entry brochure
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WELCOME THE 2016 SLTN Awards has officially launched – and the annual search for Scotland’s best venues, operators and staff promises to be as exciting and keenly anticipated as ever. In association with our valued commercial partners, we’re seeking entries across no fewer than 22 awards categories, highlighting the rich diversity and unparalleled expertise Scotland’s world famous hospitality sector is known for. Our judges will spend the summer visiting and assessing licensed businesses all over the country as we home in on the best of the best for 2016. But before then we need you to tell us why you, your businesses, a member of your staff, or someone you know or work with should be in the running. If you’ve got what it takes to be an SLTN Award winner, you’ll find all the details you need to enter in this brochure. Entry forms for each category are available at sltn.co.uk Entries will be shortlisted and judged over the summer, with the winners announced at the 21st annual SLTN Awards at Glasgow’s Hilton Hotel on Thursday November 3, 2016. Good luck!
Gillian McKenzie Editor, SLTN
Enter online:
WWW.SLTN.CO.UK Entries or nominations must be received by
Friday May 20, 2016 2
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CONTENTS 4 .................................................................................................... Best Outdoor Area 5 ...................................................................................................Beer Quality Award 6 ............................................................................................................. Unsung Hero 7 ...................................................................................... Social Responsibility Award 8 ............................................................................. Independent Pub/Bar of the Year 9 .................................................................................................. Licensee of the Year 10 ............................................................................................. Restaurant of the Year 11 ............................................................................................... Sports Bar of the Year 12 ............................................................ Independent Multiple Operator of the Year 13 ............................................................................................Cocktail Bar of the Year 14 ...............................................................................................Bartender of the Year 15 .............................................................................................Whisky Bar of the Year 16 .................................................................................. Industry Achievement Award 17 .............................................................................................Craft Spirits Enthusiast 18 .................................................................................. Wine Personality of the Year 19 ....................................................................................... Late Night Bar of the Year 20 ..................................................................................... Concept Venue of the Year 21 ........................................................................................ New Business of the Year 22 .............................................................................................. Nightclub of the Year 23 ........................................................................................ Entrepreneur of the Year 24 ............................................................................................. Mixologist of the Year 25 .....................................................................................................Craft Beer Award 26 ......................................................................................... After Show Party details 27 ............................................................................................................Entry Details
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BEST OUTDOOR AREA Does your bar, restaurant or hotel deliver a quality al fresco experience? If so, SLTN and Magners want to hear from you. The SLTN Best Outdoor Area award will go to a venue with an outdoor space which has made a real impact on the business in the past year.
JUDGES WILL CONSIDER: •
DESIGN AND FUNCTION
•
INNOVATION
•
SUCCESS
The outdoor area should demonstrate good use of space, be clean, tidy and well-maintained, and able to comfortably accommodate al fresco drinkers and diners as well as smokers.
Smart use of the al fresco area for marketing and promotion through, for example, branded parasols or outdoor TV screens.
The outdoor space should have made a real impact on the business in the past year.
SPONSORED BY
Magners Irish Cider is pleased to announce its support of this year’s Best Outdoor Area award. With a heritage firmly rooted in advocating good times, Magners is well placed to discover what unique and exciting elements these outdoor spaces have to offer. This is a tough category with the potential for some interesting entries, and we’re once again looking forward to being involved with this year’s awards, and seeing what the nominees have in store for us.
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BEER QUALITY AWARD In the Beer Quality Award, Tennent’s and SLTN are looking for those outlets keeping, dispensing and presenting beer to the highest possible standard.
THE JUDGES ARE SEEKING ENTRIES FROM VENUES OF ALL TYPES AND WILL LOOK FOR: •
A full stock of appropriate glassware for each type of beer, including branded glassware, nucleated glasses and specialist glasses where appropriate, as well as knowledge of the impact of incorrect glassware on quality of serve.
•
A good, well-understood, system of glass cleaning, storage and replenishment, including use of renovate.
•
Excellence in dispense, good staff knowledge of the pouring and presentation techniques required for the different beers and a consistent delivery of perfectly-presented beer across a wide variety of different styles.
•
A clearly demonstrable understanding of the importance of quality amongst management and staff within the outlet, including factors that impact on this.
•
Excellent cellar management, exemplary cleanliness and appropriate cellar temperature control, including evidence of the processes in place to maintain these.
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Good staff knowledge of the processes involved in receiving, storing, rotating and changing kegs, etc. for different beers.
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A well planned bar area designed to help maintain beer quality and ensure the perfect pour every time.
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Good use of founts to present the beer range to the consumer.
Brewed with passion in Scotland since 1885, Tennent’s Lager is Scotland’s undisputed number one alcohol brand. It has achieved this status through innovative marketing, a dedication to quality and an unmatched commitment to the Scottish licensed trade. Tennent’s Lager recognises that its success is due in no small part to the support of the individuals and businesses operating within the trade. Our customers are fundamental to the delivery of a perfect quality pint. This is why we are delighted to sponsor this award that recognises and rewards bars and staff for the ongoing commitment to the delivery of a perfectly poured pint, every time.
SPONSORED BY
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SPONSORED BY Formed in 1960, Hugh Stirling Ltd specialise in refurbishment, fit out and shopfitting. We have an enviable reputation within the licensed leisure sector for fast track delivery of bespoke refurbishment solutions. We are delighted to sponsor the Unsung Hero award for 2016. Good luck to all the entrants - we look forward to congratulating the winner in November. For more information call 0141 420 1666 or visit: www.hughstirling.co.uk
UNSUNG HERO Are you or do you know someone who has gone the extra mile in Scotland’s licensed trade in the past year? Perhaps you, or they, are a member of bar staff who goes above and beyond the call of duty in their day-to-day job. Maybe it’s someone who works tirelessly to raise money for charity. Or perhaps the SLTN Unsung Hero is someone only too willing to lend a hand to a local in need.
THE JUDGES WILL LOOK FOR SOMEONE WHO: •
Has gone the extra mile either through their commitment to work or charity in the past year.
•
Goes above and beyond what is expected of them to help others.
•
Uses their position in a licensed trade business to raise money and/or awareness of a charity or local group.
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Diageo Great Britain is the sales and marketing company of Diageo Plc in England, Scotland and Wales. As one of the world’s leading consumer goods companies, Diageo operates in more than 180 countries, with a strong array of brands and an ambitious growth strategy.
SPONSORED BY
Diageo GB is committed to responsible drinking and actively works with third parties both nationally, such as the DrinkAware Trust and the Portman Group, and in local initiatives to equip consumers with the information they need to make sensible choices about alcohol.
SOCIAL RESPONSIBILITY AWARD The winner of the Social Responsibility Award will show an awareness of best practice in alcohol retailing and will have systems in place to ensure that every part of the operation is run in a socially responsible fashion and that every member of staff understands the outlet’s policies and practice. Good licensed trade operators have always shown a socially responsible attitude to alcohol retailing; it makes good business sense. We are looking for Scottish venues that lead in this field and provide a model for the entire industry.
JUDGES WILL LOOK FOR: • • • • • • • •
• • • • • •
Awareness of and adherence to all requirements under licensing and other laws. Awareness of national and local policies and guidelines from drinks industry organisations, local licensing and other authorities. A robust system to prevent underage drinks purchase and clear communication of the policy. Responsible display, pricing and promotion of alcohol. A clear system for dealing with difficulties that can arise in licensed premises, including customers who become intoxicated. A monitoring system for incidents and resolutions. Good use, where appropriate, of security technology. Original activities that really drive the social responsibility agenda – what sets you apart from your competitors? Training programmes that ensure staff are aware of their responsibilities and use best practice. Good relationships with local police and bodies like licensing forums. Good controls and systems for exit and dispersal of customers. Co-operation with local neighbours to minimise disturbance, litter, etc. Involvement in local initiatives like Pubwatch and Best Bar None. Involvement in positive local programmes which benefit social and community life.
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INDEPENDENT PUB/BAR OF THE YEAR Independent pubs and bars account for a significant proportion of Scotland’s on-trade, and in sponsoring the SLTN Independent Pub/Bar of the Year award, Kopparberg celebrates the vital role which the free trade holds in Scottish society. The judges will look for ways in which each operation has adapted and positioned its business proposition to its identified target market, and also assess how responsive the pub operator is to the needs of their consumers. In analysing an outlet’s performance, judges will take into account the pub’s business strategy and how successful the implementation of that plan has been, in making the outlet both popular and commercially successful. For the purposes of this award independent pubs and bars are classified as licensed premises which hold a premises licence, and belong to a free trader who owns and operates no more than three outlets.
JUDGES WILL CONSIDER: •
Marketing initiatives.
•
Product range.
•
Recruitment, training and motivation of staff.
•
Investment and reinvestment in the business.
•
Customer service - standards and initiatives.
•
Sustainability against new competition.
•
Financial performance.
Is your pub or bar an excellent performer with an understanding of, and great connections to, its market? We’d like to hear from you.
SPONSORED BY
Tucked away in the Swedish countryside in the small town of Kopparberg, you’ll find a little brewery with unique tastes. Built back in 1882, the Kopparberg Bryggeri, with its traditional red timber falu walls, remains independent and is today owned by the Bronsman family. The brewery is the home of our uniquely refreshing cider and fruit lager. A Swedish fruit pioneer, Kopparberg is exported to the UK and can be found across the country.
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LICENSEE OF THE YEAR Licensee of the Year is a category open to owner/operators who hold a personal licence in the Scottish on-trade. We are looking for someone who can look back on the last 12 months with a sense of pride and the satisfaction of a job well done.
Are you (or do you know) a licensee who has worked hard, with the best interests of the Scottish hospitality sector at heart, whether by improving standards and service within the industry or by helping others to create a ‘legendary local’?
AWARDS CRITERIA WILL INCLUDE: •
EVIDENCE OF SUCCESS
•
KNOWLEDGE
•
STAFF
•
PROFESSIONALISM AND COMMITMENT
The winning owner/operator will be able to demonstrate business success in the past year. The Licensee of the Year will also have in-depth knowledge of the marketplace and of their business’s position within the market. Training will be paramount to our winner and they will lead by example and show commitment to training their staff. More than anything else the judges will be impressed by licensees who apply professionalism to everything they do.
We brew many of the leading beer brands in the UK including Carlsberg, Carlsberg Export, San Miguel, Tetley’s, Tuborg and Somersby Cider. Our portfolio also includes premium world beers such as Grimbergen from Belgium and Spain’s number one beer Mahou. Our Tapster’s portfolio provides our customers with a handpicked selection of British traditional and contemporary craft cask ales to suit every consumer taste and occasion. In addition our award winning Crafted range has expanded even further this year now offering the best of UK, American and old world craft. But we are more than just a beer company. Through our Crown Cellars division, we source a variety of specialist wines and spirits from across the globe, utilising the passion and knowledge of category manager Louise Boddington and consultant Master of Wine Jonathan Pedley for the benefit of our customers. To find out more, visit www.carlsbergwedelivermore.co.uk or phone 0845 3710 199 (quote SLTNA.)
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SPONSORED BY
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SPONSORED BY Strathmore pure Scottish spring water has been drawn from deep beneath the beautiful Vale of Strathmore close to historic Glamis Castle since 1880. When customers visit foodservice outlets they are looking for premium brands they know and trust. Strathmore’s premium glass presentation highlights its heritage and authenticity as a major Scottish water brand. Strathmore has been the best selling water brand in the on-trade for over ten years and is a proud supporter of The Prince’s Trust, one of the UK’s leading youth charities.
RESTAURANT OF THE YEAR Sponsored by Strathmore Scottish Spring Water, the SLTN Restaurant of the Year award will go to the restaurant that demonstrates the highest quality of food and service together with a good range of perfectly served soft drinks to offer consumer choice.
THE RESTAURANT OF THE YEAR CATEGORY IS SPLIT INTO TWO DIVISIONS. •
In the fine dining division we’re looking for restaurants where typically a three course dinner (without drinks) from the a la carte menu would cost £40 or more.
•
In the casual dining division we’re looking at those where a three course dinner (without drinks) would cost less than £40.
IN EACH DIVISION THE JUDGES WILL LOOK FOR: •
QUALITY
•
SERVICE
•
DRINKS
•
ATMOSPHERE
Absolute commitment to the preparation of high quality food. Consistently high standards of service, reflecting investment in staff training. A comprehensive and relevant drinks range, including an appropriate selection of soft drinks – with attention to detail on how they are served to befit a premium occasion. Flair, character, ambience – call it what you will – a good restaurant has it.
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Sky continues to offer licensed premises an unrivalled line-up of live sport with over 60,000 hours of sport across our channels. With seven dedicated Sky Sports channels, two British Eurosport channels, two dedicated horse racing channels and more, there are endless opportunities to help drive your business with Sky.
SPONSORED BY
Sky Sports remains the home of football, including SPFL, Scotland’s World Cup 2018 Qualifiers, Barclays Premier League, Sky Bet Football League, and La Liga. In addition to football, Sky Sports shows all four golf majors, European Rugby, the PRO12 and TOP 14, international and domestic cricket, NFL and grand slam tennis.
SPORTS BAR OF THE YEAR SLTN has joined forces with Sky to look for Scotland’s best all-round sports bar. The judges are looking to find those on-trade outlets who use sports events as a way of maximising business.
JUDGES WILL ASSESS: •
How live televised sports are used to drive footfall and build an outlet’s reputation as a sports viewing destination.
•
Evidence of commercial success gained through promoting live sport.
•
The promotion of live sport through marketing activity, including social media platforms.
•
Food and drink offers tailored to the sports shown.
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The overall sports viewing experience, including screen and audio quality.
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INDEPENDENT MULTIPLE OPERATOR OF THE YEAR The Independent Multiple Operator of the Year will be a business that consists of four or more bars, restaurants, hotels or nightclubs. Skill and ability in identifying a market opportunity, seeing it through to operational reality and handling all the complexities of multiple site management will be the key characteristics of this award winner. The Independent Multiple Operator of the Year award, presented in association with Smirnoff, recognises and celebrates the spirit of entrepreneurship that defines Scotland’s licensed trade.
JUDGES WILL LOOK FOR: •
BUSINESS DEVELOPMENT AND VISION
•
BUSINESS SUCCESS
•
MARKETING STRATEGY
•
STAFF
•
COMMUNITY ENGAGEMENT
The award winner will demonstrate a clear understanding of the marketplace, consumer insights, competitor activity and food and drink trends and have a clear vision for their multi-site operation. Judges will look for evidence of a successful, thriving and sustainable business. The judges will look for evidence of creative marketing plans driven from market insight and how social media is being harnessed as well as evidence of how marketing campaigns drive commercial success. Our winner will have well trained, highly engaged staff who understand the business and the consumers the business attracts. Our winner will be active in the community and will demonstrate how they partner in their local communities.
SPONSORED BY
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Smirnoff is the number one spirit in Scotland, accounting for a quarter of all spirit sales in the on-trade1. Smirnoff is ten times filtered to offer extraordinary purity, and is considered to be a “truly great brand” by 80% of consumers2. As a priority market for the Smirnoff Company, it offers an unrivalled level of on-trade support in Scotland including: POS, training on the perfect serve, and development of drinks menus, all of which help to drive footfall and ROS for outlets. Smirnoff, as part of Diageo GB, is committed to responsible drinking and actively works with third parties both nationally, such as the DrinkAware Trust and the Portman Group, and in local initiatives to equip consumers with the information they need to make sensible choices about alcohol. The SMIRNOFF word and associated logos are trade marks. © The Smirnoff Co. 2016
1
24.6% MAT volume share data to Dec 2014
2
Millward Brown, GB Consumer Tracking Jan 2011
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COCKTAIL BAR OF THE YEAR Cocktails provide an excellent opportunity to build on the benefits of premium drinks brands. They help an outlet increase both profitability and consumer appeal. In the Cocktail Bar of the Year award, SLTN and Bacardi Brown-Forman Brands are looking for Scottish bars which make the most effective use of cocktails. We are looking for bars where cocktails and quality drinks are at the heart of the operation.
JUDGES WILL LOOK FOR: •
A good understanding of the venue’s market and the role cocktails can play in that market.
•
Management and key staff with product knowledge – an understanding of brands, mixers, the development of different cocktails and cocktail styles and the ability to mix classic cocktails well.
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Commitment to bartender training and development.
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A commitment to fostering innovative attitudes and a willingness to experiment with new mixers and ingredients.
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Excellence in customer service combined with confidence and style in mixing and presenting cocktails.
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Atmosphere conducive to theatre and style in mixing and presenting cocktails.
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Good commercial use of cocktails, creative marketing and plans for the further development of the cocktail offer.
•
Awareness of ongoing developments in the cocktail scene.
For more than 150 years, the BACARDÍ family has been making the world’s most awarded rum, which has inspired bartenders to create some of the world’s most iconic rum drinks. A key ingredient in some of the best known cocktails such as the Mojito or the Daiquiri, the varied BACARDÍ range of products offer different taste expressions for different styles of drink; from a light mixing rum, or traditional golden rum to a bold black rum. Still a family owned business, BACARDÍ is proud to offer a range of carefully crafted products that allow you to create a wide selection of drinks and cocktails suitable for any occasion.
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SPONSORED BY
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SPONSORED BY Molson Coors has a commitment to the beer industry to work with our customers to enhance how beer is positioned and enjoyed, responsibly, in outlet. By working on quality at point of purchase, footfall driving activities and innovation, Molson Coors constantly strives to champion consumer experience, hence why it is this year’s supporter of the Bartender of the Year award.
BARTENDER OF THE YEAR Open to all bar staff across Scotland, the SLTN Bartender of the Year category seeks to recognise the creativity, knowledge and passion of the country’s best all-round bartender. We’re looking for someone with the skills, knowledge and desire to make a real difference to enhance the experience of their drinkers. The perfect presentation of products encourages customers to return for more. This award will recognise a passion for presentation and creativity in the ways in which beer and other drinks can be served and celebrated in pubs.
AWARDS CRITERIA: ENHANCING CONSUMER EXPERIENCE • •
A great bartender is characterised by their ability to engage with their customers to discover their likes and dislikes in order to optimise their in-bar experience. Display great product knowledge and be able to talk confidently about the brands and products they offer. Delight customers by identifying their needs and making recommendations.
• • •
Demonstrate a passion for, and understanding of, all things beer – from the ingredients to the brewing process. Understand different beer styles and taste profiles and be able to share these with their customers. Share beer knowledge with colleagues and continue to develop their own knowledge through training.
•
Good understanding of what can affect the quality of beers, wines, ciders and spirits in bar and how to manage these factors. Dedication to the continual improvement of the standards and service offer. Knowledge of good cellar management and the impact this can have on the quality of drinks served.
•
PASSION FOR BEER
DELIGHTING THROUGH QUALITY
• •
CHAMPIONING THE PERFECT SERVE
• •
A commitment to deliver the perfect serve every time by understanding the fruits, glassware and associated components for each serve. A passion for experimenting with beer and cider and how it is served.
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In the summer of 1886, with the help of his seven sons and two daughters, William set out to fulfil a lifelong ambition. Together they began building his distillery by hand, stone by stone. After a single year of work it was ready and William named it Glenfiddich, Gaelic for Valley of the Deer.
SPONSORED BY
William’s passion, determination and pioneering spirit continues to guide us. Glenfiddich is one of the few single malt distilleries to remain entirely family owned and is now the World’s Most Awarded Single Malt Scotch Whisky, a true reflection of our founder’s integrity and innovative spirit, passed down through the generations. www.glenfiddich.com
WHISKY BAR OF THE YEAR SLTN is delighted to embark on the hunt for Scotland’s Whisky Bar of the Year, in partnership with Glenfiddich. Scotch whisky is enjoying unprecedented success around the world but the Scottish on-trade remains a vital route to market for the country’s national drink.
SCOTLAND’S WHISKY BAR OF THE YEAR WILL DEMONSTRATE THE FOLLOWING: •
A balanced range of malts, blends and other Scotch and international whiskies that meets a broad spectrum of budgets and tastes.
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A strong commitment to staff training, with particular emphasis on developing whisky knowledge, including the varying characteristics of whiskies distilled around the country and beyond.
•
The successful promotion of malt in marketing campaigns and activities like whisky and food matching dinners, educational tastings and promotional ‘flights’.
•
The use of whisky in the development of the bar’s reputation, interior design (including space devoted to whisky in outlet) and overall food and drink offer.
•
Successful and innovative promotion of whisky to encourage ideas outside the traditional.
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INDUSTRY ACHIEVEMENT AWARD The SLTN Industry Achievement Award 2016, presented in association with Maxxium UK, will recognise an individual member of the trade who has made a very special contribution. The most important influences on Scotland’s licensed trade are the people who play their part in it - as owners and entrepreneurs, managers and educators, activists and innovators. Each year we recognise a very special member of the trade.
THE JUDGES WILL LOOK FOR: •
CONTRIBUTION
That may be a lifetime spent at the forefront of the industry or in the drinks retailing service of a single community. On the other hand it may be the much quicker turnaround of a failing business. It may recognise a major contribution: to the training of young entrants to the industry; to the development of trade bodies; to the promotion and presentation of a local area or indeed of Scotland in general; to the development of an important trade sector, like entertainment, cuisine or visitor attractions; to the significant improvement of standards in the industry; to the improvement of the public image of the trade.
•
NOMINATIONS
This is a category in which we expect a high number of nominations. You may propose anyone in the industry who has, in your opinion, made a significant difference - over a full career or over a shorter time. If you know of someone who has made a major contribution to the development of the industry in Scotland, please play your part in ensuring they receive the recognition they deserve.
SPONSORED BY Maxxium UK is one of the country’s most dynamic and innovative spirits companies, passionate about creating quality mixed drinks and cocktails. Operating from a head office in Scotland, our success is down to the fact that we’re a community of talented individuals building brands to be proud of. That’s why we’re delighted to acknowledge others whose inspirational blend of innovation and passion have made a special contribution to the Scottish licensed trade.
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CRAFT SPIRITS ENTHUSIAST The Craft Spirits Enthusiast award is open to all individuals with a passion for craft spirits in Scotland. It will recognise an individual who demonstrates passion and in-depth knowledge of this burgeoning category and shows innovation and creativity when creating drinks using small batch spirits.
JUDGES WILL LOOK FOR: •
An extensive knowledge of craft spirit categories, the brands within them and the trends within this category.
•
The correct use of glassware, premium mixers, fresh fruit, garnishes and ice when serving craft spirits.
•
An innovative approach to developing craft spirit-based cocktails, signature drinks and a willingness to work with new products.
•
Demonstration of how you have passed your enthusiasm on in your place of work – have you developed a new drinks list, started working with new brands?
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Evidence of an interest in the category – have you entered cocktail competitions, visited distilleries and extended your reading on the topic?
Eden Mill at St Andrews is Scotland’s original craft distillery and brewery. As such it has one simple aim: to get more people enjoying Scotland’s authentic crafted spirits and beers. Eden Mill’s award winning beers and gins are sold in as diverse locations as St Andrews Old Course, The Fairmont Hotel, The Wild Cabaret Bar in Glasgow and the award-winning Anstruther Fish and Chip Shop. The team at Eden Mill are proud of the awards won for their innovative brews and spirits, and they are also passionate about their authentic and sustainable brewing and distilling practices, which they love to share with visitors and friends. For more info contact: marketing@edenmill.com or 01334 834038
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www.edenmill.com
SPONSORED BY
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SPONSORED BY As Scotland’s leading independent wines and spirits merchant, we have a commitment to our customers to ensure they receive the best possible product and service. Our wines and spirits portfolio is second-to-none with over 2000 wines from 140 producers, many of which cannot be found anywhere else. We lead one of the foremost wine training academies in the world, ranked consistently in the top ten by the WSET. Winelisting and in-house design services complete the service package and, with a national sales and distribution resource, we go the extra mile to meet our customers’ needs on time and in full. We deliver beyond expectations.
WINE PERSONALITY OF THE YEAR The SLTN Wine Personality of the Year award is open to individuals working in the Scottish on-trade who have a passion for wine. The award will recognise an individual who demonstrates sound knowledge of the wine category along with an innovative and creative approach to compiling a wine list with tangible results. The winner of this award will get a place on an Inverarity Morton Wine Buying Trip in 2017 to experience one of our key wine producers first hand.
THE SLTN WINE PERSONALITY OF THE YEAR WILL POSSESS: •
Extensive knowledge of the wine sector, its development and its place in today’s bars, restaurants and hotels.
•
The skills and knowledge to correctly store and serve different wines.
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An innovative approach to maximising wine sales in their outlet.
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Strong working relationships with wine suppliers.
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An ongoing commitment to training and expanding their knowledge of wine.
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The ability to pass on their passion for wine and inspire and enthuse their colleagues and customers alike.
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SPONSORED BY Keglevich, a unique mix of pure grain vodka and real fruit juice, is the drink you can’t fail to enjoy. Pour it as a shot. Mix it in a cocktail. However you get down with it, you’ll experience a taste like no other. That’s because we add more real fruit for a natural flavour. Now available in Scotland, Keglevich, which has an ABV of 18%-23%, across the whole range - peach, apple, lemon, strawberry, blood orange and melon – we’ve taken vodka and given it a twist. Keglevich. It’s vodka remixed.
LATE NIGHT BAR OF THE YEAR Atmosphere is key to a late night bar. The SLTN Late Night Bar of the Year award will go to an outlet that successfully combines a late night ambience with top quality drinks and excellent customer service. Innovation is vital in the late night sector and the SLTN Late Night Bar of the Year will be able to demonstrate business innovation, drinks retail and customer service excellence, and an impactful marketing strategy.
THE JUDGES WILL CONSIDER: •
AMBIENCE AND ATMOSPHERE
•
DRINKS AND SERVICE
•
INNOVATION
•
MARKETING AND PROMOTION
A stylish bar design which conveys a late night vibe.
A range of quality drinks appropriate to the late night bar’s clientele served by knowledgeable staff. STRAWBERRY
APPLE
BLOOD ORANGE
MELON
PEACH
LEMON
Key innovations made to the offer in the past year and their impact.
Evidence of successful activity undertaken in the past year to communicate with the late night bar’s clientele.
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CONCEPT VENUE OF THE YEAR This award recognises venues that offer consumers a bespoke and engaging experience around a particular concept. Whether it’s centred around a specific product – maybe you offer an extensive range of gins – or an overarching theme such as speakeasy, the winning venue will demonstrate a commitment to a concept that goes above and beyond the standard offering. We are looking for the very best examples of these specialist outlets. The winner will be the venue which can most clearly show the judges how their concept is implemented at all stages of the customer experience. In particular, the judges will be looking for clear commitment to and execution of the venue’s concept.
JUDGES WILL LOOK FOR: •
A bespoke and tailored product range (including food and/or drinks) that offers the consumer quality, choice and a point of difference from other outlets.
•
An atmosphere and environment that is aligned with the concept, whether that’s an integral part of the experience or suitably understated.
•
Branding, promotions and marketing that reinforce the unique concept at all stages of the customer experience, including in-outlet POS, digital presence and social media activity where relevant.
•
Knowledge and enthusiasm from management and staff to generate continued consumer excitement around and interest in the concept.
SPONSORED BY As one of the UK’s leading soft drinks manufacturers, Britvic is dedicated to producing quality brands such as J₂O, Pepsi MAX, 7UP and Lipton Ice Tea to the leisure channel, as well as driving innovation for customers with newer brands such as Purdey’s and Teisseire syrups. Boasting a strong track record of delivering successful innovation and quality with every product the company offers outlets a comprehensive portfolio of soft drinks to meet every occasion.
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NEW BUSINESS OF THE YEAR New businesses and business ideas are the bedrock of Scotland’s vibrant licensed trade. And the trade has seen no shortage of innovative new venue concepts in recent times, with many operators going the extra mile to ensure their outlet stands out from the crowd. For the New Business of the Year award, SLTN and Crabbie’s are looking for an outlet that has launched in Scotland in the last 12 months – including new venues launched from scratch as well as existing premises relaunched in an entirely new style.
JUDGES WILL LOOK FOR: •
A strong business concept, including the outlet’s food and drink offer and design, and clear identification of a market opportunity.
•
Thorough market research and sound business and financial planning.
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Good project management throughout the development of the plan from concept to completion and the resolution of any difficulties encountered during the development.
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An innovative and impactful marketing strategy ahead of the launch/relaunch.
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Evidence of commercial success since the outlet opened or reopened.
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A sound plan to grow the new business in the future.
SPONSORED BY Crabbie’s, the UK’s number one Alcoholic Ginger Beer, is proud to be sponsoring the New Business of the Year Award. Crabbie’s Alcoholic Ginger Beer is crafted using over 200 years of heritage; our closely guarded secret recipe is expertly blended and steeped for up to six weeks to create the unique refreshing taste of Crabbie’s.
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SPONSORED BY
François Thibault, a former Cognac Maître de Chai (cellar master), set out to create Grey Goose in Cognac, the home of luxury brown spirits. François had a vision for a vodka with true taste and character: a liquid that could be savoured in the manner of a fine Cognac, but that was flexible enough to form the base spirit for a multitude of cocktails. The product was designed using a unique production process, where a single filtration and distillation allowed the distinctive flavours of the wheat to be expressed. Finally, he introduced a hand-picked tasting panel alongside over 500 quality checks, to ensure that every drop of Grey Goose was made to his exacting standards. The result is a vodka with a unique character that has become famous the world over.
NIGHTCLUB OF THE YEAR Does your nightclub combine top class DJs and live music with cutting-edge sound and lighting technology and a relevant drinks offer to appeal to today’s clubbers? The SLTN Nightclub of the Year award will go to a club which combines all these elements and more.
THE JUDGES WILL CONSIDER: •
ENTERTAINMENT AND TECHNOLOGY
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DESIGN AND STYLE
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DRINKS RANGE AND PRICING
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MARKETING AND PROMOTION
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RESPONSIBLE OPERATING
The use of DJs, live music and other entertainment alongside cutting-edge sound and lighting technology.
A stylish and functional interior that leads the way in nightclub design.
An extensive and well-displayed drinks range tailored to the target market.
Evidence of a successful marketing and promotional strategy undertaken in the past year to reach the nightclub’s target audience.
A sound knowledge of legislation covering late opening premises and evidence of responsible operating in line with licensing, security and alcohol legislation.
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SPONSORED BY Launched in 1909, Chivas Regal is the world’s first luxury whisky and is considered to be a timeless classic, renowned for style, substance and exclusivity. A truly global brand, Chivas Regal today sells in more than 150 countries across the globe. Brotherhood, generosity, entrepreneurship and integrity are at the heart of Chivas Regal.
ENTREPRENEUR OF THE YEAR SLTN and Chivas Regal have joined forces to search for the licensed trade’s most inspiring and successful entrepreneur.
THE SUCCESSFUL NOMINEE WILL DEMONSTRATE THE FOLLOWING SKILLS AND ACHIEVEMENTS: •
CONSUMER INSIGHT
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RISK TAKING
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DECISION-MAKING
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DEVELOPMENT
The Entrepreneur of the Year will have identified a genuine gap in the market and turned it into commercial reality. That project will have offered an authentically new experience for consumers in its area and be communicated to them through imaginative marketing methods, including social media.
The winner’s approach to risk will represent a balance between intelligent and grounded commercial insight and a willingness to take bold steps to realise goals. Judges will also look for evidence of the ability to remain focused and resilient in the face of difficulties.
Our successful entrepreneur will also be able to demonstrate sound decision-making qualities, even under intense pressure. A clear leader, he or she will be a good communicator who is able to inspire others and delegate effectively.
The Entrepreneur of the Year will have excellent project management skills, with the flexibility to re-shape a project if and when circumstances dictate. He or she will also be able to react decisively and creatively to unforeseen challenges as a project develops.
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MIXOLOGIST OF THE YEAR Sponsored by Absolut vodka and Barnomadics, the SLTN Mixologist of the Year award will recognise the bartender who demonstrates the best overall knowledge of the premium spirits category and demonstrates innovation and creativity when making cocktails.
JUDGES WILL LOOK FOR: •
An extensive knowledge of spirits categories, the premium brands within them and drinks trends in the past year.
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The correct use of glassware, premium mixers, fresh fruit, garnishes and ice.
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Knowledge of the cocktails sector, its heritage, development and place in today’s bars.
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Good mixology skills, an innovative approach to developing new cocktails and signature drinks, and a willingness to work with new products.
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Evidence of pushing the boundaries in mixology in the past year.
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Confidence and style when making and presenting cocktails.
SPONSORED BY
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What started out as a simple idea in 1879 has turned into one of the most recognised brands and iconic products in the world. The idea to craft an extra-clear, premium vodka grew to become what we now know as Absolut vodka; To this date we strive to celebrate creative expressions in art, design music and cocktails. Barnomadics creates beautiful drinks and bars for some of the country’s most desirable brands, bars and events in the UK. Providing stunning mobile bars for hire, modern equipment, elegant glassware, pro bartenders, mixologists, cocktail waitresses, cocktail design and training solutions.
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CRAFT BEER AWARD Craft beer has taken the trade by storm in recent years and is now one of the most dynamic and fastestgrowing segments of the beer category. The judges will look for an outlet that can demonstrate excellence in craft beer, both in terms of its product range and the level of knowledge displayed by its staff.
JUDGES WILL SEEK THE FOLLOWING: •
A strong and varied range of craft beer on draught and in the fridge.
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A thorough understanding of the craft beer category, and the benefits it can bring to an outlet’s beer range and sales.
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Staff that are knowledgeable about the beers they sell, and are able to make recommendations to customers.
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An ability to provide a perfect serve for craft beers.
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Evidence that the outlet has made an effort to tailor its craft beer range to its clientele.
Keith Brewery Ltd. is a craft brewery based in the town of Keith in the heart of the whisky distilling region of Speyside. Instead of whisky though they spend all their time, effort and passion producing a delicious range of hand-crafted beers and ales. From lager and coffee stout to a hop filled IPA and barley wine, all of their products have four things in common. The best hops and Scottish malts that money can buy, water sourced from their private borehole in the brewery and no chemicals. With a recent £500,000 investment in bespoke brewing capex, Keith Brewery Ltd. now has an in-house one-stop-shop of production, bottling and labelling, with a brewing capacity of 14,000 litres at any one time. For more information, please visit www.keithbrewery.co.uk or phone 01542 488006
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SPONSORED BY
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Matthew Clark Late Night Social Are you going? Be sure to finish your evening at the SLTN Awards in style! Thursday 3rd November Hilton Glasgow 11:30pm – 2:30am Top your glass with some fizz, and sparkle on the dance floor with the best of the Scottish On-Trade! Get in touch! 0141 429 0888 or visit www.matthewclark.co.uk for more information
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ENTRY DETAILS The 2016 SLTN Awards is open to all relevant members of the Scottish licensed trade and hospitality industry in each category.
business development; and experienced and well-regarded professional licensees in Scotland, including former SLTN Award winners.
The 2016 SLTN Awards programme welcomes and encourages entries and nominations from members of the trade throughout Scotland – in businesses of all types, sizes and budgets.
Judging will take place in a number of stages. Firstly the original entries will be considered based on the completed entry form and supporting material supplied in relation to category. A shortlist will be drawn up and judges will visit each of these shortlisted entrants. With the exception of the Industry Achievement and Entrepreneur categories, where there is a single winner, the judges will choose a maximum of three finalists in each category who will attend the 2016 SLTN Awards at The Hilton, William Street, Glasgow on November 3, 2016 when the winner and highly commended finalists are announced.
There is no requirement to stock any products or be a member of any organisation. All outlets must be appropriately licensed for the serving of alcohol. All entrants must be aged 18 or over. Entrants may enter or be nominated for any number of appropriate categories. Official entry forms are available online at sltn.co.uk; entries can be submitted online or the entry form downloaded and posted to SLTN Awards, Freepost, PEEBLES MEDIA GROUP The criteria outlined in the 2016 SLTN Awards entry brochure give further guidance to the main areas of consideration in each category. Brochures are available from SLTN, Suites 1&2, The Albus, 110 Brook Street, G40 3AP; by calling 0141 567 6041; or by emailing susan.meikle@peeblesmedia.com In all cases entries are enhanced by the inclusion of supporting material such as photographs, menus and drinks lists, examples of advertising and promotional material, details of accolades already attained, training commendations, personal statements in the categories where individuals – rather than premises – are being awarded, etc. Supporting material may be emailed to: organisers@peeblesmedia.com In each category, judges will be appointed by SLTN and the category sponsor and may include: representatives of SLTN; representatives of the sponsoring company; expert judges from fields like marketing, foodservice and
The judges’ decision is final and there is no cash alternative to the prizes. The winner will receive the 2016 SLTN Award trophy, and individual category sponsors may supply an additional prize. The winner and the highly commended finalists will receive certificates and feature in 2016 SLTN Awards public relations material, including a press release sent to appropriate local, national and UK-wide media. Any amendment to these rules and regulations will be publicised in SLTN. Enter online at sltn.co.uk or download and complete the entry form and post it, along with supporting material, to: SLTN Awards, Freepost PEEBLES MEDIA GROUP. Entries or nominations must be received by Friday May 20, 2016 Good luck!
Entry forms for all categories at:
WWW.SLTN.CO.UK
Entries or nominations must be received by
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Gillian McKenzie l Editor SLTN l 0141 567 6071 Catherine Melaney l Group Ad Manager l 0141 567 6026 Susan Meikle l Events Organiser l 0141 567 6041
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