THE CUSTOMER EXPERIENCE AND FRANCHISING
OPPORTUNITY OF A LIFETIME
FRANCHISING OPPORTUNITY
WHY PEDAL PUB ?
JOIN THE EXPERIENCE INDUSTRY!
60+ FRANCHISE AND LICENSED LOCATIONS
200+ BIKES ON THE ROAD
1M+ HAPPY RIDERS PER YEAR
EXPLODING GROWTH!
Pedal Pub is the original U.S. party bike —we’ve set the standard and continue to raise the bar. We currently dominate the party bike marketplace. We expect to continue growing, relying on the strength of our franchise/operator network.
QUALITY EXPERIENCES. TOUR PLANNING EXPERTS
We’ve logged 50k tours per year and 5 million over the last 10 years, so we can help you navigate all the ins and outs of the business. As the people who brought the original Fietscafe® party bike to the U.S., we proudly provide the highest-quality and longest-lasting party bikes on the road. And with our Pilot Certification Program , no one puts better trained pilots on their bikes. Pilots are your hosts, drivers and tour group leaders that create outstanding experiences every day for hundreds of guests.
FRANCHISING OPPORTUNITY
A BUSINESS JOURNEY
LIKE NO OTHER!
Pedal Pub did more than start a novel idea for city tours; we invented an industry. Our founders brought the fi rst party bike to the U.S. from Amsterdam in 2007. Today, we op erate in over 60 cities, providing a fun, safe and environmentally friendly experience for millions of riders each year.
1996
The world’s first party bike is developed and built by brothers Zwier and Henk Van Laar in the Netherlands.
2006
Inspired by a story about a ‘rolling pub’ in The Netherlands, two Minnesotan entrepreneurs decide to bring the very first party bike to the United States.
2007
Pedal Pub officially begins its operations in Minneapolis, Minnesota.
2014
The party bike craze expands to 25 licensed locations throughout the United States.
2018
As the leader in the party bike industry, Pedal Pub begins offering franchise opportunities to entrepreneurs across North America.
TODAY
Pedal Pub continues to expand, with over 60 franchised and licensed locations across the United States and Canada.
FRANCHISING OPPORTUNITY
DOMINATING THE
MARKET
No one can match the unique Pedal Pub experience. That’s why we plan on continued growth in the coming years, and that’s why we present such a great opportunity for entrepreneurs like you.
50% 12% 100 We and our affiliates currently own 50% of the bikes on the road.
Our nearest competitor has only 12%.
We expect to reach 100 locations by 2026.
In addition, we’re taking several steps to further build brand engagement. We’re working to increase locations revenue and decrease costs. We’ve engaged with experts in digital marketing. And we’re partnering with companies throughout the U.S. and Canada to exponentially grow our customer base.
FRANCHISING OPPORTUNITY
LEADERSHIP
AT EVERY LEVEL
Pedal Pub is led by an executive team with deep franchising experience in the marketing, operations, and leadership space.
Our manufacturer, Het Fietscafe®, is the industry pioneer. Started when brothers Zwier and Henk Van Laar sketched their idea for a “rolling pub” on the back of a bar napkin in 1997, the company continues to make the world’s most durable and feature-rich party bikes at their state-of-theart Dutch factory .
Het Fietscafe is the only company in the world with a dedicated, federally subsidized party-bike manufacturing facility.
We’re backed by Proprietors Capital Holdings (PCH), a private equity group that provides capital resources, as well as deep business and franchising expertise.
FRANCHISING OPPORTUNITY
THE STRONGEST FRANCHISE
SUPPORT
Today’s party bike industry is cluttered with independent opera tors who can’t match Pedal Pub’s experience, quality, systems and scale. The truth is, we’re the best national franchise system in the bike pub industry. For you, that means exclusive access to:
GROUP TRAINING
We are the only brand in the party bike industry with an annual pilot certification program.
AN ELITE PEER NETWORK
You can tap the expertise of dozens of top-quality operators who’ve been in business for more than a decade.
GROUP NEGOTIATION
Our depth and breadth translates into local and national marketing resources to help build buzz, spur sales and drive profits for your business.
MECHANICAL SERVICE
As a Pedal Pub franchisee, you can get bike parts and other mechanical resources from Excel Cycle Systems, a company exclusively dedicated to servicing Pedal Pub bikes.
REGULATORY EXPERTISE
We’ve established win-win relationships with city officials throughout the country, and we have deep experience in regulatory and safety issues. We’ve proven our ability to attract tourists, drive traffic to small businesses, provide high-wage jobs and earn valuable media coverage.
COMPREHENSIVE TRAINING
Whether you work with our team or industry partners, you always know that everyone around you is there to make you better and help you succeed.
MARKETING
We have a team of marketing experts at your disposal ready to help promote and grow your business through various efforts such as advertising, email marketing, social media, and more!
FRANCHISING OPPORTUNITY
MARKETING
Explore the boundless possibilities of Pedal Pub's enticing franchise opportunities! Our team of dedicated marketing experts is here to support aspiring franchisees like you on this exhilarating journey. With a comprehensive approach, we'll propel your franchise to new heights, making a lasting impact on your local market.
At Pedal Pub, our advertising team will craft compelling campaigns that spotlight the thrilling Pedal Pub experience, capturing the attention of adventure-seeking customers. Leveraging their franchise expertise, they'll ensure your brand shines brightly in the market.
Our digital marketing team will create engaging, personalized content that keeps potential customers informed and eager to embrace the Pedal Pub adventure. By cultivating these connections, we'll foster a loyal customer base, driving repeat business and word-of-mouth referrals.
In the digital age, social media plays a pivotal role in success. Our social media team will harness platforms' power to expand your franchise's reach and foster a sense of community. Through captivating content and genuine engagement, we'll build brand loyalty and inspire locals to embark on your Pedal Pub journey.
With diverse strategies to suit your unique location and market dynamics, we're ready to propel your franchise forward. From SEO and content marketing to influencer partnerships, we've got you covered.
Data-driven analytics are at the core of our approach, enabling us to optimize your marketing efforts continuously. Plus, our expertise in cutting-edge digital marketing techniques ensures your online presence reaches potential customers effectively.
What truly sets us apart are our event-focused strategies, turning every Pedal Pub experience into an extraordinary celebration. From themed rides to special events, we'll create unforgettable moments that keep customers coming back for more.
Join
miss this thrilling opportunity – be a part of the Pedal Pub family today!
us as we pedal forward together, making Pedal Pub the ultimate destination for unforgettable pedal-powered adventures! With our unwavering support and expertise, your franchise will spread joy and adventure, becoming the talk of the town. Don't
FRANCHISING OPPORTUNITY
AFFORDABLE INVESTMENT
LOW STARTUP COSTS
If you’ve looked into other franchising opportunities, you know how expensive startup costs can be. That’s why our franchisees are surprised to learn that our first-year startup costs are estimated at only $117,450 to $270,400.
LIMITED RISK
This investment estimate includes:
+ BIKE PURCHASE (WE REQUIRE TWO SO YOU CAN HANDLE LARGE CORPORATE AND OTHER GROUPS)
+ INUSRANCE COSTS
+ STORAGE
+ MARKETING AND OTHER EXPENSES
GATHER & GO!
2023 FDD Investment includes: Bike purchase, initial franchise fee, supplies, deposits, marketing, grand opening, working capital, and other misc expenses.
AS SEEN ON FRANCHISING OPPORTUNITY
TESTIMONIALS FRANCHISING OPPORTUNITY
“A flexible schedule, being my own boss, problem-solving, working in the outdoors and being a part of my city's growth are just a few of the perks of running this business. Plus, who doesn't like having some beers and throwing a good party?”
ASHLEY COLEMAN | Pedal Pub Licensee
Memphis, TN
“The Pedal Bar Business Is Booming in Nashville!”
HEADLINE IN THE TENNESSEEAN | Nashville, TN
“I love Pedal Pub!”
BELINDA JOHNSON | TV Personality Kare 11
Minneapolis, MN
MARINA COSTELLO ANTWANE DARBY ASHLEY BOTERO MARSHALL YOUNG PEDAL PUB CALGARY PEDAL PUB COLOMBUS PEDAL PUB CHARLOTTE PEDAL PUB SAVANNAHFRANCHISING OPPORTUNITY
OUR BIKES
HANDMADE IN AMSTERDAM
JOIN THE NATIONAL
EXPERIENTIAL TOURISM BOOM!
AFTERMARKET PRODUCTS
SEATS 16 PLUS A PILOT
SPECIAL EVENTS
BUILT FOR LONGEVITY
360 DEGREE SIGNAGE
PARTS, REPAIR, AND MAINTENANCE TEAM
ELECTRIC ASSISTANCE OPTIONS AVAILABLE
BIKE TRAINING
START YOUR FRANCHISE
OPPORTUNITY ARE YOU READY FOR A FUN, REWARDING, AND LOW-COST FRANCHISE OPPORTUNITY THAT GENERATES A STRONG RETURN ON INVESTMENT? WE’RE MILES AHEAD OF THE PARTY BIKE CROWD IN PROVIDING ENTREPRENEURS A PATH TO SUCCESS AS A BUSINESS OWNER. (612) 432-9364 info@pedalpub.com
FRANCHISING