item of equal or greater value.




welcome :)

party time What’s your favourite party theme?


Creative Director & Publisher Bianca Shugg 1950s rock ’n roll

The excitement was expected, but there was also trepidation because you never really quite know how a new addition will change the family dynamic. Would Claudia’s jealousy cause her to play up? Would Cambell and I get time for each other ever again? Would Heidi even like us? It is with the same mix of emotions that w e welcome two new additions to the Jumpin Publishing family this month: t win babies Peekaboo Sydney and Peekaboo Melbourne editions, meet your big sis, Peekaboo Brisbane. When the plan f or twins was first concei ed, some thought I w as going crazy. I already had a time-consuming toddler magazine on m y hands, but I knew there was still room in the house f or two more babies. Honestly, it has been a dream of mine for a long time to extend the Jumpin family. As advertisers’ and readers’ excitement about the impending twins grew, I knew I was on the right trac k. I knew I was also in f or more sleepless nights (kept awake concocting great ideas f or the pages within) and less ‘me ’ time, but it’s all been worth it. In fact, big sister Brissy hasn’t shown the usual jealousy-inspired, older-sibling tantrums. She loves sharing content with her baby sisters and the trio has warmly welcomed all those new interstate advertisers - in fact the whole family appreciates them! I really hope you enjoy the June mag, wherever in Australia you are reading it. We have mixed specifically loca editorial and local advertising with other nationally published reads and features. We’ve tweaked the design slightly too, to celebrate the t wins’ arrival, and have filled the rest of it with the usual mix of amazing photograp

y and

engaging contributors. While you are checking out the mag, make sure you read Matthew Langille’s story on pages 20 and 21. Peekaboo photographer Naomi captured the internationally-acclaimed children’s wear graphic designer/ illustrator in his home to wn of New York earlier this y ear - some of us ha ve all the luc k! I also lo ve our fashion

Editor Belinda Glindemann Colour themes (make mine yellow!) Graphic design Vanessa Russell Caribbean theme Brisbane photographer Naomi Vasington | Naomi V Photography Vintage-inspired garden party Fashion stylist/writer Jennifer Arndt | Style Milk Spooky monster | Production assistant Kirsten Powell 1940s Sales account manager Karrie Harte Circus Area manager (Melbourne) Jana Wilkes Dragon party Sydney photographer Kim Gierdien | Sabii Photography Melbourne photographer Sarah Black | Sarah Black Photography

feature “Bohemian Wonderland” photographed in our very own Peekaboo Studios. So, fingers crossed or the newly extended Jumpin family. The future truly is bright for all the magazine children. And fingers crossed that I will find that elus e ‘me’ time in all this publishing craziness. Did I mention I w ouldn’t change it for the world?

Creative Director & Publisher

follow us!


Peekaboo Magazine Brisbane/Sydney/Melbourne


Contributors Carla Adams Vicki Wallis - Shoppe Girls Yvette DuBourdieu - Ella’s List Kathrine D’Costa - Kid Size Living Jemma Reynolds - Little Eats Bromwyn Meakins-Lines - Quite Inviting Craig Ford - My Import Label Kristy Withers - Incy Interiors Stacey Sullaphen - Sunny Mummy Special thanks... Wendy Somerville, Michael Somerville, Jenna Somerville, Cambell Shugg, Claudia and Heidi Shugg xx


ADVERTISE WITH US! To advertise, please contact or 0413 522 152, or Karrie at DISTRIBUTION

weddings | por traits

Please suggest you local business, childcare centre, cafe and/or boutique to Peekaboo Magazine PO BOX 794, Bulimba Q 4171. Peekaboo Magazine is printed in Brisbane, Australia, by Fergies. Distribution via Fastways and Australia Post Peekaboo Magazine is owned by Jumpin Publishing Pty Ltd


belle public relations





g! hot do ur o s this i te! i favour


Stockists 1. Cheeky Little Soles’ Charlie Walkers, $54.95

4 2. Ruby Olive Jewellery


& Accessories’ necklace, $45 3. David Fussenegger’s Othello puppy blanket (single size), $189 4. Allergy Riders’ baking cups (pack of 50), $6.95


food flags (pack of 25), $5.95 5. Perfect Potion certified natural Sublime, Rose Petal and Soothe lip balms, $14.95 each 6. Olive’s Friend Pop Silvy pinafore, $155.95



The uptown inlineTM

Peekaboo-1.indd 1

11/05/2011 4:53:24 p.m.

competition competitions

peekaboo competitions novotel palm cove Known as the Riviera of Tropical North Queensland, Palm Cove has become an en-

and friendly environment. KidZone activities include pool games and snorkeling les-

clave for those seeking luxury amidst palm-fringed tranquility. Located 30 minutes

sons, sand sculpture, pirate treasure hunts, mini Olympiads, parachute play, mask

north of Cairns and 30 minutes south of Port Douglas, the seaside village combines

making and pottery classes just to name a few. Rates start at $149 per night for a

charm and sophistication with the warmth of the tropical north. Visitors from all over

family of four, conditions apply.

the globe have been drawn by the stunning waterfront and opportunity to explore the beauty of the Great Barrier Reef, Cape Tribulation and the Daintree Rainforest.

Peekaboo and Novotel Palm Cove are giving away an amazing fi e-night holiday for two adults and two children in a two-bedroom apartment including breakfast daily,

Among the contemporar y elegance of the village, No votel Palm Cove offers the

a $250 food and beverage credit for dinners and a bot tle of champagne on arrival

perfect environment for families to enjoy a holiday destination centered on relaxa -

(please note: winner to arrange own transport to the property). Total value is $3330.

tion, dining, beach watersports and the natural beauty of the region. The four-star resort’s 161 rooms (including superior rooms, suites and one- and t wo-bedroom self-contained apartments) are set among tropical gardens and boardw alks each designed for natural living with every modern convenience on hand. Resort facilities include sports centre with gymnasium, nine-hole golf course, tennis and squash courts, four swimming pools including a crocodile waterslide for the kids, sauna, bicycle hire, resort shop, internet caf é, 24-hour reception and tour desk and com plimentary parking. There’s also a spa and hairdressing salon with a full range of


this holiday!

beauty pampering and relaxation treatments - an essential part of an y perfect holi-

[valued at $3330]

day experience.


The KidZone Kids’ Club offers holidaying parents affordable childcare in a fun, safe

vibe pram Phil & Teds is a brand w ell known and loved by mothers around the countr

y. There are

plenty of st yles and colours to c hoose from but the main selling point is that Phil & Teds is not a side-b y-side pram - the second c hild sits underneath. That way, the pram squeezes through tight spaces and y ou have no fear of knocking over boutique racks and other shopping centre displa ys. There are so many accessories in the range as well, so you can configure your pram the way you need.


Peekaboo and Phil & Teds are giv -

this pram!

ing away a Vibe pram to one luc ky

[valued at $899]

reader, in the winner ’s choice of


colours (red or black).

how to win Simply email, quoting the prize’s codeword in the subject line of your email. Please ensure you provide your full name, address and contact phone numbers in the body of the email. You can only enter each competition once. Duplicates will be deleted. Your contact details will remain the property of Peekaboo for future newsletters and other correspondence. If you don’t want us to keep your details on file, please include the

ord “PRIVATE” in your entry. Please refer to page 5 for full competition terms and

conditions. Competitions close, and entries will be drawn, on July 30, 2011.




mima mania DO YOU REMEMBER THE ANIMATED TV FAMILY FROM THE ’80S, THE JETSONS? THEY WERE THE SPACEAGED COUNTERPARTS TO THE FLINTSTONES Well, if Judy was having a baby and was in the mark et for a futuristiclooking pram, she wouldn’t be able to pass up a Mima. Brand new to Australia this month from its homebase in Spain, the Mima range includes the Kobi and its lightweight cousin, the Xari. Both Mimas feature a funk y, rounded, futuristic design with sleek lines and no-fuss styling. The trendy colour palette will make Mima an elegant must-ha ve for fashionista mums. “Mimar” is a Spanish verb that means “to pamper”, which fittingly summarises the Mima mission: de veloping smart and st ylish products that make both parents and c hildren feel special. Designed b y husband and wife duo, Davy and Yolanda Kho, Mima w as the result of the couple ’s desire to help future parents make their lives “a bit easier and sweeter”. Kobi is suit able from newborn babies up to 1 7kg toddlers with a com bined chassis/seat weight of 15.2kg. Thanks to the patented ‘car rycot inside’ system, the carrycot can be con verted to a seat and bac k again in seconds. It is built to grow with your family - you can add to your Kobi with a second seat, purchased separately, to accommodate another child. There are also f orward- and rear-facing options. Xari is also suit able for babies from newborn up to 17kg toddlers and has a combined c hassis/ seat weight of 13.4kg but it doesn’t allow for the additional rider. The first time Mima

as shown to the public, at the Kind & J ugend fair

in Cologne in 2009, Kobi won the show’s innovation award. It also made Babyology’s 2010 Best Pram list.

gotta have it? here’s where to get it In Queensland, find Mima at ram Warehouse and Pram City. For Sydneysiders, check out Sydney Baby Kingdom, My Baby Warehouse, Mini Me, Babyography or Metro Mum. If you’re in Victoria, Mima is stocked at Baby Gallery and Baby Bunting.



calender noteworthy

are Where f o you f to this d? weeken

Bo Mark ndi some ets for or bird ganic seed

local events calendar 04 june

Australia’s largest collection of supersized Lego creations is on now at Sydney Aquarium


Grab a Family Funday Sunday public transport pass today and every Sunday for $2.50 pp and explore Sydney on the cheap

01 july

The Good Food and Wine Show sees celeb TV chefs in town today, at the Convention & Exhibition Centre


Here’s a ‘cool’ idea: Disney On Ice’s Worlds of Fantasy show starts at Acer Arena



One for Dad: The Sydney International Boat Show at Cockle Bay Marina will provide fodder for his Christmas wish list


Book Week is the country’s longest running children’s festival, celebrating 66 years this week, until August 26


World Environment Day - do something to help save our planet, for the sake of the kids!


Take part in Red Nose Day and help raise funds for SIDS and Kids’ vital research and support


Find ‘heat’ in the middle of winter at the Sawtell Chilli Festival sounds like fun!


Rhymes Kids’ Music Festival is on at Sydney Showgrounds. Don’t miss Hi-5, Yo Gabba Gabba, Angelina Ballerina and more


Jeans for Genes Day today raises money for the Children’s Medical Research Institute. What better cause to get behind?


Who doesn’t love a fine fro k and reason to dress up? Sydney Fashion Festival starts today and runs until August 26


The annual Sydney Film Festival is not to be missed. It’s at State Theatre until June 19


Cockies vs canetoads: State of Origin II will play out at Sydney’s ANZ Stadium tonight

june markets Billycart Markets June 25: Lakes Parish Hall, Lagoon St, Narrabeen South Sydney Markets June 5, 12, 19, 26: 75-85 O’Riordan St, Alexandria


Today is your last chance to see the Archibald Prize winner and finalists on show at the Art Gallery of NSW


The school holidays are here! Get involved in the Kids in the Park program at Sydney Olympic Park


The Australian Youth Orchestra is at the Opera House today and tomorrow. Amazing talent from a young crew of professionals


Little boys will love The Train Shed - Sydney’s home of Thomas the Tank Engine. Open today and every weekend at Luddenham


Daffodil Day: buy a bunch of bright yellow beauties today to support cancer research


Mary Poppins the Musical will take you back to your childhood. It’s on until August 28 at the Capitol Theatre


Paddington Markets June 4, 11, 18, 25: 395 Oxford St, Paddington Bondi Beach Markets June 5, 12, 19, 26: Bondi Beach Public School, Bondi Little Treasures Markets June 26: Kiama Leisure Centre

july markets

Tangled Web is a giant elastic artwork inviting parents and kids to join in. Check out Casula Powerhouse, Liverpool, today and tomorrow

Sydney Boutique Markets July 3: Castle Grand, Castle Hill


Paddington Markets July 2, 9, 16, 23, 30: 395 Oxford St, Paddington

Today is National Tree Day so get planting your backyard is the best place to start!


Get your sneakers ready. City2Surf, the world’s largest run is on today from the CBD to Bondi


Peekaboo magazine’s September edition is out in the next few days! Hooray!

South Sydney Markets July 3, 10, 17, 24, 31: 75-85 O’Riordan St, Alexandria

Bondi Beach Markets July 3, 10, 17, 24, 31: Bondi Beach Public School Little Treasures Markets July 31: Menai Indoor Sports Centre, Menai

august markets South Sydney Markets August 7, 14, 21, 28: 75-85 O’Riordan St, Alexandria Paddington Markets August 6, 13, 20, 27: 395 Oxford St, Paddington Bondi Beach Markets August 7, 14, 21, 28: Bondi Beach Public School Mathilda’s Market August 27: Fox Studios, Moore Park August 28: Hyatt Hotel, Canberra




zara The highly anticipated Zara store has finally opened in Sydney in the new Westfield Centre in Pitt Street. The centre is sure to become a Mecca f or designer and boutique labels in Sydney, just like the Bondi Junction Westfield.

Westfield Sydney Pitt St, Sydney CBD

The opening event was huge, with fashionistas queuing from the early hours to view and purchase a piece from the current collection. For those not f amiliar with the name, Zara is a major f ashion retailer from Spain that is taking over the globe. The brand is renowned for turning catwalk fashion into ready-to-wear garments in as little as three weeks.

They will not re-cut a design, even if it is popular, which endears Zara fashionistas who know that if they own a piece, it won’t be seen on every second person. Sydney’s Zara of fers three floors of ret ail splendor f or women, men and c hildren covering the latest st yles for Australians. The best thing about Zara is that it is providing

photo courtesy of Babyology

Australians with those on-trend garments, inspired by the European and American catwalks, at reasonable prices. Zara is working on an Australian-only product range after analysing our climate and local trends.

They offer two

drops of new pieces per w eek, on Tuesdays and Thursdays, as the company is conscious of not having the mass market access their ranges. Review by Vicki Wallis of Shoppe Girls,

bitton gourmet food but is genuinely geared to accommodate children. French chef David Bitton has created something v ery unique and special in The Bitton Room in Alexandria. In the bac k of the caf e there is a lo vely, bright undercover courtyard where y ou’ll find an

xcellent little playroom

for little kids all dec ked out with a floor-to-ceiling chalkboard, foam

36-37a Copeland St, Alexandria

blocks, tables, chairs and toys. You’ll find plen y to share from the gorgeous adult menu (w e just loved the ‘one pan’ bacon and eggs with toasted t urkish bread served with the most divine F rench butter) but they also have a lovely little gourmet Baby Bitton kids’ menu. The service is slick, fast and super friendly. Staff deftly dodge the little kids and don’t bat an eyelid at the noise. There’s lots of high c hairs, it’s breastfeeding friendly and has baby change facilities. During weekdays, from 3-5pm, they also offer a great v alue kids’ afternoon tea package. For $10 you’ll get a milkshake, smoothie or fruit juice with either a crepe, gelato or cheesy toast and it comes with a little kids activity pack - love that! The Bitton Room is open 7 days, 7am-5pm, plus dinner Wed-Fri from 5-9pm. Review by Yvette DuBourdieu of


It’s a real (and rare) delight when y ou discover a place that not only ser ves up fantastic



bag sunny mixed

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feel-good fashion How would you like the chance to combine your love of fashion with a worthy cause? Here’s an opportunity to spend your money on a one–off, custom designed piece of fashion and help Sydney Children’s Hospital’s ‘Gold Week’ at the same time. Luxe baby brand Marquise has enlisted the support of the finest in Australian fashion, to support the Sydney Children’s Hospital, through the Marquise designer singlet fundraiser. This year’s incredible designer portfolio includes Australia’s favourite new mother and David Jones fashion ambassador Miranda Kerr, sass & bide, Zimmermann, Peter Alexander, Mimco, Collette Dinnigan and more. Westfield Bondi Junction will host the exhibition from June 2-12, where the singlets will be displa yed in a gallery in Centre Court. Shoppers can buy their favourite beautifully framed design or one of the limited edition singlets at What a great way to take home a little piece of fashion history and help fund specialist medical positions, re search, the refurbishment of wards and the purchase of lifesaving medical equipment, at the same time.


Oh, Oh, Oh! Aussie, Aussie, with a dif fervernment site Now this is a go ildren on how d to educate ch ence, designe e appropriate ergency and th to cope in an em ll emergency ca ro, Australia’s use of Triple Ze service. t ting help by s learn about ge On this site, kid teries. A great and solving mys playing games sages and hear out safety mes way to learn ab ple Zero. when you call Tri what happens Silver lining

rat pro vides pa a mobile app th Ninth Cloud is ity tiv ality ac ers with one qu ents and caregiv along with y, da r pe eir c hild to share with th eaning of the mation on the m background infor fits. educational bene activity and its y share even regivers to easil It also allows ca d’s develophil ilestones of a c the smallest m c hild’s life, e th rtant people in ment with impo er when th ge to amilies come helping busy f present. they can’t all be r lo ved ones a parents and othe This app gives and is available child’s playtime window into a fee of $4.99. for a download through iTunes om www.yuumii.c



Matthew Langille’s New York workspace spruiks fun

ers, noticeboards, trinkets and fun occupy every other

years already, as he actually started blowing glass at

and oozes cool at the same time, and it’

spare centimetre of space and give the room an energy

age 11, at art camp. Matthew recently told an audience

fit for creative thinking. It’s all eye candy. And the poten-

of “the most prestigious art school in the US” - Rhode

tial to overdose and suffer a sugar high is, well, high.

Island School of Design - wh y he decided to mak e the

s a perf ect

reflection of the man who makes magic happen there. Matthew is a designer and illustrator

. You may not

be familiar with the name, but a large percent


Matthew’s designs can be explained as naïve, childlike

of Peekaboo readers w ould have draped their c hil-

doodles – with an edge. His best w ork is done with a

dren in Mat thew’s work at some st age as he has

black felt pen on white cop y paper. Matthew says his

designed many pieces f or Aussie brands B onds,

drawings develop “organically” – he’ll just grab a stack of

Munster Kids and Miatom. But his client list doesn’t end

A4 and can go through hundreds of sheets quite easily.

there. Matthew’s resume is an amazing collection of some of the best fashion houses and retail brands in the world. Think Osh Kosh, Marc by Marc Jacobs, Tommy Hilfige , Adidas, Havaianas, Victoria’s Secret and Swatch watches, among others. His work has featured in New York galleries, international magazine titles, mural-sized on the side of a building in China and on buses and subways in Rome and Barce-

“I’m actually not really good at drawing and they’re not your typical illustrations,” he admits. “So I marketed that and people started to embrace it.”

shift from 3D glass into 2D illustration at the age of 1 9: “I looked around and everyone else in the glass department were these big, sweaty guys. And I said to myself, ‘Where are all the cute girls?’. Turns out they were all in printmaking and design”. Enough said. He finished his design s udies in 20 04 and b y 2006, Matthew’s work had appeared in 25 to 30 magazines. His first big break into magazines ac ually came in the form of an editorial cartoon for Playgirl magazine. It was

Matthew loves drawing monsters and other k ooky

in the midst of the George Bush presidential era and

‘manimal’ characters which are half man, half animal. He

the editor gave Matthew his ideas on what the cartoon

loves repeat patterns and his other current fixation is o

should look lik e. Think Democrats and R epublicans

caricatures of “insecure, ambivalent” adolescents.

lona. Would you believe US President Barack Obama’s

“Their look is cynical, scared, confused.

daughter, Malia, is a f an (she’s been seen sporting his

anxious. Most adolescents feel the same way growing

“My mum and m y aunt were both so k een to get a

bright pink, pig design Envirosax bag). Other celeb wear-

up.” It literally t akes Matthew 10 seconds to whip up

copy of my first- ver magazine work,” he laughs. “You

ers of his work include Jennifer Garner and Paris Hilton.

one of these drawings – as he pro ves during our inter-

can imagine them going down to buy Playgirl for that!”

And he’s done all this in just 29 years of life.

They look

represented by an elephant and a donkey, a risqué animal sex scene – and cigars.

view. The drawn girl looks confused and shy in her mini skirt, with oversized eyes and crossed feet. It’s a great

But, back to that uber cool workspace for a minute. It’s

example of his talent but on request to share the image

hard to know where to look first as there’s so much

in print with you, our readers, Matthew says adamantly,

going on. A row of Matthew’s kooky monster character

“no”. He didn’t like this one. The sheet of paper hits the

drawings watches you from along the top of an amazing

shredder then the recycle bin before the poor, confused

wall of windows that let wonderfully warm, natural light

tween girl even gets the chance to say ‘Peekaboo!’.

fall all over his slick stainless steel desks. There’s a red glass cabinet bursting with his colourful work - the fina products - like a tangible, 3D resume. Toys, books, post-


The ongoing magazine w ork helped get his st


noticed by Marc J acobs and bef ore long, Matthew had made his first oray into fashion, designing prints for Little Marc. Since then, there ha ve been designs commissioned by various brands for everything from sunglasses, thongs, r ubber ducks, watches and neck pillows, to baby socks, swimwear, underwear,

Born and raised in the States, Matthew actually started

shoes, drawer knobs and po wer point protectors.

his creative studies in glass blowing at Alfred University,

He’s even designed a print for the Pee-pee Teepee – a

New York. He’d been playing at the artf orm for some

cone-shaped fabric cup designed to be placed o ver a

feature newborn baby boy’s boy-bits at change time to protect his mum from an unwanted shower. Classic. Matthew says he has enjoyed his work for Bonds Baby. So far, he has done two collections for their Newbies range. “Bonds is st ylish, fun, fresh and hip compared to similar underwear companies here in the St ates,” he says. “Australians are light-hearted, fun people and you guys love colour. The United States is more a commercial countr y and brands feel they have to appeal to the masses whic h sometimes means things are more plain and boring.” On the subject of babies, we can reveal that there may be a design change in the air with a shif t towards all things ‘baby’ as Matthew and wife Karen are expecting their firs child, a son, on September 12. “Having the baby will have some sort of impact on my work,” Matthew says. “Down the track, it’ll give me further insight into what children are drawn to visually because kids aged up to about four are dressed by their parents but from about fi e onwards, they tend to have their own opinions and want to choose their own things.” Matthew says his ‘dream’ clients are those prestigious brands such as Prada, Louis Vuitton and Miu Miu. And he’d also love to design a range of hi-tops for Adidas. But for now, he’s busily working on designs f or a range of funk y Me-InMind kids’ shoes and he’s also about to unveil a Ford Focus car which he’s fully wrapped in a design, for Internet Week. And, of course, there’s impending fatherhood to think about. As one stage of his life ‘draws’ to a close, another new and amazing one will begin in a f ew months’ time. Welcome to the club, Matthew and Karen. And good luck.







STOCKISTS this page: above: Bubble and sweet lollipop cookies tzz top right: Paperwings Corduroy Pinafore $132 from Groovy Kids Love Mae Wall Fabric Decals Swallows au $64.95 right: Galaxy Tutu Tutu du Monde $149 Summer wears LUV Child (little urban vintage child) Vintage tank $24.95-$28.95 Lulu Baby tutu with pants by LUV Child $34.95 Sofia: Blossom Tutu by Tutu du Monde $149 www. Scarf/shawl Stylists own. Fresh flower arrangements by Quite Inviting www. left page: main pic: Wovenplay Feather headpiece $65, Wovenplay Riding Hood Cape $165, Wovenplay Lola suit $135, Wovenplay Ribbon Leggings $65 inset: Big by Fiona Peasant Knit Dress $74.95, Multicolour Feather headband Big by Fiona $39.95 bottom left Vintage Music Paper Flower Set of 3- $16 Emerald and Ella middle: Lotus dress by Tutu du Monde $119 bottom right: Paper Heart Doily on the book Pack of 20 $5 from My Little Jedi

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• Helps make the day run smoothly • Visual and interactive planners

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STOCKISTS right: Oobi Cable Knit hat/Beanie pom pom $29.95, Oobi Charl Applique Red Tee $29.95 Bebe Bloomers $28.95 www.groovykids. above: Louis Coat by Olives Friend Pop $239.95 Norm Helmut Hat Olives Friend Pop $69.95 bottom left: Scotch and Soda Airplane Fur Lined Hoodie Groovy Kids $159.95 au Frankie Knickerbockers by Olives’s Friend Pop $119.95 Harry Shirt by Olives’s Friend Pop $99.95 LUV Child Dress ????? Ballet Slipper Pink Toile de Joey - Baby Souls Coco Series $34.95 www. Coat Little Teddy Jacket Big by Fiona $149 Lotus Dress Tutu du Monde $119 Sienna fur beanie hat by Fox & Finch Minihaha $36 Wovenplay Lola Suit $135 www. Wovenplay Ribbon Leggings $65 below: Daphne peasant dress Bebe by Minihaha $45.90


online boutique & blog

STOCKISTS top: Shirt: Mini Rodini Detroit Denim Shirt $65, Jeans-Model’s own above: Louis Coat by Olives Friend Pop $239.95 Norm Helmut Hat Olives Friend Pop $69.95 www.olivesfriendpop. com top right: Fred Bare Stripe Henley $55 Groovy Kids Munster Stovey Denim Jeans $74.95 bottom right: Cain’ Jumper $57.95 Jeans, model’s own. Fox & Finch (by Minihaha)




From her Brighton home of fice in Victoria, Sharnie Skene is

“I absolutely love what I do,” Sharnie says. “It’s a lot of hard

the woman responsible for bringing style and sophistication,

work, but Silver Cross is the perfect company to work for.”

and a bit of nostalgia, to Australian mothers – via their prams.

Sharnie and Stuart liaise with about 1 40 retailers throughout

Sharnie is the sole Australia distributor of Silv er Cross – the

Australia and New Zealand and oversee a sales rep in Syd-

pram brand synonymous with prestige and qualit y. While Sil-

ney and another in New Zealand. With the prestige pram and

ver Cross is f amous for its prams and strollers, there are also

stroller market all se wn up, Silv er Cross is no w also going

toys, highchairs, doll’s prams and other accessories in the range.

into nursery furniture and Australia will see the first furniture

“It’s the oldest nurser y brand in the w orld,” she says. “And that’s our point of difference.”

range, including bedding , cots and dressers, in stores early next year – so there’s lots on the cards f or the pair this y ear. Other than the help of their t wo reps, Sharnie and St uart do

Sharnie says it was while her sister, Lauren, was pregnant

all else the mselves, from home, in and around f amily com-

back in 2005 that she first became ware of the lack of Silver

mitments. The pair also has t wo children – daughter Aspen,

Cross stock in our country.

5, and a son Alastair, 2 – so the y know a thing or t wo about

“(Lauren) was desperate f or a Herit age one – the B almor-

prams, from personal experience.

130 years

of Silver Cross 1877: William Wilson was a prolific i ventor and engineer who started his own business making postal carts and ‘perambulators ’ in Silver Cross St, Hunslet, Leeds. 1897: Wilson opened a purpose-built factory that almost immediately burnt down. 1913: By the time of his death in this year, Wilson had registered more than 30 patents relating to pram design. He passed company ownership to

al,” she recalls. F or those unf amiliar, the iconic Silv er Cross

“The Balmoral was absolutely my favourite baby thing when I

his sons James, Irwin and Alfred

Balmoral should conjure up images of Mar

y Poppins and

had Alastair,” Sharnie says. “I had him in it beside my desk so

1920s: Silver Cross was crowned No. 1 manu -

British nannies pushing their young wards along the streets of

I could rock him to sleep while I worked. People would always

facturer of baby carriages for the royals when the

London. At the time, Sharnie had been working as a financia analyst for seven or eight y ears after studying commerce at university in Melbourne. She w as starting to realise that the job, and its associated long hours, w eren’t conducive to raising a family. She put a proposal together for Silver Cross to become their Australia/New Zealand distributor and af ter years of waiting, the entrepreneur was awarded the Silver Cross distribution contract.

stop us and comment on the pram when w e were walking

Wilson brothers supplied one to George VI and

on Church Street.”

Queen Elizabeth (The Queen Mother)

The operation is owned and run by Sharnie and her husband Stuart. Stuart, who heads up the sales and distribution side of the business, was a boat builder in a previous life but put that career on hold for the opportunity to work alongside his wife.

The Balmoral is the epitome of the Silver Cross brand. With its white tyres and spoked wheels, each Balmoral is handmade in Yorkshire with Silver Cross’s unique chassis, hand-painted body and hand-stitched fabrics. Priced from $3999, the B almoral is at the upper end of the Silver Cross range and is a big investment but it is built to last with uncompromising qual ity, painstaking craftsmanship, practical design and, it’ s the carriage of choice for the British R oyal family. Did you know, among a raft of other Royals, Prince Charles was pushed in a Balmoral Silver Cross as a baby?

1940s: During World War II, the main part of the factory was requisitioned by the Air Ministry. Many of the ne w techniques, honed while manufacturing warplanes, were then applied to pram making. 1948: The Queen chose Silver Cross for Prince Charles 1964: Chromium plating added a little bling to pram design. It w as during this time that the Silver Cross range extended into high chairs and furniture and Princess Anne was using a Silv er Cross for her first hild, Peter Phillips.

“I think the history draws people,” Sharnie says. “And there’s

1980s: The new Wayfarer stroller is hugely suc -

prestige attached to it, as it’s used by the Royals. We find tha

cessful, selling more than 3000 units per week.

if a mother used a Silver Cross, the daughter wants one too.” Other celebrity Silver Cross owners include Bec and Lleyton Hewitt, Jessica Rowe, Jules Lund, Kimberley Davies, Lauren Newton and Matt Walsh, Livinia Nixon, Natalie Bassingwaite, Cate Blanchett, Naomi Watts, Sarah Murdoch, Nicole Richie and Maggie Gyllenhaal. And with the wedding of William and Kate now done and dusted, the next big step on their to-do list will be adding a Royal baby to the mix – one that ma y even be transported in a Silver Cross Balmoral, like the baby’s grandfather once was.



party party


Just in time f or winter and inspired b y the beauti-

pink, blue and red - a delicious colour combination

ful Dala horse imager y in Kikki.K’s new Landskap

which perfectly suits this wintry time of year.

range, Leoni Jena from Just Call Me Martha and Louisa Line and Melissa F ernandez from The Little Big Company came together to throw a stylish wintry baby shower just for Peekaboo readers.

Candy Soirees provided the chocolate bars and the girls also organised a special gif t for the bab y on the way - a beautiful Dala horse-inspired stick horse made by Calamity Bolt. Lily Chic Ev ents provided

The event was held at the gorgeous light-fille

the cake stand and styled the flowers and Ah Tis-

Petit Atelier in Prahran, Melbourne. For those una-

sue was charged with producing those w onderful

ware, the Dala horse is a traditional car

ved and

hanging pom poms. The Little Big Company sup-

painted wooden statuette of a horse originating in

plied the retro orange straws, jars and other props

the Swedish province of Dalarna. In the past, Dala

for the table and also designed the invitations and

horses were mostly used as to ys for children but

all the printables.

nowadays you will find them used as beautiful d cor pieces in the home.

Through her work with Just Call Me Martha, Leoni is renowned for her baked delights so she was the

The trio st arted by sourcing their f avourite Kikki.K

obvious go-to gal for this event. She organised the

products from the Landskap range. Among them

mini hot c hocolates in lat te glasses, horse pops,

was a beautiful Dala horse stamp which they used to brand muslin bags sourced from the Lit tle Sooti Party shop. This was also the place to find som beautiful décor bon bon st ands for the party table.

Dala horse sugar cookies, mini v

anilla rice pud -

dings with poac hed orange, orange and rhubarb cupcakes, mini bak ed pumpkin c heesecakes and strawberry whoopee pies. One word: Yum!

With approval from Kikki.K, Top Print Productions in

Leoni, Louisa and Melissa say they had tremendous

Kensington, Melbourne, was enlisted to print the

fun pulling this f un theme together f or Peekaboo

Dala horse backdrop and My Sweet Tashie was put

magazine. For more ideas, visit the party stylists at

in charge of making felt horses for party favours as, littlebigco.blogspot.

well as felt bunting in shades of pumpkin orange,

com and

Stockists Kikki.K, Little Sooti, Candy Soirees, Top Print, Calamity Bolt, Bumble bee designs, Lily Chic Events, Ah Tissue, My Sweet Tashie Photography by Claire Bremmer, shot on location at Petit Atelier






Stockists Invites, stationery printables and w allpaper by Polkadot Prints, garlands b y Stockists Invites, stationery printables, pine food cones, boats, wooden scoops by Polkadot Prints www.polkadotprints.

The Paper Tie Affair, Craft letters from Lincraft/Spotlight, butterfly and toadstool cookies by Bubble & Sweet, fake turf from Bunnings,

glass bowls from Target, stuffing from Spotlight, slinkies from

beige cake pots from Ikea.

Mr Toy’s Toyworld, glassine paper b y Knot & B ow



mask r avenge s e k i r t s again!

Stockists Invitations, printables and photobooth props by Style Me Gorgeous, retro stripe straws and small pegs by The Party Studio, Super ‘B’ milk cartons by Fun, Create and Inspire, melting moments by Zesto Melting Moments, phone 0414 813 255, cookies and cakes, table styling and design all by Sophisticated Yum



Stockists hats by Polkadot Prints www.polkadotprints., com,






cupcakes by Sweet Bloom Cak es www.sweet-, birthday cake by The Cake Studio,



Hello Naomi, candy by Candy Soirees

www., baseball equipment b y Diamond One, party products including hone ycomb balls, cutler y, plates, straws, cupcake toppers and muslin cotton bags all b y Mon Tresor, fake grass and chalkboard paint from Bunnings




It’s no surprise that c hildren’s birthday party kits are leading the way in today’s party-product market. These kits give a new look to an age-old favourite backyard party at home, but keep it on trend and simple to achieve. Each party kit comes creativ ely styled with the all im portant matching coordinates needed to host a beauti fully detailed celebration from start to finish with abs lute convenience in mind. You can be sure to find an imaginati e range of themes, colour choices and current looks to create that dressed magazine look w e all lo ve so muc h, that’s practical but with an af fordable price t ag. Some of the bet ter party kits on the mark et, such as those from B anter and Frolic, are tr uly magical and their creators pride themselves on delivering a whole experience. In these types of kits, a w elcome surprise is the inclusion of a detailed set-up plan, suit able games to pla y and food suggestions. In today’s market, party kit products are a welcome saving in both time and cost. They have been designed by the best in the business with modern families in mind. Celebrating should be fun filled, not hallenging, stressful or expensive. Celebrating should be a shared experience for you and the birthda y child together because, ultimately, a part y is all about the lasting memories made on the day with those you love.

Stockists Invitations by Little Envelope au, monogrammed hessian bags, hard candy by How Sweet, apple puffs and pops by LouLou Events, goodie bag label paper by Cristina Re, table linens from www. Photography by




sleep easy



Incy Interiors founder Kristy Withers experienced firsthan the difficulties i volved in finding the per ect kid’s bed. “An extensive local and international search left me frustrated and poor little Oscar was stuck in his cot much longer than was practical,” she says. “It was at that point I realised there was a real gap in the market.” Kristy promptly set about bringing qualit y designer furni -

“We do everything from sourcing products, st yling

ture to Australia. Incy Interiors is now solving similar prob-

the room, looking at the colour of the w alls and

lems for parents all over this big, brown land and children

window treatments, right through to the light fit-

like Oscar are sleeping soundly in beautiful designer beds.

tings,” Kristy says.

Of course, it’s not just the beds that are flying o f the Incy

It goes without saying that your child should be

Interiors shelves. Along with a perfect place to sleep comes

proud of their bedroom and with any luck, want

the need for different, high quality and stylish children’s and

to spend a lot of time there. When it comes to

baby furniture which, thanks to Kristy’s hard-working team,

catching those precious zzzs, a lit tle groundwork

is also functional, af fordable and in compliance with Aus-

will go a long way.

tralian and New Zealand st andards. Incy Interiors also of fers a design service.

Limited edition

CITY MINI The City Mini has the unique Baby Jogger ‘Quick-Fold’ technology. Padded seat reclines to a near flat position, vented seat recline with retractable weather cover, and locking swivel front wheel with suspension. Max weight capacity, single 22.5kg, double: 45kg. Single available in Stone, Crimson, Black, Green and Purple (limited release only). Double available in Black, Stone and Crimson.

For a list of our fantastic stockists please visit our website Phone: 1300 661 885

City Mini...... beware of imitations!

Style: Are you looking for something unique to stand out or to blend into the rest of the house? Do you want a classic piece that will stan d the test of time, or do you prefer a ‘kiddie’ bed. Quality: Look at the ma terials your chosen bed is made from . Does it rattle when you shake it? Does it scratch easily? Price: Decide on your budget before you begin. If you fall in love with a bed and then discover it’s way over your budget, you ’re bound to be disappointe d. Keep in mind that spe nding money now on a

quality piece will probably save you money in the long run.

Mini Style, Velvet pin-tucked cushion, Watermelon, $34.95

1 3

2 4




Stockists 1. Vintage car art print $30 2. Birdees set of three can vases $90 www.gelatiart. 3. Prima Ballerina $89 4. Big Blue Truck $45 www.hugsandinspiration. 5. Oh Happy Day art print $30 6. Dream Big art print $20


livvi’s place sydney park

TIMBRELL PARK, HENLEY MARINE DRIVE, FIVE DOCK With fi e energetic children of mixed ages between us,

CORNER OF CAMPBELL AND EUSTON ROADS, ST PETERS Looking for the best way to tire out the kids f or free? Look no further than S ydney Park Playground, an absolute st andout facility with state-of-the-art equipment right in the heart of Sydney. From toddlers through to teens, this playground has it all and if you have a preschooler learning to ride a bike or scooter there’s an extra special treat in store. This playground blends beautifully with the nat ural landscape. Nestled stor ybook-style among miniature hillocks, you’ll fin lots of secret pathways to explore with sculptures, artwork and musical inst allations. Kids (and parents too) will be thrilled with the giant slides bedded into the hills - no st airs to climb, just rubber footholds to race to the top. There are swings and spinning wheels, scramble nets and a f antastic wobbly rope bridge joining two rubber climbing mounds plus large pyramid climbing frames for the older kids. Little ones will have lots of fun in the raised sculpted sandpit built at adult w aist level so parents don’t have to bend over to join in. Don’t forget to bring along your kids’ ‘ride’ as 100m away you’ll discover the most spectacular learners’ cycle way complete with real roads, street signs and working traffic lights The park itself is glorious with plenty of green space, smooth hills begging to be rolled down, lots of shady trees, sparkling toilet facilities and a kiosk for drink and snacks. A perfect way to spend the whole da y. Open daily. Review by Yvette DuBourdieu of

the Kid Size Living team loves getting out and about trying all the dif ferent parks and pla ygrounds in and around Sydney. Recently we stumbled across a very special playground where kids can be kids no matter what their size, need or ability. Thanks to the Touched by Olivia Foundation and a team of experts, Livvi’s Place was created to make a level playing field for all children including those with special needs. It’s Australia’s first all-abilities pl yground that allows carers to swing with, sit behind and support a child with a disability whilst they enjoying the freedom of just being a kid. Voted Best Playground in Australia in 2010, Livvi’s Place features a powered tandem rider, soft fall netted swing, sand pit, climbing nets, sw ay bridge, double-width slide, mini rock climbing triangle, outdoor musical instr uments, swings, towers, spinning and rocking rides, and ramp ac-

find it on your phone The Playground Finder app for iPhone allows you to search for playgrounds in your local area and read or contribute reviews about them. Playground Finder utilises your iPhone’s GPS to show a map of your location and indicate where nearby playgrounds are. Using your iPhone’s camera you can add additional photos to a review, as well as post a short review yourself.

cess for wheelchairs. It’s perfect for general play, birthday parties and parent groups. Our kids really enjo yed Livvi’s Place. It aced all the require ments of both parent and c hild for a fun-filled d ytime adventure with plenty of activities to stimulate and delight the senses. Review by Kathrine D’Costa of


online shopper

{ promote your business here. Email }



little sooti


babies favourite things

Oopsie Super Comfy beanbags are the perfect seating solution for children of all ages, from toddlers to teens. Sporting retro-inspired designs in muted tones, these beautifully crafted beanbags will be a treasured addition to any family home.

We have a gorgeous range of cake stands, partyware, accessories and other pretties to help you create the perfect little party or dessert table. Check out our giant balloons, twine, chalkable labels and mini milk bottles.

Avidiva is the home of handmade, eco-friendly and organic baby products including our very own Avidiva Designs onesies and other personalised clothing. Free shipping on all orders Australia wide.

The name says it all - at Babies Favourite Things you’ll find all our baby’s favourites. Use code ‘PEEK’ for 10 per cent off your purchase.

lily grace loves

my first room

nature on your wall

jd baby

Discover beautiful, handmade and organic products from around the world, for mums and children, at Lily Grace Loves. There’s a gorgeous collection of unique baby shower gifts. Home of Le bibble® - the baby bottle bib that sops up the mess!

Shop online for a stunning collection of all things needed to decorate your child’s nursery or bedroom. We specialise in gifts, art work, furniture, linen, rugs, lighting, cushions, cots, and personalised décor. www.myfi

Gelati Art is Australia’s leading online kids’ wall art boutique. We offer an extensive range of canvases, decals and art prints for boys and girls. See our new nature-inspired wall decals and don’t miss out on free shipping on canvases this month.

JD Baby specialises in handmade, embellished clothes for girls. Our ‘Practically Pretty’ tees are the perfect addition to any princess’s wardrobe and you can mix and match them with our beautiful pettiskirts and accessories.

babes in the shade

raspberryrose gifts

be a lean mum 2 be!

little people’s linen

Babes in the Shade stocks gorgeous, affordable, chlorineresistant, long-sleeved rashies and matching swimwear for children (sizes 0-12) and ladies (sizes 8-20).

RaspberryRose is passionate about sourcing gifts you won’t find anywhere else - products, like our dummy clips, that are gorgeous, unique, functional and different, often handmade and one of a kind.

Stay fit, lean and healthy during pregnancy with this comprehensive, effective and safe exercise and nutrition program, including seven DVD workouts specifically designed to condition the body for pregnancy, labour and recovery.

Little People’s Linen is a gorgeous street-front boutique and online store catering for babies through to teenagers. We stock the latest trends, styles and designs in children’s linen, furniture and other accessories.





Munster Kids would have to be one of the top kids af shion

time, there was nothing around that we liked. We wanted

labels to emerge out of Australia.

to create a line of clothes that kids could relate to and

Established in 20 05 by husband-and-wife duo Ric h and Sam Brown, Munster Kids is stoc ked in more than 250 stores worldwide such as the US , UK, Canada, F rance, Greece, Italy, Spain, Denmark, Austria, Belgium, Netherlands, Russia, Saudi Arabia, Hong Kong, Japan, Singapore, Vietnam and Chile.

want to wear so we created a fictional

haracter name,

Mikey Munster, who represents the devious side of every kid. The line takes inspiration from street and youth culture which includes music, surf, skate and art. Why do you think Munster Kids is so popular? I think because we have three boys, we know what they

This amazing Australian label, with humble beginnings in

like. The clothes relate to their lifestyle - they are fun, hard

Sydney, is favoured by many celebrities and their children.

wearing and comfortable. We understand and love what

Munster fans include Kate Hudson’s son Ryder, Christina

we do so I think that naturally is a key for success.

Aguilera’s son Max, Liv Tyler and Hugh Jackman. We talked to Sam Brown about the inspiration behind this amazing label as well as how she balances motherhood and a successful business... Tell us about your family unit? Where are you from? Rich and I have three boys – Jax, 8, Zai, 5, and Kash, 3. I’m from Cronulla, south of Sydney. How did your label Munster Kids come about? Munster Kids was created after our first son ax was born.

How do you balance motherhood and business? It’s taken some years to find the balance, but I think I h ve found it. I have been very lucky to have my mum around while the kids where y oung. We had our of fice at home so we could manage and my mum would come everyday to help out with the kids and cook. She would even come back at night so we could pack boxes. A few years ago I was introduced to K elee meditation. This had an inst ant effect on my stress levels. I practise meditation every day and also teach a few classes. It k eeps me balanced, f o-

How do you create a collection? Each line relates bac k to the y outh culture and music, street, skate and art in some way. A theme is then derived from an experience, thought or activity that relates to this culture. For example, AW11 was “get lost” which evoked the idea of getting lost in the woods, lost in a drawing etc. Munster Kids T4T sounds like an amazing charity initiative. Tell us about it T4T is an initiative that helps support some of the orphanages around Vietnam with clothing, bikes and other essentials, depending on their needs. Each season we commission an artist to contribute two or three prints for tees and fleece and for each style sold we donate another to the orphanages. We have only recently started the project but hope to develop it further and hope to supply bikes to kids to assist them get to school. What can we expect to see in the next collection? Summer ’11 is all about heroes and villains. Garments include digitally printed tees, light weight elasticised cotton shorts, boardies with bright prints and washes and bleachedout tees and shorts with pat tern dyes. The girls’ Missie line

cused and in th e present moment so when I’m with the

theme is “day dreamer”. Garments include o versized tops

was started by me when I was learning to sew and cutting

kids, I’m with the kids 1 00 per cent and when I’m w ork-

and chambray shorts, digitally printed dresses and jumpsuits

down the bigger tees to make them fit Jax and then doing

ing, I’m working.

and pattern-dyed jumpsuits and denim shorts.

You now live in Vietnam what do you love about it?

Are there any exciting plans or fut ure projects in the

We owned a surfwear company at the time. Munster Kids

the same for other family and friends. What is the inspiration behind Munster Kids? How did the name come about? We were inspired to make boys’ clothes because, at the


We love the lifestyle – it’s always warm. It’s also about the people, culture and experience for the kids. The boys have a better appreciation of the world and the people in it.

works for Munster Kids? Of course, but they are top secret!

steal their style fashion


grab f ho a bunc eve e long-sl for ’ s c i s a ‘b g i r e lay n

Allesandra Ambrossio wears: Country Road knitted

in the bag Camel, beige, t aupe, nude - call it what y

trilby $49.95, speckle knit $99, Mala handbag $249, Candice Nubuck pump $179, Witchery vest $149.95, ou like, but it’ s a great

sass & bide - THE UNDOING straight leg jean $220.

neutral colour f or coordinating. So when y ou’re investing in an

Anja wears: Country Road loop knit beanie $29.95,

essential, everyday baby requirement lik e a napp y bag, this Il Tutto

loop knit cardigan $79.95, white sneakers $19.95.

‘Nico’ tote is perfect. Due to be released next month, its nude colouring is sure to giv e any outfit a lovely, warm, flattering modern


look this winter. RRP $249 |





the opportunity to start her own business, Lucie says Il Tuttto

dle East are showing interest but it’s the United States mar-

there before. Pregnant, you are provided with the most le -

was the obvious next step in her career.

ket that’s on Lucie’s radar for the rest of this year.

“It was incredibly scary to leave Oroton,” she recalls. “Really

And, of course, there are ne w bags to be added to the

frightening.” Part time w ork for Saba and Sportscraf t kept

range. In an exclusive for Peekaboo readers, Lucie unveiled

her finger in the ashion pie while she put together her first I

plans for some new bag designs being sampled as you read.

If they aren’t a naff, oversized billboard of your mumsy-ness,

Tutto range. It was during the Christmas holidays in 2004. By

Expect to see “rock chic” styles featuring studs and strap-

then they are too big, too small, too complicated or too sim-

July 2005, she had her first range of five bags.

ping, as well as designs utilising washed leather which has

gitimate reason you’ve ever had to shout yourself a fab, new bag (this is what you’ll have told your husband anyway). But instead, you cringe to find that nap y bags just aren’t cool.

ple. In short, they are just plain daggy.

“I was very lucky because I already had the factories and the

This is exactly what Il Tutto director/designer Lucie Trinco no-

contacts in place,” she says. “The initial reaction to the firs

ticed while her best friends were in their baby-making years

range was fantastic.”

in the early 2000s. Those women couldn’t find just the righ bag that ticked all the boxes so they went to the one person they knew who could help them out – Lucie. After all, she was Head of Design at Oroton at the time.

The Nico tote is her all-time, best selling design. Lucie sa ys its popularity probably comes down to a few key elements – it’s light, it’s glamorous like a high-fashion bag and its size means it can also be used as a tra vel bag or f or a lap top.

“My friends were begging me to design them a bag with

Australians opt for the black or the navy Nico, but in the Unit-

baby features they couldn’t find in a cool and luxurious leat -

ed Kingdom, it’s the black and the berry they covet. Among

er handbag,” Lucie explains. “I researched the market and

the celebrity Nico followers are Dannii Minogue, who sports

realised nobody was doing it well.

a navy version for outings with bub Ethan, as does Jackie O,

“Il Tutto knows that mothers still pine af ter the latest ‘it’

a softer, chalkier, more casual, deconstructed look and feel. By July, there will be a new colour added to the Nico range (‘nude’) and by Christmas there will be a new red Nico and a must-have beach bag. And the other thing on Lucie ’s radar for the future is more babies. At least w e know she’ll have one cr ucial baby requirement ‘in the bag’…

and Miranda Kerr owns a limited edition bronze Nico.

bags. Having a baby is not like having a style lobotomy. Not

Following the Nico, Lucie says her Mia nappy bag is next on

everybody wants a gingham bag in blue or pink that screams

mums’ wish lists. It’s a more “handbag-looking” nappy bag

‘new mother!’.”

and fans of the Mia include Cate Blanchett who bought a red one. The Chiara is also popular and is the IlTutto of choice for people like Sarah Murdoch who is often ‘papped’ with hers. Lucie says the celebrit y endorsement of her product pro -

“Il Tutto” means ‘everything’ in Italian

vides “verification that w e’re on the right trac k”. But, of course, the bags aren’t just for celebs. “When you’re a new mother, you are generally feeling your most unglamorous,” Lucie says. “You can just be w earing jeans and a t-shirt and a great bag will always make you feel a bit more special.”

Lucie grew up at Hunter’s Hill in New South Wales and stud-

And Lucie would know. Although she started the nappy bag

ied clothing design at the Whitehouse Institute of Design.

company using research obtained from friends and f ocus

She won a scholarship to study her Masters at the prestig -

groups, some four years into the project in No vember

ious Institute Marangoni in Italy in 1994, and it was there that

2009, she and Mario welcomed their first ba y into

her interest in accessories gre w. Lucie says Prada was just

the world – a daughter, Frankie. So Lucie can now

launching handbags at the time and she “felt the shift” of

speak from experience when she says a good nap-

the big fashion houses into accessories.

py bag needs to have the right compartments for or-

On her return to Australia, Lucie worked in clothing for a few years but never let go of her love of accessories. When a job at Fiorelli presented itself, Lucie jumped at the chance. “Fiorelli was the ‘cool’ bag of the ’90s, ” she sa ys. “Leigh Hyland, the owner of Fiorelli, t aught me all about handbag design while I was there. He was great.” Lucie went on to design handbags f or a number of other brands including Jigsaw, Mambo and Saba but she hit the big time with a job opportunity at Oroton in 2000. She spent

ganisation, a removable interior lining and, import antly, it must ooze style. Her Il Tutto bag of choice? The silver Nico. “When Frankie came along it w as good to find the bag didn’t need an y tweaking, from m y point of vie w,” Lucie says. “But I did introduce a few accessories to the range.” These included the zip-top R osa purse packs to keep your loose valuables together in a safe place or to car ry a nappy and some wipes on a short outing to the park, and the Grace change station which is great for changes on the run.

four years there. It w as the “pinnacle” of handbag design

So where to from here f or Il Tutto? Lucie says it’s all about

Top, the new nude Nico tote, $249, and

in Australia and the only way up from this role was to move

growing the brand in the international mark et. There is a

above, the red Chiara, $449

overseas. But with a new husband, Mario, now in tow and

strong following in the UK already and Europe and the Mid -




If you’re a fashion-conscious mother, you would have been


The city certainly has its at tractions; cultural precincts, parks, trains, buses, movies. Sometimes though, I get the feeling that no amount of toys, games, books or cosmopolitan experiences can compete with what my girls are really craving – some one-on-one time with nat ure. So, we did a South-East Queensland ‘reef and beef’ holiday, travelling from island to farm in the same week for

the big blue Tangalooma Resort on Moreton Island w as first port o call and we arrived by super calm ‘miCat’ catamaran. (The Little Misses admired the helicopter ar rival option – maybe next time!). Here, there is a place for everyone, from neat little hotel rooms through to villas, apartments

two very different, very fun holidays with animals.

and sprawling privately owned holiday houses. Our spa-

on the land

‘drop zone’ – that is, drop your things and get outside, or

Call me selfish but if I

wned a little piece of paradise

cious resort suite had all the comforts required by a at the end of a busy day, drop into bed.

like Lillydale Farmstay, I don’t know if I’d allow eager kids

The key attraction at Tangalooma is of course the chance

to tear around and destro y my peace every weekend.

to interact with wild dolphins. While we counted down

By contrast, Doug and P am Hardgrave, who own and

the hours until sunset, w e forewent the Desert Saf ari,

run Lillydale Farmstay with their daughter B ec, take

quad bikes, parasailing, jet-skis and ka yaking to enjo y

genuine pleasure in sharing their farm.

some good old-f ashioned family time in the pool and

Our brief weekend visit was a taste of another lif e, al-

building sandcastles.

most another time in f act, when each day’s ‘to-do’ list

Coming down from a ‘I just fed a wild dolphin’ high takes

was straightforward and re warding. Doug is into his

some time – and the next day’s Marine Discovery Cruise

sixth decade of farming land which four generations of

prolonged our one-on-one with nature rush a little longer.

Hardgraves worked before him. This magical patch of

Within minutes of leaving shore, we had spotted a huge

Australia is everything a farm experience needed to be

dugong, followed by almost two hours of rays, turtles

for Miss 3 and Miss 5, who milk ed cows, fed animals

and seabird appearances.

and rode ponies (they walked through the cow pats on their own). Getting there w as easy – it’ s 90 minutes drive time from the Gold Coast and Brisbane. Mount Barney, Mount Maroon and Mount Lindsa y encircle Lillydale offering views at every turn. You can choose from three suites of varying sizes at the main house, or indulge in the two-room eco cabin which sleeps up to seven. The real adv enture comes at 4.30pm daily as guests head out to feed chickens, ponies, sheep, donkeys, horses, pigs, cows and deer. Afterwards, we watched the cattle graze at sunset as the c hill descended, wrapped in our woollies with a glass of wine and a cheese platter. Lillydale is a multi-a ward winning tourism at traction and maintains Advanced Ecotourism status which is a big deal for them and for the local koala families who are thriving on the property. It was more than a little sadly that we returned from our ‘reef and beef’ holiday to metropolitan life. Somehow the city lights looked a little dimmer on our ret urn.

While this is quintessential beach holiday territory, Tangalooma Resort is also a bona fide marine resear h hub. I loved how the staff really catered to my young children’s enthusiasm and questions. And so in just two days and one night, Tangalooma Resort taught, surprised, delighted and refreshed us in a way that much longer holidays have failed to do – it must be something in the water.

travel travel


nima Top 5 holidays with a

do st- ily u A m e fam t! th lis on cket bu

in Ausst expensive real estate enjoy some of the mo Zoo k Par nga Taro ’s y same views ffes at Sydney can wake up to the ver #1 Roar & Snore Gira the Harbour Bridge. You and se Hou ra Ope s roast feast and Sydney tralia, overlooking the igned tents, a sumpt uou er in arc hitecturally des pov nga slee a ari, saf t hout the views, at Taro after enjoying a zoo nigh nce is also available, wit highly popular experie This r. tou st akfa e bre nor behind the scenes rne Zoo. www.taronga ortunity to interDubbo and at Melbou n Island, provides opp Western Plains Zoo in reto Mo ’s land ens Que on ort, Res a om galo se Tan dolphins enter the #2 Dolphins in paradi birds. Each night, wild , turtles, rays and marine ales wh s, ong dug , act with nature; dolphins ghest dfed by guests. www.t s that reduces the tou shallow waters to be han ut watching fair y penguin abo ing eth som is nd’s re Isla The h Phillip tiny feet to top an encounter wit #3 The pitter patter of you’d be hard-pressed n, dre chil sea for ting As nes irer. adm Australian fur seals and observer into a giggling tre, where you can see d with the Nobbies Cen ww . Penguin Parade. Combine ilies fam ralists and animal-loving natu g, as humpfor ven hea is home of whale watchin bird colonies, this long been the spiritual has Bay vey Her ’s ensland www.discoverhervey #4 Whale of a time Que , from July-November. bay the in es calv new their l. It’s amazing that the back whales rest with ry – farmstays in genera the list is a collective ent on ed into Five ber Num milk pail have now turn #5 Down on the farm king fi e miles with a ing, ries of mum or dad wal milk g sto rnin es’ mo tim ly d ear ‘har of se s month locations of tho ld wear off after a few Perhaps the lustre wou s. nce erie exp day . holi day gold desirable nd – it’s pure family holi y rides, but for a weeke egg collecting and pon


tween scene AWARD-WINNING DESIGNER RENEE LEE IS MAKING A COMEBACK TO THE RAGTRADE, WITH A YOUNGER GENERATION IN HER SIGHTS Tweens are generally hard to buy for. Aged 8-12 years, they are too old to be sporting the cutesy look of children, old enough to be fashion savvy, but still too young to be wearing teen garb. Enter Renee Lee. Renee will be remembered as one half of the successful Arsparella label, alongside fellow NRL football ‘WAG’ Tara Sailor (Wendell’s other half). The pair formed Arsparella in 2003 with a view to producing stylish and comfortable womenswear. They went on to win two RAQ Fashion Design Awards in their first wo years of operation. Renee took a break from the fashion industry in 2005 to focus on her family and help her husband, ex-Brisbane Broncos’ Phil Lee, with his building company. However, the lure of fashion design was too strong and so, with her three c hildren as inspiration, R enee launched Little Mouse Brown in 2010. Little Mouse Brown is a modern vintage range of clothing for tweens, in sizes 8-14. “Girls are more fashion-conscious these days,” Renee says. “My designs are ‘special’ but not necessarily only for ‘special occasions’ and I think that is the major difference.” Renee takes her design inspiration from international fashion markets, such as New York and Paris, but also looks back on her own childhood and photos of her mother and grandmothers in their childhood. She has named pieces in her collection after those inspiring women including Millie, Maggie, May and Mabel. Renee says tween daughter Indee also plays an important role in the business. “She definitely influences me in what I’m putting out,” Renee says. “Kids are exposed to so much more than we were and you can see how it is easy for them to grow up too quickly. My designs are created under the belief that children should dress like children.”

all wrapped up WHEN YOU’VE GOT A PROBLEM FACED BY PARENTS EVERYWHERE, WHO DO YOU CALL ON TO SOLVE IT? THAT’S RIGHT, ANOTHER PARENT After the birth of her first child in 2008, Sydney’s Hana Kra wchuk encountered man y of the initial teething problems of any new parent: mastering the art of sw addling, getting her baby to self settle, and stopping him wriggling out of his wrap. Drawing on her knowledge and experience from the fashion world, Hana embarked on a life-changing journey, determined to find a solution. She wanted to invent a safer alternative to other wraps and aimed to create a swaddle that positioned the baby’s arms upwards so the baby could self soothe. After much sampling and refinement, the result is Wrap Me Up and it’s stocked by more than 250 retailers. Completing first-class honors in a Bachelor Degree in Textiles and Fashion at UTS in 2000 was the beginning of a dream career in fashion for Hana. Among the highlights so far, she co-designed a costume for Australia’s Miss Universe entrant in 2000, was the only Australian to exhibit in Italy for Mittlemoda 2001 and has also shown at Australian Fashion Week.


‘fabulously stylish’ ! kle invitations with spar

Welcome to an exciting collection of invitations that will begin your journey to your next magical party event. Each invitation has a little diamanté to add extra sparkle to your day! Matching party bag tags, thank you cards and cupcake toppers.

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brave new world DO YOU KNOW YOUR WOBBLY-WHEELED SHOPPING TROLLEY FROM YOUR SLICK, ONLINE SHOPPING CART? THERE’S SO MUCH TO CONSIDER WHEN DELVING INTO AN ECOMMERCE BUSINESS It seems that almost every mother gains a new perspective on work and life once their firs baby is born. Whether it’s something about stopping full-time work for the first time, or th appeal of flexible hours for family, it’s definitely a time to

eigh up your options.

They say if you enjoy the work you do, you’ll never work a day in your life. A tough or boring job will suddenly seem impossible if y ou are about to lea ve your baby behind to return to work, so it’s no surprise that many parents start to look at other ways to bring in an income. As a parent, you know what works for you and your child – you know what would make life easier and what will look good. Somewhere in that search, you’ve probably found a product from overseas or designed something that would be attractive and useful for other mums. You know that other mums are searching online too – so how do you take the next step? The road to starting a business can be treacherous – getting the product or design for might be one thing, but what about manuf acturing? How do you get your product through e xport controls and customs?What if it doesn’t meet your requirements? Are you a tough negotiator? Craig Ford from My Import Label has worked with Australian businesses for many years and know the ins and outs of the entire process from manufacturing, shipping and importing to marketing, setting up websites, shopping carts and more. “One of the reasons wh y we wanted to set up My Import Label w as to help people who have a really great business idea get it of f the ground,” Craig says. “We don’t want to see someone with a great idea get lost in a sea of miscommunication and confusion.” Online shopping has really changed the entire game when it comes to retail. It’s particularly attractive to young parents who can do all their shopping without dragging the kids around. “Online shopping has opened up so many opportunities for a person wanting to start a small business – once you might have had to lay out considerable funds for a shopfront and worry about rent, location, parking, shop fit-out and actually being in the shop from 9-5, six or seven days a week,” Craig says. “An online business means people are able to start smaller and have their shop open 24-7.”


Pauline Su of The Party Studio Feeling a little overwhelmed by all the e ye-catching children’s parties y ou’ve seen? By f ollowing a few simple rules, you too can create one stylish party that will ‘wow’ your child and all her guests. Pick a theme but don’t use it: Choose a theme that appeals to your child but if it is a particular character or movie, don’t just go out and buy all the paraphernalia that you can find that has licensed image of that character or movie. Instead, keep it stylishly simple. Take a close look at the theme and see which two or three colours y ou could use to represent the c haracter or theme. After you’ve identified the colours, choose one as the dominating colour and use the others to highlight or compliment your work. Cake: If you don’t want to spend a fortune on a cake but would still like it to fit in with the look of your party, here’s a simple trick. Buy two or three sponge cakes from the supermarket, pile them on top of each other using layers of buttercream as glue. Spread a la yer or two of buttercream on the exterior surfaces of the cake. Add a colour co-ordinated ribbon to the bottom of your cake then simply add mini cake bunting or mini pompom picks to your cake. It’s all in the details : Carry your theme throughout the entire part y from food to disposables and decor b y using your chosen colours as much as possible. Look for opportunities to add finishing tou hes. Line platters with pretty paper, tie ribbon around any jars or cake stands you may be using or simply run a colour co-ordinated tablerunner or wrapping paper across the length of the t able. By keeping these little rules in mind, you will be sure to amaze yourself (and your guests) by how a few simple things make something really special.



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1 Adrienne & The Misses Bonney | Double Bay 2 Adrienne & The Misses Bonney | St Ives 3 Amok Kids | Haberfield 4 Arabella Boutique | Woollahra 5 Bambini on Darling | Balmain 6 Bella Maternity & Children’s Wear | Brookvale 7 Belmore Christenings and Weddings | Belmore 8 Birthdaze | Neutral Bay 9 Birthdaze | Double Bay 10 Boz Kids Wear | North Rocks 11 Buu Buu Childrens Wear | Cabramatta 12 Cherrybrook Happy Kids | Cherrybrook 13 Chickeeduck | Rhodes 14 Circus Bizircus | Double Bay 15 Croco Kids Fashions | Eastlakes 16 Dress Me Up Baby & Children’s Boutique | Ryde 17 Early Learning Centre | Bondi Junction 18 Elie’s Babies & Children Wear | Marrickville 19 Fashionably Yours | Wahroonga 20 Fussy Feet Children’s Shoes | Rose Bay 21 Girotondo | Rose Bay 22 Goo Goo Gear | Leichhardt 23 Happy Kids | Winston Hills 24 Heaven Sent | Kingsford 25 Hip, Hop, Kidstop | Revesby 26 Hirsts Footwear | St Ives 27 ikke | Cammeray 28 Indigo Flower | Newport Beach 29 Infancy | Newtown 30 Infancy | Rozelle

31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59

Infancy | Annandale Just 4 Kidz | Warriewood Kandy Kids Clothing | Merrylands Kandy Kids Clothing | Blacktown Kegi Shoes | Riverwood Kid’s Choice | Campsie Kid’s Kove | Lane Cove Kido Store | Randwick Kids Bazaar (new & preloved) | Randwick Kids Central | Belrose Kids Central | Chatswood Kids Central | Moore Park Kids Central | Parramatta Kids Central | Castle Hill Kids Mart | Drummoyne Kids United | Rhodes Kimberley John | Earlwood La Gardenia | Leichhardt Lakemba Empire Children’s Wear | Lakemba Le Bebe & Child | Lane Cove Leap Frog | Mona Vale Leynie’s Little Luxuries | Mona Vale Little Bambini & Friends | Merrylands L  ittle Swan Baby & Childrens Wear & Accessories Roselands Little Treasure Box | Wahroonga Little Wonder | Crows Nest Magic Roundabout (new & preloved) | Stanmore Manly Beach Babes | Manly Meli Everything Kids | Balgowlah Heights

60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89

Melki & Lipina | Neutral Bay Mini Fashion House | Lane Cove Mini Fashion House | Putney Mini Me | The Rocks Monte + Tex | Redfern Nest Child | Clovelly OSHKOSH | Castle Hill OSHKOSH | Sydney OSHKOSH | Bondi Junction PlayShoes | Earlwood Pretty Mimi | Bankstown Rena’s Children & Christening Wear | Earlwood Ritzy Kids | Merrylands Schools Out | Burwood Shelly Kids | Neutral Bay Shorties Childrens Wear | Newtown Shu Shu | Petersham Sista Life | Mosman Small World Childrens Boutique | Rose Bay Spoilt Rotten | Northbridge Sprouts | Bronte Strictly Kids | Belrose The Kids Room | Paddington The Little Hip Boutique | Wareemba The Stitchery | Cherrybrook Tomkid | Campsie Trendy Children’s Wear | Burwood Van Long Baby World | Bankstown Wear It Again, Sam (preloved) | Mosman Wizard Kidz Footwear | Lane Cove



sydney a North Bondi Park & Playground Location: North Bondi Ramsgate Avenue b Kimberley Reserve Playground & Playgroup Location: Vaucluse Military Road, near Kimberely Street c Sydney Park Playground Location: Sydney Park Road, St Peters (end of Mitchell Road) d Queens Park Playground Location: Randwick Queens Park, Darley Road e Grant Reserve Playground Location: Off Beach Street, Coogee f Bronte Park Playground Location: Bronte Road, Bronte g Centennial Park Playgrounds Location: Randwick Centennial Parklands h Bondi Beach Playground Location: Bondi Beach Queen Elizabeth Drive i Lyne Park & Playground Location: 600 Old South Head Road, Rose Bay j Burnie Park Playground Location: Clovelly Burnie Street k Clementson Park Location: Cnr Ebley & Newland Street, Bondi Junction l Rushcutters Bay Park & Playground Location: New Beach Road, Darling Point

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Thursday 4 – Sunday 7 August 2011 Royal Exhibition Building, MELBOURNE Featuring

500 outstanding brands in giftware, homeware, fashion, lifestyle and kids. To register call 02 9211 8894 or visit [Trade only event]

Peekaboo Magazine SYDNEY  

1st Issue of Peekaboo Magazine SYDNEY